E-reader Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, UK, France - Size and Forecast 2024-2028

Published: Jan 2024

Pages: 162

SKU: IRTNTR72014

Snapshot

E-reader Market 2024-2028

The E-reader Market size is projected to increase by USD 7.01 billion, at a CAGR of 6.46% between 2023 and 2028. The growth rate of the market depends on several factors, including the longer battery life of E-readers, the benefits and reader engagement of e-books, and the glare/light pollution-free nature of E-readers. An E-reader is also called an e-book reader or e-book device and is predominantly used to read electronic copies of the book. The device can display text on the screen and has the capability to optimize font size, brightness, and text level according to the reader's preferences.

The report includes a comprehensive outlook on the market, offering forecasts for the industry segmented by Capacity, which comprises 8 GB, 32 GB, and 4 GB. Additionally, it categorizes Screen Size into 6-8 inch, 8-10 inch, above 10 inch, and below 6 inch, and covers Regions, including North America, APAC, Europe, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market Growth Analysis Driver

Longer battery life of E-readers is the key factor driving market growth. E-readers consume a very minimal amount of power, making them highly energy-efficient when compared with tablets and smartphones. They mainly consume power when the display is being updated. This is becoming a major unique selling proposition for E-readers as customers are more concerned about the efficiency of the product.

Moreover, E-readers stay intact until they are changed again by the electric charge. This makes the device extremely energy efficient. Owing to their energy efficiency, E-readers are prominently used for E-books and aid learning for children, and therefore, eliminate the emission of unwanted blue light, which is common from smartphones and tablets. Therefore, such product developments are expected to drive market growth during the forecast period.

Market Growth and Trends

The rising adoption of online local language translation modules in e-books is the primary trend shaping market growth. Factors such as the localization of content and online local language translations for e-books are increasing due to countries across the world having many native languages. Consumers in the region prefer to buy e-books that they can relate to and comprehend well, and some E-readers such as Amazon, Kindle, and Oasis come with an in-built translator application. As a result, e-books can be easily translated into languages most commonly spoken across the world other than English on the device.

In addition, to align with market trends and analysis e-book publishers are embedding the translation of their e-books with E-reader software. This is expected to not only improve the accessibility and distribution of books to a wider target end-user but also help them cut costs and improve content mobility during the forecast period. UK-based First Editions Translations has been serving various clients across Europe in translating books in a wide range of local languages. Thus, the localization of e-books is expected to drive the growth of the market during the forecast period.

Market Restrain

The lack of color range in E-readers is a challenge that affects market growth. E-readers majorly produce images in black, white, and shades of gray. The importance of having colored images in newspapers and other display mediums is increasing. Thus, the lack of color options in E-readers is a major disadvantage for the global E-reader market. Customers tend to be less attracted to black-and-white images, which form the majority of E-readers. Consequently, companies such as Rakuten Group Inc. that are interested in displaying colorful images or ads do not opt for E-readers.

However, a significant amount of research and development (R and D) is expected to be required to improve its features, such as color, during the forecast period. Devices such as tablets, smartphones, and phablets provide a wide range of color combinations, and it is expected to be very difficult for E-readers to compete with such devices in the future. Such a factor is expected to pose a challenge to the growth of the market during the forecast period.

Market Segmentation By Capacity

The market share growth by the 8 gigabytes (GB) segment will be significant during the forecast period. The 8 gigabyte (GB) E-reader is the most popular E-reader among various storage sizes. Major companies such as Amazon and Barnes are the main provider of 8 GB variants and price their E-readers at USD 150 to USD 190. Companies such as Amazon and Rakuten Kobo are launching new versions of their E-readers.

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The 8 GB Segment shows a gradual increase in the market share of USD 9.77 billion in 2018. Major market players such as Barnes and Noble offer Nook E-readers with a 6-inch HD display and 8 GB capacity, which completely enhances the reader experience. Barnes & Noble offers Nook E-readers with an HD display size of 6 inches and 8 GB, which will improve your reading experience. Consequently, the demand for E-readers with 8 GB storage capacity is expected to increase in the forecast period due to their low cost and availability of optimal features.

Market Segmentation By Screen Size

The 6-8 inch segment will account for the largest share of this segment. This is due to the fact that 6-8 inch E-readers offer a good balance of portability and screen size. A 6-8 inch screen is often considered the standard size for E-readers and is commonly found in popular devices such as Amazon Kindle Paperwhite and Kobo Clara HD. 6-8 inch E-readers are a popular choice for a variety of people, including students, professionals, and avid readers. They are a great way to enjoy books, magazines, and other digital content on the go. Such factors are expected to drive the growth of the 6-8 inch segment of the global E-reader market during the forecast period.

