Connected Agriculture Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027

Published: Nov 2022 Pages: 170 SKU: IRTNTR71650

The Connected Agriculture Market size is estimated to grow by USD 4,148.92 million from 2023 to 2027 and the market’s growth momentum will accelerate at a CAGR of 19%. The growth of the market depends on several factors, including maximizing profits in farm operations.

North America holds a major share in the global connected agriculture market and will contribute the maximum revenue to the overall market on the backdrop of higher technology awareness and adoption of advanced products and technologies in agriculture. Amid the rising potential for growth in the market, several start-ups are emerging in the region that specializes in data collection and data analytics for the agriculture market. Since 2015, US businesses have started adopting AI for communication and automated reporting across all sectors. In the agriculture industry, remote monitoring and predictive analytics have assumed a dominant role. This has necessitated the widespread incorporation of the IoT, cloud-based systems, and sensor technologies. All these factors will enhance the growth of the market.

This market research report extensively covers market segmentation by component (solution, platforms, and services), application (in-production management, post-production management, and pre-production management), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will the size of the Connected Agriculture Market be During the Forecast Period?

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Connected Agriculture Market: Key Drivers, Trends, Challenges, and Customer Landscape

 Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Connected Agriculture Market Driver 

Maximizing profits in farm operations is notably driving the connected agriculture market growth. Connected agriculture technology enables farmers to monitor and regulate remote operations and provide logical data to analyze several aspects of an agriculture farm. It is a rapidly emerging technology that will help farmers enhance agricultural deliverables. Farmers can control and monitor the equipment, crop, and livestock through their smartphones and receive statistical predictions for crops and livestock.

Smart sensors, satellite imagery, and other cloud-based technologies are highly beneficial for observing and recording data during crop planting and harvesting activities, thereby maximizing production output and minimizing the cost of resources. In animal husbandry, connected agriculture practices help in data collection through sensors and visual imaging. Moreover, the installation of machinery allows for the automated milking of cattle, which helps in increasing production and saving labour costs, which will drive the growth of the connected agriculture market during the forecast period.

Key Connected Agriculture Market Trends

Automated irrigation systems are a key trend influencing the connected agriculture market growth. Automated irrigation systems can be further classified into closed-loop systems, open-loop systems, volume-based systems, and time-based systems. Automated irrigation systems are highly beneficial in reducing crop production costs, enhancing harvest yield, minimizing environmental impacts, and agrochemical leaching. Since these systems are AI-controlled, they can significantly reduce the water required for irrigation, thereby allowing farmers to take predictive decisions.

Pest attacks are a major problem faced by farmers, and autonomous early warning systems can help prevent massive outbreaks of pests like oriental fruit flies. These systems minimize farmers' reliance on chemical pesticides, thereby saving costs and minimizing the effects of pesticides on crops and the environment. Autonomous warning systems are incorporated with wireless sensors and a global system for mobile (GSM) networks that can capture and communicate environment-related fluctuations. Based on machine learning technologies, automated early warning systems are easily deployed in fruit farms and can deliver information to the smartphones of farm owners. Such factors will contribute to the growth of the market in focus during the forecast period.

Key Connected Agriculture Market Challenge

The knowledge gap between farmers and technology providers may impede the connected agriculture market growth. Countries such as India and China are major global agriculture producers and potential markets for connected agriculture solution vendors. However, the lack of awareness and funds prevents vendors from venturing into these countries. Farmers often resist adopting connected agriculture as they do not trust the technology used in such methods. Other areas where AI fails in agriculture include system integrity, analytical ability, and the complex decision-making skills needed for agricultural practices.

Traditional farmers rely more on their pre-requisite knowledge and hands-on experience and trust their capabilities to make decisions based on actual parameters, which minimizes the impact of predictive tools offered by AI. Managing crop quality and in-field inventory to make decisions based on predictions requires farmers to rely more on AI technologies. Despite the implied benefits offered by AI, farmers in many countries across APAC mistrust the technology due to the low awareness level, which will restrict the growth of the globally connected agriculture market in agriculture-reliant countries during the forecast period.

Key Connected Agriculture Market Customer Landscape

The market research report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Connected Agriculture Market Customer Landscape

Who are the Major Connected Agriculture Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product launches, to enhance their presence in the market.

Accenture - The company offers connected agriculture solutions such as Accenture Connected Crop Solution.

The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Ag Leader Technology
  • AGCO Corp.
  • Cisco Systems Inc.
  • Decisive Farming Corp.
  • Deere & Co.
  • Epicor Software Corp.
  • Gamaya
  • International Business Machines Corp.
  • Iteris Inc.
  • Link Labs Inc.
  • Microsoft Corp.
  • Oracle Corp.
  • Orange SA
  • Sage Group Plc
  • SAP SE
  • SWIIM System Ltd.
  • Topcon Positioning Systems Inc.
  • Trimble Inc.
  • Vodafone Group Plc

A qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What are the Fastest-Growing Segments in the Connected Agriculture Market?

