Digital Map Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, India, Germany - Size and Forecast 2023-2027

Digital Map Market Forecast 2023-2027

The Global Digital Map Market size is estimated to grow by USD 13.69 billion between 2022 and 2027 accelerating at a CAGR of 22.95%. The market is experiencing significant growth driven by several key factors. The widespread adoption of intelligent Personal Digital Assistants (PDAs) has led to increased demand for digital mapping solutions, facilitating navigation and location-based services. Furthermore, the proliferation of social networking platforms has amplified the need for accurate and up-to-date digital maps for location tagging and sharing. Additionally, the rising adoption of Internet of Things (IoT) devices has fueled demand for digital maps to support various IoT applications such as asset tracking and smart city infrastructure management. This market research and growth report also includes key drivers, trends, and challenges during the forecasted period. 

What will be the size of the Market During the Forecast Period?

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The market is propelled by various factors crucial for modern industries. With the expansion of telecommunication networks, advanced Geographic Information Systems (GIS), and map analytics, digital maps have become indispensable tools for businesses across sectors. They enable real-time tracking systems and facilitate efficient logistics and transportation operations. Leveraging computer technology, they offer detailed spatial data, including terrain features, roads, buildings, and rivers, empowering users with accurate and up-to-date geographical information for enhanced decision-making and planning.

Market Dynamics and Customer Landscape

The market is driven by the widespread adoption of Geographic Information Systems (GIS) and Global Positioning System (GPS) technologies. With the integration of Personal Digital Assistants (PDA) and virtual assistants like Cortana, Siri, Amazon Echo, and Google Now, users access maps conveniently. These maps offer a high Return on Investment (RoI) by enabling real-time mapping and accessing Application Programming Interfaces (APIs). Serving various sectors like automobile, telecommunication, and logistics, advanced GIS technologies facilitate map analytics and real-time tracking. As geographic information becomes increasingly digitalized, they play a vital role in analyzing spatial data for terrain, roads, buildings, and rivers. Our researchers analyzed the market research and growth data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies and market trends and analysis to gain a competitive advantage.

Key Market Driver

The adoption of intelligent PDAs is one of the key factors driving the growth of the market. A PDA is a software agent that can perform tasks or services for anyone. These tasks or services are based on user input, location awareness, and the ability to access information from various online sources, such as News, weather and traffic conditions, user timetables, and retail prices. These devices are sometimes called virtual assistants that consumers access for their personal use. These devices assist users while driving and enable users with disabilities to access the latest technology through voice services. 

In addition, these PDAs are used to set alarms, call users, open applications, download applications, and search for places. PDAs also manage busy schedules and meetings; these devices attain the details of schedules and locations using a digital map to inform the user where and when to go. PDAs are a very cost-effective way to get personal assistance without hiring personnel. The adoption of portable and smart devices such as smartphones and tablets in which PDAs are installed is providing an opportunity for the personal assistant market to grow. Thus, the growth of the PDA market increases the use of digital maps, which will boost the market for digital map services and licensing.

Significant Market Trends

The availability of location-based services will fuel the market growth. The global market growth and trends for LBS is actively growing based on digital maps. LBS are designed to supply users of GPS information and Internet-enabled mobile devices with timely and location-specific information.

GPS allows digital maps to provide access to product or service information, price comparisons, product alternatives, reviews, and direct purchase options. LBS allows businesses to offer products and services when consumers are most inclined to buy certain items. Thus, LBS are integrated into the applications mentioned above to use digital map services, which will boost the market.

Major Market Challenge

The inaccurate results and high battery drainage in smart devices are major technological challenges for global market growth. Digital maps have enabled numerous LBS applications such as maps and navigation, social networking, AR, tracking, and geotagging. These applications require a considerable amount of battery power to run efficiently. Specific applications such as location-based games, maps, GPS, and social networking applications drain the batteries quickly. The dipping battery life of the devices causes inconvenience to users, leading to dissatisfaction and a reluctance to adopt these applications.

Moreover, these LBS-based applications deliver unreliable information to the user due to high data traffic and poor network availability. Inaccurate information leads to errors in producing digital information from the maps, which limits the user while using LBS-based applications. These issues, along with the lack of awareness about the benefits of LBS, are harming the adoption of LBS technologies in digital maps.

