US Cold Pressed Juices Market by Product, Type and Geography - Forecast and Analysis 2023-2027

US Cold Pressed Juices Market Forecast 2023 -2027

The US cold pressed juices market size is projected to increase by USD 171.43 million, and the market size is estimated to grow at a CAGR of 6.56% between 2022 and 2027. The market's growth hinges on several key factors. Firstly, the high nutritional value inherent in this beverage serves as a significant driver, attracting health-conscious consumers seeking natural and nutrient-rich beverages. Secondly, the expansion of organized retailing across the United States plays a pivotal role by providing wider accessibility and visibility of this beverage to consumers. Lastly, the rising prevalence of cold-pressed juice bars reflects a growing trend in consumer preferences towards healthier beverage options, further stimulating market demand. Together, these factors contribute synergistically to the flourishing growth trajectory of the cold-pressed juice market in the US.

Market Overview

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Market Segmentation

This market report extensively covers market segmentation by product (conventional and organic), and type (fruit and vegetable blend juices, fruit juices, and vegetable juices). It also includes an in-depth analysis of drivers, trends, and challenges.

Market Dynamics

The market is driven by a growing awareness of health risks like diabetes and the desire for better nutrient absorption. Consumers are gravitating towards organic beverages like Pure Green and Pink Grape Cold-Pressed Juice, seeking alternatives to sugary drinks. Trends include the rise of Veganism and the use of PET and glass bottles for sustainability. However, challenges such as synthetic pesticides and waste in pulp management remain, urging the industry to innovate and meet health-conscious demands effectively. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growth of organized retailing in the US is driving market growth. Numerous organized retail companies in the US are present their businesses in various formats, like hypermarkets, supermarkets, specialty stores, and others. Moreover, companies are adopting marketing programs and schemes to expand their sales figures and reach out to a larger consumer base.

Additionally, it helps by receiving customer feedback, which, if incorporated, can help retain customers. Moreover, there is an increasing demand for drinks that require minimal preparation, which is likely to boost demand for the market during the forecast period.

Significant Market Trends 

Innovations in juice flavors are a key trend in the market. Greater consumer awareness of the importance of health and wellness has increased the demand for natural and organic options like cold-pressed juices. This results in customers choosing innovative blends and flavors that are being sold through omnichannel strategies by companies. This also helps companies expand visibility and tap into a larger consumer base. These blends generally have greater nutritional value and health benefits, further driving the market.

Moreover, cold-pressed juice companies in the US are offering a diverse range of products to cater to customer demand for unique flavors. Pressed Juicery, for example, offers cold-pressed juice shots which have a sweet and spicy flavor. Hence these new flavors and options help increase the appeal of cold-pressed juices, which is likely to result in market growth during the forecast period.

Major Market Challenge 

The fluctuations in raw material prices of cold-pressed juices are challenging market growth. The primary raw materials used by companies are fruits and vegetables, which contribute to a significant share of the total operating expenditure. Hence price fluctuations result in greater production costs and impact the profitability of the market. This is due to the US being a major importer of fruits and vegetables, making supply shortages result in higher prices of cold-pressed juices which negatively impacts the market.

Moreover, the production cycles of fruits and vegetables are unstable due to price seasonality. Hence scarcity or abundance might occur during certain seasons due to varying harvesting times of different fruits and vegetables. This directly impacts the costs cold-pressed juices companies incur to obtain different ingredients. Hence price fluctuations are likely to hinder market growth during the forecast period.

Market Segmentation by Type

The demand for the cold-pressed fruit and vegetable blend juices segment is expected to increase during the forecast period. This is due to higher health benefits as the blend combines the nutrients of both vegetables and fruits into a single drink. The prevalence of increased health issues and consumer awareness are also driving this trend in the US. This is observed by greater demand in the US for juices made from superfruits like acai, blueberry, pomegranate, black currant, cranberry, and goji. Additionally, some major companies like PepsiCo Inc., Pressed Juicery Inc., and Starbucks Corp are catering to this demand by offering a diverse range of options, which shall result in the growth of the US market during the forecast period.

The increased demand for the fruit juices segment is due to a growing preference for nutritional food and beverage items. companies, especially private label brands, are launching new options that are appetizing, appealing, and economical to attract customers. Due to health concerns regarding such products, regulatory bodies in the US, like the United States Department of Agriculture (USDA) are ensuring products sold meet quality standards and are safe to consume. Hence the growth of this segment of the market is likely to expand further during the forecast period.

Market Segmentation by Product

The Market offers a diverse range of options tailored to various consumer preferences and health needs. Pure Green and Pink Grape Cold-Pressed Juice are examples of popular choices in this market, known for their nutrient-rich content and potential to aid in nutrient absorption. Ingredients like Dragon fruit and Himalayan salt add unique flavors and nutritional benefits.Concerns about synthetic pesticides have led to a surge in demand for organic beverages, available through various retail chains. These beverage often include ingredients such as Wheatgrass Juice, appealing to veganism and the desire for detoxification.Packaging options such as PET and glass bottles cater to environmental concerns, offering alternatives for waste reduction. The market encompasses both conventional and organic products, accommodating preferences for healthier diets and real juice options over sugary drinks.