The market share growth by the solution segment will be significant during the forecast period. Connected agriculture enables data collection through sensors and farm equipment, and the data is transmitted through wireless technology. These sensors help in measuring soil conditions using parameters such as temperature and moisture. Solutions such as satellite imaging of farm fields allow farmers to assess crop growth and crop rotation cycles. Moreover, smart irrigation systems manage and save water by measuring the soil moisture level and automating the irrigation process.

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The solution segment showed a gradual increase in market share with USD 814.74 million in 2017 and will continue to grow by 2021. Connected agricultural solutions assist farmers in increasing their yield and improving the quality of food crops. Soil sensors alert farmers about soil conditions such as acid levels or evaporation-based scheduling. Farmers can monitor their livestock by observing the animals' heart rate, blood pressure, and breathing rates. IoT sensors are utilized to monitor the daily activities and health conditions of cattle.  It must be noted that data centers especially information technology (IT) spending play a crucial role in this segment as well.  Such factors will contribute to the growth of the solution segment in the global connected agriculture market during the forecast period.

Which are the Key Regions for the Connected Agriculture Market?

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North America is projected to account for 35% of the market's growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The growth of the regional market is attributed to factors such as higher technology awareness and the adoption of advanced products and technologies in agriculture. Several start-ups that specialize in data collection and data analytics for the agriculture industry are emerging in the region. Since 2015, US businesses have started adopting AI for communication and automated reporting across all sectors. In the agriculture industry, remote monitoring and predictive analytics have assumed a dominant role. This has necessitated the widespread incorporation of IoT, cloud-based systems, and sensor technologies.

This connected agriculture market report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2021, connected agriculture solution providers in the agriculture industry resumed operations after a long period of lockdown restrictions triggered by the pandemic. Vendors resumed their operations by adhering strictly to safety guidelines to bring business activities back to normal. The vaccination drives conducted in 2021 in the region resulted in the removal of all restrictions, which boosted the demand for agricultural products. Furthermore, with the government's focus on reviving the economy, the market is expected to witness several investments in the agriculture industry in the region, which is expected to increase the demand for connected agriculture technology during the forecast period.

Segment Overview

The connected agriculture market report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by deployment, application, and region.

  • Deployment Outlook ( USD Million, 2017 - 2027)
    • Solution 
    • Platforms 
    • Services  
  • Application Outlook ( USD Million, 2017 - 2027)
    • In-production management
    • Post-production management
    • Pre-production management 
  • Region Outlook ( USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Argentina
      • Brazil
      • Chile
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Connected Agriculture Market Scope

Report Coverage

Details

Page number

170

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 18.61%

Market growth 2023-2027

USD 4,148.92 million

Market structure

Fragmented

YoY growth (%)

16.49

Regional analysis

North America, APAC, Europe, South America, and the Middle East and Africa

Performing market contribution

North America at 35%

Key countries

US, Canada, China, India, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Accenture Plc, Ag Leader Technology, AGCO Corp., Cisco Systems Inc., Decisive Farming Corp., Deere & Co., Epicor Software Corp., Gamaya, International Business Machines Corp., Iteris Inc., Link Labs Inc., Microsoft Corp., Oracle Corp., Orange SA, Sage Group Plc, SAP SE, SWIIM System Ltd., Topcon Positioning Systems Inc., Trimble Inc., and Vodafone Group Plc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Connected Agriculture Market Research Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the connected agriculture market and its contribution to the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behaviour.
  • Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa.
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of connected agriculture market vendors.

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global connected agriculture market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global connected agriculture market 2017 - 2021 ($ million)
    • 4.2 Component Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Component

