Digital OOH Market Analysis APAC, North America, Europe, Middle East and Africa, South America - US, Canada, China, Japan, Germany - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 189 SKU: IRTNTR43482

Digital Out-of-Home (OOH) Market Forecast 2024-2028

The Digital Out-of-Home (OOH) Market size is estimated to grow by USD 16.92 billion at a CAGR of 10.51% between 2023 and 2028. The digital out-of-home advertising market is witnessing significant growth due to the increasing utilization of interactive advertisements, which merge digital technology with physical spaces to captivate audiences. Brands are leveraging enhanced features like full-motion video and animation to create immersive and interactive displays that boost brand awareness. This trend is evident in Nike's 3D billboard campaign, showcasing dynamic visuals and engaging content.

Moreover, the integration of AI in OOH advertising enables advertisers to analyze audience engagement remotely, utilizing real-time data to tailor ads based on demographics and preferences. As a result, advertising agencies are investing in technological innovations to enhance the visibility and effectiveness of OOH campaigns, driving market growth during the projection period.

Market Growth and Forecasting

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Market Segmentation by Type, Product, Application, and Geography

Type Analysis

The in-store advertising segment is estimated to witness significant growth during the market forecast period. In-store advertising basically refers to advertisements within enclosed surroundings, such as supermarkets, drug stores, and convenience stores. It is adopted by installing display monitors at checkout counters and at other places such as above-aisle or end-aisle displays. The in-store advertising segment of the digital OOH market is likely to register stagnant growth due to the popularity of e-commerce websites is impacting the growth opportunities for in-store advertising. 

Figure 2: Market by Type 2024-2028

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The in-store advertising segment was the largest segment and was valued at USD 13.90 billion in 2018. Furthermore, one of the major challenges that the in-store advertising segment of the market faces is monetizing the needs of the audience. The digital single screens implemented for in-store advertising lack the attraction of outdoor advertising as they deliver advertising messages in a continuous, content-driven loop that can be customized using software programming. Additionally, the biggest advantage of in-store advertising is that it ensures that advertisers get the screen time they require to advertise their product. Therefore, the in-store advertising segment is expected to witness growth in the global digital OOH advertising market during the forecast period.

Product Analysis

Billboards advertising includes advertisements displayed in open and public spaces such as roads, flyovers, street furniture, sports arenas, malls, transit hubs like airports and bus stops, as well as food courts. Further, the surge in the number of air travelers has resulted in the need for new airports and the expansion of the existing ones. Airport expansion helps to improve existing infrastructure that is incapable of supporting heavy passenger traffic. Furthermore, with the steady development of mobile application networks, vendors get the opportunity to target customers accordingly. However, the billboards segment is expected to witness growth in the global digital OOH advertising market during the forecast period.

Regional Analysis

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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is expected to grow as market players from other regions are investing in APAC to expand their operations and introduce their product offerings in this region. This also includes the acquisition of regional vendors with a focus on increasing the customer base. Further, the adoption of new technologies, such as augmented reality and virtual reality, in OOH advertising in China is estimated to drive the digital OOH market in APAC.

Furthermore, the spending on digital OOH advertising in countries such as the Philippines, Singapore, and Thailand has been increasing. Countries such as Japan, China, and India offer a high growth opportunity for digital advertising due to the increase in spending by advertisers on digital OOH advertising in the country. Additionally, high urbanization in APAC is increasing the adoption of digital OOH advertising. This enables companies to target a wider audience comprising corporate workers and shoppers, among others.  Hence, such factors are expected to drive digital out-of-home market growth in this region during the forecast period.

Market Dynamics and Customer Landscape 

In the realm of digital out-of-home advertisements, advertisers are leveraging innovative strategies to captivate audiences and maximize the utilization of outdoor advertising spaces. With increasing expenditure in the outdoor advertising sector across various industries, digital OOH presents the unparalleled ability to enhance brand awareness through diverse advertising types and enhanced features. Creative and interactive displays, incorporating elements such as full-motion video and animation, are reshaping the landscape of outdoor advertising, offering real-time data display and heightened visibility. The adoption of digital OOH is on the rise, driven by its ability to provide extensive geographical coverage and accommodate various production and capacity needs.

