DTT Market in the US - Industry Analysis 2015-2019

Published: Oct 2015 Pages: 59 SKU: IRTNTR7297

Market outlook of the DTT market in the US

Digital terrestrial transmission (DTT) is a type of broadcast TV service that uses radio signals to transmit signals from the source without the help of a satellite. The market for DTT in the US is expected to surpass USD 32 billion by 2019 as vendors in this region are focusing on strengthening their DTT subscriber base to increase their revenue. Additionally, the availability of free-to-air DTT channels is also expected to bolster market growth during the forecast period.

Technavio’s market research analyst has estimated factors like the robust signal quality of DTT channels to drive growth in this market between the period of 2014 and 2019. The noise reduction capability of DTT services is expected to result in improved picture quality and higher transmission efficiency, which in turn augments the revenue generated by this market.

Competitive landscape and key vendors

This market is characterized by the presence of numerous small and large vendors who face significant market risks in the form of intense competition, rapid advances in technology, and frequent changes in consumer preferences. In order to gain traction in this market, vendors compete with each other on the basis of performance, innovation, product features, quality, low cost, selling price, distribution, and financial stability.

Key vendors in this market are -

  • CBS
  • Fox
  • NBCUniversal
  • Time Warner Cable
  • Viacom

Other prominent vendors in this market are American Broadcasting, Azteca, PBS, Telemundo, the CW, and the Walt Disney.

Segmentation by revenue type and analysis of the DTT market in the US

  • Advertising
  • Subscription

In this market research report, Technavio’s analysts have estimated the subscription segment to account for more than 76% of the total market share by 2019. The availability of add-on services and HD content that facilitate higher revenue generation are expected to account for this segment’s high market share during the forecast period.

Growth drivers, challenges, and upcoming trends: DTT market

Technavio’s market research analysts estimate upcoming trends, such as the development of pick-and-pay services, to foster market growth during the forecast period. Many vendors now provide pick-and-pay services to free the customers from conventional services. This will enable vendors to stabilize the high subscriber churn rate caused by OTT services, resulting in its high market growth during the forecast period.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the DTT market in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the DTT market in the US?
  • What are the key market trends impacting the growth of the DTT market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the DTT market in the US?
  • What are the market opportunities and threats faced by the vendors in the DTT market in the US?
  • What are the key outcomes of the five forces analysis of the DTT market in the US?

Technavio also offers customization on reports based on specific client requirement.

Related reports

TOC and List of Exhibits will be provided upon request

Please email at enquiry@technavio.com to request for TOC

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

PURCHASE FULL REPORT OF

market

QUICK BUY

Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis