Direct to Consumer Laboratory Testing Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, UK, Germany, China, Japan - Size and Forecast 2023-2027

Published: Mar 2024 Pages: 156 SKU: IRTNTR75967

Direct to Consumer (DTC) Laboratory Testing Market Forecast 2023-2027

The global direct to consumer (DTC) laboratory testing market size is estimated to grow by USD 9.70 billion at a CAGR of 31.59% between 2022 and 2027. The convenience and accessibility of DTC laboratory testing allow consumers to access a wide range of tests without the need for a healthcare provider's order, making it easier for people to monitor their health and wellness. Increased disposable income enables more consumers to afford DTC laboratory sevices, driving demand for these services. The rising geriatric population, which often requires regular monitoring of health parameters, is contributing to the growth of the market as well, as older adults seek convenient and accessible options.

What will be the size of the Direct to Consumer Laboratory Testing Market During the Forecast Period?

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Market Segmentation

The market is segmented by Type (Blood, Urine, Saliva, and Others ), Application (Routine clinical testing, Diabetes testing, Genetic testing, Thyroid stimulating hormone testing, and Others ), and Geography (North America, Europe, Asia, and Rest of World (ROW))

By Type

The market share growth by the blood segment will be significant in the DTC laboratory testing market during the forecast period. DTC laboratory blood tests allow individuals to easily order tests online or via a mobile app, eliminating the need to visit a hospital or book an appointment. DTC clinical laboratory blood tests provide insight into a variety of health parameters, including high cholesterol, vitamin deficiencies, hormone levels, and genetic predisposition to chronic and rare diseases.

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The blood segment was valued at USD 492.32 million in 2017DTC laboratory tests give individuals greater control over their health information, allowing them to maintain privacy and confidentiality. Some people prefer to bypass traditional healthcare providers to keep their health information private. These services are in increasing demand as they provide individuals with direct access without intermediaries. Therefore, the blood segment of the global market is expected to grow during the forecast period.

By Application 

Factors such as the rising geriatric population, the growing prevalence of target diseases, and the introduction of innovative solutions to meet the increasing demand for clinical testing, the routine clinical testing segment of the market is growing. DTC laboratory tests allow individuals to bypass traditional healthcare channels such as visiting a doctor's office for regular clinical tests. As consumers prefer to spend more time at home, the demand for regular laboratory tests for DTCs will increase. Thus, raised demand for DTC from individuals will drive the segment growth during the forecast period. 

By Region

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North America is estimated to contribute 39% to the growth of the market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. They offer convenience and accessibility to consumers. In North America, the healthcare industry regulatory environment has evolved to allow DTC laboratory services which will grow the direct to market. Regulatory agencies strive to ensure that DTC laboratory tests meet relevant quality standards, provide accurate results, and provide appropriate guidance on the interpretation of results, follow-up, and treatment. This has raised consumer confidence in the trustworthiness and legitimacy of these services. Thus, the demand for these services in North America is expected to grow, which will boost the growth of the market during the forecast period.

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Key Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

23andMe Holding Co.: The company offers direct to consumer genetic tests on a hereditary prostate cancer market.

  • Any Lab Test Now Inc.
  • Color Health Inc
  • DecodeME Partnership
  • Direct Laboratory Services LLC
  •  EasyDNA
  •  Everlywell Inc.
  • Genesis Healthcare Co.
  • International Biosciences
  •  Konica Minolta Inc.
  • Laboratory Corp. of America Holdings
  • LetsGetChecked, MyMedLab Inc.
  • Myriad Genetics Inc.
  • Quest Diagnostics Inc.
  • Sonora Quest Laboratories
  • Ulta Lab Tests LLC
  • VERITAS INTERCONTINENTAL
  • Walk In Lab LLC.
  • WellnessFX

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Major Dynamics and Customer Landscape

The market is witnessing significant growth due to factors such as rising public awareness and technological advancements in gene sequencing technology. This market offers point-of-care testing to consumers, bypassing traditional healthcare provider channels. With the market on the rise, there is a growing demand for genetic testing services and genetic kits. Consumers are increasingly interested in services such as ancestry tracing and health risk assessment for personalized medicine. Regulatory frameworks and pricing analyses play a crucial role in shaping this market's dynamics. There are multiple factors influencing market growth. Our researchers analyzed the data with 2022 as the base year, along with the trends, and challenges. 