Regional Overview

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North America is estimated to contribute 33% to the growth of the global market during the forecast period.
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The regional E-reader market focuses significantly on making readers interactive and compatible with the exam-oriented approach prevalent in classrooms. Several institutions are adopting the bring-your-own-device (BYOD) policy in the US, which enables students to embrace digital literacy while reducing the financial disbursement of institutions.

Additionally, E-reader market players based in the region, such as Amazon, are focusing on providing E-readers with the capability to play audiobooks as well. Moreover, many publishers such as McGraw-Hill, Harper-Collins, and Random House are launching e-books and selling them online, which is expected to boost the demand for E-readers in the region during the forecast period. Thus, such factors are expected to drive the growth of the regional market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amazon.com Inc.: The company offers E reader tab called Kindle with a 6.8 display and adjustable warm light to shift screen shade from white to amber.
Apple Inc.: The company offers E book reader app which can be downloaded in mobiles and tablets.
Barnes and Noble Booksellers Inc.: The company offers E book readers such as Nook GlowLight 4, Nook GlowLight 4e, and Nook HD Tablet.

The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 12 market companies, including:

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028

Deployment Outlook
- 8 GB
- 32 GB
- 4 GB

Application Outlook
- 6-8 inch
- 8-10 inch
- Above 10 inch
- Below 6 inch

Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

E-Reader Market Scope
Report Coverage	Details
Page number	162
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.46%
Market Growth 2024-2028	USD 7.01 billion
Market structure	Concentrated
YoY growth 2023-2024(%)	6.01
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, China, India, UK, and France
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., ECTACO Inc., Hanwang Technology Co. Ltd., Pearson Plc, PocketBook International SA, Rakuten Group Inc., Sony Group Corp., tolino media GmbH and Co. KG, Vivilo, and Wacom Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this E-reader Market Research Report?

CAGR of the market report forecast during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of Industry companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Capacity
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Screen Size
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global e-reader market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global e-reader market 2018 - 2022 ($ billion)

4.2 Capacity Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Capacity Segment 2018 - 2022 ($ billion)

4.3 Screen Size Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Screen Size Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Capacity

6.1 Market segments
- Exhibit 30: Chart on Capacity - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Capacity - Market share 2023-2028 (%)

6.2 Comparison by Capacity
- Exhibit 32: Chart on Comparison by Capacity
- Exhibit 33: Data Table on Comparison by Capacity

6.3 8 GB - Market size and forecast 2023-2028
- Exhibit 34: Chart on 8 GB - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on 8 GB - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on 8 GB - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on 8 GB - Year-over-year growth 2023-2028 (%)

6.4 32 GB - Market size and forecast 2023-2028
- Exhibit 38: Chart on 32 GB - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on 32 GB - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on 32 GB - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on 32 GB - Year-over-year growth 2023-2028 (%)

6.5 4 GB - Market size and forecast 2023-2028
- Exhibit 42: Chart on 4 GB - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on 4 GB - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on 4 GB - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on 4 GB - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by Capacity
- Exhibit 46: Market opportunity by Capacity ($ billion)
- Exhibit 47: Data Table on Market opportunity by Capacity ($ billion)

7 Market Segmentation by Screen Size

7.1 Market segments
- Exhibit 48: Chart on Screen Size - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Screen Size - Market share 2023-2028 (%)

7.2 Comparison by Screen Size
- Exhibit 50: Chart on Comparison by Screen Size
- Exhibit 51: Data Table on Comparison by Screen Size

7.3 6-8 inch - Market size and forecast 2023-2028
- Exhibit 52: Chart on 6-8 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on 6-8 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on 6-8 inch - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on 6-8 inch - Year-over-year growth 2023-2028 (%)

7.4 8-10 inch - Market size and forecast 2023-2028
- Exhibit 56: Chart on 8-10 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on 8-10 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on 8-10 inch - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on 8-10 inch - Year-over-year growth 2023-2028 (%)

7.5 Above 10 inch - Market size and forecast 2023-2028
- Exhibit 60: Chart on Above 10 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 61: Data Table on Above 10 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 62: Chart on Above 10 inch - Year-over-year growth 2023-2028 (%)
- Exhibit 63: Data Table on Above 10 inch - Year-over-year growth 2023-2028 (%)

