Europe - Craft Beer Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Published: Sep 2023 Pages: 155 SKU: IRTNTR40411

Europe - Craft Beer Market 2023-2027

The Europe - Craft Beer Market size is projected to increase by USD 13.06 billion and the market size is estimated to grow at a CAGR of 7.87% between 2022 and 2027.

This Europe craft beer market report extensively covers market segmentation by distribution channel (off-trade and on-trade) and product (IPA-based craft beer, seasonal-based craft beer, pale ale-based craft beer, amber ale-based craft beer, and others). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

The growing demand for craft beer among millennials is notably driving the market growth. In Europe,  millennials constitute a major portion of the total population in the region. The rising preference for premium beer varieties is particularly growing the demand for craft beer among European consumers, especially the millennial population. They are becoming conscious of the authenticity of different premium varieties of beer, such as craft beer. Millennials are able to experiment with a wide variety of beer styles and taste profiles with craft beer. The popularity of pubbing and nightlife among millennials has led to a substantial growth in on-premises spending on craft beer. Their spending on craft beer is increasing compared with the spending on other alcoholic beverages due to the growing preference for craft beer among millennials which can have a positive impact on the growth of the Europe - craft beer market. In addition, breweries are catering to the growing social needs of millennials by hosting trivia nights and themed events, which are expanding the sales of different types of alcoholic beverages, such as craft beer. Such factors will positively influence the growth of the craft beer market in Europe during the forecast period.

Europe Craft Beer Market: Overview

The Europe Craft Beer Market shows an accelerating CAGR during the forecast period.

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Trends

The increasing number of partnerships, agreements, and M&A activities is an emerging trend shaping the market growth. The rising number of M&As is one of the favourable trends in the Europe - craft beer market. Booming M&A activities support companies to expand their market shares and gain access to new products and technologies, thereby developing their product portfolios and enhancing their supply chain efficiency. The high popularity of craft beer has encouraged major companies to prefer M&A and acquire relatively smaller players that specialize in this category. Furthermore, to enter new regional markets and offer innovative products, several key players that work in the market are focused on partnering with regional macro breweries and distributors.

For instance, in August 2022, Danish brewery Mikkeller and Warner Bros. Consumer Products teamed up to produce three unique beers using Styrian Dragon hops and dragon fruit. The three new beers are Syrax Rises, Syrax, and Caraxes. Therefore, the rising number of acquisitions among companies is expected to strengthen their market presence by allowing them to deliver various portfolios of products in the craft beer category, thereby driving the growth of the market during the forecast period.

Challenge 

Campaigns against alcohol consumption in Europe are a significant challenge that will hinder the market growth. The rising number of campaigns against alcohol consumption in Europe is considered to be a significant hurdle for the growth of breweries and microbreweries in the region. The levels of alcohol consumption and diverse harms related to alcohol are considered to be very high in the region. For instance, according to a recent factsheet published by the World Health Organization (WHO), the number of alcohol-related deaths is approximately 800 per day.

Moreover, the rising incidence of alcohol abuse and alcohol-related accidents has led many regulatory, social, and government organizations to launch campaigns against alcohol consumption to educate people on low-risk drinking guidelines and the health consequences associated with drinking alcohol can have a negative impact on the Europe - craft beer market growth. Such factors will hinder the market growth during the forecast period. 

Europe Craft Beer Market Segmentation by Product

Indian Pale Ale (IPA) based craft beer is one of the most popular varieties of craft beer and also one of the most preferred among European consumers. The different flavour of IPA is one of the major reasons for the growing popularity of this variety of craft beer in the region. Breweries in the region are increasingly focusing on innovating and experimenting with this variety of craft beer as a result of the mass appeal of IPAs in Europe. For instance, Belgium-based Duvel Moortgat NV (Duvel) offers Duvel Triple Hop, a stronger and highly hopped version of the company's flagship line of IPA Duvel Special, which is made by adding the American hop Amarillo to the company's homegrown hop bill. The Stone IPA offered by Stone Brewing Co. LLC (Stone Brewing) is a West Coast-style IPA that has a citrusy and piney hop-forward flavour balanced by a subtle maltiness and a dry finish, which is anticipated to flourish in the European market, which will drive the growth of the IPA-based craft beer segment in the market in focus during the forecast period.

Europe Craft Beer Market Segmentation by Distribution Channel 

The market share growth by the off-trade segment will be significant during the forecast period. The most common off-trade distribution channels of craft beer include individual retailers, supermarkets, and hypermarkets. These distribution channels allow consumers to choose from different varieties of craft beer, as they have dedicated sections for different brands of craft beer compared with on-trade channels. 

The off-trade was the largest and was valued at USD 18.88 billion in 2017. 

