Coffee Substitute Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Mar 2024 Pages: 161 SKU: IRTNTR73709

Coffee Substitute Market Forecast 2024-2028

The coffee substitute market size is projected to increase by USD 1.69 billion,  at a CAGR of 8.66% between 2023 and 2028. 

Furthermore, In Europe, the demand for coffee substitutes is surging due to heightened awareness of health risks linked to excessive caffeine intake and a growing preference for healthier beverage alternatives. Consumers seek alternatives to traditional coffee for varied health benefits and reduced caffeine intake. This trend reflects evolving consumer preferences and aligns with the global shift towards healthier lifestyle choices, impacting market dynamics and fostering growth in the market across Europe. drink nuJo company offers coffee substitute products such as Nujo Bold brew and Roasted root brew.

Market Overview

The market shows an accelerated CAGR during the forecast period.

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Key Market Driver 

Increasing demand for natural and functional beverages is the key factor driving the market. Natural and functional beverages refer to conventional liquid food that provides consumers with added health benefits and specific bodily functions in addition to providing general nutritional benefits. Green tea is often considered a natural and functional beverage due to its unique health-promoting properties. Moreover, as coffee consumption rises and veganism gains popularity, the food and beverage industry is exploring food alternatives and substitutes, incorporating ingredients like matcha tea, inulin, and prebiotic fiber, alongside dairy alternatives enriched with vitamin B6 to cater to diverse consumer preferences while addressing texture and milk sensitivities.

Further, owing to the growing health consciousness, consumers increasingly seek out products that offer nutritional benefits and support overall well-being. The increasing demand for products made with natural ingredients and minimal processing drives the demand for green tea. In addition, the growing concerns regarding the health risks associated with excessive sugar consumption, such as obesity, diabetes, and heart disease, encourage consumers to shift to healthy alternatives, including natural and functional beverages. Therefore, the increasing demand for natural and functional beverages drives the growth of the market during the forecast period.

Significant Market Trends 

The adoption of innovative marketing and promoting strategies by companies is the primary trend shaping the market. The market players collaborate with influencers and content creators on social media platforms, which can help brands reach a wider audience and raise awareness regarding their products. Pushing about various aspects, including product reviews, recipe demonstrations, and lifestyle posts, to showcase the benefits and versatility of herbal tea and soft drinks. Conducting interactive online campaigns, such as contests, quizzes, and challenges, encourages consumer participation and engagement with the brand.

Further, the market players' sustainability initiatives such as eco-friendly packaging, carbon-neutral operations, or ethical sourcing practices gain popularity and, in turn, increase the sales of their products. Moreover, the other aspects of marketing, such as blog posts, articles, videos, and podcasts that cover topics such as health benefits, brewing techniques, and sustainability practices, enhance the demand for coffee substitutes. Therefore, the adoption of innovative marketing and promotion strategies by various companies will propel the growth of the market during the forecast period.

Major Market Challenge 

The rising popularity of coffee among millennials is the major challenge that affects the market expansion. The culture of socializing at cafes has become popular among millennials. The increased influx of people to urban areas and a substantial increase in the number of employees in service industries have necessitated an increase in the number of cafes and food service outlets, which increased the demand for such products. Varied tastes and preferences for different types have further led to the emergence of shops, specialty coffee shops, and quick-service restaurants. Leading cafe chains, such as Starbucks, Costa Coffee, and Barista, are opening their outlets in emerging economies.

Further, the growing popularity of malls and shopping centers has also led many new players to invest substantially in the distribution of coffee through these centers. Besides, with the growth in the number of coffee-themed restaurants, manufacturers are receiving several branding opportunities. Coffee-themed restaurants offer premium products to consumers, which leads them to seek these premium products at retail stores.  Thus, the growing demand for coffee among millennials, especially in countries such as India, will hamper the growth of the market during the forecast period.

Market Segmentation by Product Type

The herbal coffee substitutes?segment will account for the largest share of this segment. The rising demand for herbal coffee substitutes stems from increasing awareness of their health benefits and the desire for healthier beverage options. Consumers, sensitive to caffeine or seeking functional benefits like stress relief and digestive support, prefer these substitutes. They align with plant-based diets and offer diverse flavors beyond traditional coffee, appealing to environmentally conscious consumers. Functional ingredients like adaptogenic herbs and superfoods further attract health-conscious consumers, driving the growth of a segment of the market during the forecast period. 

Market Segmentation by Distribution Channel

The market share by the offline segment will be significant during the forecast period. Market players are focusing on strengthening their organized distribution networks to increase sales and revenues. Supermarkets, hypermarkets, and convenience stores aim to attract customers by offering discounts and shopping packages. Organized retailing is considered the most effective mode, such as the distribution of tea, as it allows consumers to inspect the products before purchasing.

