US - Education PC and Tablet Market by Distribution Channel, Product Type, and End-user - Forecast and Analysis 2024-2028

Published: Oct 2023

Pages: 151

SKU: IRTNTR71000

Snapshot

US - Education Personal Computer (PC) and Tablet Market 2024-2028

The US - education personal computer (PC) and tablet market size is estimated to grow at a CAGR of 11.21% between 2023 and 2028. The market size is forecast to increase by USD 6.43 billion. The report includes historic market data from 2018-2022. It also extensively covers market segmentation by distribution channel (offline and online), product type (laptop, tablet, and desktop), and end-user (K-12 and higher education). This report also includes an in-depth analysis of drivers, trends, and challenges.

Rapid penetration of Internet-enabled devices is the key factor driving market growth. The rapid penetration of laptops and tablets and growing consumer demand for customized learning have led to an increased emphasis on better digital education content. Several US - education PC and tablet market players have partnered with digital education content providers to provide devices that are available with pre-loaded applications and content. Furthermore, several US - education personal computer (PC) and tablet market players are increasingly assisting educational institutions in developing and enhancing digital library systems through cloud computing. Thus, such factors will drive market growth during the forecast period.

What will be the size of the US Education PC And Tablet Market During the Forecast Period?

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Who are the Major US Education PC and Tablet Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Acer Inc.: The company offers education PCs and tablets such as Acer one tablet, Acer swift laptop and Acer Aspire 3 spin laptops.

The US education PC and tablet market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak

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Market Segmentation by Distribution Channel

Based on the distribution channel, the market share growth by the offline segment will be significant during the forecast period. In 2023, the offline distribution channel dominated the US - education PC and tablet market. Offline distribution channel consists of the sale of products via retail outlets. Although retail stores dominate the segment, the growing popularity of hypermarkets and supermarkets as shopping destinations is expected to drive the growth of the US - education personal computer and tablet market.

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The offline segment shows a gradual increase in the market share of USD 4.83 billion in 2018. Offline distributors differentiate their products as per the brands, which helps them to serve their institute/ professional better. As a result, the rising availability of PCs and tablets across various offline distribution channels, such as PC shops, departmental stores, and other retail outlets, is expected to drive the demand for PCs and tablets. This will drive the growth of the offline segment in the US - education personal computer and tablet market during the forecast period.

US Education PC And Tablet Market: Key Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

An increase in the integration of apps is the primary trend shaping market growth. The evolution of digitization and IoT in the education system has led to the generalization of educational content. Third-party apps such as Scribble Press, Desk, and Sketchbook enable students to think and communicate effectively. Thus, the use of apps for various purposes by learners creates opportunities for US - education PC and tablet market players to design different kinds of education apps.

As education apps are integrated into PCs and tablets, it will result in students attempting to learn and understand new education technology trends that will enhance the learning process. As a result, to ensure the sustainability of education apps, market players are developing PCs and tablets that can provide easy access to education apps. Thus, due to the emergence of new technologies, the market is expected to grow significantly during the forecast period.

Challenge

Inadequate cybersecurity measures are a challenge that affects market growth. With the rapid expansion of digital technology in the education sector, the volume of education PCs and tablets used in the sector has seen a fast rise in the last few years. One of the key challenges affecting the growth of the US - education PC and tablet market is cybersecurity. Cybersecurity refers to the security of the software and hardware in digital systems and, most significantly, the data fed into them.

Moreover, in the US - education personal computer and tablet market, the major sources of cybersecurity threats to educational content include malware or viruses such as WannaCry through social media, the virtualization of systems, and the consumerization of IT. Thus, the inadequacy of the cybersecurity measures adopted by educational institutions and individual learners is expected to impede the growth of the US education PC and tablet market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

US Education PC and Tablet Market Customer Landscape

Segment Overview

The US education PC and tablet market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook
- Offline
- Online

