US - Corporate Training Market by Product, Method and End-user - Forecast and Analysis 2023-2027
| Published: Oct 2023 | Pages: 154 | SKU: IRTNTR40580 |
US - Corporate Training Market 2023-2027
The US - corporate training market size is estimated to grow at a CAGR of 6.49% between 2022 and 2027. The market size is forecast to increase by USD 12,906.91 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by product (technical courses and non-technical courses), method (blended learning, offline learning, and online learning), end-user (manufacturing, healthcare, BFSI, IT, and others). This report also includes an in-depth analysis of drivers, trends, and challenges.
Rising emphasis on personalization in corporate training is the key factor driving the growth of the market. Companies are increasingly preferring corporate training programs that offer a high degree of personalization to address specific learning objectives and knowledge gaps of employees. Moreover, US - corporate training market players encourage coaching and mentoring as vital aspects of personalized training in the workplace. Market players also provide efficient learner feedback mechanisms and real-time workplace scenarios to enhance personal skill development and map training progress. Therefore, the rising popularity of personalized training in organizations is anticipated to drive the growth of the market during the forecast period.
What will be the size of the US Corporate Training Market During the Forecast Period?
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Who are the Major Corporate Training Market in US Companies?
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
- 2U Inc.: The company offers corporate training such as Custom eLearning and training solutions, under the subsidiary of edX LLC.
The US corporate training market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
- Adobe Inc.
- Benesse Holdings Inc.
- BYLD Group.
- City and Guilds Group:
- Cisco Systems Inc.
- D2L Corp.
- DEMOS
- Development Dimensions International Inc.
- Franklin Covey Co.
- Interaction Associates Inc.
- John Wiley and Sons Inc.
- Learning Tree International Inc.
- Mind Gym Plc
- NIIT Ltd.
- Skillsoft Corp.
- Stride Inc.
- Wilson Learning Worldwide Inc.
- Udemy Inc.
- Learning Technologies Group Plc
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Market Segmentation by Product
The market share growth by the technical courses segment will be significant during the forecast period. Technical courses focus on training employees on knowledge and skills that are essential and relevant to specific industries. These courses are largely comprised of training related to plant or facility management, new recruitment fundamentals, product and software feature training, programming language training, sales training, and process safety management, among others. Market players offer a range of blended, offline, and online technical courses for a variety of technical requirements.
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The technical courses segment showed a gradual increase in the market share of USD 19,093.77 million in 2017. Organizations are increasingly adopting blended learning approaches to train their employees on technical courses. Moreover, the US - corporate training market players are extensively focusing on offering technical courses with respect to the job opportunities available in the US. To induce the need for such technical courses, market players are actively engaging in research and publishing a list of top IT courses in demand. Thus, such factors will drive the growth of the market segment during the forecast period.
US Corporate Training Market: Key Trends and Challenges
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Trends
The growing prominence of gamification is the primary trend shaping market growth. Gamification in corporate training involves the application of game-like elements in corporate training to enhance learner attention. Game-based learning is being increasingly perceived as a crucial aspect of corporate training due to its effectiveness in engaging employees and ensuring better knowledge retention.
Moreover, players such as BTS and CoreAxis offer a range of game-based learning content and solutions for corporate training. Furthermore, the e-learning content in the KTB suite is composed of interactive simulations and game-based learning exercises to ensure better learning effectiveness. Thus, the rising prominence of gamification in learning is expected to characterize the growth of the market during the forecast period.
Challenge
The growing prominence of MOOCs in corporate learning is a challenge that affects the growth of the market. Some organizations are investing in the creation of personalized massive open online courses (MOOCs) tailor-made to their core competencies and requirements. Moreover, the popularity of MOOCs is growing among organizations that require large-scale training programs for employees. MOOCs offer several advantages, such as the centralization of training components and assessments at a lower cost when compared with conventional corporate training methods.
In addition, MOOCs provide flexible and mobile access to learning content and encourage real-time, on-the-job learning at par with conventional corporate training services. Therefore, the rising prominence of MOOCs as a cost-effective alternative to corporate training is expected to impede market growth during the forecast period.
