Detergent Market by Type, End-user, and Geography - Forecast and Analysis 2023-2027

Published: May 2023 Pages: 166 SKU: IRTNTR71987

The detergent market size is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The market size is forecast to increase by USD 31.55 billion. The growth of the market depends on several factors, including the growth in the hospitality sector, the increased penetration of washing machines, and the rising consumer awareness regarding hygiene.

This detergent market report extensively covers market segmentation by type (powder and liquid), end-user (household, commercial, and industrial), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Detergent Market During the Forecast Period?

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Detergent Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growth in the hospitality sector is notably driving the market growth, although factors such as high price wars may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Detergent Market Driver

Growth in the hospitality sector is the key factor driving the growth of the global detergent market. The tourism sector is witnessing rapid growth and recovery post-pandemic. In 2021, the global spending on international tourism was USD 1.038 trillion, which was an increase of 21.7% from the previous year, 2020. In addition, the number of international travel departures across the world was 475 million January-July 2022 compared with 175 million in the same time in 2021. This spur on travelling is expected to give rise to the need for more hotels. Laundry service is a major service provided by a hotel to its customers. The hotel laundry system can be divided into two types: on-premises and off-premises.

On-premises laundry systems are situated inside the hotel premises, while off-premises laundry systems are established outside the hotel and given on a contract basis. Xeros Technology Group is one example of an off-premises laundry system. Thus, high requirement for hotels drives the demand for laundry services, increasing the demand for washing machines, thereby boosting the demand for detergents. Hence, the market in focus will grow during the forecast period.

Significant Detergent Market Trends

Emerging new packaging designs is the primary trend shaping the global detergent market growth. Another emerging trend in the global laundry detergent market is changes in packaging design. Detergent manufacturers are moving from rigid packaging formats such as bottles, cans, and jars to more flexible packaging designs. For example, HEX Performance uses flexible stand-up pouches with taps to dispense deodorant and laundry detergent. Detergent manufacturers are also moving toward sustainable packaging, developing packaging from recycled plastic, and making it 100% recyclable.

Henkel, one of the major detergent manufacturers, is focusing on sustainable packaging. The company is targeting that by 2025, 100% of its packaging will be recyclable, reusable, or compostable. The company is collaborating with the Ellen MacArthur Foundation by participating in the New Plastics Economy. This is an initiative led by the Ellen MacArthur Foundation that aims to bring stakeholders together to rethink and redesign the future of plastics. Henkel is also partnering with the Plastic Bank, a social enterprise aiming to stop ocean plastic, and the collected plastic is used for recycling. Such factors will increase the market growth during the forecast period.

Major Detergent Market Challenge

High price wars are a major challenge impeding the growth of the global detergent market. The global laundry detergent market is witnessing price competition among suppliers. Also, the market is highly concentrated, making competitive pricing essential. Several unorganized players are also active in the market, offering products at lower prices than organized players. This creates significant pricing challenges for global players. The detergent market is highly price elastic, and small changes in price can lead to large changes in product demand. Especially among low-, middle- and high-income customers, many consider price to be the most important factor when purchasing products, resulting in high brand-switching promotions.

These issues arise from high price competition that forces vendors to lower their prices and profit margins. This benefits consumers as they get the same product at a lower price. The price of liquid detergents is higher than other substitute products, such as powder and bar detergents owing to the former's high manufacturing cost. The high cost of raw materials, such as chemical/organic ingredients and natural fragrances, and packaging costs are major factors for the high product price of liquid detergents. The presence of liquid detergents offered by local brands increases market competition for global players as they cannot price the products at a lower cost. Such factors will hinder market growth during the forecast period.

Key Detergent Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Detergent Market Customer Landscape

Who are the Major Detergent Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Church and Dwight Co. Inc.: The company offers detergent under brand names such as oxi clean, xtra, and arm hammer.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Clariant International Ltd.
  • Croda International Plc
  • Diversey Holdings Ltd.
  • Ecolab Inc.
  • Galaxy Surfactants Ltd.
  • Henkel AG and Co. KGaA
  • Huntsman International LLC
  • Kao Corp.
  • KERSIA GROUP
  • Lanxess AG
  • Lion Corp.
  • McBride Plc
  • Oxiteno SA
  • Solvay SA
  • Stepan Co.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Detergent Market?