The market share growth by the conventional segment will be significant during the forecast period. They are usually made from non-organically cultivated fruits and vegetables. The conventional segment of the market is witnessing greater demand than organic segment due to lower prices. Their preservation involves the usage of high-pressure processing (HPP) instead of heat. Some of the advantages of cold-pressed juices over other juices include the elimination of bacteria by the cold-pressing technique, which also ensures that taste, quality, vitamins, minerals, and nutrients are preserved.

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The conventional segment was valued at USD 217.69 million in 2017 and continued to grow until 2021. Various companies exist in this market segment, including Pressed Juicery and PepsiCo Inc. in the US. However, growing consumer awareness of health issues caused by pesticide and insecticide residues in the cultivation of fruits and vegetables might reduce market growth. Hence there is greater growth potential for the organic segment instead during the forecast period. Moreover, factors like lifestyle changes and consumption of healthy alternatives shall reduce market growth during the forecast period.

The demand for the organic segment is also growing as they are healthy, natural, and safe to consume. The perception of organic beverage as healthy and nutritious, along with the certification of fruits and vegetables used by government bodies, help improve the appeal of this segment of the market. Greater customer awareness of organic beverage which are mineral and antioxidant-rich, increasing adoption by retailers, and a favorable regulatory environment will contribute to the growth of this market during the forecast period.

Company Overview

companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Drink Living Juice - The company offers cold-pressed juices such as Pineapple Punch, Red Radiance, and Carrot Kick.
• Key Offering- Everpress Juice Inc. - The company offers cold-pressed juices such as ginger, apple, and celery juices.
• Key Offering- Juice Generation - The company offers cold-pressed juices such as Chlorophyll Lemonade, Supa Dupa Greens, and The Professional.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Cold Pressed Miami
• Greenstraw
• Kuka Juice LLC
• Native Cold Pressed
• Nourish Juice Bar
• PepsiCo Inc.
• Perricone Farms
• Platinum Goods Corp.
• Pomona Organic Juices
• Raw Fountain Juice Inc.
• Simplicity Holistic Health
• Starbucks Corp.
• SUJA LIFE LLC
• The Coca Cola Co.
• The Hain Celestial Group Inc.
• WYSIWYG Juice Co.
• Pressed Juicery Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Segment Overview

The market report forecasts market growth and provides a market growth analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook 
  • Conventional
  • Organic

• Type Outlook 
  • Fruit and vegetable blend juices
  • Fruit juices
  • Vegetable juices

Market Analyst Overview

The Market is experiencing significant growth driven by various factors. One such factor is the increasing awareness of health-conscious consumers regarding the diabetes risk associated with sugary beverage consumption, leading them to opt for healthier alternatives like Cold Pressed Juices. These juices are known for their high nutrient absorption rate, making them a preferred choice among those seeking a healthy body and healthier diets. Consumers appreciate the freshness of these juices and their convenience as ready-to-drink beverages. Moreover, the market addresses specific health concerns like cardiovascular disease with offerings like mixed fruit juice products and traditional fruit juice products.

In addition, retail chains like Blake Farms and Kayco Beyond are prominent players in this market, offering a variety of cold pressed juices such as Wonder Lemon, ParmCrisps, and Thinsters. These juices cater to the increasing demand for healthy fruit juices among consumers focused on health consciousness and sugary products avoidance, especially those dealing with chronic illnesses like diabetes or kidney disorders.The Market also appeals to veganism advocates, offering options made from fruits, vegetables, and blends. These products are available in both store-based and non-store based outlets, including supermarkets, online channels, and specialty stores.

Moreover, brands like Pure Green, Blake's Cold-Pressed Juices, CEDAR Juices, and Evolution Fresh offer a range of options, including Pink Grape Cold-Pressed Juice, Wheatgrass Juice, Broccoli Shot, Beetroot Shot, Wonder LemonTM, Cashew Milks, Blue Cold-Pressed Juice, and Beauty Shot Pressed. These products cater to the growing demand for organic beverages made without synthetic pesticides and artificial colors, ensuring they are natural products. The market is witnessing a shift towards PET and glass bottles packaging to reduce waste in pulp and packaging materials. Retail distribution is also expanding, with supermarkets/hypermarkets, online channels, and store-based options offering ready-to-drink juice products to meet the demands of health-conscious consumers seeking real juice alternatives to sugary drinks. As a result, the Market is poised for continued growth, driven by consumer preferences for cold drinks with nutritional benefits and detoxification properties.

Market Scope
Report Coverage	Details
Page number	125
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.56%
Market growth 2023-2027	USD 171.43 million
Market structure	Fragmented
YoY growth 2022-2023(%)	6.36
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Cold Pressed Miami, Drink Living Juice, Everpress Juice Inc., Greenstraw, Juice Generation, Kuka Juice LLC, Native Cold Pressed, Nourish Juice Bar, PepsiCo Inc., Perricone Farms, Platinum Goods Corp., Pomona Organic Juices, Raw Fountain Juice Inc., Simplicity Holistic Health, Starbucks Corp., SUJA LIFE LLC, The Coca Cola Co., The Hain Celestial Group Inc., WYSIWYG Juice Co., and Pressed Juicery Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across the US
• A thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market growth and forecasting analysis of factors that will challenge the growth of market companies

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