Doughnuts Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, UK, France - Size and Forecast 2024-2028

Published: Nov 2023

Pages: 159

SKU: IRTNTR44281

Snapshot

Doughnuts Market 2024-2028

The doughnuts market size is projected to increase by USD 6.49 billion and the market size is estimated to grow at a CAGR of 4.98% between 2023 and 2028.

The report offers extensive research analysis on the Doughnuts Market, with a categorization based on End-user, including food service and retail. It further segments the market by Product, encompassing the yeast doughnuts and cake doughnuts. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

One of the key factors driving the doughnuts market growth is the rising prominence of in-store bakeries in supermarkets. In-store bakeries are present in several large supermarkets and hypermarkets. In addition, although relatively smaller in size, these bakeries provide a wide range of baked products like doughnuts, cakes, pastries, and others. Moreover, the prominence of these bakeries is growing, mostly because they offer lower prices and the convenience of one-stop shopping. In addition, most consumers are value-conscious and, hence, opt for private labels in supermarkets. Furthermore, parbaking is a procedure where the batter is baked partially for 15 to 20 minutes, cooled, and refrigerated until the final baking. In addition, many supermarkets and QSRs employ this procedure for many of their baked products, including doughnuts. Hence, such factors are driving the market growth during the forecast period.

Doughnuts Market: Overview

The Doughnuts Market shows an accelerated CAGR during the forecast period.

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Trends

A key factor shaping the doughnuts market growth is the growing demand for healthier doughnuts. One of the most popular types of pastry consumed in the US, both at home as well as away from home is doughnuts. However, with changing consumer lifestyles, there is a growing demand for healthier varieties like whole grain, high fiber, low-fat, all-natural, and fortified options.

Moreover, many people across the globe prefer fresh and home-cooked foods rather than unhealthy processed or pre-packaged as well as foods with high calories. In addition, to meet this demand, new vendors are launching healthier doughnuts with less sugar content. Furthermore, many bakers use organic, nutritious, and fibrous ingredients like nuts, raw cocoa, fruit, and coconut oil in their products. Hence, such factors are driving the market growth during the forecast period.

Challenge

Fluctuating prices of raw materials of doughnuts are one of the key challenges hindering the doughnuts market growth. The prices of raw materials that are required to make doughnuts, such as sugar, eggs, flour, cocoa, and milk, can fluctuate depending on the availability. In addition, in recent years, the widening gap between the demand for and supply of these raw materials has increased their costs substantially.

Moreover, any increase in the price of raw materials not only increases manufacturing costs but also reduces the profit margins for vendors. In addition, to remain competitive in the global doughnuts market, manufacturers generally experiment with cheaper substitutes. Furthermore, suppliers of raw materials have the power to price their products at competitive and different prices. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Doughnuts Market Segmentation by Product

Several product launches in the yeast doughnuts segment will increase the market growth. Traditional yeast-raised doughnuts are manufactured from a sweet dough fermented with yeast to obtain a proper expansion of the dough. In addition, after being fermented, the dough is rolled to the desired thickness and cut out. These doughnuts are light and airy and have a chewy and slightly yeasty flavor. Moreover, these doughnuts are lighter in texture as compared to cake doughnuts; however, because of the long proofing time involved, yeast doughnuts take a longer time to make. In addition, major retail outlets like Krispy Kreme Doughnuts (a subsidiary of JAB Holding Co. Sarl) and Dunkin' Brands Group Inc. mostly offer traditional yeast-raised doughnuts. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Doughnuts Market Segmentation by End-user

The foodservice segment is estimated to witness significant growth during the forecast period. There is a growing popularity for freshly baked doughnuts in many regions and are available across several food service chains, like bakeries, food stalls, and franchised specialty outlets. In addition, the franchised specialty outlet segment accounts for the maximum sales in this segment.

The foodservice segment was the largest segment and was valued at USD 15.42 billion in 2018.

