UK - E-cigarette Market by Distribution Channel, Product and Gender - Forecast and Analysis 2024-2028

Published: Nov 2023

Pages: 140

SKU: IRTNTR70622

Snapshot

UK - E-cigarette Market 2024-2028

The UK - E-cigarette market size is estimated to grow at a CAGR of 13.3% between 2023 and 2028. The market size is forecast to increase by USD 1.61 billion.

The report offers extensive research analysis on the UK - E-cigarette Market, with a categorization based on Distribution Channel, including offline and online. It further segments the market by Product, encompassing the modular e-cigarette, next-generation products, rechargeable e-cigarette, and disposable e-cigarette. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

Trends- The prominence of private-label brands is a primary trend in the market.

Several major retailers across the UK are introducing their own e-cigarette brands to capitalize on their growing demand. In addition, over the last decade, the private-label segment has grown in terms of scope and size. Moreover, unlike branded products, private-label products are priced low. For instance, Eco-Vape is one of the companies that offer products to resellers, who sell them under their own brands. Therefore, price-sensitive consumers are more likely to purchase private-label products. Hence, such factors are positively impacting the UK - electronic cigarettes market. Therefore, it is expected to drive the UK E-cigarette market growth during the forecast period.

UK E-cigarette Market Overview

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Driver - High availability of e-cigarettes across different distribution formats

There is a significant availability of E-cigarettes at supermarkets and hypermarkets such as Sainsburys, ASDA, Tesco, and others. In addition, the increasing number of vape shops that offer e-cigarettes is also contributing to the growth of the market. Moreover, the concept of vape cafes is also on the rise in the UK. In 2021, many new vaping shops were opened in the UK, and the total number of vaping shops across the country crossed 2,000. These factors will also positively influence the growth of the market during the forecast period. Furthermore, the online sale of e-cigarettes is also increasing as most consumers prefer the convenience that the medium offers. Hence, such factors are positively impacting the UK - electronic cigarettes market. Therefore, it is expected to drive the UK E-cigarette market growth during the forecast period.

Challenges - Presence of substitute products

The presence of various substitutes including cigarettes, nicotine patches, nicotine snus, nasal sprays, inhalers, chewing tobacco, and lozenges is negatively impacting the market. In addition, the demand for tobacco products and nicotine patches is increasing in the UK. Moreover, this is expected to stimulate the availability of nicotine patches across the country and, in turn, will increase their sales. In addition, the sales of nicotine gums are also increasing in the UK. Furthermore, the number of people attempting to quit smoking by trying out other nicotine products is also growing. Hence, such factors are hindering the UK E-cigarette market growth during the forecast period.

UK E-cigarette Market By Distribution Channel

Offline Segment

The offline segment is estimated to witness significant growth during the forecast period. The offline segment comprises supermarkets and hypermarkets, retailers, and convenience stores. In addition, in the UK, the supermarkets and hypermarkets segment is the most preferred distribution format for e-cigarettes. Furthermore, the share of this segment is expected to increase owing to the growing penetration of hypermarkets and supermarkets and the convenience and wide variety of products that these outlets offer.

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The offline segment was the largest segment and was valued at USD 1.06 billion in 2018. Moreover, Tesco, Sainsburys, ASDA, and Morrisons are some of the largest supermarket chains in the UK. In addition, retailers such as Aldi, Lidl, and other vape shops are the second-most preferred distribution medium for e-cigarettes, after supermarkets and hypermarkets, owing to the increasing prominence of discount rates. Furthermore, with the concept of vape cafes becoming popular, the number of vape shops or vape cafes that offer drinks and e-cigarettes is increasing in the UK. Hence, such factors are fuelling the growth of this segment which in turn will drive the UK E-cigarette market growth during the forecast period.

Online Segment

The growing popularity of the online segment will increase the market growth during the forecast period. There is an increasing sales of e-cigarettes through the online channel due to the popularity of this channel and its various convenient factors, such as expansive product options, online payments, and doorstep delivery. In addition, some websites that offer e-cigarettes in the UK are VIP Electronic Cigarette and UK Ecig Store. Moreover, the presence of a strong infrastructure for the penetration of e-commerce services has also increased the preference for the online distribution channel. Furthermore, the increasing Internet penetration and the rising use of smartphones are expected to further drive the growth of this segment during the forecast period.

Who are the Major UK E-cigarette Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

British American Tobacco Plc: The company offers e cigarettes under its brand Vuse.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The UK E-cigarette market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook
- Offline
- Online
Product Outlook
- Modular e-cigarette
- Next-generation products
- Rechargeable e-cigarette
- Disposable e-cigarette

UK E-cigarette Market Scope
Report Coverage	Details
Page number	140
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 13.3%
Market Growth 2024-2028	USD 1.61 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	12.4
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	1111 EC Service Ltd., British American Tobacco Plc, Flavour Warehouse Ltd., Geekvape, Imperial Brands Plc, Innokin Technology Ltd., J WELL France Sarl, Japan Tobacco Inc., LOSTVAPE, Pax Labs Inc., Philip Morris International Inc., RELX International Enterprise HK Ltd., Shenzhen IVPS Technology Co. Ltd., SMOORE International Holdings Ltd., and VOOPOO
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this UK E-cigarette Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across UK
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements.

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Gender
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 13: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 14: Chart on UK: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on UK: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 E-cigarette market in UK 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on e-cigarette market in UK 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 Gender Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Gender Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ billion)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 41: Chart on Product - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 43: Chart on Comparison by Product
- Exhibit 44: Data Table on Comparison by Product

7.3 Modular e-cigarette - Market size and forecast 2023-2028
- Exhibit 45: Chart on Modular e-cigarette - Market size and forecast 2023-2028 ($ billion)
- Exhibit 46: Data Table on Modular e-cigarette - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Chart on Modular e-cigarette - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Modular e-cigarette - Year-over-year growth 2023-2028 (%)

7.4 Next-generation products - Market size and forecast 2023-2028
- Exhibit 49: Chart on Next-generation products - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Data Table on Next-generation products - Market size and forecast 2023-2028 ($ billion)
- Exhibit 51: Chart on Next-generation products - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Next-generation products - Year-over-year growth 2023-2028 (%)

7.5 Rechargeable e-cigarette - Market size and forecast 2023-2028
- Exhibit 53: Chart on Rechargeable e-cigarette - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Data Table on Rechargeable e-cigarette - Market size and forecast 2023-2028 ($ billion)
- Exhibit 55: Chart on Rechargeable e-cigarette - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Rechargeable e-cigarette - Year-over-year growth 2023-2028 (%)

7.6 Disposable e-cigarette - Market size and forecast 2023-2028
- Exhibit 57: Chart on Disposable e-cigarette - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Data Table on Disposable e-cigarette - Market size and forecast 2023-2028 ($ billion)
- Exhibit 59: Chart on Disposable e-cigarette - Year-over-year growth 2023-2028 (%)
- Exhibit 60: Data Table on Disposable e-cigarette - Year-over-year growth 2023-2028 (%)

7.7 Market opportunity by Product
- Exhibit 61: Market opportunity by Product ($ billion)
- Exhibit 62: Data Table on Market opportunity by Product ($ billion)

8 Market Segmentation by Gender

8.1 Market segments
- Exhibit 63: Chart on Gender - Market share 2023-2028 (%)
- Exhibit 64: Data Table on Gender - Market share 2023-2028 (%)

8.2 Comparison by Gender
- Exhibit 65: Chart on Comparison by Gender
- Exhibit 66: Data Table on Comparison by Gender

8.3 Male - Market size and forecast 2023-2028
- Exhibit 67: Chart on Male - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Male - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Male - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Male - Year-over-year growth 2023-2028 (%)

8.4 Female - Market size and forecast 2023-2028
- Exhibit 71: Chart on Female - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Female - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Female - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Female - Year-over-year growth 2023-2028 (%)

8.5 Market opportunity by Gender
- Exhibit 75: Market opportunity by Gender ($ billion)
- Exhibit 76: Data Table on Market opportunity by Gender ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 78: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 79: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 80: Overview on factors of disruption

11.4 Industry risks
- Exhibit 81: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 82: Vendors covered

12.2 Market positioning of vendors
- Exhibit 83: Matrix on vendor position and classification

12.3 1111 EC Service Ltd.
- Exhibit 84: 1111 EC Service Ltd. - Overview
- Exhibit 85: 1111 EC Service Ltd. - Product / Service
- Exhibit 86: 1111 EC Service Ltd. - Key offerings