Key Market Driver

Convenience and accessibility of DTC laboratory testing is a key factor driving market growth. The convenience and accessibility of these allow individuals to order tests online, often without visiting doctors or making appointments at laboratories. This method, known as point-of-care testing, enables individuals to access a wide range of laboratory tests without the need for direct involvement from healthcare providers. This flexibility is particularly advantageous for individuals with busy schedules, mobility issues, or those residing in remote areas with limited access to medical facilities. These kits eliminate the need for travel, waiting rooms, and face-to-face interactions, making them more convenient and accessible. This rise in consumer awareness, coupled with income level disparities and patient epidemiology, has driven the demand for these services. Regulatory frameworks and pricing analysis play crucial roles in the adoption of genetic testing kits and online test ordering, highlighting the importance of result interpretation platforms and the involvement of medical professionals and intermediaries. These benefits are expected to drive the growth of the global market in the forecast period.

Significant Market Trends

Increased Internet penetration fuels market growth is the primary trend in the market shareThe raised Internet penetration has made it easier for individuals to access healthcare services conveniently. DTC laboratory tests utilize an online platform that allows consumers to view and order tests from the comfort of their own homes. They can even select the tests they want, make payments, and schedule sampling activities without physically visiting a healthcare facility or laboratory.  This convenience and accessibility have led to an increase in demand, attracting people who prefer a hassle-free testing experience. The increased penetration of the internet has made it easier for an individual to compare and select a DTC laboratory test provider. 

Furthermore, internet penetration has made providers leverage digital marketing strategies to increase awareness and promote their services. With targeted online advertisements, social media campaigns, and educational content, the providers can reach a targeted audience. The raised awareness and visibility of these have contributed to the growth, which, in turn, will fuel the growth of the market during the forecast period.

Major Market Challenges

Trust and privacy concerns are the significant challenge that affects the growth of the global market. Consumers need confidence that their personal health information is handled securely and that test providers comply with privacy laws. Maintaining data privacy, implementing robust security measures, and communicating transparency in privacy practices are some of the ongoing challenges facing DTC lab test providers.

Moreover, ensuring the security of this data is important to protect the privacy of individuals. Data breaches and unauthorized access to sensitive information can have serious consequences such as identity theft and insurance discrimination. Owing to all these factors, the growth of the market may be impeded during the forecast period.

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Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027. 

  • Type Outlook 
    • Blood
    • Urine
    • Saliva
    • Others
  • Application Outlook 
    • Routine clinical testing
    • Diabetes testing
    • Genetic testing
    • Thyroid stimulating hormone testing
    • Others
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • Asia
      • China
      • India
    • Rest of the World (ROW) 
      • Brazil 
      • Argentina
      •  Australia 

Market Analyst Overview

The market faces challenges such as regulatory barriers and lack of standardization. However, it is driven by factors like the rise in public awareness and the shift towards self-care and preventive health. Innovations in high-throughput sequencing technologies and bioinformatics are transforming the landscape. Companies like Color Genomics and Pathway Genomics are leading in pipeline analysis and competitive intelligence. Partnerships with healthcare providers and ethical concerns are shaping the future of this market, which plays a crucial role in personalized healthcare and the management of chronic diseases.

The market is influenced by the increasing prevalence of lifestyle disorders. It includes services such as Routine Clinical Laboratory Testing, Medical Genetic Laboratory Testing, and Specialty Laboratory Testing. The market is driven by the need for cost reduction and advancements in Drug Discovery & Development, particularly in Clinical Chemistry, Hematology, Immunology, Microbiology, Molecular Diagnostics, Pharmacogenomics, and Nutrigenomics. Companies like MyHeritage Health offer Direct-to-consumer (DTC) testing services, including Carrier screening and Next-generation sequencing (NGS), catering to the demand for personalized healthcare.

Direct to Consumer Laboratory Testing Market Scope

Report Coverage

Details

Page number

156

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 31.59%

Market growth 2023-2027

USD 9.70 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

28.62

Regional analysis

North America, Europe, Asia, and Rest of World (ROW)

Performing market contribution

North America at 39%

Key countries

US, UK, Germany, China, and Japan

Competitive landscape

Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

23andMe Holding Co., Any Lab Test Now Inc., Color Health Inc, DecodeME Partnership, Direct Laboratory Services LLC, EasyDNA, Everlywell Inc., Genesis Healthcare Co., International Biosciences, Konica Minolta Inc., Laboratory Corp. of America Holdings, LetsGetChecked, MyMedLab Inc., Myriad Genetics Inc., Quest Diagnostics Inc., Sonora Quest Laboratories, Ulta Lab Tests LLC, VERITAS INTERCONTINENTAL, Walk In Lab LLC., and WellnessFX

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global direct to consumer laboratory testing market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global direct to consumer laboratory testing market 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Blood - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Blood - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Blood - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Blood - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Blood - Year-over-year growth 2022-2027 (%)
    • 6.4 Urine - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Urine - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Urine - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Urine - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Urine - Year-over-year growth 2022-2027 (%)
    • 6.5 Saliva - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Saliva - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Saliva - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Saliva - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Saliva - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Type
      • Exhibit 50: Market opportunity by Type ($ million)
      • Exhibit 51: Data Table on Market opportunity by Type ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 52: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 53: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 54: Chart on Comparison by Application
      • Exhibit 55: Data Table on Comparison by Application
    • 7.3 Routine clinical testing - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Routine clinical testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Routine clinical testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Routine clinical testing - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Routine clinical testing - Year-over-year growth 2022-2027 (%)
    • 7.4 Diabetes testing - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Diabetes testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Diabetes testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Diabetes testing - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Diabetes testing - Year-over-year growth 2022-2027 (%)
    • 7.5 Genetic testing - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Genetic testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Genetic testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Genetic testing - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Genetic testing - Year-over-year growth 2022-2027 (%)
    • 7.6 Thyroid stimulating hormone testing - Market size and forecast 2022-2027
      • Exhibit 68: Chart on Thyroid stimulating hormone testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Data Table on Thyroid stimulating hormone testing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Chart on Thyroid stimulating hormone testing - Year-over-year growth 2022-2027 (%)
      • Exhibit 71: Data Table on Thyroid stimulating hormone testing - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 72: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 75: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Application
      • Exhibit 76: Market opportunity by Application ($ million)
      • Exhibit 77: Data Table on Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 78: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 79: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 80: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 81: Chart on Geographic comparison
      • Exhibit 82: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 Asia - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Asia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Asia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Asia - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Asia - Year-over-year growth 2022-2027 (%)
    • 9.6 Rest of World (ROW) - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Rest of World (ROW) - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Rest of World (ROW) - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Rest of World (ROW) - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Rest of World (ROW) - Year-over-year growth 2022-2027 (%)
    • 9.7 US - Market size and forecast 2022-2027
      • Exhibit 99: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.8 UK - Market size and forecast 2022-2027
      • Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 115: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 116: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 117: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 118: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Market opportunity by geography
      • Exhibit 119: Market opportunity by geography ($ million)
      • Exhibit 120: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 121: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 123: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 124: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 125: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 126: Matrix on vendor position and classification
            • 12.3 23andMe Holding Co.
              • Exhibit 127: 23andMe Holding Co. - Overview
              • Exhibit 128: 23andMe Holding Co. - Business segments
              • Exhibit 129: 23andMe Holding Co. - Key offerings
              • Exhibit 130: 23andMe Holding Co. - Segment focus
            • 12.4 Any Lab Test Now Inc.
              • Exhibit 131: Any Lab Test Now Inc. - Overview
              • Exhibit 132: Any Lab Test Now Inc. - Product / Service
              • Exhibit 133: Any Lab Test Now Inc. - Key offerings
            • 12.5 Color Health Inc
              • Exhibit 134: Color Health Inc - Overview
              • Exhibit 135: Color Health Inc - Product / Service
              • Exhibit 136: Color Health Inc - Key offerings
            • 12.6 Direct Laboratory Services LLC
              • Exhibit 137: Direct Laboratory Services LLC - Overview
              • Exhibit 138: Direct Laboratory Services LLC - Product / Service
              • Exhibit 139: Direct Laboratory Services LLC - Key offerings
            • 12.7 EasyDNA
              • Exhibit 140: EasyDNA - Overview
              • Exhibit 141: EasyDNA - Product / Service
              • Exhibit 142: EasyDNA - Key offerings
            • 12.8 Everlywell Inc.
              • Exhibit 143: Everlywell Inc. - Overview
              • Exhibit 144: Everlywell Inc. - Product / Service
              • Exhibit 145: Everlywell Inc. - Key offerings
            • 12.9 Genesis Healthcare Co.
              • Exhibit 146: Genesis Healthcare Co. - Overview
              • Exhibit 147: Genesis Healthcare Co. - Product / Service
              • Exhibit 148: Genesis Healthcare Co. - Key offerings
            • 12.10 Konica Minolta Inc.
              • Exhibit 149: Konica Minolta Inc. - Overview
              • Exhibit 150: Konica Minolta Inc. - Business segments
              • Exhibit 151: Konica Minolta Inc. - Key news
              • Exhibit 152: Konica Minolta Inc. - Key offerings
              • Exhibit 153: Konica Minolta Inc. - Segment focus
            • 12.11 Laboratory Corp. of America Holdings
              • Exhibit 154: Laboratory Corp. of America Holdings - Overview
              • Exhibit 155: Laboratory Corp. of America Holdings - Business segments
              • Exhibit 156: Laboratory Corp. of America Holdings - Key news
              • Exhibit 157: Laboratory Corp. of America Holdings - Key offerings
              • Exhibit 158: Laboratory Corp. of America Holdings - Segment focus
            • 12.12 MyMedLab Inc.
              • Exhibit 159: MyMedLab Inc. - Overview
              • Exhibit 160: MyMedLab Inc. - Product / Service
              • Exhibit 161: MyMedLab Inc. - Key offerings
            • 12.13 Myriad Genetics Inc.
              • Exhibit 162: Myriad Genetics Inc. - Overview
              • Exhibit 163: Myriad Genetics Inc. - Product / Service
              • Exhibit 164: Myriad Genetics Inc. - Key offerings
            • 12.14 Quest Diagnostics Inc.
              • Exhibit 165: Quest Diagnostics Inc. - Overview
              • Exhibit 166: Quest Diagnostics Inc. - Business segments
              • Exhibit 167: Quest Diagnostics Inc. - Key offerings
              • Exhibit 168: Quest Diagnostics Inc. - Segment focus
            • 12.15 VERITAS INTERCONTINENTAL
              • Exhibit 169: VERITAS INTERCONTINENTAL - Overview
              • Exhibit 170: VERITAS INTERCONTINENTAL - Product / Service
              • Exhibit 171: VERITAS INTERCONTINENTAL - Key offerings
            • 12.16 Walk In Lab LLC.
              • Exhibit 172: Walk In Lab LLC. - Overview
              • Exhibit 173: Walk In Lab LLC. - Product / Service
              • Exhibit 174: Walk In Lab LLC. - Key offerings
            • 12.17 WellnessFX
              • Exhibit 175: WellnessFX - Overview
              • Exhibit 176: WellnessFX - Product / Service
              • Exhibit 177: WellnessFX - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 178: Inclusions checklist
                • Exhibit 179: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 180: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 181: Research methodology
                • Exhibit 182: Validation techniques employed for market sizing
                • Exhibit 183: Information sources
              • 13.5 List of abbreviations
                • Exhibit 184: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              direct to consumer laboratory testing market market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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