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For instance, Dunkin' Donuts and Krispy Kreme Doughnuts are leading doughnut brands in the US, accounting for over 50% of sales in this segment in the country. In addition, major retail stores are focusing more on strengthening their footholds in countries across Asia, where the change in the lifestyle of consumers is prominent, mostly due to growing urbanization. Furthermore, consumers in China and India, for instance, are developing Western eating habits, and many bakeries and retail stores in these countries are increasingly adding doughnuts to their menus as regular snack items. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Key Regions for the Doughnuts Market

APAC is estimated to contribute 37% to the growth of the global market during the forecast period

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Another region offering significant growth opportunities to companies is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main markets that are contributing to the market growth in North America include the US, Mexico, and Canada. In addition, factors such as improved living standards and the rise in the number of middle-class families are propelling the demand for doughnuts in the region. Moreover, in North America, most consumers, both men and women, have busy schedules, lead hectic lifestyles, and are, consequently, left with less time for at-home meal preparation. Furthermore, many people also prefer doughnuts along with coffee for breakfast in the region, mainly in the US and Canada, and hence, many specialty coffee shops offer doughnuts as a part of their menus. Hence, such factors are driving the market growth in North America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Corporativo Bimbo SA de CV: The company offers doughnuts such as Bimbo Donuts.
Key Offering - Daylight Donut Flour Co. LLC: The company offers doughnuts such as raised donuts and cake donuts.
Key Offering - Dough Doughnuts: The company offers doughnuts such as plain glazed doughnuts and toasted coconut doughnuts.

The doughnuts market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:??????

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The doughnuts market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

End-user Outlook
- Foodservice
- Retail
Product Outlook
- Yeast doughnuts
- Cake doughnuts
Geography Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Doughnuts Market Scope
Report Coverage	Details
Page number	159
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.98%
Market Growth 2024-2028	USD 6.49 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	3.83
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	APAC at 37%
Key countries	US, China, Japan, UK, and France
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Corporativo Bimbo SA de CV, Daylight Donut Flour Co. LLC, Dough Doughnuts, Doughnut Time Ltd., Focus Brands LLC, Glory Hole Doughnuts, Honey Dew Associates Inc., Inspire Brands Inc., J.CO Donuts and Coffee, JAB Holding Co. Sarl, Jelly modern doughnuts, LaMars Donuts, Mad Over Donuts, Maple Donuts Inc., McDonald Corp., MTY Food Group Inc., Restaurant Brands International Inc., Starbucks Corp., Sugar Shack Donuts and Coffee, and Yum Yum Donut Shops Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Doughnuts Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2028
Precise estimation of the doughnuts market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of doughnuts market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global doughnuts market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global doughnuts market 2018 - 2022 ($ billion)

4.2 End-user Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)

6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user

6.3 Foodservice - Market size and forecast 2023-2028
- Exhibit 34: Chart on Foodservice - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Foodservice - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Foodservice - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Foodservice - Year-over-year growth 2023-2028 (%)

6.4 Retail - Market size and forecast 2023-2028
- Exhibit 38: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Retail - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Retail - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by End-user
- Exhibit 42: Market opportunity by End-user ($ billion)
- Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Yeast doughnuts - Market size and forecast 2023-2028
- Exhibit 48: Chart on Yeast doughnuts - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Yeast doughnuts - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Yeast doughnuts - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Yeast doughnuts - Year-over-year growth 2023-2028 (%)

7.4 Cake doughnuts - Market size and forecast 2023-2028
- Exhibit 52: Chart on Cake doughnuts - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Cake doughnuts - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Cake doughnuts - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Cake doughnuts - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ billion)
- Exhibit 57: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 UK - Market size and forecast 2023-2028
- Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.11 Japan - Market size and forecast 2023-2028
- Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.12 France - Market size and forecast 2023-2028
- Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Corporativo Bimbo SA de CV
- Exhibit 111: Corporativo Bimbo SA de CV - Overview
- Exhibit 112: Corporativo Bimbo SA de CV - Business segments
- Exhibit 113: Corporativo Bimbo SA de CV - Key news
- Exhibit 114: Corporativo Bimbo SA de CV - Key offerings
- Exhibit 115: Corporativo Bimbo SA de CV - Segment focus

