Craft Beer Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 168 SKU: IRTNTR40946

Craft Beer Market Forecast 2024-2028

The craft beer market size is projected to increase by USD 102.87 billion, at a CAGR of 12.96% between 2023 and 2028.

The market in the US exhibits robust diversity, fueled by various brewing companies catering to both domestic and export demand. The country's substantial annual production volume and high consumption patterns propel the demand for this product, fostering significant growth. The market sees a surge in new entrants, particularly small-scale setups focusing on the microbrewery segment, contributing to the overall expansion. The proliferation of microbreweries across North America positively influences the market. Globally, craft brewers, exemplified by Anheuser Busch InBev SA NV, introduce innovative products, fostering growth through experimentation with novel processes and ingredients, evident in their diverse brand offerings like Budweiser, Bud Light, Corona, and others, thereby shaping the dynamic landscape of the market.

Market: Overview

The market shows an accelerated CAGR during the forecast period.

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 Market Growth Analysis Driver 

New product launches in the craft beer market are notably driving market development. Successful new product launches help to increase the revenue flow and, hence, will increase the market share of the players during the forecast period. New product launches also help to sustain the interest of the players alive in the market. For instance, in April 2022, Bell's Brewery Inc. launched its new specialty beer, SMaSH and Sparkle, a Belgian triple-brewed blend of single malt and hops, to celebrate women in this community.

Similarly, in March 2022, Modelo Company, a subsidiary of AB InBev, launched new products in addition to an expansion on their successful flavour-forward Cheladas and new test offerings. The new product launches include Modelo Oro, Modelo Chelada Limon y Sal, Modelo Chelada Naranja Picosa, Modelo Cantarito-Style Cerveza, and Modelo Ranch Water. Therefore, an increase in new product launches is expected to drive the market during the forecast period.

 Market Growth and Trends 

Increasing export of craft beer is an emerging trend shaping market growth. The demand for American craft beer is increasing among consumers in Europe and APAC, and it is one of the major reasons behind the increase in the demand for this product in both regions. These products face successful competition with other alcoholic products in European countries, and the demand for exotic, rare, and innovative flavors has increased. The domestic production of this product is not able to meet the rising demand for this product in various European countries, and hence, they depend on imported craft beer products to meet the growing demand.

Moreover, the rising demand for this product is from emerging countries and the launch of beer in different flavors and types is expected to increase the export of beer during the forecast period. The rising demand for beer such as craft, low-alcohol, and flavoured will increase exports and drive the market. The increasing export of these products to meet the growing demand for this product among consumers will help in the growth of the market during the forecast period.

Market Challenge 

Campaigns against alcohol consumption are a significant challenge hindering market growth. Another challenge to the development of the market is the increasing number of campaigns against the consumption of alcohol. The growing incidence of alcohol abuse and alcohol-related accidents, especially among the younger population, has led to many regulatory and social organizations launching campaigns against alcohol consumption and players to prevent this. For instance, many foundations, such as Mothers Against Drunk Driving (MADD), Students Against Destructive Decisions (SADD), the American Medical Association, and the National Center on Addiction and Substance Abuse, are engaged in discouraging alcohol consumption in the US.

Moreover, awareness about health and the inclination of people toward healthy lifestyles have encouraged the consumption of healthy drinks and beverages. The growing preference for non-alcoholic beverages, such as health drinks, is negatively affecting the growth of the market. Globally, the consumption of alcohol has witnessed a steady decline, owing to the changing consumer preference for healthier, non-alcoholic beverages because of advertisements and awareness campaigns related to the adverse effects of alcohol on health. The increasing campaigns against alcohol consumption in various countries will hamper the market during the forecast period.

Market Segmentation by Distribution Channel

The off-trade segment of the market refers to the distribution and sale of this product through channels such as supermarkets, liquor stores, and online retailers, where consumers purchase beverages for consumption off-premises. This segment is characterized by the growing demand for premium and artisanal beer offerings, driven by shifting consumer preferences towards unique flavors and high-quality brews. Additionally, the convenience and accessibility offered by off-trade channels appeal to consumers seeking wider options without the need to visit breweries or specialty bars. Furthermore, the expansion of distribution networks, coupled with effective marketing strategies by craft breweries targeting off-trade channels, has further fueled the growth of this segment. Overall, these factors will drive the expansion of the off-trade segment to win the market during the forecast period.

Market Segmentation by Product

The market share growth by the India pale ale segment will be significant during the forecast period. India pale ale can be defined as a stronger variant of pale ale in which more hopping is done. It also has a high alcohol content. Traditionally, it was carried by the British colonists to India, which is how it got its name. However, this beer style had largely vanished. That is, until the late twentieth century when the American product of this had a revival. India Pale Ales are now the flagship beer for craft brewers worldwide and are extremely popular.

The India pale ale segment was the largest and was valued at USD 27.68 billion in 2018. 

