Condom Market Analysis APAC,Europe,North America,Middle East and Africa,South America - US,China,India,Japan,UK - Size and Forecast 2023-2027

Condom Market Size 2023-2028

The condom market is projected to increase by USD 5.12 billion, at a CAGR of 9.68% between 2022 and 2027. The increasing penetration of e-commerce platforms is notably driving market growth. Online channels increase the visibility of the broad product portfolio offered by the company. The success of online retail can be attributed to increased customer reach and reduced inventory management costs. Although the online segment accounts for a smaller portion of the market, it is expected to grow faster than the offline segment during the forecast period. Increased Internet connectivity, growing adoption of mobile Internet devices, and rising consumer awareness have contributed to the growth of the market through the online channel. The growing popularity of online shopping and consumer trust in online sales, along with fast-shipping services, has led to the high growth of condom sales through online platforms. Therefore, the availability of a wide range of condoms through online channels provides convenience to consumers, which is expected to drive the growth of the market.

Market Overview

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Market Dynamics 

This market report extensively covers market segmentation by distribution channel (offline and online), material (latex and non-latex), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. 

Market Dynamics 

The market experiences diverse drivers and challenges amidst evolving societal norms. While healthcare products and dating apps foster accessibility and awareness, social media platforms play a significant role in disseminating information about sexual health. Challenges like hormonal imbalance and STI epidemics underscore the importance of contraceptives like male condoms in preventing unintended pregnancies and STIs. Despite growing public awareness and government policies promoting sex education, barriers such as stigma and accessibility to drug stores remain. However, advancements in antiretroviral therapy offer promising trends in combating HIV/AIDS, highlighting the ongoing efforts to enhance sexual health globally. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Significant Market Trends 

Product premiumization due to product innovation and portfolio extension is the primary trend in the market. Growing demand for condoms from both male and female consumers and increasing competition in the market have prompted suppliers to actively improve their research and development activities. We also strive to differentiate ourselves from our competitors by offering condoms in a variety of flavors, sizes, textures, and materials. Companies regularly update their product ranges and expand their product lines to meet customer needs. The frequent introduction of non-latex condoms by industry participants is expanding the market availability of the product. Heavy spending on advertisements by companies is positively driving the growth of the market, specifically in the premium segment. Various promotional activities are conducted to create curiosity among individuals to experiment with advanced condoms. During Valentine’s day, Church and Dwight place advertisements on cabs and offer free rides and quizzes about sexual health, creating a huge buzz in the market.

Major Market Challenge 

The side effects of using condoms will be a major challenge for the market during the forecast period. Condom use can lead to serious health problems such as genital allergic reactions (mainly latex condoms) and STIs (due to the use of non-latex condoms such as polyisoprene, lambskin, and nitrile condoms). Vaginal tissue is the most sensitive and receptive part of the body. Hence, the presence of hormone-disrupting and other toxic chemicals, owing to the addition of flavors and lubricants to condoms, may create issues such as skin infections in genital areas, which poses a major challenge to the sales of these products and, subsequently, to the market growth. Latex condoms may trigger skin allergies on the genitals, such as rashes, hives, and in severe cases, tightening of the airways and loss of blood pressure. Such factors pose a major challenge to sexual wellness products, which will hamper the growth of the market.

Customer Landscape

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

 Customer Landscape

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Adloran GmbH- The company offers a wide variety of condoms with different vibrant designs and color patterns.
• B Holding Group LLC - The company offers different type of condom under different company brands, which is used for oral, anal, and vaginal sex.
• Caution Wear Corp. - The company offers large platinum b condoms which are designed with ultra smooth, odor-free premium natural rubber latex along with lubricant.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Church and Dwight Co. Inc.
• Fuji Latex Co. Ltd.
• Global Protection Corp.
• Grove Collaborative Inc.
• HLL Lifecare Ltd.
• Humanwell Pharmaceutical Group Co. Ltd.
• Okamoto Industries Inc.
• Panacea Biotec Ltd.
• Reckitt Benckiser Group PLC
• Redcliffe Hygiene Pvt Ltd.
• StaySafe Condoms
• Cupid Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Material

In the market, various factors contribute to its segmentation and growth. Healthcare products and drug stores serve as key distribution channels, catering to different consumer demographics such as the male category and young people. Condoms, a form of contraceptives, play a crucial role in preventing unintended pregnancies and curbing STI epidemics when used correctly. They are especially vital for HIV-positive people, alongside antiretroviral medicine and therapy, facilitating viral suppression and reducing transmission risks. Moreover, with increasing public awareness and emphasis on sex education, condoms remain essential tools for promoting safe sexual practices and protecting sexual health. Their availability through various channels, including dating apps and social media, underscores their significance in promoting responsible sexual behavior and supporting public health initiatives.

