Cold Plunge Tub Market Analysis North America : US, Japan, Germany, France, UK - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 142 SKU: IRTNTR76224

Cold Plunge Tub Market Forecast 2023-2027

The Cold Plunge Tub Market size is estimated to grow by USD 90 million at a CAGR of 4.5% between 2022 and 2027. The growth of the market depends on several factors such as the growing focus on health and wellness, the growing urbanization rate, and the growing demand for these from the sports and fitness industry.

It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Cold Plunge Tub Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their strategies to gain a competitive advantage.

Key Driver

The growing focus on health and wellness is driving growth in the market. The main factor driving the demand is an increasing focus on health and well-being. The appeal of hydrotherapy becomes more prominent as people place more value on holistic health and self-care. 

Moreover, the change in customers' perspective is reflected by an increasing tendency for the inclusion of cold baths at both business and residential wellness facilities. As a result, the fusion of health consciousness and the attractiveness of hydrotherapy is expected to drive the growth of the global market during the forecast period.

Major Trends

The increasing interest in creating luxurious home spa environments is a key trend in the market. The trend towards the construction of luxury residential spas is creating a global market for cold plunge pools. There is a rising demand for small, visually beautiful cold plunge tubs designed specifically for residential settings as people seek out improved relaxation and wellness experiences in the convenience of their own homes. 

However, more importance is given to aesthetic considerations complementing interior aesthetics, ensuring compact designs maximize space utilization, and seamlessly fusing functionality and decor. As a result, the market is becoming more focused on providing high-end in-home hydrotherapy solutions, with manufacturers focusing on stylish, individualized alternatives that appeal to homeowners' discriminating tastes. This is expected to drive the growth of the market in focus during the forecast period.

Significant Challenge

The high initial investment associated with cold plunge tubs is a major challenge. A serious challenge for the global market is the excessive initial associated with a cold plunge tub. Potential purchasers are deterred from adopting this therapy by this financial barrier, particularly in cost-sensitive markets.

Moreover, the expensive up-front costs include not only the cost of the tub itself but also those associated with installation, potential structural alterations, and ongoing maintenance costs. In areas with a high incidence of budgetary constraints, this challenge is particularly severe, making these only available to a select group of customers and enterprises. This is expected to hinder the growth in focus during the forecast period.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Cold Plunge Tub Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence.

Arctic Cold Tubs- The company offers 1 4HP active aqua chiller, 1HP active aqua chiller, and 1HP eco plus chiller.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 companies, including:

  • Brass Monkey Health LTD
  • Cold Tribe Wellness
  • COLDTUB
  • Diamond Spas Inc.
  • Edge Theory Labs Inc.
  • Ice Barrel Inc.
  • Icepodcompany LLC
  • iCool Australia Pty Ltd
  • INERGIZE HEALTH
  • NordicWave
  • Odin Ice Baths USA
  • PLUNGE
  • Polar Monkeys
  • Red Rock Outdoors Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segment in the Market?

The in-ground cold plunge tubs segment is estimated to witness significant growth during the forecast period. In-ground cold plunge tubs are positioned as a major product type in the global market due to their robust demand. These inground bathrooms offer an opulent and seamless integration with a wide variety of locations, such as spa resorts, upmarket homes, and wellness centers.

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The in-ground cold plunge tubs segment was the largest segment and was valued at USD 205.19 million in 2017. In-ground cold plunge baths have become a popular and desired option on the international market the increasing demand and desire of consumers have led to this. Few factors implicate the increase in growth of the in-ground cold plunge tubs, which, in turn, will drive the growth of the market in focus during the forecast period.

Which are the Key Regions for the Market?

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for wellness and hydrotherapy products is increasing, which is encouraging for the North American market. With new companies like NordicWvae acquiring traction, competition in the regional market is also increasing. The popularity of health-conscious lifestyles and the inclusion of spa services in opulent resorts both contribute to the market's expansion. However, the dynamics of the market are affected by issues like changing raw material prices and regulatory matters. Overall, the market for cold plunge tubs in North America exhibits a mix of well-established players and innovative newcomers, driven by an increased emphasis on health and relaxation. Such factors will increase the market growth in this region during the forecast period.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Type Outlook (USD Million, 2017 - 2027)
    • In-ground cold plunge tubs
    • Above-ground cold plunge tubs
  • Application Outlook (USD Million, 2017 - 2027)
    • Commercial
    • Residential
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Market Analyst Overview

The market caters to the growing demand for Wellness amenities and Recovery therapy in health and fitness facilities. These tubs offer Temperature therapy and Immersion baths for Athletic recovery and Hydrotherapy benefits.

As part of Spa installations, cold plunge tubs provide Therapeutic soaking and enhance Spa design for a holistic wellness experience. They are used in Hydrotherapy experiences and Hydrotherapy sessions to promote relaxation and recovery. The market is driven by the increasing popularity of Wellness tourism and the benefits of Immersion therapy and Aquatic therapy. They play a crucial role in offering Relaxation techniques and aiding in post-workout recovery, making them essential in health and wellness facilities.

