UK - E-learning Market by End-user, Product and Deployment - Forecast and Analysis 2024-2028

UK E-learning Market Forecast 2024-2028

The UK E-learning Market size is forecast to increase by USD 12.94 billion, at a CAGR of 15.38% between 2023 and 2028. The report includes historic market data from 2018-2022. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and history.

Overview of the Market

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Key Players in the Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc. - The company offers E-learning solutions where one can speed up course creation using automated branching and by copying the appearance and style of one object and applying it to another through the software called Adobe. They also offer Adobe Suite, which is a collection of applications made by Adobe Systems for professionals, instructional designers, training managers, content developers, and educators.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Adobe Inc.
• City and Guilds Group
• Cornerstone
• D2L Corp.
• Day One Technologies Ltd.
• First Media Solutions Ltd.
• John Wiley and Sons Inc.
• Learning Pool
• Learning Technologies Group Plc
• Looop Online Ltd.
• McGraw Hill LLC
• NETEX KNOWLEDGE FACTORY S.A.
• Pearson Plc
• SAP SE
• Semcon
• Skillsoft Corp.
• Sponge Group Holdings Ltd.
• Totara Learning Solutions Ltd.
• WillowDNA
• JPMorgan Chase and Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Future Outlook and Market Projections by Segmentation

Market Segmentation by End-user

The market growth analysis by the K12 segment will be significant during the projection period. The market in the K-12 segment is growing due to the need for systems such as LMS and student information systems (SIS), followed by solutions such as analytics and adaptive learning. It helps schools in the administration, documentation, tracking, reporting, and delivery of electronic educational materials. LMS supports blended learning, flipped classroom methodologies, and in-class multi-device learning.

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The K12 segment was the largest and was valued at USD 2.58 billion in 2018. The content developers from online education industry develop content, storyboards, design instructions, and create animations for e-books in the form of instructional videos, images, simulations, VR, audio, and videos as an alternative to conventional (paper) textbooks for schools. Digital content also helps students access the course material at their convenience. E-books also let students practice screen-specific learning and comprehension skills in classrooms. Companies like Box develop content for the K-12 curriculum by drafting concise and informative courses to create customized learning materials for K-12 students. Thus, the demand for this platform for the K-12 end-users will increase the growth rate of the market in the K-12 segment during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Industry Growth Driver

The rise in cost-effective content development in E-learning authoring tools is notably driving market growth. Many education-technology (Ed-tech) companies, technology companies, and corporate training companies such as Pearson is using rapid online education authoring tools to cater to the growing demand for quality content from educational institutions and corporates for training purposes. An authoring tool is a software package offered by vendors like Elucidat and Adobe to create online content like modules and assessments for K-12, higher education, and corporate end-users.

Further, E-learning development vendors create intuitive graphic user interfaces to create content for a highly interactive learning experience. Corporations are investing in rapid E-learning tools along with learning management systems (LMS) for compliance training, procedures, and business skills and practices. The user-friendly interface of these tools shortens the E-learning development time. Some rapid E-learning tools also allow experienced users to create advanced coding and scripting for an interactive learning experience. Thus, the rise in cost-effective content development will drive the market during the forecast period.

Industry  Emerging Trends

Growing advancements in Industry 4.0 is an emerging trend shaping market growth. Advancements in digital technology have positively affected the manufacturing and services sectors in the UK. Industry 4.0 is the latest development in the digital industrial technology spectrum, and it involves the analysis of data gathered from various sources, including machines, technologies, systems, and processes. A few key technologies that are driving Industry 4.0 are additive manufacturing, automation technologies, simulation, analytics, and cloud computing. These developments clearly indicate the key skills required by the workforce.

Educational institutions and corporate organizations in the UK need to revamp the curriculum and training methods to upgrade the skills that are necessary to drive the economy. Hence, for higher education and corporate training, institutions and corporate organizations must initiate various measures to upgrade learning programs. In this context, E-learning plays a vital role as institutions and organizations have the leverage to develop courses and content based on their needs by updating the curriculum with the best practices of the industry. This further provides a stable platform for educators and trainers to test and deliver numerous forms of learning methods, such as flipped classrooms, blended learning, and competency-based education. Thus, the rise of Industry 4.0 will increase the market growth during the forecast period.

Industry  Challenges and Opportunities 

Issues regarding credentials earned through E-learning are a significant challenge hindering market growth. Numerous established and emerging players cater to end-users in the market in focus, including K-12, higher education, and corporate users. While vendors such as Pearson have a strong reputation for their content and courseware, the fragmented market also has numerous domestic and international training providers and course providers that offer generic and specialized courses. However, due to the short duration of such courses in the market, which need constant modification and updates, the credentials of such courses are questioned as, in most cases, they are not delivered by subject matter experts or faculties from reputed organizations and institutions.

Moreover, established organizations with expertise in digital content for courses specific to certain domains will select prominent vendors, trusting the quality of their programs. However, this might not be the case for companies that have comparatively low training or learning and development budgets. Thus, issues over the acceptance of credentials earned through E-learning are expected to hinder the growth of the market during the forecast period.

Impact of Customer Landscape

The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Customer Landscape

Segment Overview

The market analysis and report forecasts market expansion by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• End-user Outlook
  • K12
  • Higher education
  • Corporate

• Product Outlook
  • Packaged content
  • Solutions

Market Analyst Overview 

The e Learning market in the UK is experiencing significant growth, driven by various factors such as advancements in artificial intelligence (AI), the increasing demand for digital learning solutions, and the expansion of online learning platforms. The UK has a well-established education sector, with a strong focus on digitalization and the adoption of eLearning tools. One of the key drivers of the eLearning market in the UK is the growing demand for flexible learning options. E-learning platforms offer learners the flexibility to access content anytime, anywhere, using devices such as smartphones and laptops. This flexibility is particularly beneficial for professionals who need to upskill or reskill while balancing work and other commitments.

The UK government's investments in the education sector have also contributed to the growth of the eLearning market. These investments have enabled schools, universities, and other higher education institutions to adopt digital learning solutions, including learning management systems (LMS) and virtual training platforms.

This market offers a wide range of courses and programs to cater to the diverse needs of learners. These courses cover various skillsets and knowledge areas, from academic subjects to professional development and personal interest topics. Additionally, the market is witnessing a rise in the use of gamification and virtual reality (VR) to enhance the learning experience and engagement of students. Overall, this market is poised for continued growth, driven by factors such as the increasing demand for digital learning solutions, advancements in technology, and the government's focus on digitalization in education.

UK E-learning Market Scope
Report Coverage	Details
Page number	146
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 15.38%
Market Growth 2024-2028	USD 12.94 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	15.18
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adobe Inc., City and Guilds Group, Cornerstone, D2L Corp., Day One Technologies Ltd., First Media Solutions Ltd., John Wiley and Sons Inc., Learning Pool, Learning Technologies Group Plc, Looop Online Ltd., McGraw Hill LLC, NETEX KNOWLEDGE FACTORY S.A., Pearson Plc, SAP SE, Semcon, Skillsoft Corp., Sponge Group Holdings Ltd., Totara Learning Solutions Ltd., WillowDNA, and JPMorgan Chase and Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this UK E-learning Market Research Report?

• CAGR of the market  forecast
• Detailed information of market report factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• The market growth and forecasting across UK
• Thorough analysis of the market’s competitive landscape and market growth and trends
• Comprehensive analysis of factors that will challenge the growth of market companies

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