Product Type Outlook
- Laptop
- Tablet
- Desktop

End-user Outlook
- K-12
- Higher education

US Education PC And Tablet Market Scope
Report Coverage	Details
Page number	151
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 11.21%
Market Growth 2024-2028	USD 6.43 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	10.29
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acer Inc., Advantech Co. Ltd., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Dell Technologies Inc., Estone Group LLC, HCL Technologies Ltd., HP Inc., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., NEC Corp., Nexstgo Co. Ltd., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., and Xiaomi Communications Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Education PC And Tablet Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across US
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Education PC and tablet market in US 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on education pc and tablet market in US 2018 - 2022 ($ million)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ million)

4.4 End-user Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ million)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product Type

7.1 Market segments
- Exhibit 41: Chart on Product Type - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product Type - Market share 2023-2028 (%)

7.2 Comparison by Product Type
- Exhibit 43: Chart on Comparison by Product Type
- Exhibit 44: Data Table on Comparison by Product Type

7.3 Laptop - Market size and forecast 2023-2028
- Exhibit 45: Chart on Laptop - Market size and forecast 2023-2028 ($ million)
- Exhibit 46: Data Table on Laptop - Market size and forecast 2023-2028 ($ million)
- Exhibit 47: Chart on Laptop - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Laptop - Year-over-year growth 2023-2028 (%)

7.4 Tablet - Market size and forecast 2023-2028
- Exhibit 49: Chart on Tablet - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Data Table on Tablet - Market size and forecast 2023-2028 ($ million)
- Exhibit 51: Chart on Tablet - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Tablet - Year-over-year growth 2023-2028 (%)

7.5 Desktop - Market size and forecast 2023-2028
- Exhibit 53: Chart on Desktop - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Data Table on Desktop - Market size and forecast 2023-2028 ($ million)
- Exhibit 55: Chart on Desktop - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Desktop - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Product Type
- Exhibit 57: Market opportunity by Product Type ($ million)
- Exhibit 58: Data Table on Market opportunity by Product Type ($ million)

8 Market Segmentation by End-user

8.1 Market segments
- Exhibit 59: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 60: Data Table on End-user - Market share 2023-2028 (%)

8.2 Comparison by End-user
- Exhibit 61: Chart on Comparison by End-user
- Exhibit 62: Data Table on Comparison by End-user

8.3 K-12 - Market size and forecast 2023-2028
- Exhibit 63: Chart on K-12 - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on K-12 - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on K-12 - Year-over-year growth 2023-2028 (%)

8.4 Higher education - Market size and forecast 2023-2028
- Exhibit 67: Chart on Higher education - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Higher education - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Higher education - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Higher education - Year-over-year growth 2023-2028 (%)

8.5 Market opportunity by End-user
- Exhibit 71: Market opportunity by End-user ($ million)
- Exhibit 72: Data Table on Market opportunity by End-user ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 74: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 75: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 76: Overview on factors of disruption

11.4 Industry risks
- Exhibit 77: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 78: Vendors covered

12.2 Market positioning of vendors
- Exhibit 79: Matrix on vendor position and classification

12.3 Acer Inc.
- Exhibit 80: Acer Inc. - Overview
- Exhibit 81: Acer Inc. - Business segments
- Exhibit 82: Acer Inc. - Key news
- Exhibit 83: Acer Inc. - Key offerings
- Exhibit 84: Acer Inc. - Segment focus

12.4 Alphabet Inc.
- Exhibit 85: Alphabet Inc. - Overview
- Exhibit 86: Alphabet Inc. - Business segments
- Exhibit 87: Alphabet Inc. - Key news
- Exhibit 88: Alphabet Inc. - Key offerings
- Exhibit 89: Alphabet Inc. - Segment focus

12.5 Apple Inc.
- Exhibit 90: Apple Inc. - Overview
- Exhibit 91: Apple Inc. - Business segments
- Exhibit 92: Apple Inc. - Key news
- Exhibit 93: Apple Inc. - Key offerings
- Exhibit 94: Apple Inc. - Segment focus

12.6 ASUSTeK Computer Inc.
- Exhibit 95: ASUSTeK Computer Inc. - Overview
- Exhibit 96: ASUSTeK Computer Inc. - Product / Service
- Exhibit 97: ASUSTeK Computer Inc. - Key news
- Exhibit 98: ASUSTeK Computer Inc. - Key offerings