12.4 British American Tobacco Plc
- Exhibit 87: British American Tobacco Plc - Overview
- Exhibit 88: British American Tobacco Plc - Business segments
- Exhibit 89: British American Tobacco Plc - Key news
- Exhibit 90: British American Tobacco Plc - Key offerings
- Exhibit 91: British American Tobacco Plc - Segment focus

12.5 Flavour Warehouse Ltd.
- Exhibit 92: Flavour Warehouse Ltd. - Overview
- Exhibit 93: Flavour Warehouse Ltd. - Product / Service
- Exhibit 94: Flavour Warehouse Ltd. - Key offerings

12.6 Geekvape
- Exhibit 95: Geekvape - Overview
- Exhibit 96: Geekvape - Product / Service
- Exhibit 97: Geekvape - Key offerings

12.7 Imperial Brands Plc
- Exhibit 98: Imperial Brands Plc - Overview
- Exhibit 99: Imperial Brands Plc - Business segments
- Exhibit 100: Imperial Brands Plc - Key news
- Exhibit 101: Imperial Brands Plc - Key offerings
- Exhibit 102: Imperial Brands Plc - Segment focus

12.8 Innokin Technology Ltd.
- Exhibit 103: Innokin Technology Ltd. - Overview
- Exhibit 104: Innokin Technology Ltd. - Product / Service
- Exhibit 105: Innokin Technology Ltd. - Key offerings

12.9 J WELL France Sarl
- Exhibit 106: J WELL France Sarl - Overview
- Exhibit 107: J WELL France Sarl - Product / Service
- Exhibit 108: J WELL France Sarl - Key offerings

12.10 Japan Tobacco Inc.
- Exhibit 109: Japan Tobacco Inc. - Overview
- Exhibit 110: Japan Tobacco Inc. - Business segments
- Exhibit 111: Japan Tobacco Inc. - Key news
- Exhibit 112: Japan Tobacco Inc. - Key offerings
- Exhibit 113: Japan Tobacco Inc. - Segment focus

12.11 LOSTVAPE
- Exhibit 114: LOSTVAPE - Overview
- Exhibit 115: LOSTVAPE - Product / Service
- Exhibit 116: LOSTVAPE - Key offerings

12.12 Pax Labs Inc.
- Exhibit 117: Pax Labs Inc. - Overview
- Exhibit 118: Pax Labs Inc. - Product / Service
- Exhibit 119: Pax Labs Inc. - Key offerings

12.13 Philip Morris International Inc.
- Exhibit 120: Philip Morris International Inc. - Overview
- Exhibit 121: Philip Morris International Inc. - Business segments
- Exhibit 122: Philip Morris International Inc. - Key offerings
- Exhibit 123: Philip Morris International Inc. - Segment focus

12.14 RELX International Enterprise HK Ltd.
- Exhibit 124: RELX International Enterprise HK Ltd. - Overview
- Exhibit 125: RELX International Enterprise HK Ltd. - Product / Service
- Exhibit 126: RELX International Enterprise HK Ltd. - Key offerings

12.15 Shenzhen IVPS Technology Co. Ltd.
- Exhibit 127: Shenzhen IVPS Technology Co. Ltd. - Overview
- Exhibit 128: Shenzhen IVPS Technology Co. Ltd. - Product / Service
- Exhibit 129: Shenzhen IVPS Technology Co. Ltd. - Key offerings

12.16 SMOORE International Holdings Ltd.
- Exhibit 130: SMOORE International Holdings Ltd. - Overview
- Exhibit 131: SMOORE International Holdings Ltd. - Product / Service
- Exhibit 132: SMOORE International Holdings Ltd. - Key offerings

12.17 VOOPOO
- Exhibit 133: VOOPOO - Overview
- Exhibit 134: VOOPOO - Product / Service
- Exhibit 135: VOOPOO - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 136: Inclusions checklist
- Exhibit 137: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 138: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 139: Research methodology
- Exhibit 140: Validation techniques employed for market sizing
- Exhibit 141: Information sources

13.5 List of abbreviations
- Exhibit 142: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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