Cut Flowers Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, France, The Netherlands - Size and Forecast 2024-2028

Published: Mar 2024 Pages: 148 SKU: IRTNTR77682

Cut Flowers Market Forecast 2024-2028

The cut flowers market size is projected to increase by USD 18.71 billion, at a CAGR of 5.39% between 2023 and 2028. 

Some of the leading importers of flower and ornamental plants in the region are the Netherlands, the UK, and Germany. Rose is the most consumed in the European market. Traditionally, in the region, flowers are transported as there is an increasing trend in shipping flowers to Europe via sea routes in order to reduce costs. The transportation of flowers by cooled sea containers depends upon the type and variety of flowers and the availability of shipping lines. David Austin Roses. offers products such as Gabriel Oak, Emily Bronte, Silas Marner, Gertrude Jekyll, and Harlow Carr.

Market Overview

The market shows an Accelerated CAGR during the forecast period.

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 Market Driver 

The use of cut flowers for decorative and aesthetic purposes is the key factor driving the market. Cut flowers are widely used for decorative purposes in various occasions like marriage ceremonies, funerals, anniversaries, and birthday celebrations worldwide. They hold particular significance in many APAC countries, contributing a significant portion to wedding budgets. Indian weddings, for instance, often feature jasmine, marigold, gerbera daisy, orchid, and freesia decorations. This high demand extends to the Indian market.

Moreover, gardening, landscaping, and interior decoration investments are on the rise globally, further fueling the growth of the market. Factors such as growing disposable income, availability of plant varieties, and increasing focus on environmental sustainability drive this trend. Additionally, product offerings like roses, lilies, carnations, chrysanthemums, and sunflowers remain popular, with seasonal availability influencing consumer preferences. Meeting quality standards during transit from farm to market and optimizing vase life are crucial considerations, alongside managing air transportation charges and ensuring damage-free packaging in distributor's warehouses.

 Market Trends 

The rise in popularity of hybridization and biotechnology is the primary trend shaping the market. In order to maximize profits and offer different varieties of flowers and plants, many planters have been focusing on the crossbreeding of flowers. Rose remains one of the popular plants to make hybrid ornamental plants. Many cultivators have been breeding rose hybrids for use as flowering plants in gardens. Most of these hybrid roses are double-flowered, with many of them having mutated into additional petals. Some of the hybrid roses are grown for attractive and scented foliage, such as Rosa glauca, while others are for ornamental thorns such as Rosa sericea.

Moreover, natural hybridization can also occur between plants that are of similar appearance but of different genetics. Further, several traits of ornamental plants have already been modified, including flower color, fragrance, flower shape, plant architecture, flowering time, postharvest life, and resistance to both biotic and abiotic stresses. Cellular engineering in ornamental plants is another technique that is primarily focused on micropropagation, haploidy, and polyploidy. An example of a plant bred through haploidy is the dwarfed ornamental plant Kleine Liebling, derived from the Pelargonium variety. Therefore, the impact of hybridization and biotechnology create new opportunities for companies in the market during the forecast period.

Market Challenge 

Dependence on climatic conditions is a challenge that affects market expansion. Unpredictable weather patterns such as temperature extremes and irregular growing seasons, can disrupt traditional flower cultivation, affecting both quality and availability. Water scarcity and changes in irrigation resources may have an impact on the health and yield of flower crops, which rely heavily on adequate water supply. Furthermore, changes in temperature and humidity levels can affect the prevalence of pests and diseases, posing new challenges to flower growers. The adaptability of various flower varieties may be compromised, resulting in changes in the types of flowers that can be successfully cultivated.

Further, logistical challenges such as transportation disruptions caused by extreme weather events, can delay the delivery of cut flowers to markets, reducing their freshness. Furthermore, changing climate conditions may necessitate investments in adaptation measures such as advanced irrigation systems and climate-controlled facilities, which would raise production costs. Thus, such climatic conditions are a major challenge for the growth of the market during the forecast period.

Market Segmentation by End-user

The commercial segment will account for the largest share of this segment.?Cut flowers serve diverse commercial purposes across industries, enhancing aesthetics and ambiance. They adorn floral arrangements for events, hotels, and retail spaces, attracting customers and brightening environments. In gifting, they're popular for birthdays and special occasions. Extracted oils find application in perfumes and cosmetics. Vital for funeral services, symbolize remembrance. Leading providers like The Sun Valley Group, Dummen Orange, and Floralife offer innovative and sustainable solutions, shaping the vibrant commercial landscape. Such factors will drive growth in the global market.

