Consumer Shopping Cart Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Australia, UK, Germany - Size and Forecast 2024-2028

Consumer Shopping Cart Market Forecast 2024-2028

The global consumer shopping cart market size is estimated to grow by USD 174.38 million, at a CAGR of 3.63% between 2023 and 2028. Market growth and forecasting growth are contingent upon various factors, notably the global expansion of the retail sector, which drives demand for innovative shopping solutions. Consumer preferences are shifting towards enhanced shopping experiences facilitated by advanced shopping carts. Moreover, the market is witnessing a rise in the availability of hybrid shopping carts, offering a blend of traditional and modern features. These factors collectively shape the trajectory of the market, emphasizing the importance of catering to evolving consumer needs and providing seamless shopping experiences. As retailers strive to adapt to changing consumer behaviors, investments in innovative shopping cart solutions become increasingly crucial for sustaining growth and competitiveness.

What will be the Size of the Market?

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Market Overview

The market is vital in the retail industry, serving as an essential utility for supermarkets and hypermarkets. Designed for short distances, these trolleys offer time-saving solutions for customers, facilitating the handling and storage of goods. Equipped with features like product scanners and touchscreens, modern carts enhance the shopping experience by providing shopping list recommendations and promotional offers. Solution deployments focus on optimizing customer experience, reflecting the evolving needs of shoppers. As disposable income and living standards rise, the demand for efficient carts/trolleys continues to grow, making them indispensable in the retail landscape. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing availability of hybrid shopping carts is the key factor driving the market. A hybrid consumer shopping cart is made of both plastic and metals. Though metal and plastic shopping carts are the most common varieties, the advantages associated with hybrid shopping carts have led to their increased demand among customers globally. Globally, hybrid buggies are gaining high popularity due to their advantages over traditional shopping carts. Hybrid carts are highly durable.

Further, the octagon holes in the hybrid shopping carts are aligned in such a way that the total weight of the items is evenly distributed over a greater surface area, thereby allowing for more strength and rigidity. During manufacturing, the metal frames of hybrid shopping carts are coated with a type of rugged powder to prevent rusting. Thus, market players are focusing on launching new varieties in the market. For instance, Versacart offers metal/wire and plastic hybrid shopping carts in both convenience/express or traditional styles. Thus, these factors are expected to support market growth during the forecast period.

Significant Market Trends

The increasing number of startups entering the market is the primary trend shaping the growth. The number of startups is increasing in various developed and developing countries, particularly in the US, India, and China. Startups frequently introduce new ideas and innovative approaches to product design and manufacturing processes. Their entry into the market may result in the development of new technologies, materials, and features that set their products apart from traditional offerings. This innovation has the potential to drive competition and advance the industry as a whole.

Moreover, startups are often more agile and responsive to market demands, allowing them to specialize in niche markets or provide customized solutions based on specific retailer or consumer preferences. This trend toward customization and personalization is consistent with the retail industry's growing emphasis on providing unique shopping experiences. Additionally, most startups are coming up with advanced technologies and innovative offerings, such as smart shopping carts, to garner the attention of consumers. Therefore, the increasing number of startups is expected to drive the growth of the market during the forecast period.

Major Market Challenge

Environmental impacts depriving the market is the major challenge that affects the growth. Plastic and metals are the primary raw materials required for the manufacturing of shopping carts. Manufacturing causes major environmental pollution and is considered to be a major threat to the growth of the market during the forecast period. Manufacturing involves the use of chrome plating processes, which use chemicals such as chromic acid, hydrochloric acid, nickel chloride, nickel metal, nickel sulfate, or sodium bisulfate, and their corresponding residues.

Thus, a huge amount of these chemicals goes to landfills and water bodies, thereby polluting the environment. When mixed with the soil, chemicals such as chromic acid, hydrochloric acid, nickel chloride, and nickel damage the overall soil fertility. Also, the manufacturing generates plastic residues. These residues cause large-scale water pollution and play a key role in deteriorating the environment. Thus, the harmful wastes generated from manufacturing are expected to negatively impact the environment. This, in turn, will hinder the growth of the market during the forecast period.

Market Segmentation By Product, Distribution Channel, and Geography

In the market, innovation meets convenience with touchscreen equipped carts designed for short-distance travel within departmental stores and large building. These carts provide a user-friendly platform for carrying goods, enhancing the overall shopping experience. As living standard improve, demand for such carts grows, reflecting the evolving needs of consumers seeking efficient solutions for their shopping needs.

Market Product Analysis

The steel carts segment is estimated to witness significant growth during the forecast period. Steel carts are one of the most commonly used types of shopping carts. Steel contains a thin layer of oxides, which protects the metal. Steel is more resistant to wear and abrasion than aluminum or other materials. Thus, steel carts are considered to be much more durable than any other variety. Owing to such advantages, the demand for steel carts is increasing globally.

