Commercial Large Format Display Signage Market by Application and Geography - Forecast and Analysis 2022-2026

Published: May 2022 Pages: 120 SKU: IRTNTR40216

The commercial large format display signage market share is expected to increase by USD 2.90 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.82%.

The market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this market research report covers market segmentation by application (indoor and outdoor) and geography (North America, APAC, Europe, Middle East and Africa, and South America).

The commercial large format display signage market report also offers information on several market vendors, including AU Optronics Corp., Barco NV, Daktronics Inc., Deepsky Corp. Ltd., Delta Electronics Inc., Hyundai IT Co. Ltd., LG Electronics Inc., Mitsubishi Electric Corp., Panasonic Corp., Planar Systems Inc., Qisda Corp., Retop LED Display Co. Ltd., Samsung Electronics Co. Ltd., Sharp Corp., Shenzhen AOTO Electronics Co. Ltd., Sony Group Corp., TPV Technology Co. Ltd., Vtron Group Co. Ltd., YFY Inc., and Zhejiang Dahua Technology Co. Ltd. among others. 

auo.com - The company offers commercial large format display signage such as Smart Shelf Display, Stretched Display, UHD Super Slim Signage, Open Frame Display, Window Facing Digital Signage, and LED Video Wall. The display segment focuses on research, development, design, manufacturing and sale of flat panel displays and most of the products are TFT LCD panels.

What will the Commercial Large Format Display Signage Market Size be During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global commercial large front display (LFD) signage market as a part of the global electronic equipment and instruments market. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the commercial large format display signage market during the forecast period.

Commercial Large Format Display Signage Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The advent of direct-view LED displays is notably driving the commercial large format display signage market growth, although factors such as the growing popularity of digital marketing may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Commercial Large Format Display Signage Market Driver

  • One of the key factors driving the global commercial large format display signage market growth is the advent of direct-view LED displays.
  • The global commercial LFD signage market is witnessing significant technological advances, with the advent of narrow bezel LCDs and direct-view fine-pixel LED displays.
  • Direct-view LED displays are built using little powerhouses called light-emitting diodes. The image resolution of a direct-view LED display depends upon the pixel pitch. Owing to their extreme brightness, direct-view LED displays provide a better view to customers in places that are already well-lit.
  • Direct-view LEDs are available in various sizes and have become a very popular choice when installing digital signage screens in highly populated areas, such as stadiums.

Key Commercial Large Format Display Signage Market Trend

  • The growing popularity of VR and 360 video content is one of the key commercial large format display signage market trends that is expected to impact the industry positively in the forecast period.
  • Tech giants such as Facebook, SONY, and HTC have launched their flagship VR devices, Oculus Rift, Morpheus, and Vive, respectively.
  • The rising popularity of 360 video clips will also drive the growth of the market as the video clips are recorded using advanced camera systems that have the 360 feature, where viewers get the entire pan and rotate the perspective of the scene captured.

Key Commercial Large Format Display Signage Market Challenge

  • One of the key challenges to the global commercial large format display signage market growth is the growing popularity of digital marketing.
  • Content developers and advertisers are tapping social computing tools for branding, marketing, broad-based knowledge management initiatives, and recruitments, which will drive cost-efficient collaborations across the global workforce.
  • The increased importance of sentiment analysis and the advances in text analytics are encouraging organizations to include social media in their business processes.
  • The cost-effectiveness associated with digital marketing provides it with an edge over other advertisement methods, which utilizes the installation of LFDs.

This commercial large format display signage market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Commercial Large Format Display Signage Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the commercial large format display signage market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for Commercial Large Format Display Signage Market?

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33% of the market's growth will originate from North America during the forecast period. The US is the key market for commercial large format display signage in North America. However, market growth in this region will be slower than the market growth in other regions.

The significant increase in investments in R&D by large players and the presence of a proper regulatory framework for providing optimum quality LFDs will facilitate the commercial large format display signage market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What is the Fastest-Growing Application Segment in the Commercial Large Format Display Signage Market?

