US Commercial and Residential Cleaning Services Market by Sector, Service Type and Technique - Forecast and Analyst 2024-2028

US Commercial and Residential Cleaning Services Market 2024-2028 

The US Commercial and Residential Cleaning Services Market size is forecast to increase by USD 36.81 billion, at a CAGR of 6.05% between 2023 and 2028. The market is experiencing significant growth, propelled by factors such as the increasing prevalence of multifamily dwellings in the US, the rising use of on-demand apps, and the expanding influence of digital media. These factors are shaping consumer behaviors and market dynamics, highlighting the evolving landscape of residential services. With multifamily living gaining popularity and digital platforms continuing to proliferate, the market foresees continued growth opportunities. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

For More Highlights About this Report, Download Free Sample in a Minute 

Market Dynamic and Customer Landscape

The market is propelled by diverse factors, including a surge in demand from consumers seeking professional cleaning services for both single-family homes and commercial spaces. The cleaning industry workforce, primarily comprising female workers, influences market dynamics, with median hourly wages playing a pivotal role. Trends like online marketing and specialized assistance such as one-off and regular cleaning contribute to market growth. However, challenges, including financial burdens on small companies, gender dynamics, and working conditions, pose hurdles. The market conversion rate and addressing potential customers further shape the landscape amidst evolving household spending patterns. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing influence of digital media is the key factor driving market growth. With the proliferation of Internet-enabled smartphones, online marketing has emerged as a key communication and marketing channel for vendors operating in the market. Service visibility is considered to be one of the principal factors in the marketing strategy implemented by service providers of such services. Therefore, several professional cleaning service providers are widely adopting digital media marketing strategies to increase their service visibility and attract more clients. The market embraces diverse services, including one-off residential cleaning and regular services, with a focus on maintaining a healthy gross profit margin. Household spending patterns influence market dynamics, particularly for small companies facing financial burdens. 

Furthermore, companies use various social media platforms such as YouTube, Facebook, Twitter, Instagram, and Google+ for service promotions and campaigns. These platforms enable customer engagement and help increase awareness about several new assistance offered by companies. The high popularity of social media marketing in the US and its use by market companies may boost the growth of the market during the forecast period.

Significant Market Trends

An increasing number of strategic alliances is an emerging trend shaping market growth. Competition in the market is high, owing to the presence of numerous local and global companies offering services. Companies operating in the market are focusing on developing new strategies to gain a competitive advantage and retain their dominant positions. To gain a competitive edge in the market, improve their service offerings, and increase their customer base, market companies primarily focus on partnerships. Several partnerships that aim at business expansions through service offerings via new distribution channels are being formed among market companies. 

For example, on March 4, 2024, ABM partnered with Arizona Diamondbacks and Chase Field to serve as a single source for deploying a professional workforce dedicated to the delivery of janitorial assistance. Partnerships help cleansing service providers maintain their market positions. Therefore, numerous vendors are expected to enter into strategic alliances with other vendors to gain a competitive edge, which will improve the availability of the market. Strategic partnerships, therefore, are likely to support the growth of the market during the forecast period.

Major Market Challenge

A high proportion of unskilled workers in cleaning services is a significant challenge hindering market growth. In the cleansing sector, the general assumption that professional cleansing does not involve specialized work has long been prevalent. Although this is incorrect, particularly in highly specialized commercial applications, cleansing service providers often experience high employee turnover as a result of these misconceptions. The main problem with unskilled workers who are employed as cleaners is that they lack proper knowledge about the facility to be cleaned. 

Moreover, unskilled laborers also take a much longer time to understand new processes and have weak analytical and problem-solving skills. Such workers show less flexibility in terms of carrying out tasks. With the deployment of unskilled labor, the cost incurred by the company is higher. Thus, these factors will hamper the growth of the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• ABM Industries Inc. - The company offers commercial and residential cleaning services namely ABM GreenCare for small office buildings, corporate campuses, and office parks.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Anago Cleaning Systems Inc.
• Angi Inc.
• Authority Brands.
• Bonus Building Care
• Buildingstars
• City Wide Cleaning Services
• CleanNet USA Inc.
• Coit Services Inc.
• Coverall North America Inc.
• Harvard Maintenance
• ISS AS
• Jan Pro Franchising Inc.
• Jani King International Inc.
• MaidPro
• Neighborly Co.
• OFFICE PRIDE
• Stratus Building Solutions
• The ServiceMaster Co. LLC
• Vanguard Cleaning Systems Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the growing segment in the Market?

The commercial segment is estimated to witness significant growth during the forecast period. Cleansing services are required by different end-users in the commercial segment. Commercial end-users include hospitality establishments (hotels, resorts, and others), spas and salons, food service establishments (restaurants, cafes, bars, pubs, and others), hospitals and healthcare centers, and institutions (schools, colleges, universities, and laboratories), and offices.

Get a glance at the market contribution of various segments Download the PDF Sample

The commercial segment was the largest and was valued at USD 74.69 billion in 2018. Further, the hospitality sector is one of the major end-users of such services in the commercial segment, which is majorly driven by the several hotel projects that are expected to be completed during the forecast period. The increase in the number of restaurants, hotels, and other commercial establishments in the US will drive the demand for cleansing services in the commercial segment. The rise in the contribution of the services sector to the country's GDP indicates the significant growth of this sector, which, in turn, implies an increase in the number of offices and other commercial establishments. Thus, all the above-mentioned factors will drive the growth of the market segment during the forecast period. 

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

•  Sector Outlook
  • Commercial
  • Residential

• Service Type Outlook 
  • Janitorial services
  • Carpet and upholstery cleaning services
  • Outdoor areas
  • Others

• Technique Outlook 
  • Traditional techniques
  • Eco-friendly techniques

Market Analyst Overview

The market is experiencing dynamic growth, driven by businesses offering specialized single-family home services. Housekeeping jobs are on the rise, reflecting the rapid expansion of the industry. Chemicals used during residential cleaning are increasingly focused on safe and responsible practices, aligning with global standards set by organizations like the World Health Organization. Companies like Merry Maids and The Cleaning Authority play significant roles, contributing to the industry's gross profit margin. According to the U.S. Bureau of Labor Statistics, the lack of skilled labor poses a challenge in the residential and commercial sectors with respect to end user analysis.

Innovations in floor care and carpet & upholstery services leverage the latest technologies, while social media marketing transforms end-user analysis with floor care & vacuuming, and other equipment. Additionally, window cleaning and real estate sectors shape the evolving landscape of commercial assistance technology, emphasizing the importance of sustainable practices. In addition, the U.S. residential cleaning market is robust, offering diverse assistance like one-off and regular cleaning, with household spending reflecting a growing demand. Specialized services like carpet or window washing cater to evolving consumer needs. IBIS World and The Grand Library provide valuable insights, while the U.S. Department of Commerce monitors industry dynamics. Globally, the market encompasses both residential and commercial sectors, emphasizing the importance of safe and responsible practices.

Additionally, floor care and vacuuming, integral components of the industry, showcase innovations and efficiency. Gender inequality remains a concern, prompting a collective effort for equitable opportunities in this thriving market.  In the market, companies offer a range of solutions, including one-off residential cleaning services and regular cleaning services. With a focus on safe and responsible cleaning, providers adhere to health and safety regulations while utilizing eco-friendly cleaning products. Household spending on cleaning services reflects the demand for convenient and efficient solutions. Moreover, advancements in commercial cleaning services technology enhance the efficacy of sanitization processes, ensuring optimal cleanliness for both residential and commercial spaces.

Market Scope
Report Coverage	Details
Page number	153
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.05%
Market Growth 2024-2028	USD 36.81 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	5.59
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	ABM Industries Inc., Anago Cleaning Systems Inc., Angi Inc., Authority Brands., Bonus Building Care, Buildingstars, City Wide Cleaning Services, CleanNet USA Inc., Coit Services Inc., Coverall North America Inc., Harvard Maintenance, ISS AS, Jan Pro Franchising Inc., Jani King International Inc., MaidPro, Neighborly Co., OFFICE PRIDE, Stratus Building Solutions, The ServiceMaster Co. LLC, and Vanguard Cleaning Systems Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download PDF Sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across US
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch