Deodorants Market by End-user, Product, and Geography - Forecast and Analysis 2023-2027

Published: Dec 2022

Pages: 160

SKU: IRTNTR74775

Snapshot

Deodorants Market 2023-2027:

The Deodorant Market size of the market is forecast to increase by USD 13.19 billion, at a CAGR of 6.78% between 2022 and 2027.

The market growth is primarily driven by improving living standards and growing trends in personal hygiene and youthful fragrances. The rise of the middle-income group and increasing consumer spending have also contributed to the growth of the deodorant market. Moreover, millennials have significantly increased their use of perfumes and are willing to pay a premium price for their preferred brand without compromising on quality. This generation is also tech-savvy and tends to purchase grooming products online based on brand loyalty. As a result, the global market is expected to grow in the forecast period, supported by these factors.

Deodorants Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Major Trend

The market is seeing an emerging trend of innovative promotional activities. One of the main challenges in the market is the high price of deodorants, which often makes customers hesitant to make a purchase. To overcome this challenge, sellers are using various promotional activities to entice customers to buy their products. One of the popular pricing strategies used by sellers is product bundling. This involves selling two or more similar products together at a significantly lower price than buying them separately. In the case of deodorants, a common bundle includes a deodorant and a perfume belonging to the same brand. Another popular bundling strategy is to combine men's and women's deodorants, which makes for a perfect gift for couples.

By offering such product bundles, sellers can provide attractive deals to customers, ultimately driving sales and positively impacting the market during the forecast period.

Significant Challenge

The market growth is hindered by the presence of counterfeit products, posing a significant challenge. The demand for deodorants has led to the rise of fake personal care items, which are visually similar to genuine products, making it difficult for customers to distinguish between them. Counterfeit products are made using low-quality ingredients and can potentially harm consumers' health. The proliferation of e-commerce platforms has further facilitated the sale of counterfeit goods, particularly in developing countries. The affordability of fake products contributes to their increased demand. This surge in counterfeit products adversely impacts the sales and pricing strategies of legitimate sellers in the market. Established global suppliers are attempting to enter emerging markets that are plagued by counterfeit products. However, the low pricing of fake items presents a formidable challenge for branded deodorant sellers. These factors act as obstacles to market growth in the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Global Market Customer Landscape

Deodorants Market Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Chic Cosmetic Industries 1989 Ltd the company develops, manufactures and markets a diversified range of beauty care products.
Colgate Palmolive Co company offers deodorants such as Rugged Coast, and Coconut Lavender.
Firmenich SA company manufactures and provides different types of fragrance solutions for skin and hair care, home care, and oral care products.

The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Market Segmentation by Product

The deodorant market is categorized into various product segments, including deodorant sprays, roll-on deodorants, sticks and solid deodorants, and other products. Sprays are products that are used to eliminate body odours and provide a fresh fragrance. These sprays contain antibacterial properties that inhibit the growth of bacteria and prevent the breakdown of sweat, thereby keeping body odor at bay. The deodorant spray segment has witnessed significant growth in 2022 and is currently the largest segment in the market. This can be attributed to the high demand for features such as instant dry, which helps avoid stains on clothes. Furthermore, spray deodorants are less sticky and wet in comparison to other product variants. As a result, the deodorant spray segment is expected to continue gaining popularity, thereby driving the market growth.

Market Segmentation by End-User

The market share growth by the men segment will be significant during the forecast period. In 2022, the largest share of the global market has been held by men end-users, driven by the surging demand for grooming products such as deodorants among male working professionals aided by the increasing urge to smell better among the millennial population.

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The men's segment was valued at USD 20.63 billion in 2017 and continued to grow until 2021. Since the number of men ends users are rising in numbers many companies are investing funds in R&D to come up with exotic and sophisticated deodorants for men considering their preferences. Furthermore, customization and personalization of products helped the market to attain growth through the men segment. Manufacturers are targeting customers in the affordable luxury segment to increase their revenue share. Such factors are expected to trigger the demand for deodorants among men, which, in turn, will foster the growth of the market during the forecast period.

Key Regions for the Deodorants Market

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period.

In 2022, the market in North America is dominated by the US and Canada due to factors such as increased spending on grooming items by the Millennial, Generation X, and Baby Boomer population to stay fashionable, growth in the working population coupled with the increased disposable income of the population and growing use of online platforms for shopping. In addition, most people in this region are inclined toward a healthy and hygienic lifestyle, leveraging the demand for organic deodorants in North America.