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The steel carts segment was the largest segment and was valued at USD 455.05 million in 2018. Further, leading market players like Americana, Versacart Systems Inc., and others offer a variety of steel carts with features such as fixed welded lower trays and powder-coated finishes. Americana, for example, provides over 25 models of steel shopping carts with various basket strengths. These advanced steel carts with multiple features are expected to drive growth in the market during the forecast period. 

Market Distribution Channel Analysis

The direct sales segment will account for the largest share of this segment.?Direct-to-consumer selling (DTC) is gaining traction among consumer shopping cart manufacturers, offering direct access to customers through online platforms and regional subsidiaries. This approach allows manufacturers to control brand quality, marketing, and sales tactics, reducing reliance on third-party distribution channels and external business decisions. Leading market players like Changshu Yirunda and The Peggs Co. Inc. offer varieties directly to retailers. This trend is expected to drive market growth, enhancing market growth during the forecast period. 

Market Region Analysis

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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada are pivotal to the North American market, driven largely by the influx of startups offering innovative solutions to enhance in-store experiences. Companies like Caper Inc. and Kroger introduce AI-powered barcode scanning mechanisms, streamlining the checkout process. Such advancements aim to elevate consumer satisfaction by eliminating traditional checkout hassles and fostering market growth. Additionally, well-funded startups like Caper, backed by significant investments such as Lux Capital's USD 10-million Series A round, are poised to expand production capacities and market reach. Moreover, the expansion of supermarket chains like Walmart across Mexico and Central America further boosts demand and drives market growth in the region during the forecast period. 

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Advance Carts Inc.: The company offers consumer shopping carts such as x series, boomrang series, flavor series and others.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Bemis retail Solutions, Caper Inc., Changshu Jinsheng Metal Products Factory, Changshu Yirunda Business Equipment Factory, CREACIONES MARSANZ S.A, Foshan Yongchuangyi Shelf Manufacturing Co. Ltd., Kailiou Commercial Equipment Co. Ltd., National Cart Co., R.W. Rogers Co., Sambo Corp., Shanghai Rongxin PetProduct Co. Ltd., The Peggs Co Inc., Unarco Industries LLC, Van Keulen Interieurbouw BV, Versacart Systems Inc., Wanzl GmbH and Co. KGaA, Americana Companies, Changshu Whale Metal, and Foter

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Customer Landscape

The market research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the market research and growth report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.

 Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook 
  • Steel carts
  • Plastic carts
  • Others

• Distribution Channel Outlook 
  • Direct sales
  • Distributors

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Maret Analyst Overview:

The market is evolving with technological advancements and changing consumer preferences. Traditional roles like cashier and biller are being transformed by technology, with the introduction of automated billing processes and contactless shopping carts equipped with sensors and digital display devices. Factors such as rapid urbanization and rising standard of living drive the demand for smart retail solutions and advanced manufacturing technologies like laser cutting. Retailers focus on enhancing customer appeal through in-store advertising and communication systems, while analyzing purchasing patterns and exploring emerging revenue pockets for strategic market growth.

Additionally, the market witnesses dynamic trends driven by factors like volatility and technology integration. Traditional billing processes are being replaced by automated bills and in-cart display devices, enhancing functionality and customer experience. Various product types such as steel, plastic, and smart shopping carts cater to diverse needs in retail stores. Advanced features like precision sealed ball-bearings and polypropylene hubs ensure smooth operation, while strategic market growth analysis guides decision-making. With the rise of digital technologies, footfalls, and cost optimization, the consumer shopping cart industry adapts to changing trade routes and combats challenges like counterfeit products and domestic tariffs.

Market Scope
Report Coverage	Details
Page number	158
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 3.63%
Market Growth 2024-2028	USD 174.38 million
Market structure	Fragmented
YoY growth 2023-2024(%)	2.59
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 35%
Key countries	US, China, Australia, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Advance Carts Inc., Bemis retail Solutions, Caper Inc., Changshu Jinsheng Metal Products Factory, Changshu Yirunda Business Equipment Factory, CREACIONES MARSANZ S.A, Foshan Yongchuangyi Shelf Manufacturing Co. Ltd., Kailiou Commercial Equipment Co. Ltd., National Cart Co., R.W. Rogers Co., Sambo Corp., Shanghai Rongxin PetProduct Co. Ltd., The Peggs Co Inc., Unarco Industries LLC, Van Keulen Interieurbouw BV, Versacart Systems Inc., Wanzl GmbH and Co. KGaA, Americana Companies, Changshu Whale Metal, and Foter
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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