Demand Side Platforms (DSP) for Programmatic Advertising Market by Deployment and Geography - Forecast and Analysis 2022-2026

The demand side platforms (DSP) for programmatic advertising market share is expected to increase by USD 473.66 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.48%.

This Demand Side Platforms (DSP) for Programmatic Advertising Market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the demand side platforms (DSP) for programmatic advertising market segmentation by deployment (cloud and on-premise) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The demand side platforms (DSP) for programmatic advertising market report also offers information on several market vendors, including Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Amobee Inc., AudienceScience, Choozle Inc., Criteo SA, Gourmet Ads Pty Ltd. Co., InMobi Pte. Ltd., MediaMath Inc., MEDIASMART MOBILE S.L., Meta Platforms Inc., Roku Inc., RTB House Pte. Ltd., Scibids Technology, The Trade Desk Inc., Yahoo B2B, LiveRamp Holdings Inc., and StackAdapt Inc. among others.

What will the Demand Side Platforms (DSP) For Programmatic Advertising Market Size be During the Forecast Period?

Download Report Sample to Unlock the Demand Side Platforms (DSP) for Programmatic Advertising Market Size for the Forecast Period and Other Important Statistics

 

Demand Side Platforms (DSP) For Programmatic Advertising Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends and challenges for the global demand side platforms (DSP) for programmatic advertising market. During the COVID-19 pandemic, the demand for demand side platforms (DSP) for programmatic advertising market has impacted significantly, but a holistic analysis of drivers will help in estimating exact demands and refining marketing strategies to gain a competitive advantage.

Key Demand Side Platforms (DSP) For Programmatic Advertising Market Driver

The increasing use of digital platforms and the growing number of target audience appearances are one of the key factors driving the global demand side platforms (DSP) for programmatic advertising market growth. Since the last decade, digital advertising has gained immense popularity, which is owing to the increased adoption of digital platforms. In Q4 2020, global smartphone shipments reached 359.6 million units. This has led advertisers to use digital platforms extensively for posting their ads; hence, digital marketing campaigns are overtaking traditional advertising strategies. Many of these campaigns have proven successful within a short span of time because of their increased reach across the audience. Digital marketing campaigns are three times more likely to be viewed when compared with traditional marketing campaigns, thus providing enormous growth opportunities for small and medium-sized enterprises (SMEs) to expand their business on digital platforms. Programmatic advertising enables advertisers to target their audience better and increases their access to detailed data as well as a broader range of inventory. As the displayed advertisement is relevant to the profile of the visitor, it increases the relevance, efficiency, and profitability of the advertisement. Such factors will drive the DSP for Programmatic Advertising Market growth during the forecast period.

Key Demand Side Platforms (DSP) For Programmatic Advertising Market Trend

The high penetration of augmented reality (AR) technology in the advertising sector will fuel the global demand side platforms (DSP) for programmatic advertising market growth. AR and virtual reality (VR) are the new buzzwords in the advertising sector. Advertising plays a key role in the penetration of new products into the market. AR advertisements are immersive and interesting, making them ideal for advertisers and viewers. Due to the increased use of mobile devices worldwide, advertisers are focusing on capturing a wider audience through AR advertisements. By pointing the smartphone at a product in a store, a customer can obtain all the information about it. This gives the customer an opportunity to view the product from different angles. The rise in mobile advertisement spending is a benefit for the mobile AR advertising market. Thus, companies are designing marketing campaigns that are easily accessible through smartphones and other devices. For instance, Burger King launched a marketing campaign called 'Burn that Ad,' where users must download the Burger King mobile app and use an augmented reality (AR) scanner to locate and virtually burn the competitor's ad to get a free burger. Thus, it is expected that AR app installation and downloads in the marketing and advertising sector will grow at a CAGR of about 50%-55% during the forecast period.

Key Demand Side Platforms (DSP) For Programmatic Advertising Market Challenge

The low transparency in the market is the major challenge to the global demand side platforms (DSP) for programmatic advertising market growth. There is a lack of transparency in the global demand-side platforms (DSP) for programmatic advertising market because of the growing number of unethical transactions. The publisher's ROI is based on the evaluation of inventory and limited publishing and advertisement-exchange information that are the only accurately known details to them. For instance, an advertiser buys an inventory worth $20 cost per thousand impressions (CPM), which the publisher values at only $15. Though the inventory is the same, it is valued differently by different publishers and advertisers. In such a case, calculating the market size becomes a challenge. Some of the effective ways to improve transparency in the market include bypassing auctions, single aggregate bids, and a transparent bidding process. Thus, the lack of transparency will hinder the growth of the DSP for Programmatic Advertising Market during the forecast period.

