Elderberry Market by Application, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Jul 2023 Pages: 161 SKU: IRTNTR44935

Elderberry Market Report 2023-2027:

The Elderberry Market size is projected to increase by USD 267.89 million and the market size is estimated to grow at a CAGR of 6.72% between 2022 and 2027.

This elderberry market report extensively covers market segmentation by application (health and wellness, beverages, foods, and others), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. 

The health benefits of elderberry are a growing trend in the elderberry market. The key reasons boosting the demand and consumption of elderberries are the health benefits associated with elderberry products. The elderberry, which contains a very rich supply of nutrients, has been known to be used medicinally. The fact that elderberries have antibacterial and anti-influenza properties due to their antioxidant characteristics, as well as a high content of vitamin C, is one of the most important benefits associated with their consumption. Elderberry contains potent-free radical scavenging vitamins and anthocyanins, which hampers the deposition of LDL cholesterol on the walls of blood vessels, thereby reducing the risk of heart diseases. Moreover, in order to help reduce the appearance of wrinkles and age spots, high levels of vitamin A and antioxidants are present. Such benefits of elderberries are expected to drive the growth of the global elderberry market during the forecast period.

Elderberry Market: Overview

The Elderberry Market is showing an accelerating growth in the forecast period.

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Trends

The increasing demand for superfruits and functional ingredients is a primary trend in the elderberry market. Increased consumption of healthy foods and good eating habits is driven by the increasing consumer interest in H&W. Many dietary and health issues, such as obesity and undernutrition, have led to high demand for healthier foods. The demand for fruits such as acai berry, Bilberry, and pomegranate is increasing due to their inherent nutritional and bioactive content.

However, as the superfruit trend continues, manufacturers of food and beverages have been launching new superfruit products in the international market. Due to the growing popularity of elderberries as a herbal medicine and a flavoursome fruit, they are also increasingly being used in supplements and beverages. In addition, new vendors are launching products with elderberry as an ingredient. Such factors are expected to drive the growth of the global elderberry market during the forecast period.

Challenge

The low public awareness of elderberry is a major challenge in the elderberry market.  Despite the fact that elderberries are superfruits with antioxidant properties and nutrients, their knowledge among consumers is still very limited. This low level of public awareness is because of its low geographical availability, slow marketing and promotional activities, scarce literature about production and horticultural review, and fewer research activities about elderberries globally. 

Moreover, as the global trend toward healthy food and lifestyle is increasing along with the increasing adoption of clean labelled products, consumers will become more aware of elderberry products. The choice of these over elderberry is driven by increasing interest among consumers in substitutes such as other super fruits. Such factors are expected to pose a challenge to the growth of the global elderberry market during the forecast period.

Elderberry Market Segmentation by Distributional Channel

Offline distribution channels like hypermarkets, supermarkets, and convenience stores offer a diverse range of elderberry products, making shopping convenient for traditional buyers. Global retailers enhance product visibility, driving demand and market growth.

 

The online segment of the elderberry market includes sales through vendor websites or third-party online retailers. Online shopping offers convenience and variety, allowing easy price and quality comparisons. This shift from traditional to online retailing is driving growth in the elderberry market's online segment.

Elderberry Market Segmentation by Application

The market share growth by the health and wellness segment will be significant during the forecast period. Elderberry is treated as a medicinal plant due to its high content of flavonoids and antioxidants. It has one of the highest ORAC antioxidant values as compared to other fruits. The rich phytonutrient profile of elderberry helps it to improve immunity and provide other medicinal benefits such as alleviating colds, influenza, and others. 

The health and wellness segment was valued at USD 337.68 million in 2017.

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The rising adoption of a healthy lifestyle and diet has also propelled the use of elderberry in various herbal supplements. The demand for herbal medicines is growing on the back of consumers' perception that herbal remedies are more healthy and natural because they don't contain chemicals. Such factors are expected to drive the growth of the health and wellness segment of the global elderberry market during the forecast period.

