Commercial Printing Market Analysis APAC,North America,Europe,South America,Middle East and Africa - US,China,Japan,Germany,UK - Size and Forecast 2023-2027

Commercial Printing Market Forecast 2023-2027

The commercial printing market is estimated to grow by USD 49.89 billion at a Compound Annual Growth Rate (CAGR) of 2.49% between 2022 and 2027.

The market's expansion hinges on multiple factors, including the consistent rise in sales of paperback books, indicative of sustained demand. Furthermore, the global growth in the packaging industry contributes significantly to market expansion, reflecting broader economic trends. The introduction of eco-friendly practices also plays a crucial role, aligning with evolving consumer preferences and regulatory standards. As businesses adapt to these dynamics, embracing sustainability and catering to changing consumer needs become imperative for driving growth and remaining competitive in the market landscape.

What will be the size of the Market During the Forecast Period?

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It involves the production of large quantities of printed materials for various purposes, such as advertising, branding, and promotional campaigns. Businesses rely on commercial printing services to create high-quality, visually appealing marketing materials that capture the attention of their target audience. The market is a significant industry, with advancements in technology leading to innovative printing techniques and materials. For instance, digital printing, large format printing, and 3D printing are transforming the way businesses produce marketing materials. Additionally, the use of sustainable and eco-friendly printing practices is becoming increasingly popular as companies seek to reduce their carbon footprint and appeal to environmentally conscious consumers.

Market Dynamics and Customer Landscape

In the business world, effective marketing is crucial for any organization's success. Businesses require various marketing materials such as brochures, pamphlets, business cards, and more to reach their target audience. The commercial printing industry plays a significant role in providing these materials to businesses. Advancements in technology have led to the evolution of commercial printing. Today, businesses can choose from a wide range of printing techniques, including digital printing and offset printing. These techniques offer different benefits, such as cost-effectiveness, high-quality output, and quick turnaround times. Moreover, the market is diverse and includes various sectors like education, healthcare, retail, and more. Marketers in these sectors require printing services to create marketing materials that resonate with their audience. The use of technology and innovation has made it possible to create personalized and customized marketing materials, making it an essential part of any marketing strategy. In conclusion, it's a vital component of marketing strategies for businesses across various sectors. With advancements in technology and the availability of various printing techniques, commercial printing offers businesses cost-effective, high-quality, and quick solutions to create marketing materials that effectively reach their target audience. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Steady growth in paperback sales is a key driver of growth in the market. After phasing out the growing popularity of e-books, paperbacks have been making a comeback since 2016. For example, physical book sales in the UK increased by 4% in 2016, while e-books fell by 2% in the same year due to rising prices for e-books and subscriptions. Readers have found it viable to purchase physical books at lower prices.

Similarly, U.S. physical book sales increased his 3% in 2017, while e-book sales declined. A steady shift from paper books to e-books will have a positive impact on the commercial print market in 2017. Since 2016, the sale of physical books has indicated a growth trajectory, and simultaneously, the eBook market has depicted a decline. This factor will drive the market for commercial printers. This advancement will also pave the way for the return of paperback magazines to digital magazines. 

Significant Market Trend

Forward vendor consolidation is a key trend impacting the growth of the market. Vendors in this market are looking forward to consolidating their businesses during the forecast period. Apart from providing print products and services, providers will seek to expand their services into areas such as media services, digital technology, managed services, and logistics.

As per the supply chain, the vendors procure materials (which, at times, will be supplied by the client), print, and post (co-mail) the printed materials. However, vendors such as LSC Communications are looking to expand into the last piece of the supply chain: logistics. With this forward integration, the vendors involved in commercial printing will consolidate into an end-to-end print product and services market. Thus, such strategies will drive market growth and trends during the forecast period.

Major Market Challenge

Overcapacity and price pressure are major obstacles to the growth of the market. The market is highly fragmented and highly competitive. However, the market is challenged by certain conditions. Vendors in the market, such as Quad Graphics and Cenveo, say the industry's decline in output has led to overcapacity, accelerating downward pressure on prices.

This excess manufacturing capacity has compelled vendors with larger printers, which used to achieve economies of scale and had access to capital markets, to install more efficient equipment (owing to the shift in demand). During the forecast period, these vendors will also focus on taking advantage of consolidating acquisition opportunities to remove excess, inefficient, or underutilized capacity and reduce overall costs. Thus, all these factors will negatively impact the growth of the market during the forecast period.

Market Customer Landscape

The market trends and analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Commercial Printing Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ACME printing: The company offers commercial printing, such as digital printing and offset printing. 

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Bertelsmann SE and Co. KGaA
• Cenveo Corp.
• Cimpress Plc
• Dai Nippon Printing Co. Ltd.
• Ennis Inc.
• Gorham Printing Inc.
• LSC Communications LLC
• O Neil Printing
• Print Direction Inc.
• Print Logistic Sp. z.o.o.
• Quad Graphics Inc.
• RR Donnelley and Sons Co.
• SG360 degree
• Taylor Label
• The Enfield Printing Co.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Market Segmentation

In the dynamic and competitive industry, effective marketing strategies are essential for success. One key approach is implementing innovative packaging solutions, such as those with manufacturing capabilities and a wide range of technologies. These include digital printing, flexography, gravure, and lithography. Additionally, adding value through services like design, logistics, and distribution can differentiate a business in the market. Moreover, the adoption of advanced technologies like Artificial Intelligence (AI) and Predictive Analytics can streamline operations and improve customer experience. The use of these technologies can lead to personalized and targeted marketing campaigns, resulting in increased sales and customer loyalty. Furthermore, sustainability is a growing concern in the Commercial Printing sector. Implementing eco-friendly practices, such as using recycled paper and energy-efficient technologies, can attract environmentally-conscious customers and reduce operational costs. In summary, the market thrives on innovation, value-added services, advanced technologies, and sustainability. By focusing on these areas, businesses can stay competitive and meet the evolving needs of their customers.

