Data Monetization Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Canada, China, Japan, Germany - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 163 SKU: IRTNTR75621

Data Monetization Market Forecast 2023-2027

The global data monetization market size is projected to reach a value of USD 4,184.81 million, with an accelerated CAGR of 19.57% between 2022 and 2027. The growth of the market depends on several factors, including the high adoption of data monetization by various platforms, the emergence of data-driven business models, and the growing demand for tailored solutions. This market research and growth report inludes in-depth analysis of the key market drivers, trends, and challenges during the forecasted period.

What will be the Size of the Market During the Forecast Period?

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Key Driver

The high adoption of data monetization by various platforms is significantly driving market growth. It has gained momentum in the business world across several industries due to the recognition of the benefits of implementing data-driven decisions for business growth and advantage. For instance, the vast data collected by retail and e-commerce businesses including purchase history, browsing behavior, and demographic information help understand customer preferences and create targeted marketing campaigns.

Various other industries including the automotive and the healthcare market as well can utilize raw customer data and by acting upon insights can enhance customer engagement and loyalty. Hence, due to all these factors, the shift towards data monetization in retail and e-commerce will increase and boost the growth of the market during the forecast period.

Key Trends

Digital transformation of business is a major trend influencing market growth. The ongoing digital revolution in various sectors like BFSI, automotive, and more is generating massive data volumes. Businesses are embracing digital tools, IoT devices, social media, and other online platforms to engage with customers and gather data. This data abundance presents monetization opportunities and added value.

Cloud computing facilitates cost-effective storage and processing of large data volumes, empowering businesses to explore monetization avenues through analysis and offering data-driven products/services. The ability to gather, analyze, and act on data is becoming a competitive edge, fueling demand for data monetization solutions and driving market growth and trends.

Key Challenges

Monetizing data analytic involves sharing or selling data assets, which increases the risk of data breaches and unauthorized access. Data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), impose strict requirements on how organizations collect, store, process, and share personal data.

Additionally, one of the challenges is the lack of awareness among end-users. Many individuals may not fully understand the value of their data or the potential risks associated with its monetization. This lack of awareness can hinder the adoption and acceptance of the initiatives. Organizations must continuously navigate complex legal frameworks to ensure compliance while attempting to monetize their data assets to overcome the challenges.

Segmentation By Type Segment

The market share growth by the solution segment will be significant during the forecast period. There has been an exponential increase in data volume through customer interactions, IoT devices, and social media. Businesses can gain actionable insights that provide direct solutions to existing business problems that can result in further business growth.

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The solution segment showed a gradual increase in the market share of USD 847.05 million in 2017 and continued to grow by 2021. Moreover, rapid advancements such as big data analytics, artificial intelligence, machine learning, automotive data, and cloud computing have helped companies such as Walmart and Amazon push personalized marketing campaigns and targeted recommendations. Price optimization and improved inventory management are also other factors that will boost the growth of the global market in focus during the forecast period.

Regional Overview

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. In this market growth analysis report,  Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Various technology companies, startups and venture capital firms, and industries in North America including BFSI, retail, and e-commerce have largely expanded their data infrastructure. They possess highly sophisticated data collection and storage capabilities which help foster innovation in the field of data-driven services. This contributes to the rapid and robust integration in North America.

Who are the Major Data Monetization Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Salesforce Inc. - The company offers a data studio which creates richer audiences for marketers, takes control of the data, and increases revenue with data.

Ciena Corp. - The company offers such as inconsistent fiber access, a new cloud business ecosystem, and internal complexity and cost.

CoreSite Realty Corp. - The company offers a hybrid IT infrastructure with high-performance colocation, interconnected data center campuses, and cloud onramps.

The market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Accenture Plc
  • Cisco Systems Inc.
  • Equinix Inc.
  • Extreme Networks Inc.
  • Fujitsu Ltd.
  • Huawei Technologies Co. Ltd.
  • Infosys Ltd.
  • International Business Machines Corp.
  • Juniper Networks Inc.
  • Microsoft Corp.
  • Nokia Corp.
  • NTT Corp.
  • Oracle Corp.
  • SAP SE
  • SAS Institute Inc.
  • TIBCO Software Inc.
  • Viavi Solutions Inc.

