Educational Toys Market Analysis APAC,North America,Europe,Middle East and Africa,South America - US,China,Japan,Germany,UK - Size and Forecast 2023-2027
| Published: Nov 2022 | Pages: 164 | SKU: IRTNTR44275 |
Educational Toys Market Forecast 2023-2027
The Global Educational Toys Market size is estimated to grow by USD 16.04 billion, accelerating at a CAGR of 8.7% between 2023 and 2027. The increasing demand for smart toys is driven by factors such as technological advancements, which enable more interactive and engaging toys, as well as changing consumer preferences towards educational and interactive toys. The increased emphasis on STEM (Science, Technology, Engineering, and Mathematics) toys is driven by the growing recognition of the importance of these skills in education and future careers, leading to higher demand for toys that can help develop these skills. The increasing number of investments in the market is also driving growth as companies and investors see the potential for innovation and growth in the smart toy market.
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Market Segmentation
This market research report extensively covers market segmentation by age group (0-4 years, 4-8 years, and above 8 years), product (academic toys, cognitive toys, motor skill toys, and other toys), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
By Age group
The market share growth by the Academic Toys segment will be significant during the forecast period. Children in this age group are still at a young age and are beginning to understand the environment. As a result, they are generally kept under the supervision of an adult, daycares, or babysitters. In addition, children in this age group start developing their motor skills. As a result, parents generally opt for educational playthings consisting of cognitive and motor skills, along with constructional playthings that enhance motor skills as well as emotional and social skills.
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The 0-4 years segment was valued at USD 14.08 billion in 2017 and continued to grow until 2021. Manufacturers must delicately work on the manufacturing to avoid any structural imbalances on the surface of the toy, such as sharp edges, as children of this age are prone to chewing on objects, thereby physically hurting themselves. Manufacturers should also take care that they offer are non-breakable and washable.
Most toys offered to children in this age group are bright-colored, as they are attracted to bright colors. This age group is the major contributor to the growth of the overall market, as the major demand arises from this segment. Furthermore, to increase the child's socialization and interaction skills, parents opt for skill ones such as activity sets, model cars, and other cognitive games. Such factors will boost the growth of this segment in the learning market during the forecast period.
By Region
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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in APAC is expected to record rapid growth during the forecast period. Countries such as China, India, Malaysia, and Australia significantly contribute to the growth of the market. An improved demographic environment and a significant rise in the purchasing power of parents are the major factors driving the market. The younger, middle-class population, along with a cultural parenting shift from traditional education to educational playtime, is growing in the region.
In addition, increasing emphasis on improving the academic skills of students in various subjects from an early age has become one of the major trends that contribute to the rising popularity of these in APAC. Furthermore, to capitalize on the market, various international companies have started entering the market. These companies experience higher demand and an incremental growth rate in APAC.
Market Dynamics and Customer Landscape
The market is driven by a growing emphasis on early childhood education and the integration of technology into learning. Educators and parents seek that be interactive and engaging, offering smart educational experiences for kids. There is a rising demand for sustainable and eco-friendly, reflecting a preference for socially responsible products. These are often made from recycled or recyclable materials, including bio-based plastics for packaging. They are designed to promote intellectual and motor development by allowing kids to imitate adult-use activities and encouraging curiosity and purpose. Open-ended playthings that stimulate creativity and role-play are particularly popular, while electronic and app-enabled toys are also gaining traction.
Key Market Driver
Science, Technology, Engineering, and Mathematics (STEM) toys drive the market, benefiting companies, schools, and parents seeking hands-on learning for students. With the rise in STEM jobs and student interest, the demand for STEM grows. These can be mass-market, such as Lego, or specialty, like interactive STEM kits. They enhance cognitive skills, logic, collaboration, and problem-solving. Games such as Rush Hour and Robot Turtles develop pattern recognition and programming abilities. Construction kits, such as Snap Circuits and littleBits, cater to imagination and motor skills. Innovative teaching methods increase the need for STEM toys, especially for ages 4-8 and above, driving the global market.
The increasing demand is also driven by educators and early childhood education. These toys are designed to be interactive and engaging, serving as smart educational toys for kids. There is a growing focus on sustainable educational playthings that are eco-friendly and socially responsible. This includes using recycled and recyclable materials, as well as bio-based plastic and plastic packaging. They not only aid in intellectual development but also in motor development, as they often imitate adult-use activities. They are purposeful, sparking curiosity and offering various forms of play, from open-ended toys to electronic and app-enabled. Building, sports, sensory, and other toys that mimic various vocations are also popular, encouraging pretend play and role-play.
Major Market Trend
The use of 3D printing in toy manufacturing is a significant trend in the market. With 3D printers, students, parents, and educators can create unique ones, fostering design creativity and simplifying the manufacturing process. This leads to cost reductions in producing educational playthings, allowing for multiple versions with improved materials and features. Additionally, 3D printing reduces prototyping time and offers cost savings on molds for design iterations. Established companies, like Mattel, have introduced entry-level 3D printers for educational purposes, indicating a potential drive in the global market during the forecast period.
