US - Color Cosmetics Market by Distribution Channel and Product - Forecast and Analysis 2023-2027

US Color Cosmetics Market Forecast 2023-2027

The US color cosmetics market size is forecast to increase by USD 3.17 billion, at a CAGR of 4.64% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario. Increasing online retailing is the key factor driving the growth of the market. The proliferation of the Internet and the increased availability of smart devices have increased consumer access to online shopping platforms. Additionally, the convenience of online shopping and enhanced security features of e-commerce platforms are driving the growth of the market. Moreover, manufacturers and retailers have a huge market potential in this country. These advantages create favourable distribution channels for color cosmetics in the US and are expected to drive market growth during the forecast period.

Market Overview 

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Market Dynamics 

In the market, various factors drive growth, including the rising demand for natural makeup and skincare products reflecting consumers' increasing focus on personal hygiene and natural ingredients. The market also benefits from trends like the popularity of masks and lip products, catering to social life and travel needs. However, challenges such as travel restrictions and fluctuating demand due to holidays and vacations pose hurdles. Balancing luxury holidays with authentic experiences, and offering accommodations that fit diverse needs, is crucial amidst evolving consumer preferences in bustling cities or quaint villas.

Significant Market Trends

The advent of social media and celebrity endorsements is the primary trend in the market. Many consumers in the market are active on multiple social media platforms. Many consumers spend time on social networks and blogs to learn about personal and beauty care products. Nailed Blog, a nail art blog, has always dominated the online discussion forum for nail color brands. Such blogs can help expand the reach of a particular brand.

Moreover, such platforms can help to increase demand for a particular brand, educate potential customers about the brand, and identify key targets. Therefore, the strong influence of social media on consumer purchasing power is expected to increase the demand for color cosmetics in the US during the forecast period.

Major Market Challenges

Increased availability of counterfeit products is a challenge that affects the growth of the market. The market is characterized by a high volume of counterfeit products. The sale of counterfeit products affects the sales of established brands and their general brand value. Many counterfeit products are made with low-quality raw materials, which leads to low prices. Counterfeit products contain harmful ingredients such as mercury, lead, cyanide, and arsenic.

Additionally, counterfeit products are mainly distributed through online sales channels. Such counterfeit products imply competition with existing brands in terms of average price and functionality, which will negatively impact the sales of major players in the market and impede market growth during the forecast period. 

Market Segmentation

The market continues to flourish, driven by diverse consumer needs and lifestyle trends. From makeup essentials to skincare solutions, the market caters to various aspects of personal grooming and self-expression. With an emphasis on natural ingredients and social consciousness, the demand for natural makeup and skincare products is on the rise. Amidst travel restrictions, consumers seek to recreate luxurious experiences through at-home pampering, emphasizing the importance of personal hygiene and self-care. The vacation rental sector offers accommodations for families and pets, providing authentic experiences in bustling cities or quaint villa. Brands focus on brand identity and offering a range of products, including masks, lip products, and fragrances, to meet the diverse preferences of consumers across different demographics and occasions.

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The growth of the retail industry and the establishment of a large number of retail stores have increased the sales of color cosmetics in the offline segment. These retailers offer consumers a wide range of products and the convenience of finding everything under one roof. The number of offline sales channels is increasing in the US, and this trend is expected to continue.

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The offline segment was the largest segment and was valued at USD 7.52 billion in 2017.  Consumers are increasingly purchasing a variety of color cosmetics from offline stores due to lower prices and a more comfortable shopping experience owing to the in-store atmosphere and displays. Furthermore, in the offline sales channel segment, specialty stores, wholesalers, and drugstores are the main offline retailers offering color cosmetics. Therefore, such factors will propel the market growth during the forecast period.

With the spread of the Internet and smartphones, online shopping has become more popular. A wide range of color cosmetics are available online in different categories, price ranges, and brands. Online platforms such as E-Retail, Amazon.com Inc., myGREENkart, nice shops, and companies with their own websites are increasingly focusing on the sale of color cosmetics. Additionally, e-commerce providers allow consumers to compare and collect information about color cosmetics and provide them with a platform to provide valuable feedback about products through reviews and ratings. Therefore, such factors will propel the market growth during the forecast period.

Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key offering- Beiersdorf AG: The company offers color cosmetics under the brand names Labello, 8X4, Tesa, Florena, and Gammon.
• Key offering- Chanel Ltd.: The company offers color cosmetics such as lez pinceaux de chanel, the nail file, jouse contraste and rouge coco flash
• Key offering- Glossier Inc.: The company offers color cosmetics such as stretch fluid foundation, stretch balm concealer, stretch face brush, and stretch face duo.

The market growth and forecasting research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Coty Inc.
• Dambiro de
• Danessa Myricks Beauty LLC
• Grande Cosmetics LLC
• HB USA Holdings Inc.
• Johnson and Johnson
• Kao Corp.
• LOreal SA
• LVMH Moet Hennessy Louis Vuitton SE
• Natura and Co Holding SA
• Oriflame Cosmetics S.A.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Companies
• The Procter and Gamble Co.
• Ulta Beauty Inc.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online

• Product Outlook 
  • Face
  • Eye
  • Lip
  • Nail

Market Analyst Overview 

The market is thriving amidst a landscape of digital marketing and social influence. Consumers, particularly the millennial generation, seek prestige beauty and natural products, including organic and vegan options, driving innovation in hair care and makeup. Brands leverage online channels and social influencers to reach diverse audiences, from fashion enthusiasts to Baby Boomers. In parallel, the vacation rental industry offers unique accommodations, from cozy cottages to luxurious villas, hotels, catering to travelers' diverse needs. With smart technology and sustainable amenities, property management ensures responsible choices and personalized services, enhancing the guest experience. As technology breakthroughs and strategic marketing campaigns fuel regional expansion, the market anticipates a prosperous future with increased occupancy rates and long-term success in a competitive market.

The market is experiencing a surge in demand for both prestige and natural beauty products. With the rise of online streaming and the influence of celebrities, e-commerce channels have become key platforms for purchasing organic and vegan cosmetics sourced from natural ingredients. Innovation abounds, with plant-based hair dye and a focus on product diversity in nail, hair, and face categories. Attitude color cosmetics are gaining popularity, propelled by effective social marketing campaigns. In the lodging sector, accommodations range from rental condos to private residences, offering unique amenities like hot tubs and pools. As campaign launches drive consumer engagement, the market caters to diverse accommodation preferences, from bustling city apartments to quaint villas in rural areas, ensuring a memorable experience for all.

Market Scope
Report Coverage	Details
Page number	134
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.64%
Market growth 2023-2027	USD 3.17 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	4.38
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Beiersdorf AG, Chanel Ltd., Coty Inc., Dambiro de, Danessa Myricks Beauty LLC, Glossier Inc., Grande Cosmetics LLC, HB USA Holdings Inc., Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co Holding SA, Oriflame Cosmetics S.A., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies, The Procter and Gamble Co., Ulta Beauty Inc., and Unilever PLC
Market dynamics	Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market across US
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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