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However, as they do not have to bear the additional cost of seating, off-trade distribution channels have cost advantages. Some major hypermarkets and supermarkets that deliver different brands of craft beer to consumers in Europe are Tesco Plc (Tesco), Carrefour SA (Carrefour), and Target Brands. Additionally, off-trade distribution channels deliver convenience and have extended hours of operation. Such factors are anticipated to boost the growth of the off-trade distribution segment during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- Anheuser Busch InBev SA NV: The company offers craft beer such as Aguila, Brahma and Cass. 
  • Key Offering- Asahi Group Holdings Ltd.: The company offers craft beer such as Asahi Super Dry, Pilsner Urquell and Kozel. 
  • Key Offering- BrewDog Plc: The company offers craft beer such as Lost lager, Hazy jane and Speedbird og 

The Europe craft beer market report also includes detailed analyses of the competitive landscape of the market and information about 18 market companies, including:

  • Brasserie De La Senne
  • Buxton Brewery Co. Ltd.
  • Carlsberg Breweries AS
  • Cloudwater Brew Co.
  • Diageo Plc
  • Duvel Moortgat NV
  • German Kraft Brewery Ltd
  • Heineken NV
  • Lervig AS
  • Magic Rock Brewing Co. Ltd.
  • Mikkeller APS
  • Stone Brewing Co. LLC
  • Swinkels Family Brewers
  • The Boston Beer Co. Inc.
  • VAN PUR S.A.
  • Wild Beer Co.
  • Thornbridge Brewery

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The Europe craft beer market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Off-trade
    • On-trade
  • Product Outlook (USD Billion, 2017 - 2027)
    • IPA-based craft beer
    • Seasonal-based craft beer
    • Pale ale-based craft beer
    • Amber ale-based craft beer
    • Others
  • Region Outlook (USD Billion, 2017 - 2027)
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe

Europe Craft Beer Market Scope

Report Coverage

Details

Page number

155

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.87%

Market growth 2023-2027

USD 13.06 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

7.23

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, German Kraft Brewery Ltd, Heineken NV, Lervig AS, Magic Rock Brewing Co. Ltd., Mikkeller APS, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., VAN PUR S.A., Wild Beer Co., and Thornbridge Brewery

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Europe Craft Beer Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the craft beer market in Europe size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market across Europe
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of the craft beer market in Europe companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