Market Segmentation by Distribution Channel

The market share by the offline segment will be significant during the forecast period. Offline sales channels have a few advantages over online channels. One important aspect is the sensory experience that they provide. Furthermore, the expertise of florists in these physical stores allows customers to receive personalized recommendations and guidance when creating custom floral arrangements based on their preferences and the occasion. The immediate availability of products provides a significant advantage in offline sales.

The offline segment was valued at USD 39.69 billion in 2018.

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Moreover, customers can take the flowers with them immediately, making it ideal for impulse purchases or last-minute gifting. The social aspect of visiting a flower shop or flower market adds to the offline appeal, as customers can enjoy the experience while seeking advice from professionals. While online sales channels provide convenience and a wide selection, the tangible and interactive nature of offline sales requires more customer engagement. Establishing a physical presence, maintaining appealing displays, and providing excellent customer service is critical to success in offline channels. These factors will propel the growth of the offline segment in the market during the forecast period.

Key Regions for the Market

Europe is estimated to contribute 35% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Countries such as Germany, the UK, France, and the Netherlands are some of the leading markets for flower and ornamental plants in the region. The region is also one of the leading exporters of flower and ornamental plants globally.

Additionally, some prominent market players operating in the market in the region are Astraflowers, Dutch Flower, and Newey LTD. Moreover, Europe is home to the leading trade fair for horticulture. Furthermore, some retailers in the region are launching innovative packaging solutions for flower and ornamental plants. Therefore, such factors can accelerate the growth momentum of the market in the region during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- Beekenkamp Group: The company offers products such as Calocephalus Silver Star, Pericallis Prcm0014, Pericallis Prcm0018, and Pericallis Prcm0019.
  • Key Offering- Danziger Group: The company offers products such as the Skyler series, Scoop series, Xlence collection, Atlantis series, and Sensy series.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Astra Fund Holland BV, Dos Gringos LLC, Esmeralda, Flamingo Horticulture investments, Florius, Jardin de Fleur, Jet Fresh Flowers, Karen Roses, Marginpar BV, Multiflora, Newey Ltd., Rosebud Ltd, Smithers Oasis Co., Soex Flora, The Flora, The Queen's Flower, The Sun Valley Group, Turkish Flower Group, Washington Bulb Co., Dummen Orange, and Selecta Cut Flowers SAU

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The research report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • End-user Outlook
    • Commercial
    • Residential
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

The market thrives on quality check and packing processes due to its perishable nature, often relying on flights for quick transportation to minimize farm-to-market time. Whether dry-packed flowers or fresh blooms, the market faces fluctuations amidst growing demand for special events. Despite concerns over sustainability, consumers appreciate the versatility and flexibility of flowers like Dianthus caryophyllus, known for its fringe petals and spicy fragrance, symbolizing good luck, love, and gratitude across cultures.

Moreover, from proms to offices, flowers serve as aesthetic centerpieces and floral decorations, marking occasions from Valentine's Day to Mother's Day and festivals. With e-commerce playing a pivotal role, price volatility is influenced by factors like orchid availability, especially from greenhouse production in the Mediterranean region. Additionally, orchid flowers are valued for their bioactive compounds, making them sought after for potpourri, natural dyes, and their antioxidant and anti-inflammatory properties.

Market Scope

Report Coverage

Details

Page number

148

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.39%

Market growth 2024-2028

USD 18.71 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

4.85

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 35%

Key countries

US, China, Germany, France, and The Netherlands

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Astra Fund Holland BV, Beekenkamp Group, Danziger Group, David Austin Roses, Dos Gringos LLC, Esmeralda, Flamingo Horticulture investments, Florius, Jardin de Fleur, Jet Fresh Flowers, Karen Roses, Marginpar BV, Multiflora, Newey Ltd., Rosebud Ltd, Smithers Oasis Co., Soex Flora, The Flora, The Queen's Flower, The Sun Valley Group, Turkish Flower Group, Washington Bulb Co., Dummen Orange, and Selecta Cut Flowers SAU