12.4 Daylight Donut Flour Co. LLC
- Exhibit 116: Daylight Donut Flour Co. LLC - Overview
- Exhibit 117: Daylight Donut Flour Co. LLC - Product / Service
- Exhibit 118: Daylight Donut Flour Co. LLC - Key offerings

12.5 Dough Doughnuts
- Exhibit 119: Dough Doughnuts - Overview
- Exhibit 120: Dough Doughnuts - Product / Service
- Exhibit 121: Dough Doughnuts - Key offerings

12.6 Doughnut Time Ltd.
- Exhibit 122: Doughnut Time Ltd. - Overview
- Exhibit 123: Doughnut Time Ltd. - Product / Service
- Exhibit 124: Doughnut Time Ltd. - Key offerings

12.7 Focus Brands LLC
- Exhibit 125: Focus Brands LLC - Overview
- Exhibit 126: Focus Brands LLC - Product / Service
- Exhibit 127: Focus Brands LLC - Key offerings

12.8 Glory Hole Doughnuts
- Exhibit 128: Glory Hole Doughnuts - Overview
- Exhibit 129: Glory Hole Doughnuts - Product / Service
- Exhibit 130: Glory Hole Doughnuts - Key offerings

12.9 Honey Dew Associates Inc.
- Exhibit 131: Honey Dew Associates Inc. - Overview
- Exhibit 132: Honey Dew Associates Inc. - Product / Service
- Exhibit 133: Honey Dew Associates Inc. - Key offerings

12.10 Inspire Brands Inc.
- Exhibit 134: Inspire Brands Inc. - Overview
- Exhibit 135: Inspire Brands Inc. - Product / Service
- Exhibit 136: Inspire Brands Inc. - Key offerings

12.11 J.CO Donuts and Coffee
- Exhibit 137: J.CO Donuts and Coffee - Overview
- Exhibit 138: J.CO Donuts and Coffee - Product / Service
- Exhibit 139: J.CO Donuts and Coffee - Key offerings

12.12 JAB Holding Co. Sarl
- Exhibit 140: JAB Holding Co. Sarl - Overview
- Exhibit 141: JAB Holding Co. Sarl - Product / Service
- Exhibit 142: JAB Holding Co. Sarl - Key news
- Exhibit 143: JAB Holding Co. Sarl - Key offerings

12.13 Jelly modern doughnuts
- Exhibit 144: Jelly modern doughnuts - Overview
- Exhibit 145: Jelly modern doughnuts - Product / Service
- Exhibit 146: Jelly modern doughnuts - Key offerings

12.14 LaMars Donuts
- Exhibit 147: LaMars Donuts - Overview
- Exhibit 148: LaMars Donuts - Product / Service
- Exhibit 149: LaMars Donuts - Key offerings

12.15 Maple Donuts Inc.
- Exhibit 150: Maple Donuts Inc. - Overview
- Exhibit 151: Maple Donuts Inc. - Product / Service
- Exhibit 152: Maple Donuts Inc. - Key offerings

12.16 McDonald Corp.
- Exhibit 153: McDonald Corp. - Overview
- Exhibit 154: McDonald Corp. - Business segments
- Exhibit 155: McDonald Corp. - Key news
- Exhibit 156: McDonald Corp. - Key offerings
- Exhibit 157: McDonald Corp. - Segment focus

12.17 Restaurant Brands International Inc.
- Exhibit 158: Restaurant Brands International Inc. - Overview
- Exhibit 159: Restaurant Brands International Inc. - Business segments
- Exhibit 160: Restaurant Brands International Inc. - Key news
- Exhibit 161: Restaurant Brands International Inc. - Key offerings
- Exhibit 162: Restaurant Brands International Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 163: Inclusions checklist
- Exhibit 164: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 165: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 166: Research methodology
- Exhibit 167: Validation techniques employed for market sizing
- Exhibit 168: Information sources

13.5 List of abbreviations
- Exhibit 169: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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