Coating Agents for Synthetic Leather Market by End-user and Geography - Forecast and analysis 2022-2026

Published: Aug 2022 Pages: 129 SKU: IRTNTR74075

The coating agents for synthetic leather market share is expected to increase by USD 207.38 million from 2021 to 2026, at a CAGR of 7.12%.

This coating agents for synthetic leather market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers coating agents for synthetic leather market segmentation by end-user (automotive, footwear, furniture and domestic upholstery, and others) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The coating agents for synthetic leather market report also offers information on several market vendors, including Abhilash Chemicals and Pharmaceuticals Pvt. Ltd., BASF SE, CHT Germany GmbH, Covestro AG, Elkem ASA, Evonik Industries AG, Jasch Industries Ltd., ROWA GROUP Holding GmbH, Santex Rimar Group, Stahl Holdings BV, The Dow Chemical Co., and Wacker Chemie AG among others.

What will the Coating Agents for Synthetic Leather Market Size be During the Forecast Period?

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Coating Agents for Synthetic Leather Market: Key Drivers, Trends, and Challenges

The shift of consumer preference from animal hide to synthetic leather products is notably driving the coating agents for synthetic leather market growth, although factors such as intense competition among vendors may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the coating agents for the synthetic leather industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Coating Agents for Synthetic Leather Market Driver

  • The shift of consumer preference from animal hide to synthetic leather products is one of the key drivers fueling the coating agents for synthetic leather market growth.
  • Footwear, apparel, and bags made of leather are considered premium or luxury products. However, mass products made of synthetic leather or fabric account for a major share of the sales in the apparel, accessories, and footwear industries.
  • The prices of synthetic leathers are low. These products do not constitute leather as a raw material. The shift in consumer preference from animal-hide leather products to synthetic leather products is due to changing lifestyles and the availability of a wide range of synthetic leather products. 
  • The footwear industry is one of the largest application industries for synthetic leather and animal-hide leather. It is witnessing a decline in demand for leather footwear and a shift in consumer preference from animal-hide to synthetic leather footwear. 
  • The rising environmental concerns are encouraging the adoption of synthetic leather products over animal-hide leather and will, in turn, enhance the demand for coating agents for synthetic leather. 

Key Coating Agents for Synthetic Leather Market Trend

  • Availability of a wide range of synthetic leather products is one of the key coating agents for synthetic leather market trends propelling the market growth.
  • The widening product assortment is one of the major strategies followed by vendors in the global coating agents for the synthetic leather market. 
  • Vendors have stock-keeping units (SKUs) of a wide range of synthetic leather products based on type, texture, color, and price ranges. 
  •  Large SKUs enable vendors to cater to the varying demand from application industries. This provides them significant opportunities to focus on merchandising and increasing volume sales. Thus, the availability of a wide range of synthetic leather products will increase the demand for coating agents for synthetic leather during the forecast period.

Key Coating Agents for Synthetic Leather Market Challenge

  • Intense competition among vendors is one of the factors hindering the coating agents for synthetic leather market growth.
  • Although key players have captured a major share of the global coating agents for the synthetic leather market, the global coating agents for the synthetic leather market face intense competition. 
  • The competition among key vendors as well as global, regional, and local vendors is high. Given this, vendors invest heavily in research and development (R&D) to introduce a wide range of synthetic leather products, such as apparel, footwear, and automotive accessories, for different applications. 
  • Intense competition has triggered price wars, which have lowered the profit margins of vendors despite the improving global economy and increasing demand for coating agents for synthetic leather. 

This coating agents for synthetic leather market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global coating agents for the synthetic leather market as a part of the global specialty chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the coating agents for the synthetic leather market during the forecast period.

