Competitive Intelligence Tools Market by Deployment and Geography - Forecast and Analysis 2022-2026

Published: Sep 2022

Pages: 114

SKU: IRTNTR74520

Snapshot

The competitive intelligence tools market is projected to grow by USD 28.90 billion with a CAGR of 10.38% during the forecast period 2021 to 2026.

The market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the market segmentation by deployment (cloud-based and on-premise) and geography (North America, APAC, Europe, the Middle East and Africa, and South America). The market report also offers information on several market vendors, including Brandwatch, BuzzSumo Ltd., CI Radar LLC, Clootrack Software Labs Pvt. Ltd., Comintelli AB, Crayon Inc., Crunchbase Inc., Digimind, Evalueserve Inc., G2.com Inc., Klue Labs Inc., Meltwater BV, NetBase Solutions Inc., Pathmatics Inc., Semrush Holdings Inc., Similarweb Ltd., Slintel LLC, SpyFu, Talkwalker Inc., and Adthena Ltd. among others.

What will the Competitive Intelligence Tools Market Size be During the Forecast Period?

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Competitive Intelligence Tools Market: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the market.

Key Competitive Intelligence Tools Market Driver

The exponential increase in data is one of the key drivers fueling the market's growth. Large volumes of data are generated from various sources such as mobile devices, the Internet, and social media. Organizations find it challenging to manage and analyze large databases efficiently due to the increasing variety, volume, and velocity of data. In addition, veracity, the fourth component in big data management systems, eliminates irrelevant data that involve high costs. Moreover, competitive intelligence tools help organizations transform unstructured and semi-structured data into structured and meaningful information. Therefore, an exponential increase in data will positively impact the growth of the market during the forecast period.

Key Competitive Intelligence Tools Market Trend

The rising adoption of smart connected devices is one of the key market trends propelling the market growth. Data from various technologies, including radio-frequency identification (RFID), sensors, barcodes, and the global positioning system (GPS), are used in business analytics. These technologies contribute to the efficient monitoring and management of physical assets in many industries. In addition, companies are now benefiting from significant improvements in their business processes through the adoption of competitive intelligence tools. Closer monitoring of business processes leads to effective decisions in real time. Therefore, the increasing adoption of smart devices is expected to accelerate the growth of the market during the forecast period.

Key Competitive Intelligence Tools Market Challenge

Data privacy and security concerns are one of the factors limiting the market's growth. Concerns about the security and privacy of data on the cloud have increased worldwide. Enterprises that adopt the public cloud-based storage model have limited control over the security of their data. Therefore, they transfer the less-important data to the public cloud. In a multi-tenant model, there is a risk of leakage of business-critical information that could be misused or manipulated. The security of data is a vital aspect of cloud infrastructure and applications. Therefore, data privacy and security concerns will negatively impact the growth of the market during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global competitive intelligence tools market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Competitive Intelligence Tools Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

Comintelli AB - The company offers competitive intelligence tools such as Intelligence2day.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Competitive Intelligence Tools Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the competitive intelligence tools market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for Competitive Intelligence Tools Market?

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34% of the market’s growth will originate from North America during the forecast period. The US is the key market for competitive intelligence tools in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC.

Growing digitalization in the US will facilitate the market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The COVID-19 pandemic positively impacted the market in the region in 2020. Furthermore, the easing of lockdowns and massive vaccination campaigns conducted in various countries in the region, coupled with increased funding for software infrastructure development in 2021, gradually increased the demand for business analytics software. It will lead to the growth of the regional market during the forecast period.

What are the Revenue-generating Deployment Segments in the Competitive Intelligence Tools Market?

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The market share growth by the cloud-based segment will be significant during the forecast period. The threat of data security and data privacy breaches is pushing the on-premises data storage segment in order for end-users to have control over the generated data and secure it. These are all the services that are provided by the market and will enhance the growth of the cloud-based segment of the global market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.