Latex condoms are the most widely used condoms because they are cheap and readily available, and they also offer protection against pregnancy and sexually transmitted diseases such as HIV. Moreover, companies are focusing on constant technological advances and product innovations, such as the introduction of various pleasure-oriented condoms, to increase their revenues. This has led to the generation of interest in consumers, increasing the adoption of such products. For instance, in September 2021, the Durex brand subsidiary of Reckitt Benckiser Group Plc announced the launch of a new range of condoms which are ultra-thin flavored condoms in India. Such developments and product launches encourage consumers to invest in premium sexual wellness products and are expected to drive the growth of the segment during the forecast period. 

Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. This market segment is also facilitated by the availability of numerous products under one roof. Developing countries are opening up more retail outlets including mass merchandisers, drugstores, non-commercial outlets, and others to meet the demand for condoms because of the growing population. 

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The offline segment was valued at USD 5.01 billion in 2017 and continued to grow until 2021. In this segment, the mass merchandisers segment will grow at a steady rate due to the rising consumer awareness of condoms and other contraceptive methods, owing to the increasing awareness about STDs and the availability of a wide range and brands of condoms in these stores. Moreover, the availability of health professionals that guide customers toward an appropriate product based on their usage patterns, which also aids in dispelling preconceived notions, will increase the drugstore segment. 

In addition, non-commercial outlets are the major contributors to the revenue of condom manufacturers as they buy condoms directly from manufacturers and distribute them to the public for social benefits and to reduce the risk of STIs among people of regions. The above factors will increase the segment growth in this market during the forecast period.

Key Regions for the Market 

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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in the region is growing due to increased sexual practices in some APAC countries such as Thailand, China, Japan, Singapore, and India. The sales of premium condoms are increasing in India due to the penetration of global brands in the country. Also, many companies in the market are increasing the availability of female condoms in the region. Moreover, the changing consumer perception toward sexual wellness products has led to an increase in the acceptance of condoms in various other countries, such as India, Thailand, and Malaysia. Also, advantages associated with online platforms, such as the ease of purchase and the availability of several payment options, are driving the growth of the market in the region.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments

• Distribution channel Outlook  
  • Offline
  • Online

• Material Outlook  
  • Latex
  • Non latex

• Region Outlook  
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

In the market, various factors contribute to its dynamics and growth. Health care products encompass a range of contraceptives, including condoms, offering protection against sexually transmitted conditions, and sexually transmitted illnesses and supporting family planning initiatives. Governments play a pivotal role through government initiatives and leadership, promoting sex education programs and advocating for HIV/AIDS prevention. Innovative designs and packaging styles cater to diverse consumer preferences, fostering consumer confidence and encouraging safe sexual practices. Condom varieties like LifeStyles and SKYN Condoms offer options for different needs, while their availability extends to rural regions and reaches home-bound consumers. As a sheath-shaped barrier, condoms provide a vital means of protection during sexual intercourse, contributing to the prevention of sexually transmitted infections and promoting safe sex.

Further, in the market, alongside traditional methods like oral pills, female-based products offer additional contraceptive options catering to diverse needs. Innovations in condom designs and packaging styles enhance user experience and encourage usage, addressing concerns such as allergy and promoting accessibility. A wide array of condom varieties and styles ensures options for different preferences and requirements, contributing to the prevention of sexually transmitted infections. Government leadership is instrumental in promoting awareness and accessibility of contraceptive products, fostering a culture of responsible sexual health practices. With continuous innovation and government support, the market continues to evolve, empowering individuals to make informed choices regarding their sexual health and well-being.

Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.68%
Market growth 2023-2027	USD 5.12 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	8.83
Regional analysis	APAC, Europe, North America, Middle East and Africa, and South America
Performing market contribution	APAC at 42%
Key countries	US, China, India, Japan, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adloran GmbH, B Holding Group LLC, Caution Wear Corp., Church and Dwight Co. Inc., Fuji Latex Co. Ltd., Global Protection Corp., Grove Collaborative Inc., HLL Lifecare Ltd., Humanwell Pharmaceutical Group Co. Ltd., LELOi AB, Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, Redcliffe Hygiene Pvt Ltd., StaySafe Condoms, Thai Nippon Rubber Industry Co. Ltd., Cupid Ltd., Karex Berhad, LifeStyles Healthcare Pte. Ltd., and Ansell Ltd.
Market dynamics	Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for market forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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