Content Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Canada, China, Japan, Germany - Size and Forecast 2024-2028

Published: Nov 2023 Pages: 201 SKU: IRTNTR41556

Content Marketing Market 2024-2028 

The content marketing market size is estimated to grow at a CAGR of 16.01% between 2023 and 2028. The market size is forecast to increase by USD 654.78 million. The accelerated growth of the market is due to various factors, including the rise in the number of users on social media, the growing demand for digital magazines, and the rising penetration of mobile computing devices.

The report offers extensive research analysis on the Content Marketing Market, with a categorization based on End-user, including retail, automotive, financial services, telecom, and others. It further segments the market by Platform, encompassing blogging, videos, infographics, case studies, and others. In addition, the Objective segment is categorized into lead generation, brand awareness, thought leadership, and others. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

What will be the Size of the Content Marketing Market During the Forecast Period?

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Content Marketing Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Content Marketing Market Driver

One of the key factors driving the content marketing market growth is the rise in number of users on social media. Social media is becoming an important part of the Internet, and it is accessed by more than a billion people worldwide. Moreover, the increase in the use of mobile devices and smartphones has driven the use of social media among users. In addition, most social media platforms, such as LinkedIn, are also available to users as mobile applications, which is increasing social media use.

Moreover, the growing use of social media among consumers is encouraging enterprises to use this platform to approach their target audience. In addition, enterprises are establishing their presence on different platforms, such as Facebook, and using them for purposes such as marketing. Furthermore, as the number of users continuously increases, enterprises are using social media platforms for content marketing, which helps them manage their large target audience more effectively. Hence, such factors are driving the market growth during the forecast period.

Key Content Marketing Market Trends

A key factor shaping the content marketing market growth is the use of analytics in content marketing. Many analytical tools and techniques can be used in content marketing. In addition, using analytics in content marketing solutions can be a complex process as it needs to be executed in real time and in a dynamic framework. In addition, using analytics with content marketing will help enterprises provide a snapshot of activities on platforms such as Facebook, Instagram, and Twitter, enabling them to track trends.

Moreover, analytics in content marketing solutions also helps them customize dashboards or templates, which, in turn, provides enterprises with information about their followers' engagement with their content. Furthermore, this solution helps enterprises improve content marketing by understanding their requirements and providing all the information needed to optimize the marketing strategy. Hence, such factors are driving the market growth during the forecast period.

Key Content Marketing Market Challenge

The difficulty in maintaining budgetary limits in content marketing is one of the key challenges hindering content marketing market growth. Several companies allocate a fixed content marketing budget and adhere to it. In addition, most of the companies with a content marketing strategy had a content marketing budget. However, deciding on a content marketing budget can be a significant challenge for businesses as the availability of content cannot be predicted.

In addition, larger companies also face a challenge in securing executive buy-ins for a content marketing budget, while relatively smaller businesses might believe that content offers immediate ROI. Furthermore, rapid changes in content marketing channels make it difficult for vendors to decide on a marketing budget. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Content Marketing Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Content Marketing Market Customer Landscape

Who are the Major Content Marketing Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc: The company offers content marketing services which includes creation, publishing and channel delivery.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Alma Media
  • Brafton Inc.
  • ClearVoice Inc.
  • Contentoo B.V.
  • Eucalypt LLC
  • Hootsuite Inc
  • HubSpot Inc.
  • Influence and Co.
  • IZEA Worldwide Inc.
  • Rock Content
  • Seismic Software Inc.
  • Skyword Inc.
  • Sprinklr Inc.
  • Upland Software Inc.
  • Contently Inc.
  • CoSchedule LLC
  •  Interact Marketing
  • Kenscio
  • Vendasta Technologies Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Content Marketing Market?

The retail segment is estimated to witness significant growth during the forecast period. The retail segment comprises distribution channels and all types of omnichannel companies, such as branded wholesalers with retail outlets, traditional retailers, grocery store retail operators, convenience store retail operators, and other retail operators. There are several benefits offered by the retail segment to consumers which is fuelling the growth of this segment.

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The retail segment was the largest segment and was valued at USD 90.23 million in 2018. Moreover, some of the main benefits of the retail segment include increased website traffic, established authority and trust, creating brand awareness, and developing brand personality. Moreover, North American countries including the US and Canada are home to some of the world's largest retail chains, such as Walmart Inc., Costco Wholesale Corp., and Hudsons Bay Co., which have a global presence such adoption of content marketing in retail will create demand. Hence, such factors are fuelling the growth of this segment which, in turn, will drive the market growth during the forecast period.

Which are the Key Regions for the Content Marketing Market?

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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  Factors such as the increasing demand from sectors such as automotive, financial service, consumer electronics, and health and pharma are fuelling the growth of the market in APAC. In addition, the automotive sector is prominent in countries such as China, India, and Japan. Moreover, these countries are among the top global producers of vehicles.

In addition, the availability of low-cost labor and resources in developing economies such as India, Indonesia, Bangladesh, and Vietnam has attracted several global automotive manufacturers to establish their manufacturing plants and assembly units in the region. Furthermore, the rise in investments will increase competition among automotive manufacturers in this region, which will encourage them to opt for content marketing to enhance their brand image. Hence, such factors are driving the market growth in APAC during the forecast period.

Segment Overview

The content marketing market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • End-user Outlook 
    • Retail
    • Automotive
    • Financial services
    • Telecom
    • Others
  • Platform Outlook
    • Blogging
    • Videos
    • Infographics
    • Case studies
    • Others
  • Objective Outlook
    • Lead generation
    • Brand awareness
    • Thought leadership
    • Others
  • Geography Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Content Marketing Market Scope

Report Coverage

Details

Page number

201

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.01%

Market Growth 2024-2028

USD 654.78 million

Market structure

Fragmented

YoY growth 2023-2024(%)

15.34

Regional analysis

APAC, North America, Europe, South America, and the Middle East and Africa

Performing market contribution

APAC at 38%

Key countries

US, Canada, China, Japan, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Content Marketing Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, North America, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Objective
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global content marketing market 2018 - 2022
      • Exhibit 19: Historic Market Size – Data Table on global content marketing market 2018 - 2022 ($ million)
    • 4.2 End-user Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • 4.3 Platform Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Platform Segment 2018 - 2022 ($ million)
    • 4.4 Objective Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Objective Segment 2018 - 2022 ($ million)
    • 4.5 Geography Segment Analysis 2018 - 2022
      • Exhibit 23: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.6 Country Segment Analysis 2018 - 2022
      • Exhibit 24: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 28: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 29: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 30: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 31: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 32: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 33: Data Table on End-user - Market share 2023-2028 (%)
    • 6.2 Comparison by End-user
      • Exhibit 34: Chart on Comparison by End-user
      • Exhibit 35: Data Table on Comparison by End-user
    • 6.3 Retail - Market size and forecast 2023-2028
      • Exhibit 36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
      • Exhibit 37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
      • Exhibit 38: Chart on Retail - Year-over-year growth 2023-2028 (%)
      • Exhibit 39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • 6.4 Automotive - Market size and forecast 2023-2028
      • Exhibit 40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
      • Exhibit 41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
      • Exhibit 42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
      • Exhibit 43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
    • 6.5 Financial services - Market size and forecast 2023-2028
      • Exhibit 44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
      • Exhibit 45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
      • Exhibit 46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
      • Exhibit 47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
    • 6.6 Telecom - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
    • 6.7 Others - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ million)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Platform

    • 7.1 Market segments
      • Exhibit 58: Chart on Platform - Market share 2023-2028 (%)
      • Exhibit 59: Data Table on Platform - Market share 2023-2028 (%)
    • 7.2 Comparison by Platform
      • Exhibit 60: Chart on Comparison by Platform
      • Exhibit 61: Data Table on Comparison by Platform
    • 7.3 Blogging - Market size and forecast 2023-2028
      • Exhibit 62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
      • Exhibit 63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
      • Exhibit 65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
    • 7.4 Videos - Market size and forecast 2023-2028
      • Exhibit 66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
      • Exhibit 67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Chart on Videos - Year-over-year growth 2023-2028 (%)
      • Exhibit 69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
    • 7.5 Infographics - Market size and forecast 2023-2028
      • Exhibit 70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
      • Exhibit 71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
      • Exhibit 73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
    • 7.6 Case studies - Market size and forecast 2023-2028
      • Exhibit 74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
      • Exhibit 75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
      • Exhibit 77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
    • 7.7 Others - Market size and forecast 2023-2028
      • Exhibit 78: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 81: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.8 Market opportunity by Platform
      • Exhibit 82: Market opportunity by Platform ($ million)
      • Exhibit 83: Data Table on Market opportunity by Platform ($ million)

    8 Market Segmentation by Objective

    • 8.1 Market segments
      • Exhibit 84: Chart on Objective - Market share 2023-2028 (%)
      • Exhibit 85: Data Table on Objective - Market share 2023-2028 (%)
    • 8.2 Comparison by Objective
      • Exhibit 86: Chart on Comparison by Objective
      • Exhibit 87: Data Table on Comparison by Objective
    • 8.3 Lead generation - Market size and forecast 2023-2028
      • Exhibit 88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
      • Exhibit 90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
      • Exhibit 91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
    • 8.4 Brand awareness - Market size and forecast 2023-2028
      • Exhibit 92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
      • Exhibit 94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
      • Exhibit 95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
    • 8.5 Thought leadership - Market size and forecast 2023-2028
      • Exhibit 96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
      • Exhibit 98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
      • Exhibit 99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
    • 8.6 Others - Market size and forecast 2023-2028
      • Exhibit 100: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 102: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 103: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 8.7 Market opportunity by Objective
      • Exhibit 104: Market opportunity by Objective ($ million)
      • Exhibit 105: Data Table on Market opportunity by Objective ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Geographic Landscape

    • 10.1 Geographic segmentation
      • Exhibit 107: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 108: Data Table on Market share by geography 2023-2028 (%)
    • 10.2 Geographic comparison
      • Exhibit 109: Chart on Geographic comparison
      • Exhibit 110: Data Table on Geographic comparison
    • 10.3 APAC - Market size and forecast 2023-2028
      • Exhibit 111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 113: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 10.4 North America - Market size and forecast 2023-2028
      • Exhibit 115: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 117: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 118: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 10.5 Europe - Market size and forecast 2023-2028
      • Exhibit 119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 121: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 10.6 South America - Market size and forecast 2023-2028
      • Exhibit 123: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 125: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 126: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 10.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 10.8 US - Market size and forecast 2023-2028
      • Exhibit 131: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 132: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 133: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 134: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 10.9 China - Market size and forecast 2023-2028
      • Exhibit 135: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 136: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 137: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 138: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 10.10 Japan - Market size and forecast 2023-2028
      • Exhibit 139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Exhibit 140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Exhibit 141: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 10.11 Germany - Market size and forecast 2023-2028
      • Exhibit 143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 145: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 10.12 Canada - Market size and forecast 2023-2028
      • Exhibit 147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Exhibit 148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Exhibit 149: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 10.13 Market opportunity by geography
      • Exhibit 151: Market opportunity by geography ($ million)
      • Exhibit 152: Data Tables on Market opportunity by geography ($ million)

    11 Drivers, Challenges, and Trends

    • 11.1 Market drivers
      • 11.2 Market challenges
        • 11.3 Impact of drivers and challenges
          • Exhibit 153: Impact of drivers and challenges in 2023 and 2028
        • 11.4 Market trends

          12 Vendor Landscape

          • 12.1 Overview
            • 12.2 Vendor landscape
              • Exhibit 154: Overview on Criticality of inputs and Factors of differentiation
            • 12.3 Landscape disruption
              • Exhibit 155: Overview on factors of disruption
            • 12.4 Industry risks
              • Exhibit 156: Impact of key risks on business

            13 Vendor Analysis

            • 13.1 Vendors covered
              • Exhibit 157: Vendors covered
            • 13.2 Market positioning of vendors
              • Exhibit 158: Matrix on vendor position and classification
            • 13.3 Adobe Inc.
              • Exhibit 159: Adobe Inc. - Overview
              • Exhibit 160: Adobe Inc. - Business segments
              • Exhibit 161: Adobe Inc. - Key offerings
              • Exhibit 162: Adobe Inc. - Segment focus
            • 13.4 Alma Media
              • Exhibit 163: Alma Media - Overview
              • Exhibit 164: Alma Media - Product / Service
              • Exhibit 165: Alma Media - Key offerings
            • 13.5 Brafton Inc.
              • Exhibit 166: Brafton Inc. - Overview
              • Exhibit 167: Brafton Inc. - Product / Service
              • Exhibit 168: Brafton Inc. - Key offerings
            • 13.6 Contently Inc.
              • Exhibit 169: Contently Inc. - Overview
              • Exhibit 170: Contently Inc. - Product / Service
              • Exhibit 171: Contently Inc. - Key news
              • Exhibit 172: Contently Inc. - Key offerings
            • 13.7 Contentoo B.V.
              • Exhibit 173: Contentoo B.V. - Overview
              • Exhibit 174: Contentoo B.V. - Product / Service
              • Exhibit 175: Contentoo B.V. - Key offerings
            • 13.8 CoSchedule LLC
              • Exhibit 176: CoSchedule LLC - Overview
              • Exhibit 177: CoSchedule LLC - Product / Service
              • Exhibit 178: CoSchedule LLC - Key news
              • Exhibit 179: CoSchedule LLC - Key offerings
            • 13.9 Eucalypt LLC
              • Exhibit 180: Eucalypt LLC - Overview
              • Exhibit 181: Eucalypt LLC - Product / Service
              • Exhibit 182: Eucalypt LLC - Key offerings
            • 13.10 Hootsuite Inc
              • Exhibit 183: Hootsuite Inc - Overview
              • Exhibit 184: Hootsuite Inc - Product / Service
              • Exhibit 185: Hootsuite Inc - Key offerings
            • 13.11 HubSpot Inc.
              • Exhibit 186: HubSpot Inc. - Overview
              • Exhibit 187: HubSpot Inc. - Product / Service
              • Exhibit 188: HubSpot Inc. - Key news
              • Exhibit 189: HubSpot Inc. - Key offerings
            • 13.12 Influence and Co.
              • Exhibit 190: Influence and Co. - Overview
              • Exhibit 191: Influence and Co. - Product / Service
              • Exhibit 192: Influence and Co. - Key offerings
            • 13.13 Rock Content
              • Exhibit 193: Rock Content - Overview
              • Exhibit 194: Rock Content - Product / Service
              • Exhibit 195: Rock Content - Key offerings
            • 13.14 Seismic Software Inc.
              • Exhibit 196: Seismic Software Inc. - Overview
              • Exhibit 197: Seismic Software Inc. - Product / Service
              • Exhibit 198: Seismic Software Inc. - Key news
              • Exhibit 199: Seismic Software Inc. - Key offerings
            • 13.15 Skyword Inc.
              • Exhibit 200: Skyword Inc. - Overview
              • Exhibit 201: Skyword Inc. - Product / Service
              • Exhibit 202: Skyword Inc. - Key offerings
            • 13.16 Sprinklr Inc.
              • Exhibit 203: Sprinklr Inc. - Overview
              • Exhibit 204: Sprinklr Inc. - Product / Service
              • Exhibit 205: Sprinklr Inc. - Key news
              • Exhibit 206: Sprinklr Inc. - Key offerings
            • 13.17 Upland Software Inc.
              • Exhibit 207: Upland Software Inc. - Overview
              • Exhibit 208: Upland Software Inc. - Product / Service
              • Exhibit 209: Upland Software Inc. - Key news
              • Exhibit 210: Upland Software Inc. - Key offerings

            14 Appendix

            • 14.1 Scope of the report
              • 14.2 Inclusions and exclusions checklist
                • Exhibit 211: Inclusions checklist
                • Exhibit 212: Exclusions checklist
              • 14.3 Currency conversion rates for US$
                • Exhibit 213: Currency conversion rates for US$
              • 14.4 Research methodology
                • Exhibit 214: Research methodology
                • Exhibit 215: Validation techniques employed for market sizing
                • Exhibit 216: Information sources
              • 14.5 List of abbreviations
                • Exhibit 217: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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