Market Analyst Overview

The global market is thriving, with enterprises increasingly leveraging both internal monetization and external monetization strategies. With data insights becoming a valuable asset, businesses are exploring avenues like data sharing and raw data sales. Artificial Intelligence (AI) and edge computing software architecture play pivotal roles in harnessing data's potential. Ensuring data governance is crucial, as highlighted by Melbourne Business School and Baker McKenzie.

Effective data valuation guides enterprises in maximizing return on investment (ROI). Skilled workforce development is essential, particularly in sectors like customer service, sales and marketing, finance, and human resources. Cloud services and data lakes are facilitating data management for large enterprises and SMEs across various industries, including consumer goods, IT, telecommunication, travel, hospitality, and government sectors. Notable examples include Fidelity Investments and New Mexico’s Presbyterian Healthcare Services. E-commerce websites are capitalizing on media statistics to enhance their operations and drive business expansion.

Segment Overview

The market report forecasts market covers by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Million, 2017 - 2027)
    • Solution
    • Service
  • Platform Outlook (USD Million, 2017 - 2027)
    • BFSI
    • E-commerce and retail
    • Media and entertainment
    • Manufacturing
    • Others
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Argentina'
      • Brazil
      • Chile

Data Monetization Market Scope

Report Coverage

Details

Page number

163

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 19.57%

Market growth 2023-2027

USD 4,184.81 million

Market structure

Fragmented

YoY growth 2022-2023(%)

19.09

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, Canada, China, Japan, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Accenture Plc, Ciena Corp., Cisco Systems Inc., CoreSite Realty Corp., Equinix Inc., Extreme Networks Inc., Fujitsu Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., International Business Machines Corp., Juniper Networks Inc., Microsoft Corp., Nokia Corp., NTT Corp., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., and Viavi Solutions Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in the Market Forecasting Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
  • Our market research and growth report includes a thorough analysis of the market’s competitive landscape and detailed information about Companies
  • Comprehensive analysis of factors that will challenge the growth of market Companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global data monetization market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global data monetization market 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Platform Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Solution - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Solution - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Solution - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Solution - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Solution - Year-over-year growth 2022-2027 (%)
    • 6.4 Service - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Service - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Service - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Service - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Service - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Platform

