E-Prescribing Market by Deployment and Geography - Forecast and Analysis 2022-2026

Published: Oct 2022 Pages: 125 SKU: IRTNTR74571

The e-prescribing market share is expected to increase by USD 1.9 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 16.74%.

This E-Prescribing Market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the e-prescribing market segmentation by deployment (on-premise and cloud-based) and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The e-prescribing market report also offers information on several market vendors, including Allscripts Healthcare Solutions Inc., Athenahealth Inc., Change Healthcare Inc., CompuGroup Medical SE & Co. KGaA, Computer Programs & Systems Inc., Constellation Software Inc., DrFirst Inc, eClinicalWorks LLC, Epic Systems Corp., General Electric Co, Henry Schein Inc., iMedX Inc., McKesson Corp., Medical Information Technology Inc., NextGen Healthcare Inc., Oracle Corp., and Surescripts RxHub LLC among others.

What will the E-Prescribing Market Size be During the Forecast Period?

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E-Prescribing Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the E-Prescribing Market. During the COVID-19 pandemic, the demand for the e-prescribing market has been impacted significantly, but a holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.

Key E-Prescribing Market Driver

The increasing need for automation across different healthcare departments is one of the key factors driving the global e-prescribing market growth. The average human lifespan is increasing with the improving quality of healthcare services. With the increasing lifespan, the rise in prevalence of chronic diseases, and the growth oF the global population, the number of patients and the time involved in treatment are also increasing. Moreover, the growing awareness of health-related issues and the rising inclination for healthy living are prompting the general population to keep a check on their health. However, there is a dire need to reduce the per-patient time spent by a doctor and increase the efficiency of treatment. IT (information technology) plays a significant role in automating the treatment process right from the admission of patients, data collection on their medical history, storage of the collected data, examining patients, creating transcripts of doctors' comments and medication instructions, pharmaceutical workflows, and after-treatment follow-ups to the transfer of patients and their relevant medical records. Such factors will create demand for e-prescribing, which will positively impact the global Electronic Prescribing Market growth during the forecast period.

Key E-Prescribing Market Trend

The increasing use of Internet-enabled mobile devices in healthcare-related IT will fuel the global e-prescribing market growth. Cell phones, tablets, laptops, and wearables are being used to note down the regular vital parameters of patients and maintain their logs. Doctors and nurses check patient details directly using mobile devices before administering medication or doing a procedure. In addition, communication applications on mobile devices allow healthcare service providers to impart knowledge on patient care to the family members of the patient. There are applications that can automate audio transcription, such as Otter, Temi records, and others. These applications can be used to record patient history with minimal errors. As a result, there is reduced paperwork, and the information on patient history can enhance healthcare efficiency. Reduced paperwork not only frees up physicians' time but also puts the patients' information at their disposal. Overall, the use of mobile devices in healthcare is improving physician performance and ensuring better patient care. Such factors will create ample opportunities for the growth of the global Electronic Prescribing Market during the forecast period.

Key E-Prescribing Market Challenge

Privacy and data security concerns are the major challenges to the global e-prescribing market's growth. Maintaining security and confidentiality is an integral part of the e-prescribing ecosystem to build trust among healthcare providers and patients. There are federal and state guidelines already established for maintaining the security and privacy of e-prescribing solutions. For instance, in the US, the Health Insurance Portability and Accountability Act (HIPPA) of 1996 includes privacy standards that ensure the protection of patients' medical records, which are shared with any third parties, such as doctors, healthcare providers, and health plan providers. The channels of communication used by healthcare professionals or healthcare organizations and patients for providing remote services must comply with the guidelines set by legislation such as HIPPA. Unauthorized access to medical data, data theft, data breaches, and hacking by unauthorized people or hackers, and the loss of data during the transmission of patient data on cloud-based networks in the e-prescribing market are major threats that are expected to hamper the uptake of e-prescribing services to a certain extent. Such factors will thus hamper the growth of the global Electronic Prescribing Market during the forecast period.

This e-prescribing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global E-Prescribing Market as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the e-prescribing market during the forecast period.

Who are the Major E-Prescribing Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Allscripts Healthcare Solutions Inc.
  • Athenahealth Inc.
  • Change Healthcare Inc.
  • CompuGroup Medical SE & Co. KGaA
  • Computer Programs & Systems Inc.
  • Constellation Software Inc.
  • DrFirst Inc
  • eClinicalWorks LLC
  • Epic Systems Corp.
  • General Electric Co
  • Henry Schein Inc.
  • iMedX Inc.
  • McKesson Corp.
  • Medical Information Technology Inc.
  • NextGen Healthcare Inc.
  • Oracle Corp.
  • Surescripts RxHub LLC

 

This statistical study of the e-prescribing market encompasses successful business strategies deployed by the key vendors. The e-prescribing market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • ehr.meditech.com - The company offers e-prescribing platforms, such as Meditech Expanse, which can quickly review personalized charts, easily prioritize the patient list, and give patients the safe, face-to-face care that they deserve.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The e-prescribing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

E-Prescribing Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the e-prescribing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global IT software market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for E-Prescribing Market?

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47% of the market’s growth will originate from North America during the forecast period. The US is the key market for the e-prescribing market in North America. Market growth in this region will be slower than the growth of the market in other regions.