However, challenges persist, including optimizing network layouts and streamlining the supply chain to meet demand. Embracing technological innovations, such as interactive advertisements, is key to overcoming hurdles and ensuring effective engagement across channels. Whether targeting people in offices or homes, digital OOH offers unparalleled reach and impact during its projection period.

Key Market Drivers

Increasing adoption of interactive OOH advertising is the key factor driving market growth. Most businesses are adopting strategies by incorporating interactive digital OOH, blending digital technology with physical spaces, and creating immersive interactions that capture attention. This might include interacting with the signage and seeing their creative photos or tweets using hashtags showing up on the screen. For instance, in August 2023, Nike, Inc., a leading footwear brand, was promoting its air sneakers in a 3D billboard. The advertisement included a visual of hitting robots, lasers, lightning bolts, and a giant scorpion across two screens.

Also, another creative OOH advertisement appeared in the US in 2023 for International Womens Day. This advertisement featured a bruised and battered face of a woman and used facial recognition technology. The interactive session included the faster healing of the cuts and bruises as more people looked at the womans face. Additionally, advertising agencies and marketing companies are coming up with new and innovative ideas, which will surely boost the market growth during the forecast period.

Significant Market Trends

The use of AI in OOH advertising is the key primary trend shaping market growth. Advertising agencies and marketing companies are implementing data analytics to analyze and track the engagement of the audience with OOH advertisements remotely. The incorporation of AI provides information about customer time, place, likes and dislikes, as well as social and purchase history. These data are also used to customize advertisements as per the demography of the audience based on their insights. This is encouraging digital out-of-home (OOH) market players to invest and develop software and analytical tools that will help them increase the efficiency of advertisements as well as provide effective deployment of their advertisements.

For instance, on February 1, 2024, Netflix announced that it would promote its series called Griselda with a virtual OOH activation. Additionally, the information technology (IT) companies came together to test a digital OOH advertisement. In this test, a camera had been installed in an urban motorway in Tokyo, which surveyed all passing vehicles. Consequently, the growing adoption of AI in digital OOH advertising will enhance the effectiveness of digital OOH, which is expected to drive market growth during the forecast period.

Major Market Challenges

The high cost of implementing digital OOH in advertisement is a challenge that affects market growth. The cost of displaying a digital advertisement varies based on factors such as campaign length, exposure time and period, and the region. In addition, advertisers are required to get permission from local authorities or governing bodies to project advertisements through advertising media such as billboards, shelters, and transit displays in public places. One such instance is the implementation of digital advertising in the transit system. Advertisers need permission from transportation authorities to advertise. These transport authorities face high pressure to offer their services without any increase in fares under an inflating global economy.

Furthermore, the market players need to ensure this expenditure is later recovered by the advertising sales organization through the advertisement sales revenues. Further, digital displays in a retail environment run throughout the work hours. Their battery capacity is limited because of their large size and weight. Most display devices at retail outlets consume a large amount of power because of their big screens and high resolutions. The use of high-resolution displays requires more power, which increases the power rating of the device. Thus, such factors may impede market growth during the forecast period.

Major Companies and Competitive Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • AllOver Media LLC: The company offers digital OOH, such as mobile digital billboards, digital gas pump advertising, and others.

The market analysis and report includes, qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Digital OOH Market witnesses a surge in digital out-of-home advertisements, offering cost-effective and measurable advertising solutions targeting mass audiences. With the utilization of digital signage solutions and interactive commercials, brands enhance brand awareness and customer engagement.

Outdoor advertising experiences a transformation with the rise of digital presentations and interactive advertisements across various modes of advertisement, including billboards, kiosks, and public transportation infrastructure. The advent of programmatic digital out-of-home (DOOH) platforms like Hivestack's SSP facilitates real-time verification and data-driven audience targeting for live campaigns.

In smart cities, digital out-of-home (DOOH) channels integrate seamlessly, leveraging augmented reality and virtual reality technologies for smart advertisements. The transit & transportation segment witnesses a shift towards digital transit & transportation advertising, utilizing LCD screens and LED displays to capture consumer preferences.

Indoor segments such as shopping centers, airports, and cinemas embrace dynamic content delivery and interactive digital signage, ensuring the relevance and impact of advertisements. Market growth and trends indicate an increasing adoption of digital OOH solutions globally, driven by urbanization and infrastructure development.