Who are the Major Coating Agents for Synthetic Leather Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Abhilash Chemicals and Pharmaceuticals Pvt. Ltd.
  • BASF SE
  • CHT Germany GmbH
  • Covestro AG
  • Elkem ASA
  • Evonik Industries AG
  • Jasch Industries Ltd.
  • ROWA GROUP Holding GmbH
  • Santex Rimar Group
  • Stahl Holdings BV
  • The Dow Chemical Co.
  • Wacker Chemie AG

 

This statistical study of the coating agents for the synthetic leather market encompasses successful business strategies deployed by the key vendors. The coating agents for the synthetic leather market is concentrated and the vendors are deploying growth strategies such as launching new products to compete in the market.

Product Insights and News

  • abhigroup.in - The company offers coating agents products such as acrylic systems, tanning auxiliaries, and fat liquors.
  • cht.com - The company offers coating agents products such as amino silicones, polyether silicones, and reactive silicones.
  • covestro.com - The company offers coating agents product brands such as Imprafix, Impranil, and Impraperm.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The coating agents for synthetic leather market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Coating Agents for Synthetic Leather Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the coating agents for the synthetic leather market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Coating Agents for Synthetic Leather Market?

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54% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for coating agents for synthetic leather in APAC. Market growth in this region will be slower than the growth of the market in the Middle East and Africa.

The high demand for low-priced leather imitation products such as bags, apparel, and automotive accessories will facilitate the coating agents for synthetic leather market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 hampered the businesses of vendors as various governments across the region imposed nationwide lockdowns and travel restrictions to prevent the spread of the disease. However, in 2021, the lockdown restrictions were lifted owing to the initiation of large-scale vaccination drives. This increased the demand for coating agents for synthetic leather in the region. Such factors are expected to drive the growth of the regional coating agents for the synthetic leather market during the forecast period.

What are the Revenue-generating End-user Segments in the Coating Agents for Synthetic Leather Market?

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The coating agents for synthetic leather market share growth by the automotive segment will be significant during the forecast period. An increase in demand for coating agents for synthetic leather in the automotive industry is mainly fueled by the growth of the global automotive industry and the shift of consumer preference from automotive components made of animal-hide leather to those made of synthetic leather. In the automotive industry, synthetic leather is used for seat covers and other car accessories, such as steering wheels, knob covers, indoor rims, gearbox covers, and headliners. These factors will drive the segment growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the coating agents for synthetic leather market size and actionable market insights on post COVID-19 impact on each segment.

 

Coating Agents for Synthetic Leather Market Scope

Report Coverage

Details

Page number

120

Base year

2021

forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 7.12%

Market growth 2022-2026

$ 207.38 million

Market structure

Concentrated

YoY growth (%)

