Cross-cultural Training Market by Deployment, End-user, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022

Pages: 152

SKU: IRTNTR43268

Snapshot

The cross-cultural training market is estimated to grow at a CAGR of 7.05% between 2022 and 2027 and the size of the market is forecast to increase by USD 1,802.14 million. Furthermore, the report includes historic market data from 2017 to 2021. This report extensively covers market segmentation by Deployment such as workshops and online. The End-user segment such as large enterprises, small, and medium enterprises.

North America is estimated to contribute 31% to the growth of the global market during the forecast period. The US, Canada, and Mexico are the major markets for the growth of the market in focus in the region.

What will be the Size of the Cross-cultural Training Market During the Forecast Period?

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Who are the Major Cross-cultural Training Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aperian Global - The company offers cross-cultural training, namely Cultural competence. Also, this segment focuses on providing professional services such as consulting, training and online learning tools to build both knowledge and skills.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Regional Insight

North America is expected to contribute 31% of the global market growth during the focus period. Most technology giants that have global operations, including Microsoft, AT and T, IBM, international banks, insurance companies, and others, have their headquarters in the US. These organizations have several hundreds of employees from different educational and cultural backgrounds. This has resulted in increasing demand to ensure that all the employees are technically on the same page to align their personal goals with business goals. These aspects are spurring the adoption of cross-cultural training programs. Companies in North America are investing heavily in training employees working in different locations. As the economy in many developing countries is improving, more North American companies are looking to expand and establish offices in these countries.

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Covid Recovery

The outbreak of COVID-19 in 2020 adversely affected the business activities and economy of the region. The surge in the number of COVID-19 cases in various countries in the region influenced governments to introduce emergency legislation, which led to the shutdown of schools, colleges, offices, and other business units. This affected the region's economic growth in 2020. Therefore, the demand for cross-cultural training declined, which slowed down the market's growth in the region. However, the demand for efficient and skilled employees is expected to increase the demand for cross-cultural training during the forecast period. Therefore, the cross-cultural training market is expected to grow during the forecast period.

What is the Fastest-Growing Segments in the Cross-cultural Training Market?

The workshop segment showed a gradual increase in market share with USD 2,239.81 million in 2017 and continued to grow by 2021.

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The workshop model will remain prevalent during the forecast period. The model provides learners with a more realistic and practical mode of learning as most of the interactions happen face-to-face with trainers. This model of training generally consists of innovative training methods, such as role-play and case studies. However, the limited training time and high training costs are challenges to the growth of the market. Nevertheless, as the learning retention rate is high in this model, employers will continue to favor the workshop model over the online model, resulting in the sustained growth of this segment during the forecast period.

The growth of this segment is primarily attributed to the increasing adoption of Cross-cultural Training, which is driven by an increase in the global demand for the Cross-cultural Training Industry.

Cross-cultural Training Market: Key Drivers, Trends, Challenges, and Customer Landscape

The innovative features and user interfaces are notably driving the market growth, although factors such as growing demand for the high costs associated with expatriate training failure may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The emergence of cost-effective e-learning training modules is the key factor driving the global cross-cultural training market growth.
Cross-cultural training is one of the key expenses of any organization, especially for companies that have a footprint in many countries across the world.
The overall productivity of a company depends to a large extent on how well new employees are trained with respect to cross-cultural perspectives.
Therefore, organizations are increasingly adopting innovative and cost-effective ways of providing cross-cultural training to their employees.

Significant Trend

The gamification of content will fuel the global cross-cultural training market growth.
With the proliferation of tablets and smartphones, computers, TVs, and gaming consoles are not the only way to connect with employees.
Cross-cultural training is a type of training wherein corporates train their employees regarding the various cultures of countries other than their own.
The cross-cultural training industry is expected to grow at a steady rate with corporates showing a lot of interest in the area of gamification of training.

Major Challenge

The high costs associated with expatriate training failure are a major challenge to the global cross-cultural training market growth.
The deployment of expatriate managers by business leaders is expensive. The costs associated with such deployments may be in millions of dollars if expatriates fail at their assignments.

Key Cross-cultural Training Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Cross-cultural Training Market Customer Landscape

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Deployment Outlook (USD Million, 2017 - 2027)
- Workshop segment
- Private

Application Outlook (USD Million, 2017 - 2027)
- Large Enterprise
- Small and Medium Enterprise

Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Cross-cultural Training Market Scope
Report Coverage	Details
Page number	152
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.05%
Market growth 2023-2027	$ 1802.14 million
Market structure	Fragmented
YoY growth 2022-2023(%)	5.78
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 31%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Aperian Global Inc., Babel Language Consulting, Commisceo Global Consulting, Coursera Inc., Creative Culture Ltd., Cultural Savvy and Joyce Millet, Dwellworks LLC, ELM Learning, Global Business Culture, Global Integration Inc., Global Training Partners, Learnlight Software S.L.U., Pearson Plc, PRISM International Inc., RW3 LLC, Smart Culture, The London School of English, Udemy Inc., and Wolfestone Translation Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Cross-cultural Training Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across North America, Europe, APAC, Middle East and Africa, and South America
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global cross-cultural training market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global cross-cultural training market 2017 - 2021 ($ million)

