European Union - Commercial Online Printing Market by Product, End-user and Geography - Forecast and Analysis 2023-2027

European Union Commercial Online Printing Market Forecast 2023-2027

The European Union Commercial Online Printing Market size is forecast to increase by USD 2.30 billion at a CAGR of 6.63% between 2022 and 2027. The growth of the market hinges on several key factors. Availability of Print-On-Demand (POD) services plays a significant role, meeting the demand for customized and on-demand printing solutions. Additionally, the increasing adoption of digital printing technologies and value-added services (VAS) drives market expansion, offering businesses more flexibility and options for their printing needs. Commercial online printing, facilitated through web-based platforms, revolutionizes the printing industry by enabling enterprises to conveniently order various printed materials like calendars, flyers, posters, business cards, and labels through online portals, streamlining the procurement process and enhancing overall efficiency. This market research and growth repot also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the European Union Commercial Online Printing Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market encompasses a wide range of industries and applications. Enterprises increasingly rely on commercial printers to produce high-quality materials for various purposes, such as books, direct mail, brochures, catalogs, and more. Digital printing technologies, including commercial inkjet products, have gained significant traction due to their flexibility and efficiency. Offset printing remains a staple in the industry, particularly for large print runs. Litho lamination is often used to enhance the visual appeal of printed materials. Raw materials, including paper and ink, play a crucial role in the printing process. The packaging segment, which includes folding cartons, flexible packaging, and label printing, is a significant market for commercial printers. Tobacco products and alcoholic beverages are major consumers of commercial printing services. Bulk printing, binding, composition, and layout designing are essential aspects of commercial print production. Press productions ensure the final product meets the desired quality standards. Overall, the market continues to evolve, driven by advancements in technology and the growing demand for customized and efficient printing solutions.

Key Market Driver

One of the key factors driving the market growth is the availability of POD services. The commercial online printing market encompasses the production of various printed materials, including newspapers, on-demand basis. This approach presents several advantages, such as cost savings from eliminating inventory management and warehousing expenses. Furthermore, it allows for superior product quality through advanced technologies like laser printing and flexographic technology. Additionally, web-to-print services offer flexibility to cater to evolving print order demands, ensuring faster turnaround times.

Significant Market Trends

A key factor shaping the market growth is the increasing adoption of hybrid printing. Europe's advanced communication network infrastructure is driving technological progress in various sectors, including the commercial online printing industry. Countries such as the UK, Germany, Spain, Poland, Switzerland, Belgium, Italy, Luxembourg, Malta, and the Netherlands are investing in enhancing their network infrastructure. Broadband coverage in Europe exceeds 95%, with fixed broadband speed averaging 70.5 MB and mobile broadband speed at 34.9 MB. Government initiatives, like the European Commission's 2016 broadband strategy, aim to upgrade download speeds to 1 Gbps for all EU households by 2025. In the market, technologies like laser print and flexographic technology are gaining popularity.

Major Market Restrain

Rising demand for digital advertisements and e-books is one of the key challenges hindering the market growth. The shift towards digital documents and data distribution is projected to diminish the demand for printed materials, such as newspapers, directories, financial papers, adverts, and novels. In response, outdoor and indoor advertising are transitioning to digital signage, billboards, and other media. Digital signage encompasses various forms, including backlit displays, LCD screens, and indoor signage at the point-of-purchase (POP)/point-of-sale (POS). This trend extends to out-of-home (OOH) advertising, which offers benefits like public information provision, menu display, product advertising, brand establishment, consumer behavior influence, and enhanced customer experience. Marketers continue to explore innovative uses for digital billboards, integrating technologies like laser printing and flexographic technology.

Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Market Segmentation

This market report extensively covers market segmentation by product (business cards, display POS and signage, packaging, labels, and others), end-user (BFSI, telecom, media and entertainment, retail, and others), and geography (Western Europe, Central and Eastern Europe, West Bank). The market caters to luxury gifts and advertising needs of various industries. Advertising firms leverage this sector to produce advertising materials such as pamphlets, using faster presses and advanced techniques like digitization and hybrid print technologies. End-user industries, including retail sectors, benefit from this communication network infrastructure. Consumer spending power drives the demand for advertising materials in digital media and packaging and labeling. Key end-use segments include print books, print-on-demand (POD), and labels for industries like food and beverage, pharmaceuticals, and cigarette packaging. Market concentration is high with key players like Amazon, eBay, and Target. Green commercial printers use input materials like pigments and gravure print process to cater to the growing demand for sustainable practices. Strategic alliances, economies of scale, and AI-powered design tools contribute to the market's growth. Offset printing methods and digital technologies continue to shape the industry.

