Computing Mouse Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 162 SKU: IRTNTR41360

Global Computing Mouse Market Forecast 2023-2027

The computing mouse market size is forecast to increase by USD 1.65 billion, at a CAGR of 9.03% between 2022 and 2027. The growth of the market depends on several factors including an increase in the use of PCs for gaming, and growth of the corporate sector. Wireless technology has revolutionized the computer mouse market, allowing users to eliminate messy cords and enjoy increased flexibility. The global computer mouse market is projected to continue growing due to advancements in technologies like Bluetooth, improved ergonomics, and demand from emerging economies. This market report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Computing Mouse Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The rising demand for wireless mouses is notably driving the market growth. Wireless mouses are gaining traction in the computing industry as they enable flexible and hassle-free functionality. They also offer free movement and faster response than wired mouses. Hence, wireless mouses have become one of the most popular computer accessories. They can be used away from the receiving device. For instance, if a consumer is using a TV as a monitor or wants to access a PC from a distance, a wireless mouse is a convenient option.

companies are incorporating innovative technologies such as RF technologies and adaptive frequency in wireless mouses, which will help consumers, especially gamers, use the mouses without interruption. The use of wireless products is also increasing in businesses because of their utility during presentations and client meetings. Thus, the rising demand for wireless mouses from gamers and businesses will drive the growth of the market during the forecast period.

Market Trends

The use of biometrics in computing mouses is the primary trend in the market.  The increasing number of information security issues proves that the password-based approach is not safe. In a password-based system, computers identify the passwords, not the user. Therefore, in the event of password theft, anyone can access the system. The presence of such risks has increased the need for biometric authentication. However, purchasing an additional biometric device for every system is expensive. Thus, companies that offer products provide solutions that incorporate fingerprint biometrics to improve security.

For instance, Lenovo Group Ltd. (Lenovo) offers the Lenovo Fingerprint Biometric USB Mouse, which enhances privacy and personal security without affecting the productivity of users. It enables simple logins to Windows programs with one-touch biometric verification. It also offers protection against intrusion with 256-bit encryption for secure identification. Such innovations can drive the growth of the market during the forecast period.

Market Challenge

Availability of refurbished and counterfeit products is the major challenge impeding the market growth. Refurbished and counterfeit products are generally classified as gray-market products that are repaired by equipment manufacturers but sold as new products by illegal sellers. Counterfeit products are re-engineered copies of genuine products that look like and are sold as branded products. These channels are usually not approved by the manufacturers of genuine products.

Counterfeiters are increasing their volume of sales of counterfeit products due to the weak international and national enforcement of regulations that prevent the sales of such counterfeit products. Low awareness among consumers about counterfeit products that look like the products offered by genuine manufacturers also increases the sales of such products. The use of such counterfeit products is a serious threat to the growth of the market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Segmentation

The market share growth of the wired segment will be significant during the forecast period. Despite the rising popularity of wireless segment, the wired segment will hold a major share of the market during the forecast period as wired mouses are believed to offer a faster response and have less input lag when compared with wireless mouses. Though the lag is considered minimal, professional gamers and graphic designers are reluctant to use wireless mouses as it can affect their output. In industries where micrometers and milliseconds can make a difference to the output, wired mouses are preferred over wireless mouses. 

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The wired segment was valued at USD 1,130.76 million in 2017 and continued to grow until 2021. The rising demand for wired segment for gaming has encouraged companies to offer products that are accurate, comfortable, and durable. However, the tangling of wired product with their own wires and the cords of other devices is a cause of concern for users. Users are also concerned about issues such as aesthetic appeal and mobility. Hence, this can negatively affect the potential growth of the market in focus during the forecast period.

Global Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

SteelSeries ApS - The company offers computing mouse that comes with a simple 4-button design that meets the needs of daily work and each button will give a fast and effective response and a quiet click. The company offers various computer peripherals including mouse, keyboard, audio devices, webcam, and others.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • A4Tech Co. Ltd.
  • Apple Inc.
  • ASUSTeK Computer Inc.
  • AZIO Corp.
  • Bloody
  • Cherry AG
  • Cooler Master Technology Inc.
  • Corsair Gaming Inc.
  • COUGAR
  • Dell Technologies Inc.
  • Fnatic Ltd.
  • Gigabyte Technology Co. Ltd.
  • Hewlett Packard Enterprise Co.
  • Jelly Comb
  • Lenovo Group Ltd.