By Services

The market share growth by the print services segment will be significant during the forecast period. The printing services include a wide range of products such as stationery, brochures, books, magazines, labels, envelopes, and flyers. These are part of the company's requirements. It is also an effective tool for attracting and retaining customers and potential customers. Such factors will increase the market growth during the forecast period.

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The print services segment was valued at USD 307.08 billion in 2017 and continued to grow by 2021. The printing services include different types of printing, such as surface, digital, screen, and gravure printing. Moreover, the key vendors in the market focus on capitalizing on existing customers rather than incurring a cost from the acquisition of new customers. Companies seek to bundle services, mainly printing and distribution services. Such factors will increase the market growth during the forecast period.

Regional Analysis

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APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Low literacy rates coupled with government initiatives to promote education impact the region's market. However, government initiatives revolve around providing digital content to students. For example, China is one of the most advanced digital publishing markets. This is due to the fact that China is a huge hub for many e-readers and mobile operators. The market in APAC experiences significant demand from businesses and enterprises in countries like China, India, the Philippines, Vietnam, and Thailand. Advertising materials, such as brochures and pamphlets, are in high demand due to the region's cost-effectiveness. Technological proliferation, including faster presses and superior printing techniques, enhances production capabilities and delivers superior quality. Advertising and marketing tools benefit from cost-effectiveness, efficiency, and bulk printing. The e-commerce industry drives demand for innovative packaging solutions and additive manufacturing. AI-powered design tools streamline the design process. Logistics, warehousing, and retail sectors require hybrid print technologies, such as flexographic printing, for artistic potential in printed materials. Digital media and printed publications coexist in an online medium, catering to book readers and magazine buyers. Green commercial printers prioritize eco-friendly papers and inks for sustainability.

In India, Prime Minister Narendra Modi has focused his Digital India campaign on expanding the reach of technology in the country. Additionally, approximately 100,000 Indian schools and colleges have installed a number of software to improve the use of digital tools in India's rural education system. 

Market Analyst Overview

The market caters to enterprises seeking advertising materials like pamphlets and other marketing tools. Technological advancements have led to faster presses and new color & toner technology, enhancing production capabilities and delivering superior quality. Various printing techniques ensure cost-effectiveness and efficiency, especially for bulk printing needs. While digital media has impacted traditional printing, the packaging and labeling demands of the e-commerce industry, including giants like Amazon and eBay, drive innovation in packaging solutions.

The market is undergoing significant transformation with the integration of both analog and digital technologies. Print-on-demand services offer customization & personalization options, catering to local or specialized customer needs. However, challenges persist due to the rising cost of input materials such as ink, pigments, and coatings, affecting the profitability of small to medium-sized printing businesses. Despite this, low barriers to entry and the availability of affordable printing equipment contribute to a highly fragmented structure.

Digital technologies, especially in large-format printing and flexible packaging, offer speed and print quality advantages, with features like Quick Response (QR) codes enabling additional data integration for promotional content. The digital printing segment, including inkjet and laser printing solutions, emerges as cost-efficient and adaptable, driven by the Internet of Things (IoT) and high adoption for high-volume batches and static mailings. Conversely, the lithography printing segment maintains its relevance with superior image quality, especially for product advertisements and directories powered by flexographic technology advancements.

Additive manufacturing and AI-powered design tools revolutionize warehousing and retail sectors, combining hybrid print technologies with analog and digital methods. Customization and personalization, enabled by digital printing solutions like inkjet and laser, meet consumers' preferences for tailored designs. Eco-friendly practices, including green commercial printers and soy inks, address environmental concerns, particularly in packaging applications for pharmaceuticals, cigarettes, and alcoholic beverages. From print advertisements to newspapers, the market continues to evolve to meet diverse advertising and promotional needs across industries.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Service Outlook
  • Print services
  • Other services

• Application Outlook
  • Packaging
  • Advertising
  • Publishing
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Market Report Coverage	Details
Page number	172
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 2.49%
Market growth 2023-2027	USD 49.89 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	2.22
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 54%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	ACME printing, Bertelsmann SE and Co. KGaA, Cenveo Corp., Cimpress Plc, Dai Nippon Printing Co. Ltd., Ennis Inc., Gorham Printing Inc., LSC Communications LLC, O Neil Printing, Print Direction Inc., Print Logistic Sp. z.o.o., Quad Graphics Inc., RR Donnelley and Sons Co., SG360 degree, Taylor Label, The Enfield Printing Co., Toppan Inc., Transcontinental Inc., Vivendi SE, and WestRock Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Growth Analysis Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of market vendors

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