Elderberries are used in a variety of food products such as pies, confectionery (lozenges), jelly, and jams due to their inherent nutritional and bioactive content. However, elderberries do not have a delicious taste on their own. The roots, leaves and primary stems, and seeds contain cyanogenic glycosides, which are toxic to humans. For this reason, the health advantages of elderberries need to be exploited by processing or cooking them. The edible fruit of American elderberry and European black elderberry is, therefore, only cooked ripe blue or purple berries. The high fiber content of elderberries aids in digestion and improves the health of the gastrointestinal system by reducing excess gas and eliminating constipation. The increasing offering of elderberry food choices, usage of elderberries in various food and drinks, and adoption of healthy diets, including superfruits, are expected to drive the growth of the food segment of the global elderberry market during the forecast period.

Key Regions for the Elderberry Market 

Europe is estimated to contribute 44% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe is one of the major producers of the European black elderberry, which occurs naturally in the region. European countries, like Germany and Austria, are producing and exporting large quantities of elderberry consumed in the United States. In Europe, elderberry has been used as a folk medicine owing to its high content of antioxidants and flavonoids along with vitamins, minerals, iron, calcium, and other nutrients. Elderberry helps in alleviating the symptoms of various ailments, such as influenza. For example, the extracts of elderberries were found to be effective against the H5N1 avian influenza virus and H1N1 swine flu. Such factors will increase the market growth during the forecast period.

In 2020, the outbreak of COVID-19 negatively impacted various industries in Europe. However, in 2021, the demand for elderberry products rebounded as retail stores in the region reopened owing to the ease of lockdown and vaccination drives conducted by the government of various countries in the region. The positive impact on Europe's market dynamics was also brought about by an increase in e-commerce sales during the pandemic. Such factors are expected to drive the growth of the regional elderberry market during the forecast period.

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- Artemis International - The company offers elderberries such as Sambucus nigra under the brand Berryceuticals.
  • Key Offering- Bluebonnet Nutrition Corp. - The company offers elderberry products such as veggie capsules.
  • Key Offering- Dr. Willmar Schwabe GmbH and Co. KG - The company offers elderberry products such as 100 capsules.

The elderberry market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Flora Inc.
  • Gaia Herbs Inc.
  • Honest Elderberry Co.
  • Innovative Natural Solutions
  • Jarrow Formulas Inc.
  • Lifeway Foods Inc.
  • New Chapter Inc.
  • Norms Farms.
  • NOW Health Group Inc.
  • Paradise Herbs And Essentials Inc.
  • Persimmon Hill Farm
  • PharmaCare Laboratories Pty Ltd

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Elderberry Market Customer Landscape

Segment Overview

The elderberry market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook (USD Million, 2017 - 2027)
    • Health and wellness
    • Beverages
    • Foods
    • Others
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Elderberry Market Scope

Report Coverage

Details

Page number

161

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.72%

Market growth 2023-2027

USD 267.98 million

Market structure

Fragmented

YoY growth 2022-2023(%)