Furthermore, innovations in microtechnology aided by the surging brand consciousness among millennials are driving the demand for deodorants in this region. Such advancements in technology, aided by the increased demand for deodorants among the population, have pushed market vendors to launch aggressive advertising campaigns to raise awareness about the new offerings to remain competitive in the market. As a result, the region is seeing a surge in celebrity endorsements and social media campaigns for personal grooming products, such as deodorants. Such factors are expected to propel the growth of the market in North America during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides market trends and analysis and growth opportunities from 2017 to 2027.

End-user Outlook (USD Billion, 2017 - 2027)
- Men
- Women
Product Outlook (USD Billion, 2017 - 2027)
- Deodorant sprays
- Roll-on deodorants
- Sticks and solid deodorants
- Others
Region Outlook (USD Billion, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa
- South America
  - Chile
  - Brazil
  - Argentina

Market Analyst Overview

The market is evolving to meet the preferences of modern consumers, with a focus on natural ingredients and sustainable formulations. Brands are introducing lighter scents that appeal to young people and consumers in emerging countries. As lifestyles change, there's a growing demand for product availability that aligns with consumer inclination towards cheap and effective products. Innovations like refillable antiperspirants and weightless dry spray collections cater to those seeking hygiene and freshness for up to 24 hours.

The market also offers aluminum-free options for females and athletes concerned about irritation and bad odor. Sustainable and natural deodorants are gaining popularity, appealing to those looking for sustainable and natural options. With new product launches, collaborations, and a focus on novel fragrances, the deodorants market is adapting to the changing needs of young consumers who are selective in their purchasing choices, available in various channels like supermarkets, retailers, and department stores.

Deodorants Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.78%
Market growth 2023-2027	USD 13.19 billion
Market structure	USD Fragmented
YoY growth 2022-2023(%)	5.53
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, India, China, Germany, and Brazil
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Chic Cosmetic Industries 1989 Ltd., Colgate Palmolive Co., Firmenich SA, Giorgio Armani S.p.A., Henkel AG and Co. KGaA, Hermes International SA, ITC Ltd., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, MacAndrews and Forbes Inc., maxingvest AG, McNROE Consumer Products Pvt. Ltd., Pharmaceutical Specialties Inc., PVH Corp., Raymond Ltd., S.C. Johnson and Son Inc., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Vanesa Care Pvt. Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market growth analysis for the market forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about market growth and trends and changes in consumer behavior
market research and growth across North America, Europe, APAC, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive market analysis and report on the factors that will challenge the growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global deodorants market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global deodorants market 2017 - 2021 ($ billion)

4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

4.3 Product Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user

6.3 Men - Market size and forecast 2022-2027
- Exhibit 34: Chart on Men - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Men - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Men - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Men - Year-over-year growth 2022-2027 (%)

6.4 Women - Market size and forecast 2022-2027
- Exhibit 38: Chart on Women - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Women - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Women - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Women - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by End-user
- Exhibit 42: Market opportunity by End-user ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 43: Chart on Product - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product
- Exhibit 45: Chart on Comparison by Product
- Exhibit 46: Data Table on Comparison by Product

7.3 Deodorant sprays - Market size and forecast 2022-2027
- Exhibit 47: Chart on Deodorant sprays - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Deodorant sprays - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Deodorant sprays - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Deodorant sprays - Year-over-year growth 2022-2027 (%)

7.4 Roll-on deodorants - Market size and forecast 2022-2027
- Exhibit 51: Chart on Roll-on deodorants - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Roll-on deodorants - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Roll-on deodorants - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Roll-on deodorants - Year-over-year growth 2022-2027 (%)

7.5 Sticks and solid deodorants - Market size and forecast 2022-2027
- Exhibit 55: Chart on Sticks and solid deodorants - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Sticks and solid deodorants - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Sticks and solid deodorants - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Sticks and solid deodorants - Year-over-year growth 2022-2027 (%)

7.6 Others - Market size and forecast 2022-2027
- Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)

7.7 Market opportunity by Product
- Exhibit 63: Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 65: Chart on Market share by geography 2022-2027 (%)
- Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 67: Chart on Geographic comparison
- Exhibit 68: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 Germany - Market size and forecast 2022-2027
- Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.10 India - Market size and forecast 2022-2027
- Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)

9.11 China - Market size and forecast 2022-2027
- Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

9.12 Brazil - Market size and forecast 2022-2027
- Exhibit 105: Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 106: Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 107: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 109: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 110: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 112: Overview on factors of disruption

11.4 Industry risks
- Exhibit 113: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 114: Vendors covered

12.2 Market positioning of vendors
- Exhibit 115: Matrix on vendor position and classification

12.3 Chic Cosmetic Industries 1989 Ltd.
- Exhibit 116: Chic Cosmetic Industries 1989 Ltd. - Overview
- Exhibit 117: Chic Cosmetic Industries 1989 Ltd. - Product / Service
- Exhibit 118: Chic Cosmetic Industries 1989 Ltd. - Key offerings