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Further, one factor driving the popularity of India pale ale craft beer is its compatibility with the country's vibrant culinary scene. The bold flavours and aromatic complexity of Indian pale ale pair well with a wide range of Indian dishes, from spicy curries to rich meats and hearty vegetarian fare. As a result, India's pale ale has found prominence not only among beer enthusiasts but also among food aficionados seeking complementary beverage options to enhance their dining experiences. Furthermore, the movement in India has been buoyed by a sense of experimentation and collaboration within the brewing community. Indian brewers are constantly exploring new hop varieties, brewing techniques, and flavor combinations to push the boundaries of India pale ale innovation. Collaborative brewing projects, beer festivals, and tasting events provide platforms for brewers to showcase their creations and engage with consumers, fostering a vibrant and dynamic culture across the country. These factors will drive the India pale ale segment of the market during the forecast period.

Key Regions for the Market

North America is estimated to contribute 35% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into market forecasting, detailing the regional market trends and drivers influencing the market's trajectory throughout the forecast period. The companies in the market have strong access to distribution channels across platforms. Many vendors sell their products through hypermarkets, supermarkets, online retail, and delivery stores. For instance, Target, one of the largest discount retailers in North America, offers various brands, including Miller Lite Beer American Lager 24-pk/12 fl. oz. cans, Stella Artois Premium Lager 6-pk/11.2 fl. oz. bottles, Bud Light Beer 12-pk/12 fl. oz. cans, and others. Improved channels for distribution, rising disposable incomes, and a growing preference will drive the market in North America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering - Asahi Group Holdings Ltd.: The company offers craft beer such as Asahi Super Dry, Pilsner Urquell, and Kozel.
  • Key Offering- Brasserie De La Senne: The company offers craft beer such as Zenne pils, Zinnebir, Taras boulba, Wooden leg, Stouterik, Bruxellensis, Brussels, Van De bruwer season, and more.

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., D.G. Yuengling and Son Inc., Diageo Plc, Duvel Moortgat NV, Heineken NV, Kirin Holdings Co. Ltd., Magic Rock Brewing Co. Ltd., Mikkeller APS, Palm Belgian Craft Brewers, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and United Breweries Ltd.

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Product Outlook
    • India pale ale
    • Seasonal craft beer
    • Pale ale
    • Amber ale
    • Other craft beer
  • Distribution Channel Outlook
    • Off-trade
    • On-trade
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina 
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The Craft Beer Market is experiencing significant growth, driven by evolving consumer preferences and trends. On-trade channels and off-trade distribution segments are crucial for reaching consumers, especially health-conscious individuals seeking low-ABV beers. Key players are introducing new products with 2.8% ABV, targeting a wider audience including wine enthusiasts. Independent microbreweries are thriving, attracting the younger generation with their variety and flavor-forward approach. Quality is paramount in this market, with a focus on both no-alcohol and low-alcohol. Health-conscious customers are driving product innovation, pushing for differentiation in packaging, price, and production techniques. Disposable income plays a role in consumer choices, especially regarding flavors and brand loyalty. This market continues to evolve, catering to diverse tastes and preferences while emphasizing quality and innovation.

