Elderberry Market in US by Distribution Channel and Application - Forecast and Analysis 2022-2026

The elderberry market share in the US is expected to increase to USD 109.76 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.00%.

This elderberry market in US research report extensively covers elderberry market segmentation in US by distribution channel (offline and online) and application (health and wellness, beverages, food, and food colors). The elderberry market in US report also offers information on several market vendors, including Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd. among others.

What will the Elderberry Market Size in US be During the Forecast Period?

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Elderberry Market in the US: Key Drivers, Trends, and Challenges

The health benefits of elderberry is notably driving the elderberry market growth in the US, although factors such as increasing popularity of substitute products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the elderberry industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Elderberry Market Driver 

One of the key factors driving growth in the elderberry market in the US is the health benefits of elderberry. Elderberry has been considered a medicinal plant with rich nutrient content. A 100 g serving of elderberry contains 73 g calories, 18.40 g carbohydrate, 0.66 g protein, 0.50 g fat, calcium 38 mg, and 7 g of dietary fiber. It is also a rich source of vitamins, minerals, and antioxidants such as vitamin C, vitamin A, iron, and potassium. Elderberry products are generally associated with nutritional and medicinal benefits such as alleviating cold and flu. The products are primarily consumed in the form of powder, extract, tablets, and capsules. Owing to various health benefits, vendors have been launching various elderberry products to propel market growth.

Key US Elderberry Market Trend 

The increasing popularity of vegan diets is another factor supporting the elderberry market share growth in the US. The increasing drive toward adopting a healthy lifestyle, rising realization toward sustainability crisis and animal agriculture, and changing eating habits have led to the expansion of the vegan population base worldwide. Individuals commonly follow the trend of vegan and plant-based eating in the US. This rise in the vegan population has increased the demand for plant-based diets, including vegetables, superfruits, and herbal supplements. In addition, the hectic and busy lifestyle of people has compelled them to opt for dietary supplements, convenience foods, and  (RTE) protein and fiber-rich foods that contain high nutrition content. This scenario is expected to increase the demand for herbal supplements like elderberry products, wheatgrass products, and turmeric products. Thus, as the vegan movement gains momentum, the elderberry market in US is expected to witness significant growth.

Key Elderberry Market Challenge in US

The increasing popularity of substitute products will be a major challenge for the elderberry market in the US during the forecast period. Elderberry is a superfruit with multiple medicinal and nutritional benefits, leading to its varied application in wine, supplements, and foods. However, its popularity has been mitigated by the increasing use of substitute products such as cranberry, blueberry, and acai berry. This scenario is due to the limited availability of elderberries across the globe. Acai berries provide many functional benefits, such as antioxidant properties and essential fatty acids, including omega-6 (linoleic acid) and omega-9 (oleic acid). Owing to the slow energy-releasing property of acai berries, they are an ideal food for endurance sports in which stamina and energy are vital. The increasing popularity of substitutes acts as a significant challenge to the growth of the elderberry market in the US.

This elderberry market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the elderberry market in the US as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the elderberry market in the US during the forecast period.

Who are the Major Elderberry Market Vendors in the US?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Artemis International
• Dr. Willmar Schwabe GmbH and Co. KG
• Gaia Herbs Inc.
• GNC Holdings LLC
• Natures Nutrition
• Natures Power Nutraceuticals Corp.
• NOW Health Group Inc.
• Pharmacare US Inc.
• Pukka Herbs Ltd.
• Xi an Longze Biotechnology Co. Ltd.

 

This statistical study of the elderberry market in US encompasses successful business strategies deployed by the key vendors. The elderberry market in US is fragmented and the vendors are deploying organic growth strategies such as differentiated product offerings as well as business expansions to compete in the market.

Product Insights and News

• Artemis International - The company offers elderberry extract, powder, and concentrate that are ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The elderberry market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Elderberry Market in US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the elderberry market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged foods and meats market includes the following core components:

• Inputs
• Inbound logistics
• Primary processing
• Secondary and tertiary processing
• Outbound logistics
• End-customers
• Marketing and sales
• Service
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence

What are the Revenue-generating Distribution Channel Segments in the Elderberry Market in US?

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The elderberry market share growth in US by the offline segment will be significant during the forecast period. The offline channel is the largest distribution channel in the elderberry market in US. The primary factor driving the sales in this channel are the in-store displays and advertisements of the products. As major products are put on display citing their benefits and uses, people looking at them are driven to buy those products. In addition, the instant gratification and convenience of receiving the products on purchasing in these stores augment the sales through the offline channel.

This report provides an accurate prediction of the contribution of all the segments to the growth of the elderberry market size in US and actionable market insights on post COVID-19 impact on each segment.

 

Elderberry Market Scope in US
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 7.00%
Market growth 2022-2026	$ 109.76 million
Market structure	Fragmented
YoY growth (%)	6.00
Regional analysis	US
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Elderberry Market in US Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive elderberry market growth in US during the next five years
• Precise estimation of the elderberry market size in US and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the elderberry industry in US
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of elderberry market vendors in US 

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