4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

4.3 Platform Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Deployment

6.1 Market segments
- Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)

6.2 Comparison by Deployment
- Exhibit 32: Chart on Comparison by Deployment
- Exhibit 33: Data Table on Comparison by Deployment

6.3 Workshop - Market size and forecast 2022-2027
- Exhibit 34: Chart on Workshop - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Workshop - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Workshop - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Workshop - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Deployment
- Exhibit 42: Market opportunity by Deployment ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

7.2 Comparison by End-user
- Exhibit 45: Chart on Comparison by End-user
- Exhibit 46: Data Table on Comparison by End-user

7.3 Large enterprise - Market size and forecast 2022-2027
- Exhibit 47: Chart on Large enterprise - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)

7.4 Small and medium enterprise - Market size and forecast 2022-2027
- Exhibit 51: Chart on Small and medium enterprise - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Small and medium enterprise - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Small and medium enterprise - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by End-user
- Exhibit 55: Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 57: Chart on Market share by geography 2022-2027 (%)
- Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 59: Chart on Geographic comparison
- Exhibit 60: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.7 South America - Market size and forecast 2022-2027
- Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027
- Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 Germany - Market size and forecast 2022-2027
- Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.12 Canada - Market size and forecast 2022-2027
- Exhibit 97: Chart on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 102: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 104: Overview on factors of disruption

11.4 Industry risks
- Exhibit 105: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 106: Vendors covered

12.2 Market positioning of vendors
- Exhibit 107: Matrix on vendor position and classification

12.3 Aperian Global Inc.
- Exhibit 108: Aperian Global Inc. - Overview
- Exhibit 109: Aperian Global Inc. - Product / Service
- Exhibit 110: Aperian Global Inc. - Key offerings

12.4 Babel Language Consulting
- Exhibit 111: Babel Language Consulting - Overview
- Exhibit 112: Babel Language Consulting - Product / Service
- Exhibit 113: Babel Language Consulting - Key offerings

12.5 Commisceo Global Consulting
- Exhibit 114: Commisceo Global Consulting - Overview
- Exhibit 115: Commisceo Global Consulting - Product / Service
- Exhibit 116: Commisceo Global Consulting - Key offerings

12.6 Coursera Inc.
- Exhibit 117: Coursera Inc. - Overview
- Exhibit 118: Coursera Inc. - Business segments
- Exhibit 119: Coursera Inc. - Key offerings
- Exhibit 120: Coursera Inc. - Segment focus

12.7 Creative Culture Ltd.
- Exhibit 121: Creative Culture Ltd. - Overview
- Exhibit 122: Creative Culture Ltd. - Product / Service
- Exhibit 123: Creative Culture Ltd. - Key offerings

12.8 Cultural Savvy and Joyce Millet
- Exhibit 124: Cultural Savvy and Joyce Millet - Overview
- Exhibit 125: Cultural Savvy and Joyce Millet - Product / Service
- Exhibit 126: Cultural Savvy and Joyce Millet - Key offerings

12.9 Dwellworks LLC
- Exhibit 127: Dwellworks LLC - Overview
- Exhibit 128: Dwellworks LLC - Product / Service
- Exhibit 129: Dwellworks LLC - Key offerings

12.10 ELM Learning
- Exhibit 130: ELM Learning - Overview
- Exhibit 131: ELM Learning - Product / Service
- Exhibit 132: ELM Learning - Key offerings

12.11 Global Business Culture
- Exhibit 133: Global Business Culture - Overview
- Exhibit 134: Global Business Culture - Product / Service
- Exhibit 135: Global Business Culture - Key offerings

12.12 Global Integration Inc.
- Exhibit 136: Global Integration Inc. - Overview
- Exhibit 137: Global Integration Inc. - Product / Service
- Exhibit 138: Global Integration Inc. - Key offerings

12.13 Global Training Partners
- Exhibit 139: Global Training Partners - Overview
- Exhibit 140: Global Training Partners - Product / Service
- Exhibit 141: Global Training Partners - Key offerings

12.14 Learnlight Software S.L.U.
- Exhibit 142: Learnlight Software S.L.U. - Overview
- Exhibit 143: Learnlight Software S.L.U. - Product / Service
- Exhibit 144: Learnlight Software S.L.U. - Key offerings

12.15 Pearson Plc
- Exhibit 145: Pearson Plc - Overview
- Exhibit 146: Pearson Plc - Business segments
- Exhibit 147: Pearson Plc - Key news
- Exhibit 148: Pearson Plc - Key offerings
- Exhibit 149: Pearson Plc - Segment focus

12.16 PRISM International Inc.
- Exhibit 150: PRISM International Inc. - Overview
- Exhibit 151: PRISM International Inc. - Product / Service
- Exhibit 152: PRISM International Inc. - Key offerings

12.17 Smart Culture
- Exhibit 153: Smart Culture - Overview
- Exhibit 154: Smart Culture - Product / Service
- Exhibit 155: Smart Culture - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 156: Inclusions checklist
- Exhibit 157: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 158: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 159: Research methodology
- Exhibit 160: Validation techniques employed for market sizing
- Exhibit 161: Information sources

13.5 List of abbreviations
- Exhibit 162: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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