    • 7.1 Market segments
      • Exhibit 44: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Platform - Market share 2022-2027 (%)
    • 7.2 Comparison by Platform
      • Exhibit 46: Chart on Comparison by Platform
      • Exhibit 47: Data Table on Comparison by Platform
    • 7.3 BFSI - Market size and forecast 2022-2027
      • Exhibit 48: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on BFSI - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
    • 7.4 E-commerce and retail - Market size and forecast 2022-2027
      • Exhibit 52: Chart on E-commerce and retail - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on E-commerce and retail - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on E-commerce and retail - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on E-commerce and retail - Year-over-year growth 2022-2027 (%)
    • 7.5 Media and entertainment - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
    • 7.6 Manufacturing - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Manufacturing - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Data Table on Manufacturing - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Chart on Manufacturing - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Manufacturing - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Platform
      • Exhibit 68: Market opportunity by Platform ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Platform ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Canada - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 111: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 112: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 113: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Ciena Corp.
              • Exhibit 123: Ciena Corp. - Overview
              • Exhibit 124: Ciena Corp. - Business segments
              • Exhibit 125: Ciena Corp. - Key offerings
              • Exhibit 126: Ciena Corp. - Segment focus
            • 12.4 Cisco Systems Inc.
              • Exhibit 127: Cisco Systems Inc. - Overview
              • Exhibit 128: Cisco Systems Inc. - Business segments
              • Exhibit 129: Cisco Systems Inc. - Key news
              • Exhibit 130: Cisco Systems Inc. - Key offerings
              • Exhibit 131: Cisco Systems Inc. - Segment focus
            • 12.5 CoreSite Realty Corp.
              • Exhibit 132: CoreSite Realty Corp. - Overview
              • Exhibit 133: CoreSite Realty Corp. - Product / Service
              • Exhibit 134: CoreSite Realty Corp. - Key offerings
            • 12.6 Equinix Inc.
              • Exhibit 135: Equinix Inc. - Overview
              • Exhibit 136: Equinix Inc. - Business segments
              • Exhibit 137: Equinix Inc. - Key news
              • Exhibit 138: Equinix Inc. - Key offerings
              • Exhibit 139: Equinix Inc. - Segment focus
            • 12.7 Extreme Networks Inc.
              • Exhibit 140: Extreme Networks Inc. - Overview
              • Exhibit 141: Extreme Networks Inc. - Product / Service
              • Exhibit 142: Extreme Networks Inc. - Key offerings
            • 12.8 Fujitsu Ltd.
              • Exhibit 143: Fujitsu Ltd. - Overview
              • Exhibit 144: Fujitsu Ltd. - Business segments
              • Exhibit 145: Fujitsu Ltd. - Key news
              • Exhibit 146: Fujitsu Ltd. - Key offerings
              • Exhibit 147: Fujitsu Ltd. - Segment focus
            • 12.9 Huawei Technologies Co. Ltd.
              • Exhibit 148: Huawei Technologies Co. Ltd. - Overview
              • Exhibit 149: Huawei Technologies Co. Ltd. - Business segments
              • Exhibit 150: Huawei Technologies Co. Ltd. - Key news
              • Exhibit 151: Huawei Technologies Co. Ltd. - Key offerings
              • Exhibit 152: Huawei Technologies Co. Ltd. - Segment focus
            • 12.10 Juniper Networks Inc.
              • Exhibit 153: Juniper Networks Inc. - Overview
              • Exhibit 154: Juniper Networks Inc. - Product / Service
              • Exhibit 155: Juniper Networks Inc. - Key offerings
            • 12.11 Microsoft Corp.
              • Exhibit 156: Microsoft Corp. - Overview
              • Exhibit 157: Microsoft Corp. - Business segments
              • Exhibit 158: Microsoft Corp. - Key news
              • Exhibit 159: Microsoft Corp. - Key offerings
              • Exhibit 160: Microsoft Corp. - Segment focus
            • 12.12 Nokia Corp.
              • Exhibit 161: Nokia Corp. - Overview
              • Exhibit 162: Nokia Corp. - Business segments
              • Exhibit 163: Nokia Corp. - Key offerings
              • Exhibit 164: Nokia Corp. - Segment focus
            • 12.13 NTT Corp.
              • Exhibit 165: NTT Corp. - Overview
              • Exhibit 166: NTT Corp. - Business segments
              • Exhibit 167: NTT Corp. - Key offerings
              • Exhibit 168: NTT Corp. - Segment focus
            • 12.14 Oracle Corp.
              • Exhibit 169: Oracle Corp. - Overview
              • Exhibit 170: Oracle Corp. - Business segments
              • Exhibit 171: Oracle Corp. - Key news
              • Exhibit 172: Oracle Corp. - Key offerings
              • Exhibit 173: Oracle Corp. - Segment focus
            • 12.15 Salesforce Inc.
              • Exhibit 174: Salesforce Inc. - Overview
              • Exhibit 175: Salesforce Inc. - Product / Service
              • Exhibit 176: Salesforce Inc. - Key news
              • Exhibit 177: Salesforce Inc. - Key offerings
            • 12.16 SAP SE
              • Exhibit 178: SAP SE - Overview
              • Exhibit 179: SAP SE - Business segments
              • Exhibit 180: SAP SE - Key news
              • Exhibit 181: SAP SE - Key offerings
              • Exhibit 182: SAP SE - Segment focus
            • 12.17 Viavi Solutions Inc.
              • Exhibit 183: Viavi Solutions Inc. - Overview
              • Exhibit 184: Viavi Solutions Inc. - Business segments
              • Exhibit 185: Viavi Solutions Inc. - Key offerings
              • Exhibit 186: Viavi Solutions Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 187: Inclusions checklist
                • Exhibit 188: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 189: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 190: Research methodology
                • Exhibit 191: Validation techniques employed for market sizing
                • Exhibit 192: Information sources
              • 13.5 List of abbreviations
                • Exhibit 193: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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