    • 6.1 Market segments
      • Exhibit 30: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Component - Market share 2022-2027 (%)
    • 6.2 Comparison by Component
      • Exhibit 32: Chart on Comparison by Component
      • Exhibit 33: Data Table on Comparison by Component
    • 6.3 Solution - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Solution - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Solution - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Solution - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Solution - Year-over-year growth 2022-2027 (%)
    • 6.4 Platforms - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Platforms - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Platforms - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Platforms - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Platforms - Year-over-year growth 2022-2027 (%)
    • 6.5 Services - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Services - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Services - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Component
      • Exhibit 46: Market opportunity by Component ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 47: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 49: Chart on Comparison by Application
      • Exhibit 50: Data Table on Comparison by Application
    • 7.3 In-production management - Market size and forecast 2022-2027
      • Exhibit 51: Chart on In-production management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on In-production management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on In-production management - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on In-production management - Year-over-year growth 2022-2027 (%)
    • 7.4 Post-production management - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Post-production management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Post-production management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Post-production management - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Post-production management - Year-over-year growth 2022-2027 (%)
    • 7.5 Pre-production management - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Pre-production management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Pre-production management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Pre-production management - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Pre-production management - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Application
      • Exhibit 63: Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 India - Market size and forecast 2022-2027
      • Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.11 Canada - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 Accenture Plc
              • Exhibit 116: Accenture Plc - Overview
              • Exhibit 117: Accenture Plc - Business segments
              • Exhibit 118: Accenture Plc - Key news
              • Exhibit 119: Accenture Plc - Key offerings
              • Exhibit 120: Accenture Plc - Segment focus
            • 12.4 Ag Leader Technology
              • Exhibit 121: Ag Leader Technology - Overview
              • Exhibit 122: Ag Leader Technology - Product / Service
              • Exhibit 123: Ag Leader Technology - Key offerings
            • 12.5 Cisco Systems Inc.
              • Exhibit 124: Cisco Systems Inc. - Overview
              • Exhibit 125: Cisco Systems Inc. - Business segments
              • Exhibit 126: Cisco Systems Inc. - Key news
              • Exhibit 127: Cisco Systems Inc. - Key offerings
              • Exhibit 128: Cisco Systems Inc. - Segment focus
            • 12.6 Decisive Farming Corp.
              • Exhibit 129: Decisive Farming Corp. - Overview
              • Exhibit 130: Decisive Farming Corp. - Product / Service
              • Exhibit 131: Decisive Farming Corp. - Key offerings
            • 12.7 Deere and Co.
              • Exhibit 132: Deere and Co. - Overview
              • Exhibit 133: Deere and Co. - Business segments
              • Exhibit 134: Deere and Co. - Key news
              • Exhibit 135: Deere and Co. - Key offerings
              • Exhibit 136: Deere and Co. - Segment focus
            • 12.8 Gamaya
              • Exhibit 137: Gamaya - Overview
              • Exhibit 138: Gamaya - Product / Service
              • Exhibit 139: Gamaya - Key offerings
            • 12.9 International Business Machines Corp.
              • Exhibit 140: International Business Machines Corp. - Overview
              • Exhibit 141: International Business Machines Corp. - Business segments
              • Exhibit 142: International Business Machines Corp. - Key offerings
              • Exhibit 143: International Business Machines Corp. - Segment focus
            • 12.10 Iteris Inc.
              • Exhibit 144: Iteris Inc. - Overview
              • Exhibit 145: Iteris Inc. - Business segments
              • Exhibit 146: Iteris Inc. - Key offerings
              • Exhibit 147: Iteris Inc. - Segment focus
            • 12.11 Link Labs Inc.
              • Exhibit 148: Link Labs Inc. - Overview
              • Exhibit 149: Link Labs Inc. - Product / Service
              • Exhibit 150: Link Labs Inc. - Key offerings
            • 12.12 Microsoft Corp.
              • Exhibit 151: Microsoft Corp. - Overview
              • Exhibit 152: Microsoft Corp. - Business segments
              • Exhibit 153: Microsoft Corp. - Key news
              • Exhibit 154: Microsoft Corp. - Key offerings
              • Exhibit 155: Microsoft Corp. - Segment focus
            • 12.13 Orange SA
              • Exhibit 156: Orange SA - Overview
              • Exhibit 157: Orange SA - Business segments
              • Exhibit 158: Orange SA - Key offerings
              • Exhibit 159: Orange SA - Segment focus
            • 12.14 SAP SE
              • Exhibit 160: SAP SE - Overview
              • Exhibit 161: SAP SE - Business segments
              • Exhibit 162: SAP SE - Key news
              • Exhibit 163: SAP SE - Key offerings
              • Exhibit 164: SAP SE - Segment focus
            • 12.15 Topcon Positioning Systems Inc.
              • Exhibit 165: Topcon Positioning Systems Inc. - Overview
              • Exhibit 166: Topcon Positioning Systems Inc. - Product / Service
              • Exhibit 167: Topcon Positioning Systems Inc. - Key offerings
            • 12.16 Trimble Inc.
              • Exhibit 168: Trimble Inc. - Overview
              • Exhibit 169: Trimble Inc. - Business segments
              • Exhibit 170: Trimble Inc. - Key offerings
              • Exhibit 171: Trimble Inc. - Segment focus
            • 12.17 Vodafone Group Plc
              • Exhibit 172: Vodafone Group Plc - Overview
              • Exhibit 173: Vodafone Group Plc - Business segments
              • Exhibit 174: Vodafone Group Plc - Key offerings
              • Exhibit 175: Vodafone Group Plc - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 176: Inclusions checklist
                • Exhibit 177: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 178: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 179: Research methodology
                • Exhibit 180: Validation techniques employed for market sizing
                • Exhibit 181: Information sources
              • 13.5 List of abbreviations
                • Exhibit 182: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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