12.4 Colgate Palmolive Co.
- Exhibit 119: Colgate Palmolive Co. - Overview
- Exhibit 120: Colgate Palmolive Co. - Business segments
- Exhibit 121: Colgate Palmolive Co. - Key offerings
- Exhibit 122: Colgate Palmolive Co. - Segment focus

12.5 Firmenich SA
- Exhibit 123: Firmenich SA - Overview
- Exhibit 124: Firmenich SA - Product / Service
- Exhibit 125: Firmenich SA - Key offerings

12.6 Giorgio Armani S.p.A.
- Exhibit 126: Giorgio Armani S.p.A. - Overview
- Exhibit 127: Giorgio Armani S.p.A. - Product / Service
- Exhibit 128: Giorgio Armani S.p.A. - Key offerings

12.7 Henkel AG and Co. KGaA
- Exhibit 129: Henkel AG and Co. KGaA - Overview
- Exhibit 130: Henkel AG and Co. KGaA - Business segments
- Exhibit 131: Henkel AG and Co. KGaA - Key news
- Exhibit 132: Henkel AG and Co. KGaA - Key offerings
- Exhibit 133: Henkel AG and Co. KGaA - Segment focus

12.8 Hermes International SA
- Exhibit 134: Hermes International SA - Overview
- Exhibit 135: Hermes International SA - Business segments
- Exhibit 136: Hermes International SA - Key offerings
- Exhibit 137: Hermes International SA - Segment focus

12.9 ITC Ltd.
- Exhibit 138: ITC Ltd. - Overview
- Exhibit 139: ITC Ltd. - Business segments
- Exhibit 140: ITC Ltd. - Key offerings
- Exhibit 141: ITC Ltd. - Segment focus

12.10 LOreal SA
- Exhibit 142: LOreal SA - Overview
- Exhibit 143: LOreal SA - Business segments
- Exhibit 144: LOreal SA - Key news
- Exhibit 145: LOreal SA - Key offerings
- Exhibit 146: LOreal SA - Segment focus

12.11 LVMH Moet Hennessy Louis Vuitton SE
- Exhibit 147: LVMH Moet Hennessy Louis Vuitton SE - Overview
- Exhibit 148: LVMH Moet Hennessy Louis Vuitton SE - Business segments
- Exhibit 149: LVMH Moet Hennessy Louis Vuitton SE - Key news
- Exhibit 150: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- Exhibit 151: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

12.12 maxingvest AG
- Exhibit 152: maxingvest AG - Overview
- Exhibit 153: maxingvest AG - Business segments
- Exhibit 154: maxingvest AG - Key offerings
- Exhibit 155: maxingvest AG - Segment focus

12.13 Pharmaceutical Specialties Inc.
- Exhibit 156: Pharmaceutical Specialties Inc. - Overview
- Exhibit 157: Pharmaceutical Specialties Inc. - Product / Service
- Exhibit 158: Pharmaceutical Specialties Inc. - Key offerings

12.14 PVH Corp.
- Exhibit 159: PVH Corp. - Overview
- Exhibit 160: PVH Corp. - Business segments
- Exhibit 161: PVH Corp. - Key offerings
- Exhibit 162: PVH Corp. - Segment focus

12.15 The Estee Lauder Co. Inc.
- Exhibit 163: The Estee Lauder Co. Inc. - Overview
- Exhibit 164: The Estee Lauder Co. Inc. - Product / Service
- Exhibit 165: The Estee Lauder Co. Inc. - Key offerings

12.16 The Procter and Gamble Co.
- Exhibit 166: The Procter and Gamble Co. - Overview
- Exhibit 167: The Procter and Gamble Co. - Business segments
- Exhibit 168: The Procter and Gamble Co. - Key news
- Exhibit 169: The Procter and Gamble Co. - Key offerings
- Exhibit 170: The Procter and Gamble Co. - Segment focus

12.17 Unilever PLC
- Exhibit 171: Unilever PLC - Overview
- Exhibit 172: Unilever PLC - Business segments
- Exhibit 173: Unilever PLC - Key news
- Exhibit 174: Unilever PLC - Key offerings
- Exhibit 175: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 176: Inclusions checklist
- Exhibit 177: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 178: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 179: Research methodology
- Exhibit 180: Validation techniques employed for market sizing
- Exhibit 181: Information sources

13.5 List of abbreviations
- Exhibit 182: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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