Digital Education Publishing Market in US by Product and End-user - Forecast and Analysis 2021-2025

The digital education publishing market share in US is expected to increase by USD 2.83 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 15.93%.

This digital education publishing market research report in US provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digital education publishing market in US segmentations by product (digital textbooks, digital assessment books, and others), end-user (K12, higher education, and corporate and skill based), and geography (US and Rest of Americas). The digital education publishing market in US report also offers information on several market vendors, including Cengage Learning Inc., Georg von Holtzbrinck GmbH and Co. KG, Houghton Mifflin Harcourt Co., Instructure Inc., John Wiley and Sons Inc., McGraw Hill Education Inc., NIIT Ltd., Pearson Plc, RELX Plc, and Scholastic Corp. among others.

What will the Digital Education Publishing Market Size in US be During the Forecast Period?

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Digital Education Publishing Market in US: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The competitive price of digital educational content is notably driving the digital education publishing market in US growth, although factors such as availability of open-source material may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital education publishing industry in US. The digital publishing market size analysis will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital Education Publishing Market Driver in US

One of the key factors driving the digital education publishing market growth in US is the competitive price of digital educational content. Vendors that publish educational books are increasingly moving toward digital platforms given their lower operational costs (expenditure on raw materials, machinery, and labor get eliminated) over printed textbooks. The digital format also conveniences vendors to provide updated content as opposed to adding content in printed textbooks as the latter can become outdated or obsolete within a short period of time. Furthermore, digital publishing platforms enable a relatively direct value chain model for educational content as students can directly purchase textbooks from the publisher or online distributor from smartphone devices or computers, eliminating middle-men costs in the process. Therefore, the competitive pricing of digital education content will fuel the growth of the digital education publishing market in US during the forecast period.

Key Digital Education Publishing Market Trend in US

Growing shift toward content customization is the major trend influencing the digital education publishing market growth in US. The education system in the US is gradually shifting from a theory-based, exam-oriented approach to a more practical learning and example-oriented approach. Several vendors in the country's digital education publishing market are developing interactive digital content with illustrated examples and multimedia links to make the content engaging and descriptive for learners. Vendors such as McGraw-Hill Education and Pearson offer digital educational content to schools and other institutions that can be customized according to their curriculum. This enables educational institutions to develop curriculum-based learning content for optimizing student learning. Moreover, with institutions encouraging students to bring their own digital devices, vendors are optimizing educational content to improve its readability and usability in smart devices. Therefore, with vendors focusing strongly on content delivery methods and customization to gain a competitive edge over rivals, content customization is expected to grow at a rapid rate in the digital education publishing market in US during the forecast period.

Key Digital Education Publishing Market Challenge in US

Availability of open-source material is one of the key challenges hindering the digital education publishing market growth in US. Vendors in the US, such as Club Z! and Kaplan, offer tutoring services across a range of subjects for a fee. However, several providers such as Coursera, edX, Udacity, and FutureLearn offer massive open online courses (MOOCs) with learning flexibility in terms of accessibility and course duration. The popularity of MOOCs in the US is increasing owing to their highly dynamic and robust curriculum. MOOCs are increasingly emerging as a viable supplement or alternative to academic education in schools. Students can avail free online course content through mobile devices such as smartphones and tablets and complete the courses at their own pace. Students and parents are increasingly viewing open-source learning as a cost-effective alternative to purchasing digital published education contents individually. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the digital education publishing market in US during the forecast period.

This digital education publishing market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global digital education publishing market in US as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital education publishing market in US during the forecast period.

Who are the Major Digital Education Publishing Market Vendors in US ?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Cengage Learning Inc.
• Georg von Holtzbrinck GmbH and Co. KG
• Houghton Mifflin Harcourt Co.
• Instructure Inc.
• John Wiley and Sons Inc.
• McGraw Hill Education Inc.
• NIIT Ltd.
• Pearson Plc
• RELX Plc
• Scholastic Corp.

 

This statistical study of the digital education publishing market in US encompasses successful business strategies deployed by the key vendors. The digital education publishing market in US is fragmented and the vendors are deploying growth strategies such as investments in R&D and launching new products to compete in the market.

Product Insights and News

• Cengage Learning Inc. - The company offers learning solutions to higher education, professional, library reference, and school markets.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital education publishing market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digital Education Publishing Market in US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital education publishing market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

What are the Revenue-generating Product Segments in the Digital Education Publishing Market in US?

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The digital education publishing market share in US growth by the digital textbooks will be significant during the forecast period. A digital textbook is an e-book used as a substitute for printed textbooks in the K-12, higher education, and the corporate segments. The demand for digital textbooks is increasing owing to their low cost compared with printed textbooks.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the digital education publishing market size in US and actionable market insights on post COVID-19 impact on each segment.

 

Digital Education Publishing Market Scope in US
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 15.93%
Market growth 2021-2025	$ 2.83 billion
Market structure	Fragmented
YoY growth (%)	14.85
Regional analysis	US and Rest of Americas
Performing market contribution	US at 46%
Key consumer countries	US
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Cengage Learning Inc., Georg von Holtzbrinck GmbH and Co. KG, Houghton Mifflin Harcourt Co., Instructure Inc., John Wiley and Sons Inc., McGraw Hill Education Inc., NIIT Ltd., Pearson Plc, RELX Plc, and Scholastic Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Digital Education Publishing Market in US Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive digital education publishing market growth in US during the next five years
• Precise estimation of the digital education publishing market size in US and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the digital education publishing industry across US and Rest of Americas
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of digital education publishing market vendors in US 

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