Industry  Scope

Report Coverage

Details

Page number

168

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 12.96%

Market Growth 2024-2028

USD 102.87 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

11.72

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 35%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., D.G. Yuengling and Son Inc., Diageo Plc, Duvel Moortgat NV, Heineken NV, Kirin Holdings Co. Ltd., Magic Rock Brewing Co. Ltd., Mikkeller APS, Palm Belgian Craft Brewers, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and United Breweries Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Craft Beer Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global craft beer market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global craft beer market 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 India pale ale - Market size and forecast 2023-2028
      • Exhibit 34: Chart on India pale ale - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on India pale ale - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on India pale ale - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on India pale ale - Year-over-year growth 2023-2028 (%)
    • 6.4 Seasonal craft beer - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Seasonal craft beer - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Seasonal craft beer - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Seasonal craft beer - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Seasonal craft beer - Year-over-year growth 2023-2028 (%)
    • 6.5 Pale ale - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Pale ale - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Pale ale - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Pale ale - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Pale ale - Year-over-year growth 2023-2028 (%)
    • 6.6 Amber ale - Market size and forecast 2023-2028
      • Exhibit 46: Chart on Amber ale - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 47: Data Table on Amber ale - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Chart on Amber ale - Year-over-year growth 2023-2028 (%)
      • Exhibit 49: Data Table on Amber ale - Year-over-year growth 2023-2028 (%)
    • 6.7 Other craft beer - Market size and forecast 2023-2028
      • Exhibit 50: Chart on Other craft beer - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Data Table on Other craft beer - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Chart on Other craft beer - Year-over-year growth 2023-2028 (%)
      • Exhibit 53: Data Table on Other craft beer - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ billion)
      • Exhibit 55: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 56: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 57: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 58: Chart on Comparison by Distribution Channel
      • Exhibit 59: Data Table on Comparison by Distribution Channel
    • 7.3 Off-trade - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
    • 7.4 On-trade - Market size and forecast 2023-2028
      • Exhibit 64: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Chart on On-trade - Year-over-year growth 2023-2028 (%)
      • Exhibit 67: Data Table on On-trade - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 68: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.10 Canada - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 China - Market size and forecast 2023-2028
      • Exhibit 111: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Anheuser Busch InBev SA NV
              • Exhibit 123: Anheuser Busch InBev SA NV - Overview
              • Exhibit 124: Anheuser Busch InBev SA NV - Product / Service
              • Exhibit 125: Anheuser Busch InBev SA NV - Key offerings
            • 12.4 Asahi Group Holdings Ltd.
              • Exhibit 126: Asahi Group Holdings Ltd. - Overview
              • Exhibit 127: Asahi Group Holdings Ltd. - Business segments
              • Exhibit 128: Asahi Group Holdings Ltd. - Key news
              • Exhibit 129: Asahi Group Holdings Ltd. - Key offerings
              • Exhibit 130: Asahi Group Holdings Ltd. - Segment focus
            • 12.5 Brasserie De La Senne
              • Exhibit 131: Brasserie De La Senne - Overview
              • Exhibit 132: Brasserie De La Senne - Key offerings
            • 12.6 BrewDog Plc
              • Exhibit 133: BrewDog Plc - Overview
              • Exhibit 134: BrewDog Plc - Product / Service
              • Exhibit 135: BrewDog Plc - Key offerings
            • 12.7 Buxton Brewery Co. Ltd.
              • Exhibit 136: Buxton Brewery Co. Ltd. - Overview
              • Exhibit 137: Buxton Brewery Co. Ltd. - Product / Service
              • Exhibit 138: Buxton Brewery Co. Ltd. - Key offerings
            • 12.8 Carlsberg Breweries AS
              • Exhibit 139: Carlsberg Breweries AS - Overview
              • Exhibit 140: Carlsberg Breweries AS - Business segments
              • Exhibit 141: Carlsberg Breweries AS - Key offerings
              • Exhibit 142: Carlsberg Breweries AS - Segment focus
            • 12.9 Cloudwater Brew Co.
              • Exhibit 143: Cloudwater Brew Co. - Overview
              • Exhibit 144: Cloudwater Brew Co. - Product / Service
              • Exhibit 145: Cloudwater Brew Co. - Key offerings
            • 12.10 D.G. Yuengling and Son Inc.
              • Exhibit 146: D.G. Yuengling and Son Inc. - Overview
              • Exhibit 147: D.G. Yuengling and Son Inc. - Product / Service
              • Exhibit 148: D.G. Yuengling and Son Inc. - Key offerings
            • 12.11 Diageo Plc
              • Exhibit 149: Diageo Plc - Overview
              • Exhibit 150: Diageo Plc - Business segments
              • Exhibit 151: Diageo Plc - Key news
              • Exhibit 152: Diageo Plc - Key offerings
              • Exhibit 153: Diageo Plc - Segment focus
            • 12.12 Duvel Moortgat NV
              • Exhibit 154: Duvel Moortgat NV - Overview
              • Exhibit 155: Duvel Moortgat NV - Product / Service
              • Exhibit 156: Duvel Moortgat NV - Key offerings
            • 12.13 Heineken NV
              • Exhibit 157: Heineken NV - Overview
              • Exhibit 158: Heineken NV - Business segments
              • Exhibit 159: Heineken NV - Key offerings
              • Exhibit 160: Heineken NV - Segment focus
            • 12.14 Kirin Holdings Co. Ltd.
              • Exhibit 161: Kirin Holdings Co. Ltd. - Overview
              • Exhibit 162: Kirin Holdings Co. Ltd. - Business segments
              • Exhibit 163: Kirin Holdings Co. Ltd. - Key offerings
              • Exhibit 164: Kirin Holdings Co. Ltd. - Segment focus
            • 12.15 Magic Rock Brewing Co. Ltd.
              • Exhibit 165: Magic Rock Brewing Co. Ltd. - Overview
              • Exhibit 166: Magic Rock Brewing Co. Ltd. - Key offerings
            • 12.16 Mikkeller APS
              • Exhibit 167: Mikkeller APS - Overview
              • Exhibit 168: Mikkeller APS - Product / Service
              • Exhibit 169: Mikkeller APS - Key offerings
            • 12.17 Stone Brewing Co. LLC
              • Exhibit 170: Stone Brewing Co. LLC - Overview
              • Exhibit 171: Stone Brewing Co. LLC - Product / Service
              • Exhibit 172: Stone Brewing Co. LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 173: Inclusions checklist
                • Exhibit 174: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 175: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 176: Research methodology
                • Exhibit 177: Validation techniques employed for market sizing
                • Exhibit 178: Information sources
              • 13.5 List of abbreviations
                • Exhibit 179: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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