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Key Regions

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APAC is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC is the largest producer of PC mouses. China is a manufacturing hub for computing devices due to factors such as the availability of low-cost labor. The demand for PCs has been increasing in India. The growth in the volume of shipments is due to the increasing demand for PCs from the consumer and commercial sectors. Companies such as HP Inc. (HP), Dell Inc. (Dell Technologies), and Lenovo Group Ltd. (Lenovo) hold a major share of PC sales in India. Companies such as Acer Inc. (Acer) are also looking to increase their revenue by targeting casual gamers in the country. 

Certain companies are focusing on increasing their market share in the region by launching PC mouses at affordable prices. For instance, in April 2022, Logitech International S.A (Logitech) announced the launch of two new mouses: Logitech Signature M650 Wireless Mouse and Signature M650-L. Such products launched at affordable price ranges also influence the growth of the market in APAC during the forecast period.

Market Analyst Overview

The computer mouse, an essential input device, continues to be a fundamental tool for computer operators across various domains. As technology evolves, the market witnesses innovations such as the smart PC mouse, enhancing the user experience for both professionals and video gamers. The smart PC mouse integrates advanced features to cater to the diverse needs of modern users. It serves as a crucial interface between individuals and their computing devices, ensuring precision and ease of navigation. As video gamers demand more sophisticated controls, the computing mouse market adapts to these requirements, fostering continuous advancements in design and functionality to meet the evolving expectations of users. In the ever-evolving world of PC games and computing peripherals, innovation continues to drive the market forward. From joysticks to touchpads, consumers seek devices that enhance their gaming and computing experiences. Xiaomi Corporation, a leader in smart computing devices, has introduced cutting-edge products like voice assistant microphones and touchpad-based laptop devices, catering to diverse consumer needs.

This market encompasses a diverse range of products designed to meet the needs of remote style of working and various applications. From ergonomic designs to optical and Bluetooth connectivity, these mice offer cost-effectiveness and durability for commercial purposes and work-from-home setups. Available in specialty stores, they feature advanced features like DPI adjustment and trackball navigation, catering to different user preferences. Competition among brands like Logitech drives innovation, with reports indicating growth in segments like gaming mice and ergonomic options. However, restraints such as market saturation and competition from OEM alternatives challenge market expansion. With the rise of remote work, corporate professionals are investing in durable, cost-effective laptops equipped with sensors for movement responsiveness. This shift has led to supply chain disruptions, prompting consumers to explore specialty and online stores offering discounts. The American Association of Retired Persons highlights the importance of user-friendly interfaces for both commercial and consumer purposes.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Million, 2017 - 2027)
    • Wired
    • Wireless
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • APAC
      • China
      • India
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Computing Mouse Market Scope

Report Coverage

Details

Page number

162

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 9.03%

Market growth 2023-2027

USD 1,654.94 million

Market structure

Fragmented

YoY growth 2022-2023(%)

8.89

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 51%

Key countries

US, China, India, Germany, and UK

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

A4Tech Co. Ltd., Apple Inc., ASUSTeK Computer Inc., AZIO Corp., Bloody, Cherry AG, Cooler Master Technology Inc., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., Fnatic Ltd., Gigabyte Technology Co. Ltd., Hewlett Packard Enterprise Co., Jelly Comb, Lenovo Group Ltd., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp., Razer Inc., Rx Infotech P Ltd., SteelSeries ApS, and TURTLE BEACH CORP.