This demand side platforms (DSP) for programmatic advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global demand side platforms (DSP) for programmatic advertising market as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the demand side platforms (DSP) for programmatic advertising market during the forecast period.

Who are the Major Demand Side Platforms (DSP) For Programmatic Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Adform
• Adobe Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Amobee Inc.
• AudienceScience
• Choozle Inc.
• Criteo SA
• Gourmet Ads Pty Ltd. Co.
• InMobi Pte. Ltd.
• MediaMath Inc.
• MEDIASMART MOBILE S.L.
• Meta Platforms Inc.
• Roku Inc.
• RTB House Pte. Ltd.
• Scibids Technology
• The Trade Desk Inc.
• Yahoo B2B
• LiveRamp Holdings Inc.
• StackAdapt Inc.

 

This statistical study of the demand side platforms (DSP) for programmatic advertising market encompasses successful business strategies deployed by the key vendors. The demand side platforms (DSP) for programmatic advertising market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The Demand Side Platforms for Programmatic Advertising Market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Demand Side Platforms (DSP) For Programmatic Advertising Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the demand side platforms (DSP) for programmatic advertising market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global IT software market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Demand Side Platforms (DSP) For Programmatic Advertising Market?

For more insights on the market share of various regions Request PDF Sample now!

42% of the market’s growth will originate from North America during the forecast period. The US is the key market for demand side platforms (DSP) for the programmatic advertising market in North America. Market growth in this region will be slower than the growth of the market in regions.

The increasing use of digital platforms and the growing number of target audience appearances will facilitate the demand side platforms (DSP) for programmatic advertising market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, North American countries were severely affected by the COVID-19 pandemic. Programmatic advertising spending witnessed a decline in the first half of 2020 due to the imposition of COVID-19-induced lockdowns. However, in the second half of 2020, the spending witnessed a considerable increase. This was primarily attributed to the increase in the number of OTT platform subscribers, which encouraged advertisers to spend programmatically. Moreover, online advertising and marketing channels gained popularity and were the only option available for mass digital adoption during the lockdown in 2020. Hence, companies invested in programmatic advertising spending. The demand side platforms (DSP) for the programmatic advertising market in North America has experienced growth in recent times as government officials also have used programmatic advertising spending to spread awareness about the pandemic in 2021-2022. Such factors are expected to contribute to the growth of the Demand Side Platforms for the Programmatic Advertising Market in the region during the forecast period.

What are the Revenue-generating Deployment Segments in the Demand Side Platforms (DSP) For the Programmatic Advertising Market?

To gain further insights on the market contribution of various segments Request a PDF Sample

The Demand Side Platforms for Programmatic Advertising Market share growth in the cloud segment will be significant during the forecast period. The adoption of cloud computing in the advertising sector has been increasing rapidly, especially post the global economic crisis of 2008, as achieving cost savings was of utmost importance. The adoption of cloud computing solutions helps in IT cost savings of more than 30%. Hence, the cash crunch in various programmatic advertising across the world led to the increased adoption of cloud computing. Also, other factors such as scaling ability and multi-tenancy drive the adoption of cloud computing in the government sector. The evolution of value-creating productive solutions has become the current growth driver of the market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the demand side platforms (DSP) for programmatic advertising market size and actionable market insights on the post-COVID-19 impact on each segment.

Demand Side Platforms (DSP) For Programmatic Advertising Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 9.48%
Market growth 2022-2026	$473.66 million
Market structure	Fragmented
YoY growth (%)	8.39
Regional analysis	North America, Europe, APAC, South America, and the Middle East and Africa
Performing market contribution	North America at 42%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Amobee Inc., AudienceScience, Choozle Inc., Criteo SA, Gourmet Ads Pty Ltd. Co., InMobi Pte. Ltd., MediaMath Inc., MEDIASMART MOBILE S.L., Meta Platforms Inc., Roku Inc., RTB House Pte. Ltd., Scibids Technology, The Trade Desk Inc., Yahoo B2B, LiveRamp Holdings Inc., and StackAdapt Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Demand Side Platforms (DSP) For Programmatic Advertising Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive demand side platforms (DSP) for programmatic advertising market growth during the next five years
• Precise estimation of the demand side platforms (DSP) for programmatic advertising market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the demand side platforms (DSP) for programmatic advertising industry across North America, Europe, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of demand side platforms (DSP) for programmatic advertising market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch