Digital Video Content Market by Deployment, Application and Geography - Forecast and Analysis 2023-2027

Published: Feb 2023 Pages: 173 SKU: IRTNTR40572

The digital video content market is estimated to grow at a CAGR of 14.84% between 2022 and 2027. The size of the market is forecast to increase by USD 464.62 billion. The growth of the market depends on several factors, including the growing number of partnerships and acquisitions in the VOD market, the increasing penetration of mobile computing devices, and the growing investment in communication network infrastructure in developing countries.

This report extensively covers market segmentation by deployment (pay TV and OTT), application (smartphones, desktop and laptop, smart TV, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Digital Video Content Market During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global digital video content market as a part of the global media and entertainment market within the global media and entertainment sector. The parent global media and entertainment market covers companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, and interactive media and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Digital Video Content Market: Key Drivers, Trends, Challenges, and Customer Landscape

The Increasing penetration of mobile computing devices is notably driving the market growth, although factors such as the availability of pirated video content on online platforms may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Digital Video Content Market Driver

The increasing penetration of mobile computing devices is a major factor driving the global digital video content market share growth. The increasing penetration of mobile computing devices such as smartphones, laptops, and tablets is driven by multiple factors. These factors include growing digital literacy, rising per capita income, availability of low-cost smartphones, investments in communication network infrastructure, and increasing Internet penetration. According to Technavio, global smartphone shipments in 2018 were recorded at 1,585.50 million units, which are expected to reach 1655.00 million units by 2023.

This increasing penetration of mobile computing devices positively impacts all forms of OTT services. This is because almost all the market vendors in SVOD, AVOD, and TVOD formats, such as Netflix, Amazon.com, and AT&T, offer mobile apps. These services were initially offered by vendors through websites. However, the growing penetration of mobile devices encouraged market vendors to develop mobile apps for streaming. Due to such reasons, the demand for digital video content will continue to grow in the forecast period.

Significant Digital Video Content Market Trend

The implementation of AI by OTT service providers is another factor supporting the global digital video content market share growth. Many OTT service providers are implementing advanced technologies such as AI to improve customer experience and expand their customer base. AI is implemented into multiple aspects, starting from creation and production to postproduction, marketing, and advertisement and distribution. Basically, the AI algorithm analyzes the data of multiple users regarding genres of media watched, most-watched media content, most liked media content, and others. Based on this analysis, OTT platforms automatically recommend content to users. This allows users to navigate easily and find relevant content.

Therefore, OTT service providers such as Netflix and Amazon.com are implementing AI across their OTT platforms to increase customer satisfaction. Personalization is one of the major factors to gain traction in this market. OTT players such as Netflix and Amazon.com create promos targeted at specific consumers based on their past preferences. By using AI, a viewer’s preference can be recognized, and an advertisement relevant to that preference can be used. Therefore, this will significantly aid in the growth of the market during the forecast period.

Major Digital Video Content Market Challenge

The availability of pirated video content on online platforms will be a major challenge for the global digital video content market share growth. Users can download digital video content using torrent files with the help of software such as BitTorrent. The use of services such as BitTorrent is illegal, as the content shared through it is mostly copyrighted, which makes it illegal to share. Users can download any TV show, movie, documentary, and video through these torrent files free of cost. This eliminates the need for a subscription to video streaming services. Torrents offer a single source to download all such content.

In addition, the content shared through torrents is mostly ad-free, which is an advantage over AVOD streaming services. Essentially, several users prefer to use torrents and do not subscribe to these services, which is a significant challenge to the growth of the global digital video content market. The growth of the global digital video content market is hindered by the growing market of video piracy.

Key Digital Video Content Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Digital Video Content Market Customer Landscape

Who are the Major Digital Video Content Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ABC- The company offers digital video content which includes vlogs, animated graphics interchange format, live videos, recorded presentations, and webinars. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Amazon.com Inc.
  • Apple Inc.
  • AT and T Inc.
  • Chicken Soup for the Soul LLC
  • Comcast Corp.
  • Lions Gate Entertainment Corp.
  • Meta Platforms Inc.
  • Netflix Inc.
  • One Day Video Ltd.
  • Roku Inc.
  • Snap Inc.
  • Sony Group Corp.
  • Stir Fry Content Kitchen
  • The Walt Disney Co.
  • Twitter Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Digital Video Content Market?

The market share growth by the Pay TV segment will be significant during the forecast period.  The growth of the market is driven by the shift of customers from cable TV to satellite TV. This is mainly observed in emerging countries such as India, Indonesia, and Malaysia. The major reason for this shift is the reduced network infrastructure cost due to the use of microwave signals for transmission, which minimizes the need for cables. Government regulations in many countries are also making people shift to satellite TV connections. This not only helps government and market vendors to offer an improved broadcasting infrastructure but also provides efficient control over broadcasting. Hence, due to these factors, there is significant adoption of Pay-TV subscriptions, which is expected to drive the growth of the market in focus during the forecast period.

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The Pay TV segment was valued at USD 142.88 billion in 2017 and continue to grow by 2021. Pay-TV is a type of digital video content delivery method where the customer is required to have a traditional cable or satellite dish to access content offered by the service provider. It is further divided into subscription-based Pay-TV and on-demand Pay-TV. The growth of the global Pay-TV market is driven by the increasing demand for IPTV, which is a type of content delivery method where the Internet is used to deliver TV programs that are either live or on-demand. IPTV is often confused with OTT as the content in both is delivered through the Internet. However, IPTV is delivered over the service provider's own infrastructure (hardware/equipment), whereas OTT is delivered via the public Internet. Such factors will increase the market during the forecast period.

Which are the Key Regions for the Digital Video Content Market?

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North America is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The AVOD segment is expected to significantly drive the growth of the digital video content market in the region. AVOD allows users to log in for free and stream videos. However, the content offered through this service is ad-supported. AVOD is beneficial to all the stakeholders in the value chain. Consumers get free access to digital video content, whereas content providers generate revenue from companies that want to feature their ads. Advertising companies get access to customers and can implement target marketing. Hence, AVOD subscription is witnessing significant growth in the region. Several vendors are trying to enter this market, which is expected to drive the growth of the global digital video content market. Hence, due to the above factors, the total subscriber base for OTT services is rising significantly in the region, which will drive the growth of the market.

In 2020, COVID-19 impacted the regional digital video content market. With the imposition of lockdowns in 2020, the digital video content market experienced growth, as most people stayed at home and Internet penetration increased significantly. Government officials also used digital platforms to spread awareness about the pandemic. Many industries, such as automotive and retail, invested in digital video content to gain traction. North America's digital video content market will likely experience high growth during the forecast period. 

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Deployment Outlook (USD Billion, 2017 - 2027)
    • Pay TV
    • OTT
  • Application Outlook (USD Billion, 2017 - 2027)
    • Smartphones
    • Desktop and laptop
    • Smart TV
    • Others
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Digital Video Content Market Scope

Report Coverage

Details

Page number

173

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 14.84%

Market growth 2023-2027

USD 464.62 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

14.6

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 43%

Key countries

US, China, India, UK, and Germany

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Chicken Soup for the Soul LLC, Comcast Corp., Lions Gate Entertainment Corp., Meta Platforms Inc., Netflix Inc., One Day Video Ltd., Roku Inc., Snap Inc., Sony Group Corp., Stir Fry Content Kitchen, The Walt Disney Co., Twitter Inc., Verizon Communications Inc., Viacom18 Media Pvt Ltd., Walmart Inc., and Youku Tudou Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Digital Video Content Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the digital video content market between 2023 and 2027
  • Precise estimation of the size of the digital video content market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of digital video content market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global digital video content market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global digital video content market 2017 - 2021 ($ billion)
    • 4.2 By Deployment Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – By Deployment Segment 2017 - 2021 ($ billion)
    • 4.3 By Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – By Application Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 Pay TV - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Pay TV - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Pay TV - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Pay TV - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Pay TV - Year-over-year growth 2022-2027 (%)
    • 6.4 OTT - Market size and forecast 2022-2027
      • Exhibit 38: Chart on OTT - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on OTT - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on OTT - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on OTT - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ billion)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 43: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 45: Chart on Comparison by Application
      • Exhibit 46: Data Table on Comparison by Application
    • 7.3 Smart phones - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Smart phones - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Smart phones - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Smart phones - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Smart phones - Year-over-year growth 2022-2027 (%)
    • 7.4 Desktop and laptop - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
    • 7.5 Smart TV - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Smart TV - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Smart TV - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Smart TV - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Smart TV - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Application
      • Exhibit 63: Market opportunity by Application ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 India - Market size and forecast 2022-2027
      • Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 116: Alphabet Inc. - Overview
              • Exhibit 117: Alphabet Inc. - Business segments
              • Exhibit 118: Alphabet Inc. - Key news
              • Exhibit 119: Alphabet Inc. - Key offerings
              • Exhibit 120: Alphabet Inc. - Segment focus
            • 12.4 Amazon.com Inc.
              • Exhibit 121: Amazon.com Inc. - Overview
              • Exhibit 122: Amazon.com Inc. - Business segments
              • Exhibit 123: Amazon.com Inc. - Key news
              • Exhibit 124: Amazon.com Inc. - Key offerings
              • Exhibit 125: Amazon.com Inc. - Segment focus
            • 12.5 Apple Inc.
              • Exhibit 126: Apple Inc. - Overview
              • Exhibit 127: Apple Inc. - Business segments
              • Exhibit 128: Apple Inc. - Key news
              • Exhibit 129: Apple Inc. - Key offerings
              • Exhibit 130: Apple Inc. - Segment focus
            • 12.6 AT and T Inc.
              • Exhibit 131: AT and T Inc. - Overview
              • Exhibit 132: AT and T Inc. - Business segments
              • Exhibit 133: AT and T Inc. - Key news
              • Exhibit 134: AT and T Inc. - Key offerings
              • Exhibit 135: AT and T Inc. - Segment focus
            • 12.7 Chicken Soup for the Soul LLC
              • Exhibit 136: Chicken Soup for the Soul LLC - Overview
              • Exhibit 137: Chicken Soup for the Soul LLC - Product / Service
              • Exhibit 138: Chicken Soup for the Soul LLC - Key offerings
            • 12.8 Comcast Corp.
              • Exhibit 139: Comcast Corp. - Overview
              • Exhibit 140: Comcast Corp. - Business segments
              • Exhibit 141: Comcast Corp. - Key news
              • Exhibit 142: Comcast Corp. - Key offerings
              • Exhibit 143: Comcast Corp. - Segment focus
            • 12.9 Lions Gate Entertainment Corp.
              • Exhibit 144: Lions Gate Entertainment Corp. - Overview
              • Exhibit 145: Lions Gate Entertainment Corp. - Business segments
              • Exhibit 146: Lions Gate Entertainment Corp. - Key offerings
              • Exhibit 147: Lions Gate Entertainment Corp. - Segment focus
            • 12.10 Meta Platforms Inc.
              • Exhibit 148: Meta Platforms Inc. - Overview
              • Exhibit 149: Meta Platforms Inc. - Business segments
              • Exhibit 150: Meta Platforms Inc. - Key offerings
              • Exhibit 151: Meta Platforms Inc. - Segment focus
            • 12.11 Netflix Inc.
              • Exhibit 152: Netflix Inc. - Overview
              • Exhibit 153: Netflix Inc. - Product / Service
              • Exhibit 154: Netflix Inc. - Key offerings
            • 12.12 Roku Inc.
              • Exhibit 155: Roku Inc. - Overview
              • Exhibit 156: Roku Inc. - Business segments
              • Exhibit 157: Roku Inc. - Key offerings
              • Exhibit 158: Roku Inc. - Segment focus
            • 12.13 Sony Group Corp.
              • Exhibit 159: Sony Group Corp. - Overview
              • Exhibit 160: Sony Group Corp. - Business segments
              • Exhibit 161: Sony Group Corp. - Key news
              • Exhibit 162: Sony Group Corp. - Key offerings
              • Exhibit 163: Sony Group Corp. - Segment focus
            • 12.14 The Walt Disney Co.
              • Exhibit 164: The Walt Disney Co. - Overview
              • Exhibit 165: The Walt Disney Co. - Business segments
              • Exhibit 166: The Walt Disney Co. - Key offerings
              • Exhibit 167: The Walt Disney Co. - Segment focus
            • 12.15 Verizon Communications Inc.
              • Exhibit 168: Verizon Communications Inc. - Overview
              • Exhibit 169: Verizon Communications Inc. - Business segments
              • Exhibit 170: Verizon Communications Inc. - Key offerings
              • Exhibit 171: Verizon Communications Inc. - Segment focus
            • 12.16 Viacom18 Media Pvt Ltd.
              • Exhibit 172: Viacom18 Media Pvt Ltd. - Overview
              • Exhibit 173: Viacom18 Media Pvt Ltd. - Product / Service
              • Exhibit 174: Viacom18 Media Pvt Ltd. - Key offerings
            • 12.17 Walmart Inc.
              • Exhibit 175: Walmart Inc. - Overview
              • Exhibit 176: Walmart Inc. - Business segments
              • Exhibit 177: Walmart Inc. - Key news
              • Exhibit 178: Walmart Inc. - Key offerings
              • Exhibit 179: Walmart Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 180: Inclusions checklist
                • Exhibit 181: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 182: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 183: Research methodology
                • Exhibit 184: Validation techniques employed for market sizing
                • Exhibit 185: Information sources
              • 13.5 List of abbreviations
                • Exhibit 186: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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