Leading players like JCDecaux and VIOOH Limited dominate the programmatic digital out-of-home (DOOH) offerings, catering to global brands and domestic players alike. As the market expands, strategic decisions and technological innovations continue to shape its trajectory, offering promising market research and growth opportunities.

Market Scope

Report Coverage

Details

Page number

189

Base year

2023

Historic period

2018 - 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.51%

Market growth 2024-2028

USD 16.92 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

9.79

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 40%

Key countries

US, Canada, China, Japan, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

360Hoardings, ADmyBRAND Inc., Adonmo Pvt. Ltd., AllOver Media LLC, Blue Outdoor, Broadsign, Capitol Outdoor LLC, Captivate LLC, Clear Channel Outdoor Holdings Inc., Euro Media Group, Excellent Global Endeavors LLP, Focus Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Perion Network Ltd., Primedia Pty Ltd., Stroer SE and Co. KGaA, Times Innovative Media Ltd., and Vistar Media

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market forecasting
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market trends and analysis and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • market growth analysis across APAC, North America, Europe, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global digital OOH market 2018 - 2022
      • Exhibit 19: Historic Market Size – Data Table on global digital ooh market 2018 - 2022 ($ billion)
    • 4.2 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.3 Product Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.4 Application Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • 4.5 Geography Segment Analysis 2018 - 2022
      • Exhibit 23: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.6 Country Segment Analysis 2018 - 2022
      • Exhibit 24: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 28: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 29: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 30: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 31: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 32: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 33: Data Table on Type - Market share 2023-2028 (%)
    • 6.2 Comparison by Type
      • Exhibit 34: Chart on Comparison by Type
      • Exhibit 35: Data Table on Comparison by Type
    • 6.3 In-store advertising - Market size and forecast 2023-2028
      • Exhibit 36: Chart on In-store advertising - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 37: Data Table on In-store advertising - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 38: Chart on In-store advertising - Year-over-year growth 2023-2028 (%)
      • Exhibit 39: Data Table on In-store advertising - Year-over-year growth 2023-2028 (%)
    • 6.4 Outdoor advertising - Market size and forecast 2023-2028
      • Exhibit 40: Chart on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 41: Data Table on Outdoor advertising - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 42: Chart on Outdoor advertising - Year-over-year growth 2023-2028 (%)
      • Exhibit 43: Data Table on Outdoor advertising - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 44: Market opportunity by Type ($ billion)
      • Exhibit 45: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 46: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 47: Data Table on Product - Market share 2023-2028 (%)
    • 7.2 Comparison by Product
      • Exhibit 48: Chart on Comparison by Product
      • Exhibit 49: Data Table on Comparison by Product
    • 7.3 Billboards - Market size and forecast 2023-2028
      • Exhibit 50: Chart on Billboards - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Data Table on Billboards - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Chart on Billboards - Year-over-year growth 2023-2028 (%)
      • Exhibit 53: Data Table on Billboards - Year-over-year growth 2023-2028 (%)
    • 7.4 Shelter - Market size and forecast 2023-2028
      • Exhibit 54: Chart on Shelter - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 55: Data Table on Shelter - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 56: Chart on Shelter - Year-over-year growth 2023-2028 (%)
      • Exhibit 57: Data Table on Shelter - Year-over-year growth 2023-2028 (%)
    • 7.5 Transit - Market size and forecast 2023-2028
      • Exhibit 58: Chart on Transit - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 59: Data Table on Transit - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 60: Chart on Transit - Year-over-year growth 2023-2028 (%)
      • Exhibit 61: Data Table on Transit - Year-over-year growth 2023-2028 (%)
    • 7.6 Street furniture - Market size and forecast 2023-2028
      • Exhibit 62: Chart on Street furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 63: Data Table on Street furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Chart on Street furniture - Year-over-year growth 2023-2028 (%)
      • Exhibit 65: Data Table on Street furniture - Year-over-year growth 2023-2028 (%)
    • 7.7 Market opportunity by Product
      • Exhibit 66: Market opportunity by Product ($ billion)
      • Exhibit 67: Data Table on Market opportunity by Product ($ billion)