Cold Plunge Tub Market Scope

Report Coverage

Details

Page number

142

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.5%

Market growth 2023-2027

USD 90 million

Market structure

Fragmented

YoY growth 2022-2023(%)

4.12

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key countries

US, Japan, Germany, France, and the UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Arctic Cold Tubs, Brass Monkey Health LTD, Cold Tribe Wellness, COLDTUB, Diamond Spas Inc., Edge Theory Labs Inc., Ice Barrel Inc., Icepodcompany LLC, iCool Australia Pty Ltd, INERGIZE HEALTH, NordicWave, Odin Ice Baths USA, PLUNGE, Polar Monkeys, Red Rock Outdoors Co., RENU Therapy, Sun Home Saunas, and Water Therapy UK Ltd

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global cold plunge tub market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global cold plunge tub market 2017 - 2021 ($ million)
    • 4.2 Product type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product type Segment 2017 - 2021 ($ million)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Product Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Product Type
      • Exhibit 32: Chart on Comparison by Product Type
      • Exhibit 33: Data Table on Comparison by Product Type
    • 6.3 In-ground cold plunge tubs - Market size and forecast 2022-2027
      • Exhibit 34: Chart on In-ground cold plunge tubs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on In-ground cold plunge tubs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on In-ground cold plunge tubs - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on In-ground cold plunge tubs - Year-over-year growth 2022-2027 (%)
    • 6.4 Above-ground cold plunge tubs - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Above-ground cold plunge tubs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Above-ground cold plunge tubs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Above-ground cold plunge tubs - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Above-ground cold plunge tubs - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product Type
      • Exhibit 42: Market opportunity by Product Type ($ million)
      • Exhibit 43: Data Table on Market opportunity by Product Type ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 44: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 46: Chart on Comparison by Application
      • Exhibit 47: Data Table on Comparison by Application
    • 7.3 Commercial - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Commercial - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Commercial - Year-over-year growth 2022-2027 (%)
    • 7.4 Residential - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Residential - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Residential - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Application
      • Exhibit 56: Market opportunity by Application ($ million)
      • Exhibit 57: Data Table on Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 France - Market size and forecast 2022-2027
      • Exhibit 95: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Arctic Cold Tubs
              • Exhibit 111: Arctic Cold Tubs - Overview
              • Exhibit 112: Arctic Cold Tubs - Product / Service
              • Exhibit 113: Arctic Cold Tubs - Key offerings
            • 12.4 Brass Monkey Health LTD
              • Exhibit 114: Brass Monkey Health LTD - Overview
              • Exhibit 115: Brass Monkey Health LTD - Product / Service
              • Exhibit 116: Brass Monkey Health LTD - Key offerings
            • 12.5 Cold Tribe Wellness
              • Exhibit 117: Cold Tribe Wellness - Overview
              • Exhibit 118: Cold Tribe Wellness - Product / Service
              • Exhibit 119: Cold Tribe Wellness - Key offerings
            • 12.6 Diamond Spas Inc.
              • Exhibit 120: Diamond Spas Inc. - Overview
              • Exhibit 121: Diamond Spas Inc. - Product / Service
              • Exhibit 122: Diamond Spas Inc. - Key offerings
            • 12.7 Edge Theory Labs Inc.
              • Exhibit 123: Edge Theory Labs Inc. - Overview
              • Exhibit 124: Edge Theory Labs Inc. - Product / Service
              • Exhibit 125: Edge Theory Labs Inc. - Key offerings
            • 12.8 Ice Barrel Inc.
              • Exhibit 126: Ice Barrel Inc. - Overview
              • Exhibit 127: Ice Barrel Inc. - Product / Service
              • Exhibit 128: Ice Barrel Inc. - Key offerings
            • 12.9 iCool Australia Pty Ltd
              • Exhibit 129: iCool Australia Pty Ltd - Overview
              • Exhibit 130: iCool Australia Pty Ltd - Product / Service
              • Exhibit 131: iCool Australia Pty Ltd - Key offerings
            • 12.10 INERGIZE HEALTH
              • Exhibit 132: INERGIZE HEALTH - Overview
              • Exhibit 133: INERGIZE HEALTH - Product / Service
              • Exhibit 134: INERGIZE HEALTH - Key offerings
            • 12.11 NordicWave
              • Exhibit 135: NordicWave - Overview
              • Exhibit 136: NordicWave - Product / Service
              • Exhibit 137: NordicWave - Key offerings
            • 12.12 PLUNGE
              • Exhibit 138: PLUNGE - Overview
              • Exhibit 139: PLUNGE - Product / Service
              • Exhibit 140: PLUNGE - Key offerings
            • 12.13 Polar Monkeys
              • Exhibit 141: Polar Monkeys - Overview
              • Exhibit 142: Polar Monkeys - Product / Service
              • Exhibit 143: Polar Monkeys - Key offerings
            • 12.14 Red Rock Outdoors Co.
              • Exhibit 144: Red Rock Outdoors Co. - Overview
              • Exhibit 145: Red Rock Outdoors Co. - Product / Service
              • Exhibit 146: Red Rock Outdoors Co. - Key offerings
            • 12.15 RENU Therapy
              • Exhibit 147: RENU Therapy - Overview
              • Exhibit 148: RENU Therapy - Product / Service
              • Exhibit 149: RENU Therapy - Key offerings
            • 12.16 Sun Home Saunas
              • Exhibit 150: Sun Home Saunas - Overview
              • Exhibit 151: Sun Home Saunas - Product / Service
              • Exhibit 152: Sun Home Saunas - Key offerings
            • 12.17 Water Therapy UK Ltd
              • Exhibit 153: Water Therapy UK Ltd - Overview
              • Exhibit 154: Water Therapy UK Ltd - Product / Service
              • Exhibit 155: Water Therapy UK Ltd - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 156: Inclusions checklist
                • Exhibit 157: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 158: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 159: Research methodology
                • Exhibit 160: Validation techniques employed for market sizing
                • Exhibit 161: Information sources
              • 13.5 List of abbreviations
                • Exhibit 162: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              cold plunge tub market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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