Customer Landscape
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
US Corporate Training Market Customer Landscape
Segment Overview
The US corporate training market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- Product Outlook (USD Million, 2017 - 2027)
- Technical courses
- Non-technical courses
- Method Outlook (USD Million, 2017 - 2027)
- Blended learning
- Offline learning
- Online learning
- End-user Outlook (USD Million, 2017 - 2027)
- Manufacturing
- Healthcare
- BFSI
- IT
- Others
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US Corporate Training Market Scope |
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Report Coverage |
Details |
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Page number |
154 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.49% |
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Market growth 2023-2027 |
USD 12,906.91 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.31 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
2U Inc., Adobe Inc., Benesse Holdings Inc., BYLD Group., Cisco Systems Inc., City and Guilds Group, D2L Corp., DEMOS, Development Dimensions International Inc., Franklin Covey Co., Interaction Associates Inc., John Wiley and Sons Inc., Learning Tree International Inc., Mind Gym Plc, NIIT Ltd., Skillsoft Corp., Stride Inc., Wilson Learning Worldwide Inc., Udemy Inc., and Learning Technologies Group Plc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this US Corporate Training Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2023 and 2027
- Precise estimation of the market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across the US
- A thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Method
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 11: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Corporate training market in US 2017 - 2021
- Exhibit 16: Historic Market Size – Data Table on corporate training market in US 2017 - 2021 ($ million)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ million)
- 4.3 Method Segment Analysis 2017 - 2021
- Exhibit 18: Historic Market Size – Method Segment 2017 - 2021 ($ million)
- 4.4 End-user Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 27: Chart on Product - Market share 2022-2027 (%)
- Exhibit 28: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 29: Chart on Comparison by Product
- Exhibit 30: Data Table on Comparison by Product
- 6.3 Technical courses - Market size and forecast 2022-2027
- Exhibit 31: Chart on Technical courses - Market size and forecast 2022-2027 ($ million)
- Exhibit 32: Data Table on Technical courses - Market size and forecast 2022-2027 ($ million)
- Exhibit 33: Chart on Technical courses - Year-over-year growth 2022-2027 (%)
- Exhibit 34: Data Table on Technical courses - Year-over-year growth 2022-2027 (%)
- 6.4 Non-technical courses - Market size and forecast 2022-2027
- Exhibit 35: Chart on Non-technical courses - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Data Table on Non-technical courses - Market size and forecast 2022-2027 ($ million)
- Exhibit 37: Chart on Non-technical courses - Year-over-year growth 2022-2027 (%)
- Exhibit 38: Data Table on Non-technical courses - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Product
- Exhibit 39: Market opportunity by Product ($ million)
- Exhibit 40: Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Method
- 7.1 Market segments
- Exhibit 41: Chart on Method - Market share 2022-2027 (%)
- Exhibit 42: Data Table on Method - Market share 2022-2027 (%)
- 7.2 Comparison by Method
- Exhibit 43: Chart on Comparison by Method
- Exhibit 44: Data Table on Comparison by Method
- 7.3 Blended learning - Market size and forecast 2022-2027
- Exhibit 45: Chart on Blended learning - Market size and forecast 2022-2027 ($ million)
- Exhibit 46: Data Table on Blended learning - Market size and forecast 2022-2027 ($ million)
- Exhibit 47: Chart on Blended learning - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Blended learning - Year-over-year growth 2022-2027 (%)
- 7.4 Offline learning - Market size and forecast 2022-2027
- Exhibit 49: Chart on Offline learning - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Data Table on Offline learning - Market size and forecast 2022-2027 ($ million)
- Exhibit 51: Chart on Offline learning - Year-over-year growth 2022-2027 (%)
- Exhibit 52: Data Table on Offline learning - Year-over-year growth 2022-2027 (%)
- 7.5 Online learning - Market size and forecast 2022-2027
- Exhibit 53: Chart on Online learning - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Data Table on Online learning - Market size and forecast 2022-2027 ($ million)
- Exhibit 55: Chart on Online learning - Year-over-year growth 2022-2027 (%)
- Exhibit 56: Data Table on Online learning - Year-over-year growth 2022-2027 (%)
- 7.6 Market opportunity by Method
- Exhibit 57: Market opportunity by Method ($ million)
- Exhibit 58: Data Table on Market opportunity by Method ($ million)
8 Market Segmentation by End-user
- 8.1 Market segments
- Exhibit 59: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 60: Data Table on End-user - Market share 2022-2027 (%)
- 8.2 Comparison by End-user
- Exhibit 61: Chart on Comparison by End-user
- Exhibit 62: Data Table on Comparison by End-user
- 8.3 Manufacturing - Market size and forecast 2022-2027
- Exhibit 63: Chart on Manufacturing - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Manufacturing - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Manufacturing - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Manufacturing - Year-over-year growth 2022-2027 (%)
- 8.4 Healthcare - Market size and forecast 2022-2027
- Exhibit 67: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
- 8.5 BFSI - Market size and forecast 2022-2027
- Exhibit 71: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on BFSI - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
- 8.6 IT - Market size and forecast 2022-2027
- Exhibit 75: Chart on IT - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on IT - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on IT - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on IT - Year-over-year growth 2022-2027 (%)
- 8.7 Others - Market size and forecast 2022-2027
- Exhibit 79: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 8.8 Market opportunity by End-user
- Exhibit 83: Market opportunity by End-user ($ million)
- Exhibit 84: Data Table on Market opportunity by End-user ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Exhibit 85: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 86: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 87: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 88: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 89: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 90: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 91: Matrix on vendor position and classification
- 12.3 2U Inc.