The increasing need for automation across different healthcare departments will facilitate the e-prescribing market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The outbreak of COVID-19 adversely affected all countries in North America, especially the US. As of December 22, 2021, more than 50.56 million COVID-19 cases were reported in the US. A rise in the number of COVID-19 cases in the first quarter of 2020 and early 2021 led to partial lockdowns in several countries, including Canada and Mexico. The lockdowns across many countries had a minimal effect on the growth of the regional E-Prescribing Market in 2020. Moreover, the demand for e-prescribing increased as people started maintaining social distancing. This also increased the demand for virtual medical consultation and e-prescribing systems. Thus, the COVID-19 pandemic boosted the growth of the e-prescribing market in North America in 2020. The trend is expected to continue during the forecast period.

What are the Revenue-generating Deployment Segments in the E-Prescribing Market?

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The e-prescribing market share growth in the on-premise segment will be significant during the forecast period. The on-premises segment of the e-prescribing market is expected to witness significant growth in terms of CAGR when compared with the cloud-based segment during the forecast period. On-premise solutions require the purchase of licenses or a software copy, and the entire software solution is stored on the company's premises. Hence, on-premise solutions are more secure and better protected when compared with cloud computing infrastructure. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the e-prescribing market size and actionable market insights on the post-COVID-19 impact on each segment.

 

E-Prescribing Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 16.74%

Market growth 2022-2026

$1.9 billion

Market structure

Fragmented

YoY growth (%)

16.25

Regional analysis

North America, APAC, Europe, South America, and the Middle East and Africa

Performing market contribution

North America at 47%

Key consumer countries

US, Japan, China, UK, and Germany

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Allscripts Healthcare Solutions Inc., Athenahealth Inc., Change Healthcare Inc., CompuGroup Medical SE & Co. KGaA, Computer Programs & Systems Inc., Constellation Software Inc., DrFirst Inc, eClinicalWorks LLC, Epic Systems Corp., General Electric Co, Henry Schein Inc., iMedX Inc., McKesson Corp., Medical Information Technology Inc., NextGen Healthcare Inc., Oracle Corp., and Surescripts RxHub LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this E-Prescribing Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive e-prescribing market growth during the next five years
  • Precise estimation of the e-prescribing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the e-prescribing industry across North America, APAC, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of e-prescribing market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 26: Chart on Comparison by Deployment
      • Exhibit 27: Data Table on Comparison by Deployment
    • 5.3 On-premise - Market size and forecast 2021-2026
      • Exhibit 28: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on On-premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
    • 5.4 Cloud-based - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 36: Market opportunity by Deployment ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 APAC - Market size and forecast 2021-2026
      • Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Allscripts Healthcare Solutions Inc.
              • Exhibit 89: Allscripts Healthcare Solutions Inc. - Overview
              • Exhibit 90: Allscripts Healthcare Solutions Inc. - Business segments
              • Exhibit 91: Allscripts Healthcare Solutions Inc. - Key offerings
              • Exhibit 92: Allscripts Healthcare Solutions Inc. - Segment focus
            • 10.4 Athenahealth Inc.
              • Exhibit 93: Athenahealth Inc. - Overview
              • Exhibit 94: Athenahealth Inc. - Product / Service
              • Exhibit 95: Athenahealth Inc. - Key offerings
            • 10.5 Change Healthcare Inc.
              • Exhibit 96: Change Healthcare Inc. - Overview
              • Exhibit 97: Change Healthcare Inc. - Business segments
              • Exhibit 98: Change Healthcare Inc. - Key news
              • Exhibit 99: Change Healthcare Inc. - Key offerings
              • Exhibit 100: Change Healthcare Inc. - Segment focus
            • 10.6 Computer Programs and Systems Inc.
              • Exhibit 101: Computer Programs and Systems Inc. - Overview
              • Exhibit 102: Computer Programs and Systems Inc. - Business segments
              • Exhibit 103: Computer Programs and Systems Inc. - Key offerings
              • Exhibit 104: Computer Programs and Systems Inc. - Segment focus
            • 10.7 DrFirst Inc
              • Exhibit 105: DrFirst Inc - Overview
              • Exhibit 106: DrFirst Inc - Product / Service
              • Exhibit 107: DrFirst Inc - Key offerings
            • 10.8 eClinicalWorks LLC
              • Exhibit 108: eClinicalWorks LLC - Overview
              • Exhibit 109: eClinicalWorks LLC - Product / Service
              • Exhibit 110: eClinicalWorks LLC - Key news
              • Exhibit 111: eClinicalWorks LLC - Key offerings
            • 10.9 Epic Systems Corp.
              • Exhibit 112: Epic Systems Corp. - Overview
              • Exhibit 113: Epic Systems Corp. - Product / Service
              • Exhibit 114: Epic Systems Corp. - Key offerings
            • 10.10 General Electric Co
              • Exhibit 115: General Electric Co - Overview
              • Exhibit 116: General Electric Co - Business segments
              • Exhibit 117: General Electric Co - Key news
              • Exhibit 118: General Electric Co - Key offerings
              • Exhibit 119: General Electric Co - Segment focus
            • 10.11 Medical Information Technology Inc.
              • Exhibit 120: Medical Information Technology Inc. - Overview
              • Exhibit 121: Medical Information Technology Inc. - Product / Service
              • Exhibit 122: Medical Information Technology Inc. - Key offerings
            • 10.12 Oracle Corp.
              • Exhibit 123: Oracle Corp. - Overview
              • Exhibit 124: Oracle Corp. - Business segments
              • Exhibit 125: Oracle Corp. - Key news
              • Exhibit 126: Oracle Corp. - Key offerings
              • Exhibit 127: Oracle Corp. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 128: Inclusions checklist
                • Exhibit 129: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 130: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 131: Research methodology
                • Exhibit 132: Validation techniques employed for market sizing
                • Exhibit 133: Information sources
              • 11.5 List of abbreviations
                • Exhibit 134: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              e-prescribing market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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