Cognitive Media Solutions Market by End-user and Geography - Forecast and Analysis 2022-2026

Published: Sep 2022

Pages: 139

SKU: IRTNTR74216

Snapshot

The cognitive media solutions market share is expected to increase by USD 4.49 billion from 2021 to 2026, at a CAGR of 27.14%.

This cognitive media solutions market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers cognitive media solutions market segmentations by end-user (SME and large enterprises) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The cognitive media solutions market report also offers information on several market vendors, including Acrolinx GmbH, Adobe Inc., Albert Technologies, Alphabet Inc., Amazon.com Inc., Axle Ai Inc, Baidu Inc, ByteDance Ltd., Cision Ltd, Clarifai Inc., International Business Machines Corp., Kenshoo Ltd. dba Skai, Microsoft Corp., MiQ Digital Ltd, NVIDIA Corp., Phrasee Ltd, Salesforce Inc., SAP SE, SoundHound Inc, Valossa Labs Ltd, and Veritone Inc among others.

What will the Cognitive Media Solutions Market Size be During the Forecast Period?

Download Report Sample to Unlock the Cognitive Media Solutions Market Size for the Forecast Period and Other Important Statistics

Cognitive Media Solutions Market: Key Drivers, Trends, and Challenges

The digital transformation is notably driving the cognitive media solutions market growth, although factors such as system integration and interoperability issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the cognitive media solutions industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Cognitive Media Solutions Market Driver

Digital transformation is one of the factors driving the cognitive media solutions market growth.
In the telecommunication industry, the introduction of the fourth generation (4G) and 5G technology is allowing end-users to connect with the high-speed Internet.
The emergence of advanced internet technologies such as high-speed broadband and voice over Internet Protocol (VoIP) services on mobile phones has changed the user preference for internet services and increased the adoption of new technologies.
OTT services enable users to view online videos through laptops or desktops or TV screens. Thus, the high use of cognitive media solutions by OTT providers for behavior analysis, fraud detection, promotions, and piracy prevention will drive the growth of the market during the forecast period.

Key Cognitive Media Solutions Market Trend

High utilization of social media is one of the key cognitive media solutions market trends fueling market growth.
Social media has become a major data source for many organizations as it provides instant feedback about content through blogs and social networking sites.
Digital content developers and advertisers are using social computing tools for marketing, branding, and recruitment, which will drive cost-efficient collaborations across the global workforce.
Cognitive media solution providers are progressively tapping into social networking sites and Internet searches to screen potential talent for content development and find the need for their type of content. With the rise in digital content consumption, brands and retailers are spending huge amounts on mobile advertising to promote their brands.
Mobile phones and tablets are being equipped with more personalized services such as location-based mobile technology that can help in identifying potential customers for marketing purposes. This will help vendors target their audience with customized offers.
The high adoption of cognitive media solutions in social media platforms by end-users to analyze consumer behavior and improve their business efficiency will drive the growth of the market soon.

Key Cognitive Media Solutions Market Challenge

System integration and interoperability issues is one of the key factors challenging the cognitive media solutions market growth.
System integration is required when software or infrastructure solutions are deployed on the legacy IT infrastructure of organizations. Technical issues arise during the implementation and execution phase due to differences in software versions and supportive hardware requirements.
Migrating data from on-premises (in-house) infrastructure to the cloud (cloud-based analytics software) can create interoperability issues, owing to the difference in protocols used in the cloud and enterprise infrastructure. This process involves extensive application re-programming and integration, which also increases the complexity of applications.
Many conversion tools, such as AI algorithms and high-end analytical platforms, are available, which can be used for seamless integration with cloud-based storage or end-users content delivery platforms. Thus, interoperability will be a challenge for applications that generate different types of data in the future.

This cognitive media solutions market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global cognitive media solutions market as a part of the global IT consulting and other services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the cognitive media solutions market during the forecast period.

Who are the Major Cognitive Media Solutions Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the cognitive media solutions market encompasses successful business strategies deployed by the key vendors. The cognitive media solutions market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

cision.com - Under the unified segment, the company offers artificial intelligence technology and solutions.
cision.com - The company offers cognitive media solution namely DuerOS Conversational AI Platform.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The cognitive media solutions market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Cognitive Media Solutions Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the cognitive media solutions market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Cognitive Media Solutions Market?

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25% of the market’s growth will originate from Europe during the forecast period. The UK and Germany are the key markets for the cognitive media solutions market in Europe. Market growth in this region will be faster than the growth of the market in North America.

The need to improve competitive advantage and decision-making processes among organizations will facilitate the cognitive media solutions market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 adversely impacted the regional market. However, the increasing use of remotely working applications and the rising demand for OTT platforms across the region increased the demand for the construction of data centers in the region. Such factors are anticipated to drive the growth of the market in the region during the forecast period.

What are the Revenue-generating End-user Segments in the Cognitive Media Solutions Market?