Customer Landscape

The Market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Global Market Customer Landscape

Who are the Major Market companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alibaba group - The company offers digital map solutions such as Amap.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Alphabet Inc.
• American Digital-Cartography Inc.
• Apple Inc.
• CACI International Inc.
• Elbit Systems Ltd.
• Esri
• General Motors Co
• Geobis International
• HERE Global BV
• indoo.rs GmbH
• Intellias group
• LightBox Holdings L.P.
• Mapquest Inc.
• MapSherpa
• Microsoft Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

The application segment of the market encompasses various technologies and platforms, including Geographic Information Systems (GIS), Global Positioning System (GPS), and Personal Digital Assistants (PDA). These tools, coupled with virtual assistants like Cortana, Siri, Amazon Echo, and Google Now, enable users to access and navigate these maps seamlessly. GIS and GPS systems facilitate real-time mapping and location-based services, enhancing efficiency and accuracy in navigation. PDAs serve as portable devices for accessing digital maps on-the-go, contributing to the widespread adoption of digital mapping solutions. Additionally, the integration of APIs and connectivity with Internet-enabled devices further expands the utility and reach of these maps across diverse sectors, including transportation, logistics, and urban planning.

By Application

The market share growth by the navigation segment will be significant during the forecast period. Navigation maps are charts for a navigator to show the meteorological, hydrographic, and navigational conditions. These maps are used in automotive applications. The adoption of these maps is prevalent in automotive applications for driver assistance applications. IoT services are used for remote monitoring of cars and theft recovery in the automotive industry. 

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The navigation segment was valued at USD 3.93 billion in 2017 and continue to grow by 2021.  The demand for digital maps is growing in connected cars. The development of long-term evolution (LTE) technologies coupled with the increased use of personal navigation devices (PNDs) and other navigation devices in the automotive sector are the primary reasons for the escalating adoption of these maps. 

Regional Analysis

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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In APAC, the market is mainly driven by countries such as Japan, China, South Korea, and a few countries from Southeast Asia. These regions have the market potential to support the sale of IoT devices over the next few years. IoT devices have many uses in digital maps, such as location service providers. Feeding the real-time data of IoT devices in various digital maps can help in the development of real-time dashboards. These real-time dashboards can help an organization, and local governments manage tracking and monitoring of traffic, oil field equipment, etc. 

Market Analyst Overview

The market is experiencing exponential growth, driven by advancements in Geographic Information Systems or GIS and the proliferation of connected devices like Amazon Echo and Google Now. With the integration of virtual assistants like Cortana and Siri, users can access digital maps seamlessly, enhancing convenience and accessibility. These innovations yield significant RoI for various sectors, including Energy & power, Automobile, and Telecommunication, which leverage real-time mapping and APIs for optimized operations. Advanced GIS technologies enable detailed Map analytics and Real-Time Mapping, facilitating efficient decision-making. Furthermore, real-time tracking systems are revolutionizing the Logistics and transportation sectors, ensuring precise navigation and timely deliveries. With comprehensive coverage of Geographic information in the digital format, including spatial data on terrain, roads, buildings, and rivers, the digital map market continues to drive innovation in Computer technology and spatial intelligence.

In the market, SDKs play a pivotal role in facilitating seamless integration across various platforms, powering applications like Real-Time Crime Centers (RTCC) and navigation solutions such as INRIX and ServiceNow. Companies like Inpixon and META are revolutionizing indoor mapping, while Automotive vehicles and Home appliances increasingly rely on digital maps for enhanced functionality. As highlighted by Forbes, the transition from Traditional maps to Modern GIS systems has been instrumental in driving innovation. Leveraging satellite navigation systems like GNSS, BeiDou, and Galileo, alongside data insights from providers like Aurora Insight and PlaceIQ, digital maps are reshaping industries across the globe, particularly in the Asia-Pacific region and the booming E-commerce sector, with platforms like Flipkart utilizing advanced AR technologies and 5G networks for enhanced customer experiences.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Application Outlook 
  • Navigation
  • Geocoders
  • Others

• Type Outlook 
  • Outdoor
  • Indoor

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Digital Map Market Scope
Report Coverage	Details
Page number	169
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 22.95%
Market growth 2023-2027	USD 13.69 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	19.56
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 41%
Key countries	US, China, Japan, India, and Germany
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Alibaba Group Holding Ltd., Alphabet Inc., American-Digital Cartography Inc., Apple Inc., CACI International Inc., Elbit Systems Ltd., Esri, General Motors Co, Geobis International, HERE Global BV, indoo.rs GmbH, Intellias group, LightBox Holdings L.P., Mapquest Inc., MapSherpa, Microsoft Corp., NavInfo Co. Ltd., Nearmap Ltd., Sensewhere Ltd., and TomTom International BV
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the  market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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