- Exhibit 92: 2U Inc. - Overview
- Exhibit 93: 2U Inc. - Business segments
- Exhibit 94: 2U Inc. - Key news
- Exhibit 95: 2U Inc. - Key offerings
- Exhibit 96: 2U Inc. - Segment focus
- 12.4 Adobe Inc.
- Exhibit 97: Adobe Inc. - Overview
- Exhibit 98: Adobe Inc. - Business segments
- Exhibit 99: Adobe Inc. - Key offerings
- Exhibit 100: Adobe Inc. - Segment focus
- 12.5 Benesse Holdings Inc.
- Exhibit 101: Benesse Holdings Inc. - Overview
- Exhibit 102: Benesse Holdings Inc. - Business segments
- Exhibit 103: Benesse Holdings Inc. - Key offerings
- Exhibit 104: Benesse Holdings Inc. - Segment focus
- 12.6 BYLD Group.
- Exhibit 105: BYLD Group. - Overview
- Exhibit 106: BYLD Group. - Product / Service
- Exhibit 107: BYLD Group. - Key offerings
- 12.7 Cisco Systems Inc.
- Exhibit 108: Cisco Systems Inc. - Overview
- Exhibit 109: Cisco Systems Inc. - Business segments
- Exhibit 110: Cisco Systems Inc. - Key news
- Exhibit 111: Cisco Systems Inc. - Key offerings
- Exhibit 112: Cisco Systems Inc. - Segment focus
- 12.8 City and Guilds Group
- Exhibit 113: City and Guilds Group - Overview
- Exhibit 114: City and Guilds Group - Product / Service
- Exhibit 115: City and Guilds Group - Key offerings
- 12.9 D2L Corp.
- Exhibit 116: D2L Corp. - Overview
- Exhibit 117: D2L Corp. - Product / Service
- Exhibit 118: D2L Corp. - Key news
- Exhibit 119: D2L Corp. - Key offerings
- 12.10 DEMOS
- Exhibit 120: DEMOS - Overview
- Exhibit 121: DEMOS - Product / Service
- Exhibit 122: DEMOS - Key offerings
- 12.11 Development Dimensions International Inc.
- Exhibit 123: Development Dimensions International Inc. - Overview
- Exhibit 124: Development Dimensions International Inc. - Key offerings
- 12.12 Franklin Covey Co.
- Exhibit 125: Franklin Covey Co. - Overview
- Exhibit 126: Franklin Covey Co. - Business segments
- Exhibit 127: Franklin Covey Co. - Key offerings
- Exhibit 128: Franklin Covey Co. - Segment focus
- 12.13 Interaction Associates Inc.
- Exhibit 129: Interaction Associates Inc. - Overview
- Exhibit 130: Interaction Associates Inc. - Product / Service
- Exhibit 131: Interaction Associates Inc. - Key offerings
- 12.14 John Wiley and Sons Inc.
- Exhibit 132: John Wiley and Sons Inc. - Overview
- Exhibit 133: John Wiley and Sons Inc. - Business segments
- Exhibit 134: John Wiley and Sons Inc. - Key offerings
- Exhibit 135: John Wiley and Sons Inc. - Segment focus
- 12.15 Learning Technologies Group Plc
- Exhibit 136: Learning Technologies Group Plc - Overview
- Exhibit 137: Learning Technologies Group Plc - Business segments
- Exhibit 138: Learning Technologies Group Plc - Key offerings
- Exhibit 139: Learning Technologies Group Plc - Segment focus
- 12.16 Learning Tree International Inc.
- Exhibit 140: Learning Tree International Inc. - Overview
- Exhibit 141: Learning Tree International Inc. - Product / Service
- Exhibit 142: Learning Tree International Inc. - Key offerings
- 12.17 Mind Gym Plc
- Exhibit 143: Mind Gym Plc - Overview
- Exhibit 144: Mind Gym Plc - Product / Service
- Exhibit 145: Mind Gym Plc - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 146: Inclusions checklist
- Exhibit 147: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 148: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 149: Research methodology
- Exhibit 150: Validation techniques employed for market sizing
- Exhibit 151: Information sources
- 13.5 List of abbreviations
- Exhibit 152: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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corporate training market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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