Significant Market Challenge
The primary obstacle hindering the growth of the learning and market is the substantial manufacturing cost. The industry involves various intermediaries in the supply chain, from raw material procurement to distributors and retailers. Safety considerations significantly impact consumer choices, leading to increased production costs for these meeting safety standards. This situation allows locally produced, lower-quality ones to be more affordable. Fluctuations in raw material prices and disruptions contribute to high inventory costs, prompting companies to set higher product prices for a better return on investment. Furthermore, the integration of advanced technologies like augmented and virtual reality in educational playthings further raises their prices, impeding market growth.
Key Companies
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
CocoMoco Kids - The company offers educational toys such as Animals in a tin boxes as its key offering under educational toys. The company offers educational games for kids. Some of the major products offered by the company include inventor kits, robotics kits, and STEM kits.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
- All Star Learning Inc.
- Engino.net Ltd.
- Evollve Inc.
- Fat Brain Toys LLC.
- HABA USA
- Johnco
- Learning Resources Ltd.
- LEGO System AS
- Little Genius Toys Pvt. Ltd.
- Mattel Inc.
- Melissa and Doug
- Mishka AI
- My Luxeve Pty Ltd.
- Oriental Trading Co.
- Pegasus for kids
- Ravensburger AG
- Sphero Inc.
- Technybirds
- VTech Holdings Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Market Analyst Overview
The market offers a range of plaything designed to promote academic learning and development in children, including Doctor sets, puzzles, word games, and strategic board games. These playthings provide toddlers with valuable educational opportunities, helping them develop social intelligence, self-esteem, and critical skills like judgment, reasoning, and negotiation. With the rise of smart technologies, AI-based toys have become popular, incorporating features like microcontrollers, Wi-Fi, and Bluetooth technology to enhance the learning experience. These playthings are often sold through online platforms, e-commerce sites, and toy retailers, contributing to the market expansion in recent years.
Games and puzzles are essential for promoting cognitive development and fine motor skill development in children. Learning and education plaything manufacturers often include card games, which help develop judgment and reasoning skills. These adhere to strict protocols and are often tested in laboratories to ensure they meet safety and educational standards. Open-ended suggestions for play encourage creativity and problem-solving. Additionally, many educational playthings now integrate with smartphones, offering interactive and engaging learning experiences for children.
Educational playthings play a crucial role in child development by promoting worker health and safety. They are designed to enhance STEM concepts and develop critical thinking, logical reasoning, and cognitive skills. Games and puzzles stimulate cognitive development and fine motor skills while also fostering spatial awareness. Educational shows like PBS science shows, Peep and the Big Wide World, Cyberchase, SciGirls, and Design Squad offer engaging content that complements these playthings. These toys are often available at specialty stores and game shops, as well as online platforms like SkilloToys. Manufacturers focus on creating instructive toys that help children develop judgment, reasoning, and negotiation skills, ensuring compliance with laws and testing requirements. Educational playthings are a valuable tool for learning and are increasingly accessible through various retail channels, including Target.
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Educational Toys Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2022 |
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Historic period |
2017 - 2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.7% |
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Market growth 2023-2027 |
USD 16.04 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.65 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
All Star Learning Inc., CocoMoco Kids, Engino.net Ltd., Evollve Inc., Fat Brain Toys LLC., HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., Pegasus for kids, Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings Ltd. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
- Precise estimation of the size of the market size and its contribution to the parent market
- Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
- Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Age Group
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global educational toys market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global educational toys market 2017 - 2021 ($ million)
- 4.2 Age Group Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Age Group Segment 2017 - 2021 ($ million)
- 4.3 Product Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Age Group
- 6.1 Market segments
- Exhibit 30: Chart on Age Group - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Age Group - Market share 2022-2027 (%)
- 6.2 Comparison by Age Group
- Exhibit 32: Chart on Comparison by Age Group
- Exhibit 33: Data Table on Comparison by Age Group
- 6.3 0-4 years - Market size and forecast 2022-2027
- Exhibit 34: Chart on 0-4 years - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on 0-4 years - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on 0-4 years - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on 0-4 years - Year-over-year growth 2022-2027 (%)
- 6.4 4-8 years - Market size and forecast 2022-2027
- Exhibit 38: Chart on 4-8 years - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on 4-8 years - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on 4-8 years - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on 4-8 years - Year-over-year growth 2022-2027 (%)
- 6.5 Above 8 years - Market size and forecast 2022-2027