6.52

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 44%

Key countries

US, Germany, Austria, Italy, and Denmark

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Artemis International, Bluebonnet Nutrition Corp., Dr. Willmar Schwabe GmbH and Co. KG, Flora Inc., Gaia Herbs Inc., Honest Elderberry Co., Innovative Natural Solutions, Jarrow Formulas Inc., Lifeway Foods Inc., New Chapter Inc., Norms Farms., NOW Health Group Inc., Paradise Herbs And Essentials Inc., Persimmon Hill Farm, PharmaCare Laboratories Pty Ltd, Pukka Herbs Ltd., Ransom Naturals Ltd., River Hills Harvest, Supplement Manufacturing Partner, and The Elderberry Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Elderberry Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of elderberry market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global elderberry market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global elderberry market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Health and wellness - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Health and wellness - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Health and wellness - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Health and wellness - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Health and wellness - Year-over-year growth 2022-2027 (%)
    • 6.4 Beverages - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Beverages - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Beverages - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Beverages - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Beverages - Year-over-year growth 2022-2027 (%)
    • 6.5 Foods - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Foods - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Foods - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Foods - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Foods - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Application
      • Exhibit 50: Market opportunity by Application ($ million)
      • Exhibit 51: Data Table on Market opportunity by Application ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 52: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 53: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 54: Chart on Comparison by Distribution Channel
      • Exhibit 55: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 64: Market opportunity by Distribution Channel ($ million)
      • Exhibit 65: Data Table on Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 68: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 Austria - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Austria - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Austria - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Austria - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Austria - Year-over-year growth 2022-2027 (%)
    • 9.11 Italy - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • 9.12 Denmark - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Denmark - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Denmark - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Denmark - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Denmark - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ million)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Artemis International
              • Exhibit 119: Artemis International - Overview
              • Exhibit 120: Artemis International - Product / Service
              • Exhibit 121: Artemis International - Key offerings
            • 12.4 Bluebonnet Nutrition Corp.
              • Exhibit 122: Bluebonnet Nutrition Corp. - Overview
              • Exhibit 123: Bluebonnet Nutrition Corp. - Product / Service
              • Exhibit 124: Bluebonnet Nutrition Corp. - Key offerings
            • 12.5 Dr. Willmar Schwabe GmbH and Co. KG
              • Exhibit 125: Dr. Willmar Schwabe GmbH and Co. KG - Overview
              • Exhibit 126: Dr. Willmar Schwabe GmbH and Co. KG - Product / Service
              • Exhibit 127: Dr. Willmar Schwabe GmbH and Co. KG - Key offerings
            • 12.6 Flora Inc.
              • Exhibit 128: Flora Inc. - Overview
              • Exhibit 129: Flora Inc. - Product / Service
              • Exhibit 130: Flora Inc. - Key offerings
            • 12.7 Gaia Herbs Inc.
              • Exhibit 131: Gaia Herbs Inc. - Overview
              • Exhibit 132: Gaia Herbs Inc. - Product / Service
              • Exhibit 133: Gaia Herbs Inc. - Key offerings
            • 12.8 Honest Elderberry Co.
              • Exhibit 134: Honest Elderberry Co. - Overview
              • Exhibit 135: Honest Elderberry Co. - Product / Service
              • Exhibit 136: Honest Elderberry Co. - Key offerings
            • 12.9 Innovative Natural Solutions
              • Exhibit 137: Innovative Natural Solutions - Overview
              • Exhibit 138: Innovative Natural Solutions - Product / Service
              • Exhibit 139: Innovative Natural Solutions - Key offerings
            • 12.10 Lifeway Foods Inc.
              • Exhibit 140: Lifeway Foods Inc. - Overview
              • Exhibit 141: Lifeway Foods Inc. - Product / Service
              • Exhibit 142: Lifeway Foods Inc. - Key offerings
            • 12.11 New Chapter Inc.
              • Exhibit 143: New Chapter Inc. - Overview
              • Exhibit 144: New Chapter Inc. - Product / Service
              • Exhibit 145: New Chapter Inc. - Key offerings
            • 12.12 Norms Farms.
              • Exhibit 146: Norms Farms. - Overview
              • Exhibit 147: Norms Farms. - Product / Service
              • Exhibit 148: Norms Farms. - Key offerings
            • 12.13 NOW Health Group Inc.
              • Exhibit 149: NOW Health Group Inc. - Overview
              • Exhibit 150: NOW Health Group Inc. - Product / Service
              • Exhibit 151: NOW Health Group Inc. - Key offerings
            • 12.14 Paradise Herbs And Essentials Inc.
              • Exhibit 152: Paradise Herbs And Essentials Inc. - Overview
              • Exhibit 153: Paradise Herbs And Essentials Inc. - Product / Service
              • Exhibit 154: Paradise Herbs And Essentials Inc. - Key offerings
            • 12.15 PharmaCare Laboratories Pty Ltd
              • Exhibit 155: PharmaCare Laboratories Pty Ltd - Overview
              • Exhibit 156: PharmaCare Laboratories Pty Ltd - Product / Service
              • Exhibit 157: PharmaCare Laboratories Pty Ltd - Key offerings
            • 12.16 Pukka Herbs Ltd.
              • Exhibit 158: Pukka Herbs Ltd. - Overview
              • Exhibit 159: Pukka Herbs Ltd. - Product / Service
              • Exhibit 160: Pukka Herbs Ltd. - Key offerings
            • 12.17 Ransom Naturals Ltd.
              • Exhibit 161: Ransom Naturals Ltd. - Overview
              • Exhibit 162: Ransom Naturals Ltd. - Product / Service
              • Exhibit 163: Ransom Naturals Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 164: Inclusions checklist
                • Exhibit 165: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 166: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 167: Research methodology
                • Exhibit 168: Validation techniques employed for market sizing
                • Exhibit 169: Information sources
              • 13.5 List of abbreviations
                • Exhibit 170: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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