The market share growth by the powder segment will be significant during the forecast period. The powder form of the product represents the largest segment of the industry share. The growth of the market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. The powder detergent market will account for the major share of the global detergent market in 2022. However, liquid detergents are expected to account for the major share during the forecast period, owing to the slow growth of powder detergents.

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The powder segment was valued at USD 40.80 billion in 2017 and continued to grow until 2021. The powder form of the product represents the largest segment of the industry share. The growth of the market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. The powder detergent market will account for the major share of the global detergent market in 2022. However, liquid detergents are expected to account for the major share during the forecast period, owing to the slow growth of powder detergents.

Which are the Key Regions for the Detergent Market?

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is expected to account for the largest share of the global detergent market during the forecast period, driven by growth in countries such as the US. The demand for liquid detergent is slightly more than that for detergent powder due to its ability to dissolve in water easily in the respective region. It is also the preferred form due to its superior stain-removing capabilities.

Procter and Gamble, a major vendor in the detergent market, accounts for the largest share of the North American detergent market, with products such as Tide and Gain. The company accounts for more than half of the market share by volume. Vendors such as Henkel and Church and Dwight also hold significant market shares in the North American detergent market.

COVID-19 affected the tourism sector for a long while during the pandemic in 2020, due to which the hotel industry faced major challenges regarding tourist accommodation. However, the household sector did not have much impact on the market as people preferred to stay at home. As a result, online purchase sales increased in the detergent market. Once the lockdown restrictions were removed, the detergent market saw major growth in the offline channels as well. The sales of detergents were restored in the commercial sector, which is likely to continue during the forecast period.

Segment Overview

The detergent market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Billion, 2017 - 2027)
    • Powder
    • Liquid
  • End-User Outlook (USD Billion, 2017 - 2027)
    • Household
    • Commercial
    • Industrial
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Parent Market Analysis

Technavio categorizes the global detergent market as a part of the global household products market. The global household products market covers non-durable household products, including detergents, soaps, diapers, and other tissue and household paper products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.

 

Detergent Market Scope

Report Coverage

Details

Page number

166

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.85%

Market growth 2023-2027

USD 31.55 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

5.46

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Church and Dwight Co. Inc., Clariant International Ltd., Croda International Plc, Diversey Holdings Ltd., Ecolab Inc., Galaxy Surfactants Ltd., Henkel AG and Co. KGaA, Huntsman International LLC, Kao Corp., KERSIA GROUP, Lanxess AG, Lion Corp., McBride Plc, Oxiteno SA, Solvay SA, Stepan Co., Tata Chemicals Ltd., Tetra Laval S.A., The Procter and Gamble Co., and Unilever PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Detergent Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of market vendors