- Exhibit 42: Chart on Above 8 years - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Data Table on Above 8 years - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Chart on Above 8 years - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Above 8 years - Year-over-year growth 2022-2027 (%)
- 6.6 Market opportunity by Age Group
- Exhibit 46: Market opportunity by Age Group ($ million)
7 Market Segmentation by Product
- 7.1 Market segments
- Exhibit 47: Chart on Product - Market share 2022-2027 (%)
- Exhibit 48: Data Table on Product - Market share 2022-2027 (%)
- 7.2 Comparison by Product
- Exhibit 49: Chart on Comparison by Product
- Exhibit 50: Data Table on Comparison by Product
- 7.3 Academic toys - Market size and forecast 2022-2027
- Exhibit 51: Chart on Academic toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Academic toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Academic toys - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Academic toys - Year-over-year growth 2022-2027 (%)
- 7.4 Cognitive toys - Market size and forecast 2022-2027
- Exhibit 55: Chart on Cognitive toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 56: Data Table on Cognitive toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Chart on Cognitive toys - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Cognitive toys - Year-over-year growth 2022-2027 (%)
- 7.5 Motor skill toys - Market size and forecast 2022-2027
- Exhibit 59: Chart on Motor skill toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Data Table on Motor skill toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Chart on Motor skill toys - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Motor skill toys - Year-over-year growth 2022-2027 (%)
- 7.6 Other toys - Market size and forecast 2022-2027
- Exhibit 63: Chart on Other toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Other toys - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Other toys - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Other toys - Year-over-year growth 2022-2027 (%)
- 7.7 Market opportunity by Product
- Exhibit 67: Market opportunity by Product ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2022-2027 (%)
- Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2022-2027
- Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.4 North America - Market size and forecast 2022-2027
- Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.5 Europe - Market size and forecast 2022-2027
- Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.6 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.7 South America - Market size and forecast 2022-2027
- Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Japan - Market size and forecast 2022-2027
- Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.11 Germany - Market size and forecast 2022-2027
- Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.12 UK - Market size and forecast 2022-2027
- Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 113: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 114: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 116: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 117: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 118: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 119: Matrix on vendor position and classification
- 12.3 CocoMoco Kids
- Exhibit 120: CocoMoco Kids - Overview
- Exhibit 121: CocoMoco Kids - Product / Service
- Exhibit 122: CocoMoco Kids - Key offerings
- 12.4 Engino.net Ltd.
- Exhibit 123: Engino.net Ltd. - Overview
- Exhibit 124: Engino.net Ltd. - Product / Service
- Exhibit 125: Engino.net Ltd. - Key offerings
- 12.5 Fat Brain Toys LLC.
- Exhibit 126: Fat Brain Toys LLC. - Overview
- Exhibit 127: Fat Brain Toys LLC. - Product / Service
- Exhibit 128: Fat Brain Toys LLC. - Key offerings
- 12.6 Johnco
- Exhibit 129: Johnco - Overview
- Exhibit 130: Johnco - Product / Service
- Exhibit 131: Johnco - Key offerings
- 12.7 Learning Resources Ltd.
- Exhibit 132: Learning Resources Ltd. - Overview
- Exhibit 133: Learning Resources Ltd. - Product / Service
- Exhibit 134: Learning Resources Ltd. - Key offerings
- 12.8 LEGO System AS
- Exhibit 135: LEGO System AS - Overview
- Exhibit 136: LEGO System AS - Product / Service
- Exhibit 137: LEGO System AS - Key news
- Exhibit 138: LEGO System AS - Key offerings
- 12.9 Mattel Inc.
- Exhibit 139: Mattel Inc. - Overview
- Exhibit 140: Mattel Inc. - Business segments
- Exhibit 141: Mattel Inc. - Key news
- Exhibit 142: Mattel Inc. - Key offerings
- Exhibit 143: Mattel Inc. - Segment focus
- 12.10 Melissa and Doug
- Exhibit 144: Melissa and Doug - Overview
- Exhibit 145: Melissa and Doug - Product / Service
- Exhibit 146: Melissa and Doug - Key offerings
- 12.11 My Luxeve Pty Ltd.
- Exhibit 147: My Luxeve Pty Ltd. - Overview
- Exhibit 148: My Luxeve Pty Ltd. - Product / Service
- Exhibit 149: My Luxeve Pty Ltd. - Key offerings
- 12.12 Oriental Trading Co.
- Exhibit 150: Oriental Trading Co. - Overview
- Exhibit 151: Oriental Trading Co. - Product / Service
- Exhibit 152: Oriental Trading Co. - Key offerings
- 12.13 Pegasus for kids
- Exhibit 153: Pegasus for kids - Overview
- Exhibit 154: Pegasus for kids - Product / Service
- Exhibit 155: Pegasus for kids - Key offerings
- 12.14 Ravensburger AG
- Exhibit 156: Ravensburger AG - Overview
- Exhibit 157: Ravensburger AG - Product / Service
- Exhibit 158: Ravensburger AG - Key offerings
- 12.15 Sphero Inc.
- Exhibit 159: Sphero Inc. - Overview
- Exhibit 160: Sphero Inc. - Product / Service
- Exhibit 161: Sphero Inc. - Key offerings
- 12.16 Technybirds
- Exhibit 162: Technybirds - Overview
- Exhibit 163: Technybirds - Product / Service
- Exhibit 164: Technybirds - Key offerings
- 12.17 VTech Holdings Ltd.
- Exhibit 165: VTech Holdings Ltd. - Overview
- Exhibit 166: VTech Holdings Ltd. - Business segments
- Exhibit 167: VTech Holdings Ltd. - Key offerings
- Exhibit 168: VTech Holdings Ltd. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources
- 13.5 List of abbreviations
- Exhibit 175: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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educational toys market market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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