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The commercial large format display signage market share growth by the indoor segment will be significant during the forecast period. These indoor LFDs have gained high popularity owing to the benefits associated with deploying them in indoor spaces, such as convenience for end-users, safety, and greater lifespan, which are generally residents or office employees. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the commercial large format display signage market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Commercial Large Format Display Signage Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.82%

Market growth 2022-2026

USD 2.90 billion

Market structure

Fragmented

YoY growth (%)

4.3

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 33%

Key countries

US, Japan, China, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AU Optronics Corp., Barco NV, Daktronics Inc., Deepsky Corp. Ltd., Delta Electronics Inc., Hyundai IT Co. Ltd., LG Electronics Inc., Mitsubishi Electric Corp., Panasonic Corp., Planar Systems Inc., Qisda Corp., Retop LED Display Co. Ltd., Samsung Electronics Co. Ltd., Sharp Corp., Shenzhen AOTO Electronics Co. Ltd., Sony Group Corp., TPV Technology Co. Ltd., Vtron Group Co. Ltd., YFY Inc., and Zhejiang Dahua Technology Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Commercial Large Format Display Signage Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive commercial large format display signage market growth during the next five years
  • Precise estimation of the commercial large format display signage market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behaviour
  • The growth of the commercial large format display signage industry across North America, APAC, Europe, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive analysis of factors that will challenge the growth of commercial large format display signage market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Indoor - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Indoor - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Indoor - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Indoor - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Indoor - Year-over-year growth 2021-2026 (%)
    • 5.4 Outdoor - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Outdoor - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Outdoor - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Outdoor - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Outdoor - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 36: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 APAC - Market size and forecast 2021-2026
      • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Japan - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 UK - Market size and forecast 2021-2026
      • Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 AU Optronics Corp.
              • Exhibit 89: AU Optronics Corp. - Overview
              • Exhibit 90: AU Optronics Corp. - Business segments
              • Exhibit 91: AU Optronics Corp. - Key news
              • Exhibit 92: AU Optronics Corp. - Key offerings
              • Exhibit 93: AU Optronics Corp. - Segment focus
            • 10.4 Barco NV
              • Exhibit 94: Barco NV - Overview
              • Exhibit 95: Barco NV - Business segments
              • Exhibit 96: Barco NV - Key offerings
              • Exhibit 97: Barco NV - Segment focus
            • 10.5 Daktronics Inc.
              • Exhibit 98: Daktronics Inc. - Overview
              • Exhibit 99: Daktronics Inc. - Business segments
              • Exhibit 100: Daktronics Inc. - Key news
              • Exhibit 101: Daktronics Inc. - Key offerings
              • Exhibit 102: Daktronics Inc. - Segment focus
            • 10.6 LG Electronics Inc.
              • Exhibit 103: LG Electronics Inc. - Overview
              • Exhibit 104: LG Electronics Inc. - Business segments
              • Exhibit 105: LG Electronics Inc. - Key news
              • Exhibit 106: LG Electronics Inc. - Key offerings
              • Exhibit 107: LG Electronics Inc. - Segment focus
            • 10.7 Mitsubishi Electric Corp.
              • Exhibit 108: Mitsubishi Electric Corp. - Overview
              • Exhibit 109: Mitsubishi Electric Corp. - Business segments
              • Exhibit 110: Mitsubishi Electric Corp. - Key news
              • Exhibit 111: Mitsubishi Electric Corp. - Key offerings
              • Exhibit 112: Mitsubishi Electric Corp. - Segment focus
            • 10.8 Panasonic Corp.
              • Exhibit 113: Panasonic Corp. - Overview
              • Exhibit 114: Panasonic Corp. - Business segments
              • Exhibit 115: Panasonic Corp. - Key offerings
              • Exhibit 116: Panasonic Corp. - Segment focus
            • 10.9 Qisda Corp
              • Exhibit 117: Qisda Corp - Overview
              • Exhibit 118: Qisda Corp - Business segments
              • Exhibit 119: Qisda Corp - Key offerings
              • Exhibit 120: Qisda Corp - Segment focus
            • 10.10 Samsung Electronics Co. Ltd.
              • Exhibit 121: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 122: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 123: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 124: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 125: Samsung Electronics Co. Ltd. - Segment focus
            • 10.11 Shenzhen AOTO Electronics Co. Ltd.
              • Exhibit 126: Shenzhen AOTO Electronics Co. Ltd. - Overview
              • Exhibit 127: Shenzhen AOTO Electronics Co. Ltd. - Product / Service
              • Exhibit 128: Shenzhen AOTO Electronics Co. Ltd. - Key offerings
            • 10.12 Sony Group Corp.
              • Exhibit 129: Sony Group Corp. - Overview
              • Exhibit 130: Sony Group Corp. - Business segments
              • Exhibit 131: Sony Group Corp. - Key offerings
              • Exhibit 132: Sony Group Corp. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 133: Inclusions checklist
                • Exhibit 134: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 135: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 136: Research methodology
                • Exhibit 137: Validation techniques employed for market sizing
                • Exhibit 138: Information sources
              • 11.5 List of abbreviations
                • Exhibit 139: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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