Fruits and Vegetables Market in Egypt by Product, Type, and Application - Forecast and Analysis 2023-2027

Egypt Fruits and Vegetables Market Forecast 2023-2027

The Egypt Fruits and Vegetables Market size is projected to increase by 11.26 million t and the market size is estimated to grow at a CAGR of 5.6% between 2022 and 2027. In 2017 the size of the market was valued at USD 28.83 million t.

The growth of the organized retail sector is a primary factor driving the fruits and vegetables market during the forecast period. To generate more sales volumes and revenue, companies continuously focus on strengthening their distribution networks through organized retailing. Organized retailing in Egypt has grown with the establishment of several supermarkets, hypermarkets, and specialty stores. Hypermarkets and supermarkets are the two major offline distribution channels for fruits and vegetables in Egypt. Organized retailing is an integral part of the offline distribution channel, which facilitates the purchasing process for consumers and enables them to choose from a diverse range of fruits and vegetables. A rise in the number of organized retailers that offer more shelf space for organic and non-organic fruits and vegetables is expected to drive the growth of the market during the forecast period.

Fruits and Vegetables Market in Egypt Market: Overview

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The market is experiencing notable shifts in consumer behavior and purchasing patterns. While brick-and-mortar retailers like Walmart, Whole Foods, and Target continue to play a significant role, online buying trends, particularly among younger demographics like Generation X, are on the rise. With a growing emphasis on health and wellness, driven by concerns over obesity rates and digestive health, there's an increasing demand for fresh foods, including those suited to trendy diets like raw food and paleo diets. This shift is not only driven by younger generations but also by elderly people and baby boomers looking to maintain weight loss and boost energy levels through nutritious options. As Egypt's population becomes more health-conscious, the market is witnessing a surge in the consumption of fruits and vegetables, offering ample opportunities for retailers and suppliers alike.

Market Dynamics and Customer Landscape

The market is experiencing significant shifts influenced by diverse factors. With Millennials and Generation X driving digital presence and preferring online retailers, large discounts and cashback offers are gaining traction. Health-conscious consumers, including younger demographics and baby boomers, are shaping trends towards fresh foods and trendy diets like raw food and paleo diets. Meal kit delivery services cater to personalized requirements, while brick-and-mortar retailers like Walmart and Whole Foods adapt to online buying trends. Obesity rates drive demand for weight-loss products, focusing on energy levels and digestive health. This dynamic market landscape reflects evolving consumer preferences and demographic influences. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Significant Market Trends

Increasing demand for organic fruits and vegetable products is a major trend in the market. The global food and beverage industry has seen an upsurge in demand for organic fruits and vegetables. Owing to this, the fruits and vegetables market in Egypt is predicted to witness growth during the forecast period. Organic food is gaining popularity across the world because it is produced without synthetic fertilizers, chemical pesticides, artificial substances, or genetic engineering. During the forecast period, the organic food export of Egypt, which includes organically farmed fruits and vegetables, is expected to expand. Organic agriculture is also preferable to chemical-based agriculture since it preserves soil health and protects the environment. Organic farming improves soil nutrients, resulting in high-quality agricultural products grown in such soils.

Organic fruits and vegetables offer an ideal solution for consumers who are seeking healthy food products made from flavorful and organic ingredients. Organic fruits and vegetables contain various minerals, vitamins, and omega 3 and some antioxidant properties. Therefore, the rise in demand for organic fruits and vegetables in the global food and beverage industry is, in turn, anticipated to drive the growth of the market during the forecast period.

Major Market Challenge 

Food poisoning or food-borne illnesses can affect a person who eats food that is contaminated by bacteria, viruses, parasites, toxins, or other substances. Every year, around three million people (1 in 8) in Egypt suffer a food-borne illness. Salmonella enterica is a major food-borne illness in Egypt. When people consume contaminated food, they are more likely to become sicker or develop a serious illness. These contaminants can infiltrate the supply chain in a variety of ways, rendering food products unsafe for consumption. Marine biotoxins, cyanogenic glycosides, mycotoxins, and toxins found in toxic mushrooms are examples of naturally occurring poisons. Long-term exposure to oxalates, which are found in staple fruits such as peach palms, can affect the immune system, disturb normal development, and even cause cancer in consumers. Such factors are, in turn, expected to hamper market growth during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Major Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• ELSAADA Company- The company offers fruits and vegetables such as oranges, grape, peaches, strawberry, onion, potato, garlic.
• Allfresh International BV- The company offers fruits such as blueberry, oranges, avocado, dates.
• 7 Stars- The company offers fruits and vegetables such as oranges, lemons, limes, strawberries, mangos, grenades, garlic, onion, pepper, lettuce, tomatoes.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companiess, including:

• Al Hamd Co.
• AL Sadat Agro Fruit Co.
• BelOrta CV
• Driscoll Strawberry Associates Inc.
• Emona Co. Ltd.
• Fresgarrido SL
• Fruitable Fresh sdn bhd
• GEA Group AG
• Ghabbour Farms
• HITAC TRADING CO.
• Innovitics Inc.
• La Tulipe Fruit Vegetables Export Co.
• Naturipe Farms LLC
• NOVO FRUITS
• Root Tech
• Walmart Inc.
• WAVYFRESH

Qualitative and quantitative analysis of companiess has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companiess as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companiess as dominant, leading, strong, tentative, and weak.

Market Segmentation

This Egypt fruits and vegetable market report extensively covers market segmentation by Product (vegetables and fruits), Type (fresh, processed, and frozen), and Application (commercial and household). It also includes an in-depth analysis of drivers, trends, and challenges. In the product segment of the market, various factors influence consumer behavior and purchasing patterns. Millennials, a significant demographic, prioritize convenience and value, often seeking time and money-saving options. With a strong digital presence, online retailers capitalize on this trend by offering a wide selection of produce through online stores. To attract customers, online retailers often provide large discounts and cashback offers, catering to cost-conscious consumers. Moreover, meal kit delivery services have gained popularity, especially among health-conscious individuals seeking convenient and personalized solutions to meet their dietary requirements. Understanding the snacking habits and preferences of the Egyptian population is crucial for retailers to tailor their offerings effectively. By aligning with evolving consumer preferences and leveraging digital platforms, the markett can continue to thrive in a rapidly changing market landscape.

By Product

The market share growth by the vegetable segment will be significant during the forecast period. Vegetables are the largest segment of the market and will continue to remain the largest segment during the forecast period. The growing food industry across the world, coupled with increasing consumer expenditure on fresh food products such as vegetables, is expected to drive the growth of the segment during the forecast period. 

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The vegetable segment was valued at 16.10 million t in 2017 and continue to grow by 2021. Vegetables are in high demand due to the growing vegan population. Vegetables such as tomatoes, cabbage, onion, beans, carrots, and others are rich in nutrients and vitamins, which contribute to the overall development of the human body. In addition, people in both developed and developing nations are becoming more and more conscious of the advantages of eating fresh and healthy foods, which has been a major market driver for the growth of the vegetable segment. The increasing disposable income of consumers and economic growth in developing nations are driving the demand for vegetables. Such factors will increase the Egypt fruits and vegetables market growth during the forecast period.

Market Analyst Overview

In the market, the interplay between time and money influences consumer behavior significantly. Millennials, known for their digital presence, favor online retailers offering large discounts and cashback options. This demographic's snacking habits and health-conscious preferences have fueled the rise of meal kit delivery services tailored to personalized requirements. Meanwhile, Generation X continues to patronize brick-and-mortar retailers like Target and Whole Foods, despite the growing popularity of online buying trends led by giants like Amazon. Amidst concerns about rising obesity rates, consumers weigh costs and convenience when making purchasing decisions, shaping the landscape of the market with a blend of traditional and digital shopping experiences.

In Egypt, the market reflects a diverse demographic, catering to health-conscious consumers across all age groups. Online stores offer convenience for younger demographics seeking fresh foods aligned with trendy diets like raw food and paleo diets. Elderly people and baby boomers focus on weight loss and maintaining energy levels, prioritizing digestive health. However, trade barriers and food safety regulations impact the availability of products like R.T.E. cereals and nutrition bars. Despite challenges, the market thrives with a growing organic segment, supported by established economies and modern retail outlets. Urbanization and rising disposable income levels drive demand, while farming regions produce staples like potatoes, beets, onions, and grapes, meeting international quality standards set by organizations like the Food and Agriculture Organization.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook 
  • Vegetables
  • Fruits
• Type Outlook 
  • Fresh
  • Processed
  • Frozen
• Application Outlook 
  • Commercial
  • Household

Market Scope
Report Coverage	Details
Page number	121
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.6%
Market growth 2023-2027	11.26 mn t
Market structure	USD Fragmented
YoY growth 2022-2023(%)	5.04
Regional analysis	Egypt
Performing market contribution	Middle East and Africa at 100%
Key countries	Egypt and South Africa
Competitive landscape	Leading companiess, Market Positioning of companiess, Competitive Strategies, and Industry Risks
Key companies profiled	7 Stars, Al Hamd Co., AL Sadat Agro Fruit Co., Allfresh International BV, BelOrta CV, Driscoll Strawberry Associates Inc., ELSAADA Company, Emona Co. Ltd., Fresgarrido SL, Fruitable Fresh sdn bhd, GEA Group AG, Ghabbour Farms, HITAC TRADING CO., Innovitics Inc., La Tulipe Fruit Vegetables Export Co., Naturipe Farms LLC, NOVO FRUITS, Root Tech, Walmart Inc., and WAVYFRESH
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Egypt
• Market growth analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of the market companies

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