12.7 Dell Technologies Inc.
- Exhibit 99: Dell Technologies Inc. - Overview
- Exhibit 100: Dell Technologies Inc. - Business segments
- Exhibit 101: Dell Technologies Inc. - Key news
- Exhibit 102: Dell Technologies Inc. - Key offerings
- Exhibit 103: Dell Technologies Inc. - Segment focus

12.8 HP Inc.
- Exhibit 104: HP Inc. - Overview
- Exhibit 105: HP Inc. - Business segments
- Exhibit 106: HP Inc. - Key news
- Exhibit 107: HP Inc. - Key offerings
- Exhibit 108: HP Inc. - Segment focus

12.9 Lenovo Group Ltd.
- Exhibit 109: Lenovo Group Ltd. - Overview
- Exhibit 110: Lenovo Group Ltd. - Business segments
- Exhibit 111: Lenovo Group Ltd. - Key offerings
- Exhibit 112: Lenovo Group Ltd. - Segment focus

12.10 LG Electronics Inc.
- Exhibit 113: LG Electronics Inc. - Overview
- Exhibit 114: LG Electronics Inc. - Product / Service
- Exhibit 115: LG Electronics Inc. - Key offerings

12.11 Microsoft Corp.
- Exhibit 116: Microsoft Corp. - Overview
- Exhibit 117: Microsoft Corp. - Business segments
- Exhibit 118: Microsoft Corp. - Key news
- Exhibit 119: Microsoft Corp. - Key offerings
- Exhibit 120: Microsoft Corp. - Segment focus

12.12 NEC Corp.
- Exhibit 121: NEC Corp. - Overview
- Exhibit 122: NEC Corp. - Business segments
- Exhibit 123: NEC Corp. - Key news
- Exhibit 124: NEC Corp. - Key offerings
- Exhibit 125: NEC Corp. - Segment focus

12.13 Panasonic Holdings Corp.
- Exhibit 126: Panasonic Holdings Corp. - Overview
- Exhibit 127: Panasonic Holdings Corp. - Business segments
- Exhibit 128: Panasonic Holdings Corp. - Key news
- Exhibit 129: Panasonic Holdings Corp. - Key offerings
- Exhibit 130: Panasonic Holdings Corp. - Segment focus

12.14 Samsung Electronics Co. Ltd.
- Exhibit 131: Samsung Electronics Co. Ltd. - Overview
- Exhibit 132: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 133: Samsung Electronics Co. Ltd. - Key news
- Exhibit 134: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 135: Samsung Electronics Co. Ltd. - Segment focus

12.15 Sony Group Corp.
- Exhibit 136: Sony Group Corp. - Overview
- Exhibit 137: Sony Group Corp. - Business segments
- Exhibit 138: Sony Group Corp. - Key news
- Exhibit 139: Sony Group Corp. - Key offerings
- Exhibit 140: Sony Group Corp. - Segment focus

12.16 Toshiba Corp.
- Exhibit 141: Toshiba Corp. - Overview
- Exhibit 142: Toshiba Corp. - Business segments
- Exhibit 143: Toshiba Corp. - Key news
- Exhibit 144: Toshiba Corp. - Key offerings
- Exhibit 145: Toshiba Corp. - Segment focus

12.17 Xiaomi Communications Co. Ltd.
- Exhibit 146: Xiaomi Communications Co. Ltd. - Overview
- Exhibit 147: Xiaomi Communications Co. Ltd. - Business segments
- Exhibit 148: Xiaomi Communications Co. Ltd. - Key news
- Exhibit 149: Xiaomi Communications Co. Ltd. - Key offerings
- Exhibit 150: Xiaomi Communications Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 151: Inclusions checklist
- Exhibit 152: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 153: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 154: Research methodology
- Exhibit 155: Validation techniques employed for market sizing
- Exhibit 156: Information sources

13.5 List of abbreviations
- Exhibit 157: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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