Competitive Intelligence Tools Market Scope
Report Coverage	Details
Page number	114
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 10.38%
Market growth 2022-2026	$28.90 billion
Market structure	Fragmented
YoY growth (%)	9.78
Regional analysis	North America, APAC, Europe, the Middle East and Africa, and South America
Performing market contribution	North America at 34%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Brandwatch, BuzzSumo Ltd., CI Radar LLC, Clootrack Software Labs Pvt. Ltd., Comintelli AB, Crayon Inc., Crunchbase Inc., Digimind, Evalueserve Inc., G2.com Inc., Klue Labs Inc., Meltwater BV, NetBase Solutions Inc., Pathmatics Inc., Semrush Holdings Inc., Similarweb Ltd., Slintel LLC, SpyFu, Talkwalker Inc., and Adthena Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Competitive Intelligence Tools Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive market growth during the next five years
Precise estimation of the market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behaviour
The growth of the competitive intelligence tools industry across North America, APAC, Europe, the Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

5.1 Market segments
- Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)

5.2 Comparison by Deployment
- Exhibit 26: Chart on Comparison by Deployment
- Exhibit 27: Data Table on Comparison by Deployment

5.3 Cloud-based - Market size and forecast 2021-2026
- Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)

5.4 On-premise - Market size and forecast 2021-2026
- Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Deployment
- Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026
- Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 APAC - Market size and forecast 2021-2026
- Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.5 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.7 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 UK - Market size and forecast 2021-2026
- Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 Japan - Market size and forecast 2021-2026
- Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption

9.4 Industry risks
- Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 87: Vendors covered

10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification

10.3 Comintelli AB
- Exhibit 89: Comintelli AB - Overview
- Exhibit 90: Comintelli AB - Product / Service
- Exhibit 91: Comintelli AB - Key offerings

10.4 Crayon Inc.
- Exhibit 92: Crayon Inc. - Overview
- Exhibit 93: Crayon Inc. - Product / Service
- Exhibit 94: Crayon Inc. - Key offerings

10.5 Crunchbase Inc.
- Exhibit 95: Crunchbase Inc. - Overview
- Exhibit 96: Crunchbase Inc. - Product / Service
- Exhibit 97: Crunchbase Inc. - Key offerings

10.6 Evalueserve Inc.
- Exhibit 98: Evalueserve Inc. - Overview
- Exhibit 99: Evalueserve Inc. - Product / Service
- Exhibit 100: Evalueserve Inc. - Key offerings

10.7 Meltwater BV
- Exhibit 101: Meltwater BV - Overview
- Exhibit 102: Meltwater BV - Product / Service
- Exhibit 103: Meltwater BV - Key offerings

10.8 NetBase Solutions Inc.
- Exhibit 104: NetBase Solutions Inc. - Overview
- Exhibit 105: NetBase Solutions Inc. - Product / Service
- Exhibit 106: NetBase Solutions Inc. - Key offerings

10.9 Semrush Holdings Inc.
- Exhibit 107: Semrush Holdings Inc. - Overview
- Exhibit 108: Semrush Holdings Inc. - Business segments
- Exhibit 109: Semrush Holdings Inc. - Key offerings
- Exhibit 110: Semrush Holdings Inc. - Segment focus

10.10 Slintel LLC
- Exhibit 111: Slintel LLC - Overview
- Exhibit 112: Slintel LLC - Product / Service
- Exhibit 113: Slintel LLC - Key offerings

10.11 SpyFu
- Exhibit 114: SpyFu - Overview
- Exhibit 115: SpyFu - Product / Service
- Exhibit 116: SpyFu - Key offerings

10.12 Talkwalker Inc.
- Exhibit 117: Talkwalker Inc. - Overview
- Exhibit 118: Talkwalker Inc. - Product / Service
- Exhibit 119: Talkwalker Inc. - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 120: Inclusions checklist
- Exhibit 121: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 122: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 123: Research methodology
- Exhibit 124: Validation techniques employed for market sizing
- Exhibit 125: Information sources

11.5 List of abbreviations
- Exhibit 126: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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