By Product

The business cards segment is estimated to witness significant growth during the forecast period. Business cards can be referred to as small printed cards that display business information regarding people and companies. Some of the key classifications of business cards include classic cards, folded cards, spot Ultraviolet (UV) cards, laminated cards, beer mat cards, and multilayer cards. Business cards are one of the essential elements of a company's direct marketing plan. Many big and small enterprises participate in trade shows and exhibitions, wherein every company promotes and sells the same products.

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The business cards segment was the largest segment and was valued at USD 1.23 billion in 2017. Therefore, several enterprises hand out business cards to the people visiting the stands as a part of their direct marketing plan.

The market in Western Europe caters to luxury gifts and advertising needs of businesses, particularly advertising firms. The market's growth is driven by the rising consumer spending power and the end-use segments of communication network infrastructure, packaging and labeling, and end-user industries. Digitization, including smartphone camera capabilities and social media applications, fuels the demand for advertising materials like pamphlets, faster presses, and innovative techniques. Digital media, such as Amazon, eBay, Target, and AI-powered design tools, facilitate logistics, warehousing, and retail sectors. Hybrid print technologies combine analog and digital methods, while print books and print-on-demand (POD) services continue to thrive. Market concentration is influenced by strategic alliances, economies of scale, and the adoption of labeling technologies, including tags for cigarette packaging and the gravure print process. Input materials, such as pigments and green commercial printers, also impact the market's growth. Digital technologies and offset methods continue to shape the industry, with digitization and strategic partnerships driving innovation.

Who are the Major Market  Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Beyondprint: The company offers commercial online-printing products such as Acrylic prints, Wood prints, Metal prints, and custom Glass printing.

Bluetree Group: The company offers commercial online-printing services through its brand instantprint.co.UK where it offers products such as Banners, Business Cards, Flyers, Folded Leaflets, Foils, Menus, and Calendars.

CEWE Stiftung and Co. KGaA: The company offers commercial online-printing products such as stationary prints, business card prints, advertising displays prints of flyers and brochures through its sales platforms SAXOPRINT, LASERLINE, and viaprinto.

The research report also includes detailed analyses of the competitive landscape of the market and information about 17 market companies, including:

• ADOSEVILLA S L
• Cimpress Plc
• Doxzoo Ltd.
• Expresta s.r.o.
• FasterPrint Srl
• Fiserv Inc.
• Grafenia plc
• Helloprint United Kingdom BV
• MOO Print Ltd.
• Northside Graphics Ltd.
• Onlineprinters GmbH
• OvernightPrints GmbH
• Printful Inc.
• unitedprint.com UK Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is a significant sector in the printing industry, characterized by the production and sale of printing materials through digital channels. This market is driven by various factors, including the convenience and speed offered by online platforms, the increasing demand for customized and personalized printing solutions, and the growing trend towards digitalization. Companies in this market provide a range of printing services, including business cards, brochures, posters, banners, and more. They cater to diverse industries, such as healthcare, education, retail, and finance, among others.

The use of advanced technologies, such as digital presses and Variable data printing (VDP), enables these companies to offer high-quality and efficient printing solutions to their clients also with the help of Quick response (QR) codes. Moreover, the market is competitive, with numerous players vying for market share. Companies focus on innovation, customer service, and cost-effectiveness to differentiate themselves from competitors. They also invest in research and development to stay abreast of the latest trends and technologies in the industry. In conclusion, the market is a dynamic and evolving sector, driven by the demand for customized and efficient printing solutions. Companies in this market leverage advanced technologies and competitive pricing to cater to diverse industries and meet the unique needs of their clients.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook 
  • Business cards
  • Display POS and signage
  • Packaging
  • Labels
  • Others
• End-user Outlook 
  • BFSI
  • Telecom
  • Media and entertainment
  • Retail
  • Others
• Geography Outlook 
  • European Union (EU)
    • Western Europe
    • Central and Eastern Europe
    • West Bank

Market Scope
Report Coverage	Details
Page number	156
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.63%
Market growth 2023-2027	USD 2.30 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	5.91
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	ADOSEVILLA S L, Beyondprint, Bluetree Group, CEWE Stiftung and Co. KGaA, Cimpress Plc, Doxzoo Ltd., Expresta s.r.o., FasterPrint Srl, Fiserv Inc., Grafenia plc, Helloprint United Kingdom BV, MOO Print Ltd., Northside Graphics Ltd., Onlineprinters GmbH, OvernightPrints GmbH, Printful Inc., and unitedprint.com UK Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across the European Union (EU)
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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