8.21

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 54%

Key consumer countries

US, China, Japan, India, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Abhilash Chemicals and Pharmaceuticals Pvt. Ltd., BASF SE, CHT Germany GmbH, Covestro AG, Elkem ASA, Evonik Industries AG, Jasch Industries Ltd., ROWA GROUP Holding GmbH, Santex Rimar Group, Stahl Holdings BV, The Dow Chemical Co., and Wacker Chemie AG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Coating Agents for Synthetic Leather Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive coating agents for synthetic leather market growth during the next five years
  • Precise estimation of the coating agents for synthetic leather market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the coating agents for the synthetic leather industry across APAC, North America, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of coating agents for synthetic leather market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
    • 5.2 Comparison by End-user
      • Exhibit 26: Chart on Comparison by End-user
      • Exhibit 27: Data Table on Comparison by End-user
    • 5.3 Automotive - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Automotive - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Automotive - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Automotive - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Automotive - Year-over-year growth 2021-2026 (%)
    • 5.4 Footwear - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Footwear - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Footwear - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Footwear - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Footwear - Year-over-year growth 2021-2026 (%)
    • 5.5 Furniture and domestic upholstery - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Furniture and domestic upholstery - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Furniture and domestic upholstery - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Furniture and domestic upholstery - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Furniture and domestic upholstery - Year-over-year growth 2021-2026 (%)
    • 5.6 Others - Market size and forecast 2021-2026
      • Exhibit 40: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.7 Market opportunity by End-user
      • Exhibit 44: Market opportunity by End-user ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 46: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 47: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 48: Chart on Geographic comparison
      • Exhibit 49: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.9 US - Market size and forecast 2021-2026
      • Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 India - Market size and forecast 2021-2026
      • Exhibit 86: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 87: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 88: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 89: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 90: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 91: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 92: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 93: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 94: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 95: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 96: Matrix on vendor position and classification
            • 10.3 Abhilash Chemicals and Pharmaceuticals Pvt. Ltd.
              • Exhibit 97: Abhilash Chemicals and Pharmaceuticals Pvt. Ltd. - Overview
              • Exhibit 98: Abhilash Chemicals and Pharmaceuticals Pvt. Ltd. - Product / Service
              • Exhibit 99: Abhilash Chemicals and Pharmaceuticals Pvt. Ltd. - Key offerings
            • 10.4 CHT Germany GmbH
              • Exhibit 100: CHT Germany GmbH - Overview
              • Exhibit 101: CHT Germany GmbH - Product / Service
              • Exhibit 102: CHT Germany GmbH - Key offerings
            • 10.5 Covestro AG
              • Exhibit 103: Covestro AG - Overview
              • Exhibit 104: Covestro AG - Business segments
              • Exhibit 105: Covestro AG - Key news
              • Exhibit 106: Covestro AG - Key offerings
              • Exhibit 107: Covestro AG - Segment focus
            • 10.6 Elkem ASA
              • Exhibit 108: Elkem ASA - Overview
              • Exhibit 109: Elkem ASA - Business segments
              • Exhibit 110: Elkem ASA - Key offerings
              • Exhibit 111: Elkem ASA - Segment focus
            • 10.7 Evonik Industries AG
              • Exhibit 112: Evonik Industries AG - Overview
              • Exhibit 113: Evonik Industries AG - Business segments
              • Exhibit 114: Evonik Industries AG - Key news
              • Exhibit 115: Evonik Industries AG - Key offerings
              • Exhibit 116: Evonik Industries AG - Segment focus
            • 10.8 Jasch Industries Ltd.
              • Exhibit 117: Jasch Industries Ltd. - Overview
              • Exhibit 118: Jasch Industries Ltd. - Business segments
              • Exhibit 119: Jasch Industries Ltd. - Key offerings
              • Exhibit 120: Jasch Industries Ltd. - Segment focus
            • 10.9 ROWA GROUP Holding GmbH
              • Exhibit 121: ROWA GROUP Holding GmbH - Overview
              • Exhibit 122: ROWA GROUP Holding GmbH - Product / Service
              • Exhibit 123: ROWA GROUP Holding GmbH - Key offerings
            • 10.10 Stahl Holdings BV
              • Exhibit 124: Stahl Holdings BV - Overview
              • Exhibit 125: Stahl Holdings BV - Product / Service
              • Exhibit 126: Stahl Holdings BV - Key offerings
            • 10.11 The Dow Chemical Co.
              • Exhibit 127: The Dow Chemical Co. - Overview
              • Exhibit 128: The Dow Chemical Co. - Business segments
              • Exhibit 129: The Dow Chemical Co. - Key news
              • Exhibit 130: The Dow Chemical Co. - Key offerings
              • Exhibit 131: The Dow Chemical Co. - Segment focus
            • 10.12 Wacker Chemie AG
              • Exhibit 132: Wacker Chemie AG - Overview
              • Exhibit 133: Wacker Chemie AG - Business segments
              • Exhibit 134: Wacker Chemie AG - Key offerings
              • Exhibit 135: Wacker Chemie AG - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 136: Inclusions checklist
                • Exhibit 137: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 138: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 139: Research methodology
                • Exhibit 140: Validation techniques employed for market sizing
                • Exhibit 141: Information sources
              • 11.5 List of abbreviations
                • Exhibit 142: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              coating agents for synthetic leather market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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