Content and Application Provider Market - Market Analysis 2015-2019

Market outlook of content provider market
Market research analysts estimate the global content and application provider market to reach around USD 35 billion by 2019. The popularity of social networking has turned it into the most vital source of crowd-sourced content with Facebook, Twitter, and Google being the most popular content hosting sites. Applications such as WhatsApp, Viber, and WeChat are also being used a distribution mediums to handle massive volumes content daily. Regional or local media brands are also emerging in developing nations as a medium for community engagement. Qzone, a social networking site in China, has over 600 million users.

APAC is expected to be the fastest-growing region in this market by the end of 2019. The rising number of mobile engagement services and app management services in a cloud hosting environment are driving the growth of application providers in the APAC region. 

Segmentation of the content and application provider market by service type

•     Hosting
•     Delivery
•     Transport

Hosting accounted for the largest market share during 2014. Hosting requires a large investment to build data centers, powerful cooling systems and other system operational support. Some of the largest data centers are being built by Facebook, Google and Amazon.

Segmentation of the content and application provider market by geography 

•     Americas
•     EMEA
•     APAC

The Americas accounted for nearly 42% of the global market share however it is expected to see moderate growth compared to the other regions during the forecast period. The US is the leading country within this region and has been attracting investments from content and application providers like the BBC and Spotify.

Competitive landscape and key vendors
The content and application provider market is witnessing a large number of mergers and acquisitions, and this is expected to intensify the competition in the market. Most of the international players are launching products and services in developing countries to take advantage of the economic development within these countries.

The top vendors in the market are –

•     Facebook 
•     Google
•     Microsoft
•     Amazon
•     Ebay
•     Spotify

Other vendors in the market include NetFlix, Tencent, Apple, Alibaba, SINA, Akamai, Baidu, Yahoo, Axel Springer, Twitter, and Oracle.

Key drivers, trends and challenges of the content provider market

Content and network customization based on local needs is a driver for the growth of the content and application provider market. Companies such as Facebook and LinkedIn are expanding their presence and targeting consumers for new advertising approaches. 
This report provides factors contributing to the adoption, limitations, and opportunities of the content and application provider market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth. 

Key questions answered in the report include

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the global content and application provider  market? 
• What are the key market trends impacting the growth of the content and  application provider market? 
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the content  and application provider market?
• Trending factors influencing the market shares of the Americas, EMEA, and  APAC?
• What are the key outcomes of the five forces analysis of the content and  application provider market? 

Related reports

•     Global Content Security Gateway Market 2015-2019
•     E-learning Packaged Content Market in the US 2015-2019
•     Global Enterprise Content Management Market 2014-2018
•     Global Enterprise Content Management Market 2012-2016