Dental Cleansing Tablet Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Canada, Germany, UK, China - Size and Forecast 2024-2028

Dental Cleansing Tablet Market 2024-2028

The global dental cleansing tablet market size is estimated to grow by USD 474.23 million at a CAGR of 6.92% between 2023 and 2028. 

Introducing dental cleansing products with new flavours and added functionalities by vendors, along with the portfolio extension, is driving the demand for dental cleansing tablets. Innovations are often based on new ingredients, flavours, functionality, and packaging. Lush Retail offers toothpaste tablet products in various flavours, including lemon-lime, spearmint, triple mint, cola, and lemon-menthol. Johnson and Johnson, Prestige Consumer Healthcare Inc., GlaxoSmithKline, and Reckitt Benckiser Group offer denture cleansing tablets that clean the dentures in 10 minutes. Moreover, the scope for innovation is limited in the market, manufacturers continuously invest in R&D to innovate and launch new product variants. Thus, product innovations and portfolio extensions are factors driving growth in the global dental cleansing tablet market during the forecast period

Technavio has segmented the market into Distribution Channel, Product, and Geography 

• The distribution channel segment is classified into offline and online
• The product segment is classified into denture cleansing tablet and toothpaste tablet
• The geography segment includes key regions such as North America, Europe, Asia, and Rest of World (ROW)

It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historical data from 2018-2022, besides analyzing the current market scenario.

What will be the Size of the Dental Cleansing Tablet Market During the Forecast Period?

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Dental Cleansing Tablet Market Segmentation by Distribution Channel, Product and Geography Analysis

Distribution Channel Analysis 

Offline 

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel includes hypermarkets and supermarkets, department stores, drug stores, and pharmacies. The expansion of business activities and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers have boosted sales in these retail formats and significantly contributed to market growth.

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The offline was the largest segment and was valued at USD 752.18 million in 2018. Further, the popularity of these retail formats helps dental cleansing tablet manufacturers expand their customer base through attractive discounts and offers. For instance, Prestige Consumer Healthcare sells Efferdent denture cleanser tablets over the counter at drug stores and grocery stores and through mass retailers. The company sells its products, including denture cleanser tablets, through mass merchandisers and drug stores, convenience stores, and club stores. The primary distribution channels of the company include Meijer, Target Brands, Walmart, McLANE COMPANY, Walgreens Co., Costco Wholesale, Sam Club, and CVS Pharmacy. Such factors under the offline segment will propel the growth of the dental cleansing tablet market during the forecast period.

Product Analysis 

Denture cleansing tablet

The denture cleansing tablet segment was the largest segment in the global dental cleansing tablet market in 2023. Denture cleansing tablets are used to clean dentures. Microorganisms such as Candida albicans grow on dentures, which results in Candida-associated denture-induced stomatitis, which manifests as redness of the oral mucosa. Biofilm, a community of microorganisms that develops on dentures, becomes challenging to remove. The denture cleansing tablets offered by various vendors in the market include Polident 3 Minute Daily Cleanser (GlaxoSmithKline), Polident Overnight Daily Cleanser (GlaxoSmithKline), and Efferdent Complete Clean Antibacterial Denture Cleanser Tablets (Prestige Consumer Healthcare). These factors under the denture cleansing tablet segment are likely to drive the growth of the global dental cleansing tablet market during the forecast period.

Toothpaste tablet

The toothpaste tablet segment is a relatively new product segment in the global dental cleansing tablet market. This segment faces intense competition from substitute products such as toothpaste, toothpaste, and mouthwash. Currently, few companies offer toothpaste tablets for customers. Lush Retail offers dental cleansing tablets such as UGAI, BOOM, and LIMELIGHT. ChildLife Essential Toothpaste tablets offer toothpaste tablets with natural berry flavor for children. However, many vendors in the market are expected to launch toothpaste tablets in various flavors. This, in turn, will drive the growth of the toothpaste tablet segment and expand the growth of the global dental cleansing tablet market during the forecast period.

Regional Analysis

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. Countries such as the US and Canada in North America have better medical and healthcare facilities. These countries are engaged in improving the healthcare facilities to provide adequate dental care. In the US, dental caries is one of the most important dental problems encountered in adults and children. One of the important trends emerging in the region is the entry of several private labels. The growth of the market in North America can also be attributed to an increase in the number of people using dentures.

In addition, the increase in the population aged 65 years and above in the US is also boosting the demand for dentures, which will increase the demand for denture cleansing tablets. According to The World Bank Group, the population aged 65 years and above in the US increased from 16% in 2020 to 17% of the US population in 2022. The US, Canada, and Mexico are the leading countries in terms of demand and sales of dental cleansing tablets in the dental cleansing tablet market in North America during the forecast period.