7.6 Below 6 inch - Market size and forecast 2023-2028
- Exhibit 64: Chart on Below 6 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Data Table on Below 6 inch - Market size and forecast 2023-2028 ($ billion)
- Exhibit 66: Chart on Below 6 inch - Year-over-year growth 2023-2028 (%)
- Exhibit 67: Data Table on Below 6 inch - Year-over-year growth 2023-2028 (%)

7.7 Market opportunity by Screen Size
- Exhibit 68: Market opportunity by Screen Size ($ billion)
- Exhibit 69: Data Table on Market opportunity by Screen Size ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 71: Chart on Market share by geography 2023-2028 (%)
- Exhibit 72: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 73: Chart on Geographic comparison
- Exhibit 74: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 UK - Market size and forecast 2023-2028
- Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.11 India - Market size and forecast 2023-2028
- Exhibit 107: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 108: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 109: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 110: Data Table on India - Year-over-year growth 2023-2028 (%)

9.12 France - Market size and forecast 2023-2028
- Exhibit 111: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 112: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 113: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 114: Data Table on France - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 115: Market opportunity by geography ($ billion)
- Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 117: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 119: Overview on factors of disruption

11.4 Industry risks
- Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 121: Vendors covered

12.2 Market positioning of vendors
- Exhibit 122: Matrix on vendor position and classification

12.3 Amazon.com Inc.
- Exhibit 123: Amazon.com Inc. - Overview
- Exhibit 124: Amazon.com Inc. - Business segments
- Exhibit 125: Amazon.com Inc. - Key news
- Exhibit 126: Amazon.com Inc. - Key offerings
- Exhibit 127: Amazon.com Inc. - Segment focus

12.4 Apple Inc.
- Exhibit 128: Apple Inc. - Overview
- Exhibit 129: Apple Inc. - Business segments
- Exhibit 130: Apple Inc. - Key news
- Exhibit 131: Apple Inc. - Key offerings
- Exhibit 132: Apple Inc. - Segment focus

12.5 Barnes and Noble Booksellers Inc.
- Exhibit 133: Barnes and Noble Booksellers Inc. - Overview
- Exhibit 134: Barnes and Noble Booksellers Inc. - Product / Service
- Exhibit 135: Barnes and Noble Booksellers Inc. - Key offerings

12.6 ECTACO Inc.
- Exhibit 136: ECTACO Inc. - Overview
- Exhibit 137: ECTACO Inc. - Product / Service
- Exhibit 138: ECTACO Inc. - Key offerings

12.7 Hanwang Technology Co. Ltd.
- Exhibit 139: Hanwang Technology Co. Ltd. - Overview
- Exhibit 140: Hanwang Technology Co. Ltd. - Product / Service
- Exhibit 141: Hanwang Technology Co. Ltd. - Key offerings

12.8 Pearson Plc
- Exhibit 142: Pearson Plc - Overview
- Exhibit 143: Pearson Plc - Business segments
- Exhibit 144: Pearson Plc - Key offerings
- Exhibit 145: Pearson Plc - Segment focus

12.9 PocketBook International SA
- Exhibit 146: PocketBook International SA - Overview
- Exhibit 147: PocketBook International SA - Product / Service
- Exhibit 148: PocketBook International SA - Key offerings

12.10 Rakuten Group Inc.
- Exhibit 149: Rakuten Group Inc. - Overview
- Exhibit 150: Rakuten Group Inc. - Business segments
- Exhibit 151: Rakuten Group Inc. - Key offerings
- Exhibit 152: Rakuten Group Inc. - Segment focus

12.11 Sony Group Corp.
- Exhibit 153: Sony Group Corp. - Overview
- Exhibit 154: Sony Group Corp. - Business segments
- Exhibit 155: Sony Group Corp. - Key news
- Exhibit 156: Sony Group Corp. - Key offerings
- Exhibit 157: Sony Group Corp. - Segment focus

12.12 tolino media GmbH and Co. KG
- Exhibit 158: tolino media GmbH and Co. KG - Overview
- Exhibit 159: tolino media GmbH and Co. KG - Product / Service
- Exhibit 160: tolino media GmbH and Co. KG - Key offerings

12.13 Vivilo
- Exhibit 161: Vivilo - Overview
- Exhibit 162: Vivilo - Product / Service
- Exhibit 163: Vivilo - Key offerings

12.14 Wacom Co. Ltd.
- Exhibit 164: Wacom Co. Ltd. - Overview
- Exhibit 165: Wacom Co. Ltd. - Business segments
- Exhibit 166: Wacom Co. Ltd. - Key news
- Exhibit 167: Wacom Co. Ltd. - Key offerings
- Exhibit 168: Wacom Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources

13.5 List of abbreviations
- Exhibit 175: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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