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global detergent market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global detergent market 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Powder - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Powder - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Powder - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Powder - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Powder - Year-over-year growth 2022-2027 (%)
    • 6.4 Liquid - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Liquid - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Liquid - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Liquid - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Liquid - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Household - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Household - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Household - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Household - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Household - Year-over-year growth 2022-2027 (%)
    • 7.4 Commercial and industrial - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Commercial and industrial - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Commercial and industrial - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Commercial and industrial - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Commercial and industrial - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ billion)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Church and Dwight Co. Inc.
              • Exhibit 111: Church and Dwight Co. Inc. - Overview
              • Exhibit 112: Church and Dwight Co. Inc. - Business segments
              • Exhibit 113: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 114: Church and Dwight Co. Inc. - Segment focus
            • 12.4 Clariant International Ltd.
              • Exhibit 115: Clariant International Ltd. - Overview
              • Exhibit 116: Clariant International Ltd. - Business segments
              • Exhibit 117: Clariant International Ltd. - Key news
              • Exhibit 118: Clariant International Ltd. - Key offerings
              • Exhibit 119: Clariant International Ltd. - Segment focus
            • 12.5 Croda International Plc
              • Exhibit 120: Croda International Plc - Overview
              • Exhibit 121: Croda International Plc - Business segments
              • Exhibit 122: Croda International Plc - Key news
              • Exhibit 123: Croda International Plc - Key offerings
              • Exhibit 124: Croda International Plc - Segment focus
            • 12.6 Ecolab Inc.
              • Exhibit 125: Ecolab Inc. - Overview
              • Exhibit 126: Ecolab Inc. - Business segments
              • Exhibit 127: Ecolab Inc. - Key news
              • Exhibit 128: Ecolab Inc. - Key offerings
              • Exhibit 129: Ecolab Inc. - Segment focus
            • 12.7 Galaxy Surfactants Ltd.
              • Exhibit 130: Galaxy Surfactants Ltd. - Overview
              • Exhibit 131: Galaxy Surfactants Ltd. - Product / Service
              • Exhibit 132: Galaxy Surfactants Ltd. - Key offerings
            • 12.8 Henkel AG and Co. KGaA
              • Exhibit 133: Henkel AG and Co. KGaA - Overview
              • Exhibit 134: Henkel AG and Co. KGaA - Business segments
              • Exhibit 135: Henkel AG and Co. KGaA - Key news
              • Exhibit 136: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 137: Henkel AG and Co. KGaA - Segment focus
            • 12.9 Huntsman International LLC
              • Exhibit 138: Huntsman International LLC - Overview
              • Exhibit 139: Huntsman International LLC - Business segments
              • Exhibit 140: Huntsman International LLC - Key news
              • Exhibit 141: Huntsman International LLC - Key offerings
              • Exhibit 142: Huntsman International LLC - Segment focus
            • 12.10 Kao Corp.
              • Exhibit 143: Kao Corp. - Overview
              • Exhibit 144: Kao Corp. - Business segments
              • Exhibit 145: Kao Corp. - Key offerings
              • Exhibit 146: Kao Corp. - Segment focus
            • 12.11 Lion Corp.
              • Exhibit 147: Lion Corp. - Overview
              • Exhibit 148: Lion Corp. - Business segments
              • Exhibit 149: Lion Corp. - Key offerings
              • Exhibit 150: Lion Corp. - Segment focus
            • 12.12 McBride Plc
              • Exhibit 151: McBride Plc - Overview
              • Exhibit 152: McBride Plc - Business segments
              • Exhibit 153: McBride Plc - Key offerings
              • Exhibit 154: McBride Plc - Segment focus
            • 12.13 Oxiteno SA
              • Exhibit 155: Oxiteno SA - Overview
              • Exhibit 156: Oxiteno SA - Product / Service
              • Exhibit 157: Oxiteno SA - Key offerings
            • 12.14 Solvay SA
              • Exhibit 158: Solvay SA - Overview
              • Exhibit 159: Solvay SA - Business segments
              • Exhibit 160: Solvay SA - Key news
              • Exhibit 161: Solvay SA - Key offerings
              • Exhibit 162: Solvay SA - Segment focus
            • 12.15 Tata Chemicals Ltd.
              • Exhibit 163: Tata Chemicals Ltd. - Overview
              • Exhibit 164: Tata Chemicals Ltd. - Business segments
              • Exhibit 165: Tata Chemicals Ltd. - Key offerings
              • Exhibit 166: Tata Chemicals Ltd. - Segment focus
            • 12.16 The Procter and Gamble Co.
              • Exhibit 167: The Procter and Gamble Co. - Overview
              • Exhibit 168: The Procter and Gamble Co. - Business segments
              • Exhibit 169: The Procter and Gamble Co. - Key news
              • Exhibit 170: The Procter and Gamble Co. - Key offerings
              • Exhibit 171: The Procter and Gamble Co. - Segment focus
            • 12.17 Unilever PLC
              • Exhibit 172: Unilever PLC - Overview
              • Exhibit 173: Unilever PLC - Business segments
              • Exhibit 174: Unilever PLC - Key news
              • Exhibit 175: Unilever PLC - Key offerings
              • Exhibit 176: Unilever PLC - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 177: Inclusions checklist
                • Exhibit 178: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 179: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 180: Research methodology
                • Exhibit 181: Validation techniques employed for market sizing
                • Exhibit 182: Information sources
              • 13.5 List of abbreviations
                • Exhibit 183: List of abbreviations

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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