Customer Information System Market by Deployment and Geography - Forecast and Analysis 2022-2026

The customer information system market share is expected to increase by USD 378.37 mn from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.38%.

This customer information system market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers customer information system market segmentation by deployment (cloud and on-premises) and geography (North America, APAC, Europe, South America, and Middle East and Africa). The customer information system market report also offers information on several market vendors, including Agility CIS Ltd., Efluid SAS, Gentrack Group Ltd., Hansen Technologies Ltd., Harris Computer, International Business Machines Corp., Itineris NV, Open International USA, Oracle Corp., Salient CRGT Inc., SAP SE, and Wipro Ltd. among others.

What will the Customer Information System Market Size be During the Forecast Period?

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Customer Information System Market: Key Drivers, Trends, and Challenges

The growing demand for cloud-based cis offerings is notably driving the customer information system market growth, although factors such as data security concerns and cyberattacks may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the customer information system industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Customer Information System Market Driver

One of the key factors driving growth in the customer information system market is the growing demand for cloud-based CIS offerings. Enterprises have increased their IT spending on cloud computing strategies. This is expected to accelerate the adoption of CIS. The increasing adoption of cloud computing services across the globe has created a tremendous potential growth opportunity for cloud-based applications. The inherent benefits of cloud computing, such as scalability, reliability, and high resource availability, are compelling enterprises to adopt cloud architecture for their business models. The adoption of cloud computing also eliminates the need for a dedicated IT support team and can reduce operational costs. The rise in the volume of customer information and the lack of storage is encouraging enterprises to adopt CIS. CIS provides scalability and flexibility and enables business benefits such as process alignment, business consistency, and collaborations across an enterprise. These benefits are increasing the demand for CIS. The adoption of CIS is also expected to grow among SMEs across industries such as the utility and gas industries.

Key Customer Information System Market Trend

The integration of analytics with CIS is another factor supporting the customer information system market share growth. CIS is evolving to support real-time data management. CIS utilizes lead management, sales, and customer data such as e-mail, marketing, and calls data and provides advanced reporting and analytical insights about customer behavior patterns. Enterprises are required to work with efficiency and to be able to predict potential customers and retain the already existing ones. Analytics-integrated CIS enables enterprises to understand their customers better and make insight-based marketing decisions. The use of analytics in CIS helps gain a complete view of business and customer insights in real-time, accelerating business agility and innovations. Analyzing customer data helps enterprises develop new customer-centric marketing strategies and campaigns. Thus, more vendors are expected to include analytics with the CIS platform, which will create new growth opportunities in the market.

Key Customer Information System Market Challenge

The data security concerns and cyberattacks will be a major challenge for the customer information system market during the forecast period. Enterprises, including SMEs and large enterprises, use cloud-based CIS as it provides various advantages such as low upfront costs, flexibility, scalability, and ease of use. Although CIS solutions offer numerous benefits, there are security and privacy concerns associated with such solutions. Enterprises are increasingly being hit by cyberattacks and are facing revenue losses and significant issues in maintaining their production efficiency. These attacks result in the loss of the target company's sensitive data, financial thefts, or the disruption of its business operations. Hackers are targeting CIS applications by gaining access to corporate networks, thereby exposing customer information. This kind of cyberattack raises a question on the security aspects of CIS solutions and can hamper the growth prospects of these technologies. Hence, data security concerns are expected to limit the growth of the global customer information system market.

This customer information system market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global customer information system market as a part of the global data processing and outsourced services market within the global IT services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the customer information system market during the forecast period.

Who are the Major Customer Information System Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Agility CIS Ltd.
• Efluid SAS
• Gentrack Group Ltd.
• Hansen Technologies Ltd.
• Harris Computer
• International Business Machines Corp.
• Itineris NV
• Open International USA
• Oracle Corp.
• Salient CRGT Inc.
• SAP SE
• Wipro Ltd.

 

This statistical study of the customer information system market encompasses successful business strategies deployed by the key vendors. The customer information system market is fragmented and the vendors are deploying growth strategies such as focusing on developing innovative products and constantly increase their R&D investments to compete in the market.

Product Insights and News

ibm.com -

• The company offers customer information system 8.1.0, that includes user-defined edit criteria, umlimited activity entry, integrated name and company search.

• cloud and cognitive software - This segment offers software platforms and solutions, which enables clients to predict, automate, secure and modernize their solutions, on a secure hybrid cloud. Under this segment, the company operates three business areas, namely Cognitive Applications, Cloud and Data Platforms, and Transaction Processing Platforms.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The customer information system market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Customer Information System Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the customer information system market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Customer Information System Market?

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49% of the market's growth will originate from North America during the forecast period. The US is the key market for customer information systems in North America. Market growth in this region will be faster than the growth of the market in other regions.

The use of cloud-based CIS by enterprises and the increased need for the analysis of customers information will facilitate the customer information system market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic severely impacted the economic conditions of the countries in the region, which, in turn, adversely impacted the growth of different end-user industries, including energy and utility, water and wastewater management, etc. However, the use of cloud-based CRM is allowing organizations to have relevant and actionable information while working from home, which, in turn, helped the regional market recover in 2021. Moreover, with the resumption of end-user activities, rapid vaccinations, and the growing number of smart cities, the regional market will witness significant growth during the forecast period.

What are the Revenue-generating Deployment Segments in the Customer Information System Market?

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The customer information system market share growth by the cloud segment will be significant during the forecast period. Cloud-based systems do not require long-term licenses, specialized equipment, and resources to host and maintain systems. In addition, some other benefits of using the cloud-based transportation management system include zero lag time, logical order streaming, and lower risk of cybersecurity. Various vendors in this market are offering cloud-based CIS to cater to the growing demand from various sectors. Cloud-based CIS solutions automatically enhance the efficiency of enterprises by automating a wide range of tasks. Owing to these benefits, this segment of the market is expected to grow during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the customer information system market size and actionable market insights on post COVID-19 impact on each segment.

 

Customer Information System Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 7.38%
Market growth 2022-2026	$ 378.37 million
Market structure	Fragmented
YoY growth (%)	6.56
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 49%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Agility CIS Ltd., Efluid SAS, Gentrack Group Ltd., Hansen Technologies Ltd., Harris Computer, International Business Machines Corp., Itineris NV, Open International USA, Oracle Corp., Salient CRGT Inc., SAP SE, and Wipro Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Customer Information System Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive customer information system market growth during the next five years
• Precise estimation of the customer information system market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the customer information system industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of customer information system market vendors

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