E-learning Market in Europe in End-user, Product, and Geography - Forecast and Analysis 2023-2027

Published: Sep 2023

Pages: 146

SKU: IRTNTR43347

Snapshot

Europe - E-learning market 2023-2027

The Europe - E-learning market size is estimated to grow at a CAGR of 15.68% between 2023 and 2027. The market size is forecast to increase by USD 49.81 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by product (packaged content and solutions), and application (higher education, corporate, and k-12). This report also includes an in-depth analysis of drivers, trends, and challenges.

The availability of subject proficiency assessments and certifications is one of the key drivers supporting the Europe e-learning market . Assessments on the e-learning courses help in evaluating the level of subject proficiency of learners. They also aid in building learner awareness about their progress in learning a subject concept. E-learning courses enable learners to re-study the sections of subject content in which they have scored less during the assessment.

Moreover, learners are certified by vendors after the completion of their e-learning courses based on grades achieved in assessments. Certifications received on specific subjects from vendors help learners build their credentials for future job opportunities. Vendors in the Europe - electronic learning market offer subject courses to users at different levels, ranging from basic level to high proficiency level. Therefore, regular assessments of the subject knowledge efficiency and certifications are expected to be the major driving factors for the growth of the market in focus during the forecast period.

What will be the Size of the Europe E-Learning Market During the Forecast Period?

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Who are the Major Europe E-Learning Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc.: The company offers e-learning to create groundbreaking digital content, deploy it across devices, and measure and monetize it over time to achieve greater business success.

The Europe - electronic learning market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Product

The packaged content segment is estimated to witness significant growth during the forecast period. Packaged content comprises digital educational content such as e-books, videos, and simulations. There has been a rapid shift toward digital education in Europe in the last few years. Educational institutions and corporate organizations are increasingly adopting the technology-aided learning approach to keep pace with industry requirements.

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The packaged content segment was the largest segment and was valued at USD 14.01 billion in 2017 and continue to grow by 2021. The demand for packaged eLearning content has also increased in recent years thanks to the policies and programs carried out by the EC, which are aimed at promoting Digital Education throughout all European Union Member States. Institutions and organizations increasingly prefer packaged content over traditional printed textbooks because of the cost benefits and better access to a wider range of learning materials in any discipline. Such factors will increase the segment growth during the forecast period.

Europe E-Learning Market: Key Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

The rising adoption of content gamification in digital education is one of the key Europe e-learning market trends contributing to the market growth. The proliferation of smartphones and the increasing penetration of the internet have fueled the demand for mobile learning apps. The growing adoption of mobile learning app vendors has encouraged other vendors, such as content creators and platform providers, to optimize their products for mobile accessibility. Several e-learning vendors offer gamified content modules that cover specific topics using multimedia tools such as audio-visuals and infographics.

Moreover, learners can assess their progress in the subject by taking tests in the form of interactive quizzes and games. Gamification helps in promoting collaborative learning among students through an interactive educational platform. Overall, the concept of content gamification in digital education is expected to aid the growth of the Europe e-learning market during the forecast period.

Challenge

High development costs associated with e-learning courses are one of the factors hindering the Europe e-learning market. The development and design cost of e-learning courses depend upon the instructional design model chosen. For instance, the language course designed for children includes basic words and video graphics, whereas, for students at higher education levels, it includes more short lectures and direct conversations with tutors. The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists.

However, on average, the cost associated with the production of online course content for an hour will be around USD 18,000. E-learning courses are required to be updated on a regular basis to meet the changing technologies and market trends and to sustain competition in the growing Europe - e-learning market. Regular updates on the existing e-learning courses with additional information and training models increase the investments over time. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in focus during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Europe e-learning market Customer Landscape

Segment Overview

The Europe e-learning market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Billion, 2017 - 2027)
- Packaged content
- Solutions

Application Outlook (USD Billion, 2017 - 2027)
- Higher education
- Corporate
- K-12

Europe E-Learning Market Scope
Report Coverage	Details
Page number	146
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 15.68%
Market growth 2023-2027	USD 49.81 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	15.13
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adobe Inc., Articulate Global Inc., Cegos Group, Cengage Learning Inc., Cisco Systems Inc., City and Guilds Group, D2L Corp., Docebo Inc., Hive Learning Ltd., Hubken Group Ltd., Instructure Holdings Inc., John Wiley and Sons Inc., Learning Technologies Group Plc, Mind Gym Plc, MPS Ltd., Pearson Plc, Sanako Oy, Simplilearn, NIIT Ltd., and Skillsoft Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Europe E-Learning Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the Market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across Europe
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

4 Historic Market Size

4.1 E-learning market in Europe 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on e-learning market in Europe 2017 - 2021 ($ billion)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.3 Application Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 29: Chart on Product - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 31: Chart on Comparison by Product
- Exhibit 32: Data Table on Comparison by Product

6.3 Packaged content - Market size and forecast 2022-2027
- Exhibit 33: Chart on Packaged content - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Packaged content - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Packaged content - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Packaged content - Year-over-year growth 2022-2027 (%)

6.4 Solutions - Market size and forecast 2022-2027
- Exhibit 37: Chart on Solutions - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Solutions - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Solutions - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Solutions - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Product
- Exhibit 41: Market opportunity by Product ($ billion)
- Exhibit 42: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Application

7.1 Market segments
- Exhibit 43: Chart on Application - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Application - Market share 2022-2027 (%)

7.2 Comparison by Application
- Exhibit 45: Chart on Comparison by Application
- Exhibit 46: Data Table on Comparison by Application

7.3 Higher education - Market size and forecast 2022-2027
- Exhibit 47: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Higher education - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

7.4 Corporate - Market size and forecast 2022-2027
- Exhibit 51: Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Corporate - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Corporate - Year-over-year growth 2022-2027 (%)

7.5 K-12 - Market size and forecast 2022-2027
- Exhibit 55: Chart on K-12 - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on K-12 - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on K-12 - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on K-12 - Year-over-year growth 2022-2027 (%)

7.6 Market opportunity by Application
- Exhibit 59: Market opportunity by Application ($ billion)
- Exhibit 60: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 62: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 63: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 64: Chart on Geographic comparison
- Exhibit 65: Data Table on Geographic comparison

9.3 UK - Market size and forecast 2022-2027
- Exhibit 66: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 67: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 69: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.4 Germany - Market size and forecast 2022-2027
- Exhibit 70: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.5 Rest of Europe - Market size and forecast 2022-2027
- Exhibit 74: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)

9.6 Market opportunity by geography
- Exhibit 78: Market opportunity by geography ($ billion)
- Exhibit 79: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 80: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 81: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 82: Overview on factors of disruption

11.4 Industry risks
- Exhibit 83: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 84: Vendors covered

12.2 Market positioning of vendors
- Exhibit 85: Matrix on vendor position and classification

12.3 Adobe Inc.
- Exhibit 86: Adobe Inc. - Overview
- Exhibit 87: Adobe Inc. - Business segments
- Exhibit 88: Adobe Inc. - Key offerings
- Exhibit 89: Adobe Inc. - Segment focus

12.4 Articulate Global Inc.
- Exhibit 90: Articulate Global Inc. - Overview
- Exhibit 91: Articulate Global Inc. - Product / Service
- Exhibit 92: Articulate Global Inc. - Key offerings

12.5 Cegos Group
- Exhibit 93: Cegos Group - Overview
- Exhibit 94: Cegos Group - Product / Service
- Exhibit 95: Cegos Group - Key offerings

12.6 Cengage Learning Inc.
- Exhibit 96: Cengage Learning Inc. - Overview
- Exhibit 97: Cengage Learning Inc. - Product / Service
- Exhibit 98: Cengage Learning Inc. - Key offerings

12.7 Cisco Systems Inc.
- Exhibit 99: Cisco Systems Inc. - Overview
- Exhibit 100: Cisco Systems Inc. - Business segments
- Exhibit 101: Cisco Systems Inc. - Key news
- Exhibit 102: Cisco Systems Inc. - Key offerings
- Exhibit 103: Cisco Systems Inc. - Segment focus

12.8 City and Guilds Group
- Exhibit 104: City and Guilds Group - Overview
- Exhibit 105: City and Guilds Group - Product / Service
- Exhibit 106: City and Guilds Group - Key offerings

12.9 D2L Corp.
- Exhibit 107: D2L Corp. - Overview
- Exhibit 108: D2L Corp. - Product / Service
- Exhibit 109: D2L Corp. - Key news
- Exhibit 110: D2L Corp. - Key offerings

12.10 Instructure Holdings Inc.
- Exhibit 111: Instructure Holdings Inc. - Overview
- Exhibit 112: Instructure Holdings Inc. - Product / Service
- Exhibit 113: Instructure Holdings Inc. - Key offerings

12.11 John Wiley and Sons Inc.
- Exhibit 114: John Wiley and Sons Inc. - Overview
- Exhibit 115: John Wiley and Sons Inc. - Business segments
- Exhibit 116: John Wiley and Sons Inc. - Key offerings
- Exhibit 117: John Wiley and Sons Inc. - Segment focus

12.12 Learning Technologies Group Plc
- Exhibit 118: Learning Technologies Group Plc - Overview
- Exhibit 119: Learning Technologies Group Plc - Business segments
- Exhibit 120: Learning Technologies Group Plc - Key news
- Exhibit 121: Learning Technologies Group Plc - Key offerings
- Exhibit 122: Learning Technologies Group Plc - Segment focus

12.13 Mind Gym Plc
- Exhibit 123: Mind Gym Plc - Overview
- Exhibit 124: Mind Gym Plc - Product / Service
- Exhibit 125: Mind Gym Plc - Key offerings

12.14 NIIT Ltd.
- Exhibit 126: NIIT Ltd. - Overview
- Exhibit 127: NIIT Ltd. - Product / Service
- Exhibit 128: NIIT Ltd. - Key news
- Exhibit 129: NIIT Ltd. - Key offerings

12.15 Pearson Plc
- Exhibit 130: Pearson Plc - Overview
- Exhibit 131: Pearson Plc - Business segments
- Exhibit 132: Pearson Plc - Key offerings
- Exhibit 133: Pearson Plc - Segment focus

12.16 Simplilearn
- Exhibit 134: Simplilearn - Overview
- Exhibit 135: Simplilearn - Product / Service
- Exhibit 136: Simplilearn - Key offerings

12.17 Skillsoft Corp.
- Exhibit 137: Skillsoft Corp. - Overview
- Exhibit 138: Skillsoft Corp. - Business segments
- Exhibit 139: Skillsoft Corp. - Key offerings
- Exhibit 140: Skillsoft Corp. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 141: Inclusions checklist
- Exhibit 142: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 143: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 144: Research methodology
- Exhibit 145: Validation techniques employed for market sizing
- Exhibit 146: Information sources

13.5 List of abbreviations
- Exhibit 147: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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