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global cut flowers market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global cut flowers market 2018 - 2022 ($ billion)
    • 4.2 Distribution channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2018 - 2022 ($ billion)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Commercial - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Commercial - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Commercial - Year-over-year growth 2023-2028 (%)
    • 7.4 Residential - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Residential - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Residential - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Residential - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Residential - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ billion)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Exhibit 63: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 France - Market size and forecast 2023-2028
      • Exhibit 95: Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on France - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.12 The Netherlands - Market size and forecast 2023-2028
      • Exhibit 99: Chart on The Netherlands - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on The Netherlands - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on The Netherlands - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on The Netherlands - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Beekenkamp Group
              • Exhibit 111: Beekenkamp Group - Overview
              • Exhibit 112: Beekenkamp Group - Product / Service
              • Exhibit 113: Beekenkamp Group - Key offerings
            • 12.4 Danziger Group
              • Exhibit 114: Danziger Group - Overview
              • Exhibit 115: Danziger Group - Product / Service
              • Exhibit 116: Danziger Group - Key news
              • Exhibit 117: Danziger Group - Key offerings
            • 12.5 David Austin Roses
              • Exhibit 118: David Austin Roses - Overview
              • Exhibit 119: David Austin Roses - Product / Service
              • Exhibit 120: David Austin Roses - Key offerings
            • 12.6 Dos Gringos LLC
              • Exhibit 121: Dos Gringos LLC - Overview
              • Exhibit 122: Dos Gringos LLC - Product / Service
              • Exhibit 123: Dos Gringos LLC - Key offerings
            • 12.7 Dummen Orange
              • Exhibit 124: Dummen Orange - Overview
              • Exhibit 125: Dummen Orange - Product / Service
              • Exhibit 126: Dummen Orange - Key news
              • Exhibit 127: Dummen Orange - Key offerings
            • 12.8 Esmeralda
              • Exhibit 128: Esmeralda - Overview
              • Exhibit 129: Esmeralda - Product / Service
              • Exhibit 130: Esmeralda - Key offerings
            • 12.9 Flamingo Horticulture investments
              • Exhibit 131: Flamingo Horticulture investments - Overview
              • Exhibit 132: Flamingo Horticulture investments - Product / Service
              • Exhibit 133: Flamingo Horticulture investments - Key offerings
            • 12.10 Florius
              • Exhibit 134: Florius - Overview
              • Exhibit 135: Florius - Product / Service
              • Exhibit 136: Florius - Key offerings
            • 12.11 Karen Roses
              • Exhibit 137: Karen Roses - Overview
              • Exhibit 138: Karen Roses - Product / Service
              • Exhibit 139: Karen Roses - Key offerings
            • 12.12 Marginpar BV
              • Exhibit 140: Marginpar BV - Overview
              • Exhibit 141: Marginpar BV - Product / Service
              • Exhibit 142: Marginpar BV - Key offerings
            • 12.13 Multiflora
              • Exhibit 143: Multiflora - Overview
              • Exhibit 144: Multiflora - Product / Service
              • Exhibit 145: Multiflora - Key offerings
            • 12.14 Rosebud Ltd
              • Exhibit 146: Rosebud Ltd - Overview
              • Exhibit 147: Rosebud Ltd - Product / Service
              • Exhibit 148: Rosebud Ltd - Key offerings
            • 12.15 Selecta Cut Flowers SAU
              • Exhibit 149: Selecta Cut Flowers SAU - Overview
              • Exhibit 150: Selecta Cut Flowers SAU - Product / Service
              • Exhibit 151: Selecta Cut Flowers SAU - Key offerings
            • 12.16 Soex Flora
              • Exhibit 152: Soex Flora - Overview
              • Exhibit 153: Soex Flora - Product / Service
              • Exhibit 154: Soex Flora - Key offerings
            • 12.17 Washington Bulb Co.
              • Exhibit 155: Washington Bulb Co. - Overview
              • Exhibit 156: Washington Bulb Co. - Product / Service
              • Exhibit 157: Washington Bulb Co. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 158: Inclusions checklist
                • Exhibit 159: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 160: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 161: Research methodology
                • Exhibit 162: Validation techniques employed for market sizing
                • Exhibit 163: Information sources
              • 13.5 List of abbreviations
                • Exhibit 164: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              cut flowers market market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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