    4 Historic Market Size

    • 4.1 Craft beer market in Europe 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on craft beer market in Europe 2017 - 2021 ($ billion)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 29: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 31: Chart on Comparison by Distribution Channel
      • Exhibit 32: Data Table on Comparison by Distribution Channel
    • 6.3 Off-trade - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Off-trade - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 34: Data Table on Off-trade - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)
    • 6.4 On-trade - Market size and forecast 2022-2027
      • Exhibit 37: Chart on On-trade - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 38: Data Table on On-trade - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Chart on On-trade - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on On-trade - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 41: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 IPA-based craft beer - Market size and forecast 2022-2027
      • Exhibit 47: Chart on IPA-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on IPA-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on IPA-based craft beer - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on IPA-based craft beer - Year-over-year growth 2022-2027 (%)
    • 7.4 Seasonal-based craft beer - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Seasonal-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Seasonal-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Seasonal-based craft beer - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Seasonal-based craft beer - Year-over-year growth 2022-2027 (%)
    • 7.5 Pale ale-based craft beer - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Pale ale-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Pale ale-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Pale ale-based craft beer - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Pale ale-based craft beer - Year-over-year growth 2022-2027 (%)
    • 7.6 Amber ale-based craft beer - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Amber ale-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Amber ale-based craft beer - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Amber ale-based craft beer - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Amber ale-based craft beer - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 67: Market opportunity by Product ($ billion)
      • Exhibit 68: Data Table on Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 70: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 71: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 72: Chart on Geographic comparison
      • Exhibit 73: Data Table on Geographic comparison
    • 9.3 Germany - Market size and forecast 2022-2027
      • Exhibit 74: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.4 UK - Market size and forecast 2022-2027
      • Exhibit 78: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.5 Poland - Market size and forecast 2022-2027
      • Exhibit 82: Chart on Poland - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Data Table on Poland - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Chart on Poland - Year-over-year growth 2022-2027 (%)
      • Exhibit 85: Data Table on Poland - Year-over-year growth 2022-2027 (%)
    • 9.6 Russia - Market size and forecast 2022-2027
      • Exhibit 86: Chart on Russia - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Data Table on Russia - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Chart on Russia - Year-over-year growth 2022-2027 (%)
      • Exhibit 89: Data Table on Russia - Year-over-year growth 2022-2027 (%)
    • 9.7 Rest of EU - Market size and forecast 2022-2027
      • Exhibit 90: Chart on Rest of EU - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Data Table on Rest of EU - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Chart on Rest of EU - Year-over-year growth 2022-2027 (%)
      • Exhibit 93: Data Table on Rest of EU - Year-over-year growth 2022-2027 (%)
    • 9.8 Market opportunity by geography
      • Exhibit 94: Market opportunity by geography ($ billion)
      • Exhibit 95: Data Table on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 96: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 97: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 98: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 99: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 100: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 101: Matrix on vendor position and classification
            • 12.3 Anheuser Busch InBev SA NV
              • Exhibit 102: Anheuser Busch InBev SA NV - Overview
              • Exhibit 103: Anheuser Busch InBev SA NV - Product / Service
              • Exhibit 104: Anheuser Busch InBev SA NV - Key offerings
            • 12.4 Asahi Group Holdings Ltd.
              • Exhibit 105: Asahi Group Holdings Ltd. - Overview
              • Exhibit 106: Asahi Group Holdings Ltd. - Business segments
              • Exhibit 107: Asahi Group Holdings Ltd. - Key news
              • Exhibit 108: Asahi Group Holdings Ltd. - Key offerings
              • Exhibit 109: Asahi Group Holdings Ltd. - Segment focus
            • 12.5 BrewDog Plc
              • Exhibit 110: BrewDog Plc - Overview
              • Exhibit 111: BrewDog Plc - Product / Service
              • Exhibit 112: BrewDog Plc - Key offerings
            • 12.6 Buxton Brewery Co. Ltd.
              • Exhibit 113: Buxton Brewery Co. Ltd. - Overview
              • Exhibit 114: Buxton Brewery Co. Ltd. - Product / Service
              • Exhibit 115: Buxton Brewery Co. Ltd. - Key offerings
            • 12.7 Carlsberg Breweries AS
              • Exhibit 116: Carlsberg Breweries AS - Overview
              • Exhibit 117: Carlsberg Breweries AS - Business segments
              • Exhibit 118: Carlsberg Breweries AS - Key offerings
              • Exhibit 119: Carlsberg Breweries AS - Segment focus
            • 12.8 Cloudwater Brew Co.
              • Exhibit 120: Cloudwater Brew Co. - Overview
              • Exhibit 121: Cloudwater Brew Co. - Product / Service
              • Exhibit 122: Cloudwater Brew Co. - Key offerings
            • 12.9 Diageo Plc
              • Exhibit 123: Diageo Plc - Overview
              • Exhibit 124: Diageo Plc - Business segments
              • Exhibit 125: Diageo Plc - Key offerings
              • Exhibit 126: Diageo Plc - Segment focus
            • 12.10 Duvel Moortgat NV
              • Exhibit 127: Duvel Moortgat NV - Overview
              • Exhibit 128: Duvel Moortgat NV - Product / Service
              • Exhibit 129: Duvel Moortgat NV - Key offerings
            • 12.11 Heineken NV
              • Exhibit 130: Heineken NV - Overview
              • Exhibit 131: Heineken NV - Business segments
              • Exhibit 132: Heineken NV - Key offerings
              • Exhibit 133: Heineken NV - Segment focus
            • 12.12 Mikkeller APS
              • Exhibit 134: Mikkeller APS - Overview
              • Exhibit 135: Mikkeller APS - Product / Service
              • Exhibit 136: Mikkeller APS - Key offerings
            • 12.13 Stone Brewing Co. LLC
              • Exhibit 137: Stone Brewing Co. LLC - Overview
              • Exhibit 138: Stone Brewing Co. LLC - Product / Service
              • Exhibit 139: Stone Brewing Co. LLC - Key offerings
            • 12.14 Swinkels Family Brewers
              • Exhibit 140: Swinkels Family Brewers - Overview
              • Exhibit 141: Swinkels Family Brewers - Product / Service
              • Exhibit 142: Swinkels Family Brewers - Key offerings
            • 12.15 The Boston Beer Co. Inc.
              • Exhibit 143: The Boston Beer Co. Inc. - Overview
              • Exhibit 144: The Boston Beer Co. Inc. - Product / Service
              • Exhibit 145: The Boston Beer Co. Inc. - Key offerings
            • 12.16 Thornbridge Brewery
              • Exhibit 146: Thornbridge Brewery - Overview
              • Exhibit 147: Thornbridge Brewery - Product / Service
              • Exhibit 148: Thornbridge Brewery - Key offerings
            • 12.17 Wild Beer Co.
              • Exhibit 149: Wild Beer Co. - Overview
              • Exhibit 150: Wild Beer Co. - Product / Service
              • Exhibit 151: Wild Beer Co. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 152: Inclusions checklist
                • Exhibit 153: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 154: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 155: Research methodology
                • Exhibit 156: Validation techniques employed for market sizing
                • Exhibit 157: Information sources
              • 13.5 List of abbreviations
                • Exhibit 158: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              craft beer market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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