Edible Flakes Market by Distribution Channel and Geography - Forecast and Analysis 2019-2023

The global edible flakes market has the potential to grow by USD 8.3 billion during 2019-2023, and the market’s growth momentum will accelerate throughout the forecast period.

This report provides a detailed analysis of the market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Baggry's India Ltd., Dr. August Oetker KG, General Mills Inc., Kellogg Co., Marico Ltd., Nature’s Path Foods Inc., Nestlé SA, PepsiCo Inc., Post Holdings Inc., and The Hain Celestial Group Inc.

Market Overview

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Market Competitive Analysis

The market is fragmented, and the degree of fragmentation will increase during the forecast period. Vendors are focusing on strengthening their distribution network with retailers and e-commerce companies to meet the rising global demand for edible flakes. Baggry's India Ltd., Dr. August Oetker KG, and General Mills Inc. are some of the major market participants. Though the accelerating growth momentum will offer immense growth opportunities, the intense competition will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this edible flakes market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this edible flakes market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading edible flakes companies, including:

• Baggry's India Ltd.
• Dr. August Oetker KG
• General Mills, Inc.
• Kellogg Co.
• Marico Ltd.
• Nature’s Path Foods, Inc.
• Nestlé SA
• PepsiCo Inc.
• Post Holdings, Inc.
• The Hain Celestial Group Inc.

Edible Flakes Market: Segmentation by Region

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The rapid growth of the e-commerce industry has increased the availability of edible flakes in online platforms. This has increased the sales of edible flakes in countries such as China, India, Japan, and Australia. Moreover, the influence of the western culture on dietary patterns, changing food habits, and rising disposable incomes are contributing to the edible flakes market growth in APAC.

Around 29% of the market growth will originate from APAC during the forecast period. China is the critical market for edible flakes in the region. Market growth in this region will be faster than the growth of the market in MEA and South America.

Edible Flakes Market: Segmentation by Distribution Channel

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The expansion of offline retail chains across the world is helping market vendors improve the visibility of their products. Several grocery and convenience stores are providing additional facilities such as phone cards and off-premise ATMs to increase their customer base, thereby driving sales. 

However, the market growth in the offline segment will be slower than the growth of the market in the online segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the edible flakes market size.

Edible Flakes Market: Key Drivers and Trends

The adoption of unhealthy habits and lifestyles has increased the prevalence of risk factors such as obesity, diabetes, stress, high blood pressure. This is compelling consumers to increasingly adopt a healthy lifestyle and proper diet to reduce the instances of such health problems. Health-conscious consumers are exhibiting strong demand for edible flakes such as oats and muesli as they are rich in protein and fibers and have low calorific values. This is encouraging vendors to launch new and innovative products that are high in nutritional value to meet the growing consumer demands. The rising awareness about the health benefits associated with the consumption of edible flakes is expected to influence the market growth during the forecast period.

• The increasing use of edible flakes in snack products is one of the significant edible flakes market trends that will affect the market landscape.
• Snacks made of edible flakes are gaining popularity among consumers.
• Vendors are expanding their product portfolios by introducing snacks made of edible flakes.
• Certain vendors are introducing biscuits and nutritional bars made of oats and wheat flakes.
• Several vendors are introducing flavors such as yogurt, fruit and nut, raspberry, strawberry, chocolate, and caramel in their product offerings.
• Factors such as convenience, easy availability, and rising awareness of healthy foods will increase their demand during the forecast period.
• During 2019-2023, the market will register a CAGR of nearly 8%.

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Edible Flakes Market: Key Highlights of the Report for the Forecast Period 2019-2023

• CAGR of the market during the forecast period 2019-2023
• Detailed information on factors that will accelerate the growth of the edible flakes market size during the next five years
• Precise estimation of the global edible flakes market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the edible flakes industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of edible flakes companies  

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