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Computing Mouse Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market research report analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global computing mouse market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global computing mouse market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Wired - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Wired - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Wired - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Wired - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Wired - Year-over-year growth 2022-2027 (%)
    • 6.4 Wireless - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Wireless - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Wireless - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Wireless - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Wireless - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 45: Chart on Comparison by Distribution Channel
      • Exhibit 46: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 55: Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 India - Market size and forecast 2022-2027
      • Exhibit 89: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 A4Tech Co. Ltd.
              • Exhibit 108: A4Tech Co. Ltd. - Overview
              • Exhibit 109: A4Tech Co. Ltd. - Product / Service
              • Exhibit 110: A4Tech Co. Ltd. - Key offerings
            • 12.4 Apple Inc.
              • Exhibit 111: Apple Inc. - Overview
              • Exhibit 112: Apple Inc. - Business segments
              • Exhibit 113: Apple Inc. - Key news
              • Exhibit 114: Apple Inc. - Key offerings
              • Exhibit 115: Apple Inc. - Segment focus
            • 12.5 ASUSTeK Computer Inc.
              • Exhibit 116: ASUSTeK Computer Inc. - Overview
              • Exhibit 117: ASUSTeK Computer Inc. - Product / Service
              • Exhibit 118: ASUSTeK Computer Inc. - Key news
              • Exhibit 119: ASUSTeK Computer Inc. - Key offerings
            • 12.6 AZIO Corp.
              • Exhibit 120: AZIO Corp. - Overview
              • Exhibit 121: AZIO Corp. - Product / Service
              • Exhibit 122: AZIO Corp. - Key offerings
            • 12.7 Bloody
              • Exhibit 123: Bloody - Overview
              • Exhibit 124: Bloody - Product / Service
              • Exhibit 125: Bloody - Key offerings
            • 12.8 Cherry AG
              • Exhibit 126: Cherry AG - Overview
              • Exhibit 127: Cherry AG - Product / Service
              • Exhibit 128: Cherry AG - Key offerings
            • 12.9 Cooler Master Technology Inc.
              • Exhibit 129: Cooler Master Technology Inc. - Overview
              • Exhibit 130: Cooler Master Technology Inc. - Product / Service
              • Exhibit 131: Cooler Master Technology Inc. - Key offerings
            • 12.10 Corsair Gaming Inc.
              • Exhibit 132: Corsair Gaming Inc. - Overview
              • Exhibit 133: Corsair Gaming Inc. - Business segments
              • Exhibit 134: Corsair Gaming Inc. - Key news
              • Exhibit 135: Corsair Gaming Inc. - Key offerings
              • Exhibit 136: Corsair Gaming Inc. - Segment focus
            • 12.11 Gigabyte Technology Co. Ltd.
              • Exhibit 137: Gigabyte Technology Co. Ltd. - Overview
              • Exhibit 138: Gigabyte Technology Co. Ltd. - Product / Service
              • Exhibit 139: Gigabyte Technology Co. Ltd. - Key offerings
            • 12.12 Hewlett Packard Enterprise Co.
              • Exhibit 140: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 141: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 142: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 143: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 144: Hewlett Packard Enterprise Co. - Segment focus
            • 12.13 Lenovo Group Ltd.
              • Exhibit 145: Lenovo Group Ltd. - Overview
              • Exhibit 146: Lenovo Group Ltd. - Business segments
              • Exhibit 147: Lenovo Group Ltd. - Key offerings
              • Exhibit 148: Lenovo Group Ltd. - Segment focus
            • 12.14 Logitech International SA
              • Exhibit 149: Logitech International SA - Overview
              • Exhibit 150: Logitech International SA - Business segments
              • Exhibit 151: Logitech International SA - Key news
              • Exhibit 152: Logitech International SA - Key offerings
              • Exhibit 153: Logitech International SA - Segment focus
            • 12.15 Microsoft Corp.
              • Exhibit 154: Microsoft Corp. - Overview
              • Exhibit 155: Microsoft Corp. - Business segments
              • Exhibit 156: Microsoft Corp. - Key news
              • Exhibit 157: Microsoft Corp. - Key offerings
              • Exhibit 158: Microsoft Corp. - Segment focus
            • 12.16 Razer Inc.
              • Exhibit 159: Razer Inc. - Overview
              • Exhibit 160: Razer Inc. - Business segments
              • Exhibit 161: Razer Inc. - Key offerings
              • Exhibit 162: Razer Inc. - Segment focus
            • 12.17 SteelSeries ApS
              • Exhibit 163: SteelSeries ApS - Overview
              • Exhibit 164: SteelSeries ApS - Product / Service
              • Exhibit 165: SteelSeries ApS - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 166: Inclusions checklist
                • Exhibit 167: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 168: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 169: Research methodology
                • Exhibit 170: Validation techniques employed for market sizing
                • Exhibit 171: Information sources
              • 13.5 List of abbreviations
                • Exhibit 172: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

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              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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