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The cognitive media solutions market share growth by the SME segment will be significant during the forecast period. The use of cognitive media solutions with advanced features provides contextually relevant personalized recommendations, improves response time, eliminates bottlenecks, and automates routine inquiries, freeing up humans to concentrate on more complex problems. Hence, to have a competitive advantage in the market, SMEs are adopting cognitive media solutions, which will drive the growth of the segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the cognitive media solutions market size and actionable market insights on the post-COVID-19 impact on each segment.

Cognitive Media Solutions Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Decelerate at a CAGR of 27.14%
Market growth 2022-2026	$ 4.49 billion
Market structure	Fragmented
YoY growth (%)	46.44
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	Europe at 25%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Acrolinx GmbH, Adobe Inc., Albert Technologies, Alphabet Inc., Amazon.com Inc., Axle Ai Inc, Baidu Inc, ByteDance Ltd., Cision Ltd, Clarifai Inc., International Business Machines Corp., Kenshoo Ltd. dba Skai, Microsoft Corp., MiQ Digital Ltd, NVIDIA Corp., Phrasee Ltd, Salesforce Inc., SAP SE, SoundHound Inc, Valossa Labs Ltd, and Veritone Inc
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Cognitive Media Solutions Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive cognitive media solutions market growth during the next five years
Precise estimation of the cognitive media solutions market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the cognitive media solutions industry across North America, Europe, APAC, Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of cognitive media solutions market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

5.1 Market segments
- Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)

5.2 Comparison by End-user
- Exhibit 26: Chart on Comparison by End-user
- Exhibit 27: Data Table on Comparison by End-user

5.3 SME - Market size and forecast 2021-2026
- Exhibit 28: Chart on SME - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on SME - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on SME - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on SME - Year-over-year growth 2021-2026 (%)

5.4 Large enterprises - Market size and forecast 2021-2026
- Exhibit 32: Chart on Large enterprises - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Large enterprises - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Large enterprises - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Large enterprises - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by End-user
- Exhibit 36: Market opportunity by End-user ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026
- Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.7 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 UK - Market size and forecast 2021-2026
- Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 Japan - Market size and forecast 2021-2026
- Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption

9.4 Industry risks
- Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 87: Vendors covered

10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification

10.3 Adobe Inc.
- Exhibit 89: Adobe Inc. - Overview
- Exhibit 90: Adobe Inc. - Business segments
- Exhibit 91: Adobe Inc. - Key news
- Exhibit 92: Adobe Inc. - Key offerings
- Exhibit 93: Adobe Inc. - Segment focus

10.4 Alphabet Inc.
- Exhibit 94: Alphabet Inc. - Overview
- Exhibit 95: Alphabet Inc. - Business segments
- Exhibit 96: Alphabet Inc. - Key news
- Exhibit 97: Alphabet Inc. - Key offerings
- Exhibit 98: Alphabet Inc. - Segment focus

10.5 Amazon.com Inc.
- Exhibit 99: Amazon.com Inc. - Overview
- Exhibit 100: Amazon.com Inc. - Business segments
- Exhibit 101: Amazon.com Inc. - Key news
- Exhibit 102: Amazon.com Inc. - Key offerings
- Exhibit 103: Amazon.com Inc. - Segment focus

10.6 Baidu Inc
- Exhibit 104: Baidu Inc - Overview
- Exhibit 105: Baidu Inc - Business segments
- Exhibit 106: Baidu Inc - Key offerings
- Exhibit 107: Baidu Inc - Segment focus

10.7 Cision Ltd
- Exhibit 108: Cision Ltd - Overview
- Exhibit 109: Cision Ltd - Product / Service
- Exhibit 110: Cision Ltd - Key offerings

10.8 International Business Machines Corp.
- Exhibit 111: International Business Machines Corp. - Overview
- Exhibit 112: International Business Machines Corp. - Business segments
- Exhibit 113: International Business Machines Corp. - Key offerings
- Exhibit 114: International Business Machines Corp. - Segment focus

10.9 Microsoft Corp.
- Exhibit 115: Microsoft Corp. - Overview
- Exhibit 116: Microsoft Corp. - Business segments
- Exhibit 117: Microsoft Corp. - Key news
- Exhibit 118: Microsoft Corp. - Key offerings
- Exhibit 119: Microsoft Corp. - Segment focus

10.10 NVIDIA Corp.
- Exhibit 120: NVIDIA Corp. - Overview
- Exhibit 121: NVIDIA Corp. - Business segments
- Exhibit 122: NVIDIA Corp. - Key news
- Exhibit 123: NVIDIA Corp. - Key offerings
- Exhibit 124: NVIDIA Corp. - Segment focus

10.11 Salesforce Inc.
- Exhibit 125: Salesforce Inc. - Overview
- Exhibit 126: Salesforce Inc. - Product / Service
- Exhibit 127: Salesforce Inc. - Key news
- Exhibit 128: Salesforce Inc. - Key offerings

10.12 Veritone Inc
- Exhibit 129: Veritone Inc - Overview
- Exhibit 130: Veritone Inc - Product / Service
- Exhibit 131: Veritone Inc - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources

11.5 List of abbreviations
- Exhibit 138: List of abbreviations

consulting services: o

integration services: o

services: o

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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