The offline segment was valued at USD 1.92 billion in 2018. 

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Additionally, market players focus on promotional and marketing strategies to increase customer footfall. Some of these promotional and marketing strategies include branding through signages, the distribution of samples, and the provision of discounts on product kits. Also, Companies rely on retail stores and plan their budgets for marketing, advertising, and promoting to create product and brand visibility among consumers. The expansion of organized retailing across the world is expected to drive the growth of the offline segment of the market during the forecast period.

Key Regions for the Market

Europe is estimated to contribute 32% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. European consumers are increasingly seeking coffee alternatives with reduced caffeine, natural ingredients, and potential health benefits. Specialty coffee substitutes, known for their premium ingredients and artisanal production, resonate well with Europeans who appreciate high-quality food and beverages. Distribution channels like supermarkets and specialty stores facilitate wider access to these products. Brands focus on educating consumers about the benefits and ingredients of coffee substitutes through transparent labeling and marketing campaigns. Collaborations like Coca-Cola and Pernod Ricard's Absolut Vodka and Sprite further drive market growth.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- Anthonys Goods: The company offers coffee substitute products such as Instant chicory root gluten free with non gmo and Chicory root granules with gluten free.
  • Key Offering- Dandy Blend: The company offers coffee substitute products such as Dandy blend coffee alternative and Dandy blend coffee alternative organic.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

World Matcha Inc., Flying Embers, Hand Family Companies, Mud Wtr Inc., PepsiCo Inc., Postum, Reliance Industries Ltd., Remedy Organics, Rishi Tea and Botanicals, Slate Craft Goods LLC, So Good Brand Inc., Tattvas Herbs LLC, Teeccino Caffe Inc., The Coca Cola Co., The Hain Celestial Group Inc., World Finer Foods LLC, and Mondelez International Inc.

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Product Type Outlook
    • Herbal coffee substitutes
    • Grain-based coffee substitutes
    • Plant based substitutes
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

The market continues to thrive as global coffee consumption remains steady, driven by diverse dietary habits and a growing awareness of its potential health benefits. While moderate consumption may promote brain health and provide temporary relief from headaches and restlessness, excessive intake can lead to caffeine overdose and associated symptoms like diarrhea and chest pain. Recognizing the diverse consumer base, market players offer a range of products, from traditional matcha and teas to innovative caffeine-free alternatives infused with Ayurvedic herbs like Brahmi and Ashwagandha for lactating women and those with caffeine sensitivity.

Additionally, in the food alternatives or substitutes arena, there is a growing emphasis on nutritional values, offering options such as caffeine-free herbal teas, specialty blends, and roasted grains, complemented by refreshing choices like lemon water enriched with vitamin C, catering to various dietary preferences including vegetarian diets. Leading market players in online stores, department stores, grocery store aisles, and health-food stores are increasingly prioritizing natural and organic ingredients while avoiding artificial additives, catering to diverse dietary preferences including gluten-free and vegan options, with companies like Ayurvedic Roast Company offering products enriched with ingredients like Shatavari.

Furthermore, the market is witnessing a surge in popularity as consumers seek healthier lifestyles and alternatives to traditional coffee. These alternatives boast various benefits such as fiber content, essential vitamins, and minerals including calcium, magnesium, potassium, and phosphorus. With diuretic and antioxidant properties, they promote digestion and liver health while combating oxidative stress and chronic illnesses. Made from a blend of herbs, roots, and grains, including dandelion roots, roasted barley, carob, and cinnamon, these organic products are free from synthetic chemicals and pesticides, and certified by USDA Organic standards. For those with sensitivity to caffeine, options like mushroom coffee and roasted chicory root offer metabolism-boosting properties without compromising on taste or quality.

Market Scope

Report Coverage

Details

Page number

161

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.66%

Market Growth 2024-2028

USD 1.69 billion

Market structure

USD Fragmented

YoY growth 2023-2024(%)

8.22

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 32%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anthonys Goods, World Matcha Inc., Dandy Blend, drink nuJo, Flying Embers, Hand Family Companies, Mud Wtr Inc., PepsiCo Inc., Postum, Reliance Industries Ltd., Remedy Organics, Rishi Tea and Botanicals, Slate Craft Goods LLC, So Good Brand Inc., Tattvas Herbs LLC, Teeccino Caffe Inc., The Coca Cola Co., The Hain Celestial Group Inc., World Finer Foods LLC, and Mondelez International Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global coffee substitute market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global coffee substitute market 2018 - 2022 ($ billion)
    • 4.2 Distribution channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2018 - 2022 ($ billion)
    • 4.3 Product type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Product type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Product Type - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Product Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Product Type
      • Exhibit 46: Chart on Comparison by Product Type
      • Exhibit 47: Data Table on Comparison by Product Type
    • 7.3 Herbal coffee substitutes - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Herbal coffee substitutes - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Herbal coffee substitutes - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Herbal coffee substitutes - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Herbal coffee substitutes - Year-over-year growth 2023-2028 (%)
    • 7.4 Grain-based coffee substitutes - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Grain-based coffee substitutes - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Grain-based coffee substitutes - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Grain-based coffee substitutes - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Grain-based coffee substitutes - Year-over-year growth 2023-2028 (%)
    • 7.5 Plant based substitutes - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Plant based substitutes - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Plant based substitutes - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Plant based substitutes - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Plant based substitutes - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by Product Type
      • Exhibit 60: Market opportunity by Product Type ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Product Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Anthonys Goods
              • Exhibit 115: Anthonys Goods - Overview
              • Exhibit 116: Anthonys Goods - Product / Service
              • Exhibit 117: Anthonys Goods - Key offerings
            • 12.4 Dandy Blend
              • Exhibit 118: Dandy Blend - Overview
              • Exhibit 119: Dandy Blend - Product / Service
              • Exhibit 120: Dandy Blend - Key offerings
            • 12.5 drink nuJo
              • Exhibit 121: drink nuJo - Overview
              • Exhibit 122: drink nuJo - Product / Service
              • Exhibit 123: drink nuJo - Key offerings
            • 12.6 Flying Embers
              • Exhibit 124: Flying Embers - Overview
              • Exhibit 125: Flying Embers - Product / Service
              • Exhibit 126: Flying Embers - Key offerings
            • 12.7 Hand Family Companies
              • Exhibit 127: Hand Family Companies - Overview
              • Exhibit 128: Hand Family Companies - Product / Service
              • Exhibit 129: Hand Family Companies - Key offerings
            • 12.8 Mondelez International Inc.
              • Exhibit 130: Mondelez International Inc. - Overview
              • Exhibit 131: Mondelez International Inc. - Business segments
              • Exhibit 132: Mondelez International Inc. - Key news
              • Exhibit 133: Mondelez International Inc. - Key offerings
              • Exhibit 134: Mondelez International Inc. - Segment focus
            • 12.9 Mud Wtr Inc.
              • Exhibit 135: Mud Wtr Inc. - Overview
              • Exhibit 136: Mud Wtr Inc. - Product / Service
              • Exhibit 137: Mud Wtr Inc. - Key offerings
            • 12.10 PepsiCo Inc.
              • Exhibit 138: PepsiCo Inc. - Overview
              • Exhibit 139: PepsiCo Inc. - Business segments
              • Exhibit 140: PepsiCo Inc. - Key news
              • Exhibit 141: PepsiCo Inc. - Key offerings
              • Exhibit 142: PepsiCo Inc. - Segment focus
            • 12.11 Postum
              • Exhibit 143: Postum - Overview
              • Exhibit 144: Postum - Product / Service
              • Exhibit 145: Postum - Key offerings
            • 12.12 Remedy Organics
              • Exhibit 146: Remedy Organics - Overview
              • Exhibit 147: Remedy Organics - Product / Service
              • Exhibit 148: Remedy Organics - Key offerings
            • 12.13 Rishi Tea and Botanicals
              • Exhibit 149: Rishi Tea and Botanicals - Overview
              • Exhibit 150: Rishi Tea and Botanicals - Product / Service
              • Exhibit 151: Rishi Tea and Botanicals - Key offerings
            • 12.14 Slate Craft Goods LLC
              • Exhibit 152: Slate Craft Goods LLC - Overview
              • Exhibit 153: Slate Craft Goods LLC - Product / Service
              • Exhibit 154: Slate Craft Goods LLC - Key offerings
            • 12.15 So Good Brand Inc.
              • Exhibit 155: So Good Brand Inc. - Overview
              • Exhibit 156: So Good Brand Inc. - Product / Service
              • Exhibit 157: So Good Brand Inc. - Key offerings
            • 12.16 Tattvas Herbs LLC
              • Exhibit 158: Tattvas Herbs LLC - Overview
              • Exhibit 159: Tattvas Herbs LLC - Product / Service
              • Exhibit 160: Tattvas Herbs LLC - Key offerings
            • 12.17 Teeccino Caffe Inc.
              • Exhibit 161: Teeccino Caffe Inc. - Overview
              • Exhibit 162: Teeccino Caffe Inc. - Product / Service
              • Exhibit 163: Teeccino Caffe Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 164: Inclusions checklist
                • Exhibit 165: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 166: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 167: Research methodology
                • Exhibit 168: Validation techniques employed for market sizing
                • Exhibit 169: Information sources
              • 13.5 List of abbreviations
                • Exhibit 170: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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