    8 Market Segmentation by Application

    • 8.1 Market segments
      • Exhibit 68: Chart on Application - Market share 2023-2028 (%)
      • Exhibit 69: Data Table on Application - Market share 2023-2028 (%)
    • 8.2 Comparison by Application
      • Exhibit 70: Chart on Comparison by Application
      • Exhibit 71: Data Table on Comparison by Application
    • 8.3 Retail - Market size and forecast 2023-2028
      • Exhibit 72: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 74: Chart on Retail - Year-over-year growth 2023-2028 (%)
      • Exhibit 75: Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • 8.4 Recreation - Market size and forecast 2023-2028
      • Exhibit 76: Chart on Recreation - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Data Table on Recreation - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 78: Chart on Recreation - Year-over-year growth 2023-2028 (%)
      • Exhibit 79: Data Table on Recreation - Year-over-year growth 2023-2028 (%)
    • 8.5 Banking - Market size and forecast 2023-2028
      • Exhibit 80: Chart on Banking - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Data Table on Banking - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 82: Chart on Banking - Year-over-year growth 2023-2028 (%)
      • Exhibit 83: Data Table on Banking - Year-over-year growth 2023-2028 (%)
    • 8.6 Transportation - Market size and forecast 2023-2028
      • Exhibit 84: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 86: Chart on Transportation - Year-over-year growth 2023-2028 (%)
      • Exhibit 87: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
    • 8.7 Others - Market size and forecast 2023-2028
      • Exhibit 88: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 90: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 91: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 8.8 Market opportunity by Application
      • Exhibit 92: Market opportunity by Application ($ billion)
      • Exhibit 93: Data Table on Market opportunity by Application ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Geographic Landscape

    • 10.1 Geographic segmentation
      • Exhibit 95: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 96: Data Table on Market share by geography 2023-2028 (%)
    • 10.2 Geographic comparison
      • Exhibit 97: Chart on Geographic comparison
      • Exhibit 98: Data Table on Geographic comparison
    • 10.3 APAC - Market size and forecast 2023-2028
      • Exhibit 99: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 10.4 North America - Market size and forecast 2023-2028
      • Exhibit 103: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 10.5 Europe - Market size and forecast 2023-2028
      • Exhibit 107: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 10.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 111: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 10.7 South America - Market size and forecast 2023-2028
      • Exhibit 115: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 116: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 117: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 118: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 10.8 US - Market size and forecast 2023-2028
      • Exhibit 119: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 120: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 121: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 122: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 10.9 China - Market size and forecast 2023-2028
      • Exhibit 123: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 124: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 125: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 126: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 10.10 Germany - Market size and forecast 2023-2028
      • Exhibit 127: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 128: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 129: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 130: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 10.11 Japan - Market size and forecast 2023-2028
      • Exhibit 131: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 132: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 133: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 134: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 10.12 Canada - Market size and forecast 2023-2028
      • Exhibit 135: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 136: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 137: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 138: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 10.13 Market opportunity by geography
      • Exhibit 139: Market opportunity by geography ($ billion)
      • Exhibit 140: Data Tables on Market opportunity by geography ($ billion)

    11 Drivers, Challenges, and Trends

    • 11.1 Market drivers
      • 11.2 Market challenges
        • 11.3 Impact of drivers and challenges
          • Exhibit 141: Impact of drivers and challenges in 2023 and 2028
        • 11.4 Market trends

          12 Vendor Landscape

          • 12.1 Overview
            • 12.2 Vendor landscape
              • Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
            • 12.3 Landscape disruption
              • Exhibit 143: Overview on factors of disruption
            • 12.4 Industry risks
              • Exhibit 144: Impact of key risks on business