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Key Dental Cleansing Tablet Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Archtek Inc. - The company offers dental cleansing tablets such as Toothpaste tablet in cool mint flavour.

• ChildLife
• Colgate Palmolive Co.
• Dentsply Sirona Inc.
• Denttabs innovative Zahnpflegegesellschaft GmbH
• Fittydent INTERNATIONAL GmbH
• Georganics Ltd.
• GlaxoSmithKline Plc
• Henry Schein Inc.
• Johnson and Johnson
• Litesmith
• Lush Retail Ltd.
• Nelson Naturals Inc.
• Novalab Inc.
• PARLA,
• Pearlie White
• Prestige Consumer Healthcare Inc.
• Reckitt Benckiser Group Plc
• The Humble Co.
• The Kind Lab

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Dental Cleansing Tablet Market: Key Drivers, Trends, Challenges, and Customer Landscape

There are multiple factors influencing market growth. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. 

Key Dental Cleansing Tablet Market Drivers

Growing demand for the removal of partial dentures is notably driving the market growth. The growing demand for removable partial dentures is driving the market for dental cleansing tablets. Removable partial dentures usually consist of replacement teeth attached to pink-colored plastic bases. Inserting and removing the partial denture is easy for the customers. The main reasons for tooth loss include gum diseases (gingivitis or periodontitis) and dental caries. Periodontitis is a chronic bacterial infection affecting the gums and bone supporting the teeth. 

Further, tooth loss is high among people aged more than 60 years. To replace lost teeth, removable partial dentures are recommended as an option. These dentures are cleaned using denture cleansing products such as tablets, paste, and gels. Therefore, the growing demand for removable partial dentures will directly influence the sales of denture cleansing tablets.

Significant Dental Cleansing Tablet Market Trends

Increasing access to distribution channels is an emerging trend shaping the market growth. Access to distribution channels is also trending in the global dental cleansing tablet market. With the growth of e-commerce, the leading brands are focusing on delivering an improved sales experience. Investments in devising account management and supply chain management strategies and enhanced product assortments are surging. Players are launching informative and interactive websites for better customer reach. These websites promote products and provide expert advice for their use. 

In addition,  to enhancing online retail platforms, companies are developing more holistic distribution channels to cater to all customer segments, which has resulted in omnichannel retailing. Vendors ensure that their products gain maximum visibility. The mix of online and offline channels and data analytics provide companies with a clear picture of consumer requirements, which offers them insights for devising marketing strategies and offers. Such factors are expected to drive the market growth during the forecast period. 

Major Dental Cleansing Tablet Market Challenges

The increase in the use of oral care substitutes is a significant challenge hindering market growth. The presence of alternative oral care products hinders the growth of the global dental cleansing tablet market. Toothpaste and toothbrushes dominate the global oral care market. Dental cleansing tablets, particularly toothpaste tablets, are considered a secondary oral care product. The prices of dental cleansing tablets also restrict their adoption. In addition, product efficacy plays a major role. Companies in the toothpaste market have shifted from one-size-fits-all products toward customized and value-added product offerings. 

Additionally, with the availability of such multi-functional toothpaste, mouthwash products, and effective toothbrush designs, customers are less interested in spending on other oral care products. This increase in the use of oral care substitutes will thereby hinder the growth of the global dental cleansing tablet market during the forecast period.

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Key Dental Cleansing Tablet Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Dental Cleansing Tablet Market Customer Landscape

Segment Overview

The dental cleansing tablet market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028 

• Distribution Channel Outlook
  • Offline
  • Online

• Type Outlook
  • Non-polarized
  • Polarized

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • Rest of World (ROW)
    • Brazil
    • Argentina 
    • Australia

Dental Cleansing Tablet Market Scope
Report Coverage	Details
Page number	157
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.92%
Market Growth 2024-2028	USD 474.23 million
Market structure	Fragmented
YoY growth 2023-2024(%)	5.9
Regional analysis	North America, Europe, Asia, and Rest of World (ROW)
Performing market contribution	North America at 34%
Key countries	US, Canada, Germany, UK, and China
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Archtek Inc., ChildLife, Colgate Palmolive Co., Dentsply Sirona Inc., Denttabs innovative Zahnpflegegesellschaft GmbH, Fittydent INTERNATIONAL GmbH, Georganics Ltd., GlaxoSmithKline Plc, Henry Schein Inc., Johnson and Johnson, Litesmith, Lush Retail Ltd., Nelson Naturals Inc., Novalab Inc., PARLA, Pearlie White, Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, The Humble Co., and The Kind Lab
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Dental Cleansing Tablet Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the dental cleansing tablet market between 2024 and 2028
• Precise estimation of the size of the dental cleansing tablet market size and its contribution of the market in focus to the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, Asia, and Rest of World (ROW)
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of dental cleansing tablet market companies

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