            13 Vendor Analysis

            • 13.1 Vendors covered
              • Exhibit 145: Vendors covered
            • 13.2 Market positioning of vendors
              • Exhibit 146: Matrix on vendor position and classification
            • 13.3 AllOver Media LLC
              • Exhibit 147: AllOver Media LLC - Overview
              • Exhibit 148: AllOver Media LLC - Product / Service
              • Exhibit 149: AllOver Media LLC - Key offerings
            • 13.4 Blue Outdoor
              • Exhibit 150: Blue Outdoor - Overview
              • Exhibit 151: Blue Outdoor - Product / Service
              • Exhibit 152: Blue Outdoor - Key offerings
            • 13.5 Capitol Outdoor LLC
              • Exhibit 153: Capitol Outdoor LLC - Overview
              • Exhibit 154: Capitol Outdoor LLC - Product / Service
              • Exhibit 155: Capitol Outdoor LLC - Key offerings
            • 13.6 Captivate LLC
              • Exhibit 156: Captivate LLC - Overview
              • Exhibit 157: Captivate LLC - Product / Service
              • Exhibit 158: Captivate LLC - Key offerings
            • 13.7 Clear Channel Outdoor Holdings Inc.
              • Exhibit 159: Clear Channel Outdoor Holdings Inc. - Overview
              • Exhibit 160: Clear Channel Outdoor Holdings Inc. - Business segments
              • Exhibit 161: Clear Channel Outdoor Holdings Inc. - Key offerings
              • Exhibit 162: Clear Channel Outdoor Holdings Inc. - Segment focus
            • 13.8 Euro Media Group
              • Exhibit 163: Euro Media Group - Overview
              • Exhibit 164: Euro Media Group - Product / Service
              • Exhibit 165: Euro Media Group - Key offerings
            • 13.9 Focus Media
              • Exhibit 166: Focus Media - Overview
              • Exhibit 167: Focus Media - Product / Service
              • Exhibit 168: Focus Media - Key offerings
            • 13.10 JCDecaux SE
              • Exhibit 169: JCDecaux SE - Overview
              • Exhibit 170: JCDecaux SE - Business segments
              • Exhibit 171: JCDecaux SE - Key news
              • Exhibit 172: JCDecaux SE - Key offerings
              • Exhibit 173: JCDecaux SE - Segment focus
            • 13.11 Lamar Advertising Co.
              • Exhibit 174: Lamar Advertising Co. - Overview
              • Exhibit 175: Lamar Advertising Co. - Product / Service
              • Exhibit 176: Lamar Advertising Co. - Key offerings
            • 13.12 Lightbox OOH Video Network
              • Exhibit 177: Lightbox OOH Video Network - Overview
              • Exhibit 178: Lightbox OOH Video Network - Product / Service
              • Exhibit 179: Lightbox OOH Video Network - Key news
              • Exhibit 180: Lightbox OOH Video Network - Key offerings
            • 13.13 OUTFRONT Media Inc.
              • Exhibit 181: OUTFRONT Media Inc. - Overview
              • Exhibit 182: OUTFRONT Media Inc. - Business segments
              • Exhibit 183: OUTFRONT Media Inc. - Key offerings
              • Exhibit 184: OUTFRONT Media Inc. - Segment focus
            • 13.14 Primedia Pty Ltd.
              • Exhibit 185: Primedia Pty Ltd. - Overview
              • Exhibit 186: Primedia Pty Ltd. - Product / Service
              • Exhibit 187: Primedia Pty Ltd. - Key offerings
            • 13.15 Stroer SE and Co. KGaA
              • Exhibit 188: Stroer SE and Co. KGaA - Overview
              • Exhibit 189: Stroer SE and Co. KGaA - Business segments
              • Exhibit 190: Stroer SE and Co. KGaA - Key offerings
              • Exhibit 191: Stroer SE and Co. KGaA - Segment focus
            • 13.16 Times Innovative Media Ltd.
              • Exhibit 192: Times Innovative Media Ltd. - Overview
              • Exhibit 193: Times Innovative Media Ltd. - Product / Service
              • Exhibit 194: Times Innovative Media Ltd. - Key offerings
            • 13.17 Vistar Media
              • Exhibit 195: Vistar Media - Overview
              • Exhibit 196: Vistar Media - Product / Service
              • Exhibit 197: Vistar Media - Key news
              • Exhibit 198: Vistar Media - Key offerings

            14 Appendix

            • 14.1 Scope of the report
              • 14.2 Inclusions and exclusions checklist
                • Exhibit 199: Inclusions checklist
                • Exhibit 200: Exclusions checklist
              • 14.3 Currency conversion rates for US$
                • Exhibit 201: Currency conversion rates for US$
              • 14.4 Research methodology
                • Exhibit 202: Research methodology
                • Exhibit 203: Validation techniques employed for market sizing
                • Exhibit 204: Information sources
              • 14.5 List of abbreviations
                • Exhibit 205: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis