Electric Grill Market by Application and Geography - Forecast and Analysis 2022-2026

Published: Jun 2022 Pages: 126 SKU: IRTNTR73713

The electric grill market share is expected to increase to USD 1.08 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.78%.

This electric grill market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers electric grill market segmentation by application (commercial and residential) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The electric grill market report also offers information on several market vendors, including Weber Stephen Products HK Ltd., The Middleby Corp., Breville Group Ltd., Conair Corp., De Longhi S.p.A, Empire Comfort Systems, Groupe SEB, Kenyon International Inc., Koninklijke Philips NV, LANDMANN Germany GmbH, Longbank, Newell Brands Inc., RH Peterson Co., Robert Bosch GmbH, ROLLER GRILL INTERNATIONAL SAS, Spectrum Brands Holdings Inc., TTK Prestige Ltd., W.C. Bradley Co., Whirlpool Corp., and Wolf Steel LTD. among others.

What will the Electric Grill Market Size be During the Forecast Period?

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Electric Grill Market: Key Drivers, Trends, and Challenges

The rising trend of cookouts on weekends and holidays is notably driving the electric grill market growth, although factors such as the presence of substitutes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the electric grill industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Electric Grill Market Driver

  • One of the key factors driving growth in the electric grill market is the rising trend of cookouts on weekends and holidays.
  • In countries such as the US and Canada, there is an increase in the use of barbeque grills for cooking food, including meat, on national holidays such as Christmas, Thanksgiving, Independence Day, New Year's Eve, Memorial Day, and Labor Day.
  • Small-sized and portable barbeque grills, such as single-burner grills, are convenient to use and easy to carry for outdoor activities such as camping, road trips, and other outings.
  • Vendors in the market offer specialized electric grills that can be used for outdoor grilling. These include compact and portable electric grills for camping, tailgating, cookouts, and other outdoor activities.
  • The increased use of electric grills for barbeque grilling on weekends and outdoor holiday outings will drive the growth of the global electric grill market.

Key Electric Grill Market Trend

  • The rising launch of residential electric grills is a key electric grill market trend that is expected to have a positive impact in the coming years.
  • The rising trend of outdoor grilling among people has led vendors to launch new and innovative products to attract a large customer base. 
  • In November 2021, Kenyon International, Inc., a specialty electric grill manufacturer, launched a new product called the G2 Grill. The product offers a 35% larger cooking surface than other electric grills offered by the company.
  • In July 2021, TTK Prestige Limited launched a new electric grill 4.0, which requires very little oil as the specially designed and robustly built aluminum ceramic plates are naturally non-stick in nature. Thus, the rising launch of residential electric grills is anticipated to drive the growth of the global electric grill market.

Key Electric Grill Market Challenge

  • The presence of substitutes will be a major challenge for the electric grill market during the forecast period.
  • Electric grills have many substitutes, such as gas-fueled grills, charcoal grills, and wood pellet grills. These substitutes are highly differentiated, for instance, there are a wide variety of gas grills such as freestanding gas grills, built-in gas grills, portable gas grills, freestanding charcoal grills, smoker grills, and kamado grills.
  • The vendors for substitute products launch innovative products which increase the threat of substitute for the global electric grill market.
  • Iin August 2021, BBQGuys, a leading e-commerce retailer for grilling products, operated by ShoppersChoice.com, LLC launched a leading e-commerce retailer for grilling products, launched a new line of Victory grills, which include two product offerings under the brand name The Victory Gas Grill and The Victory Pellet Grill.
  • There is a high cost of maintenance involved in maintaining such barbeque grills, and often, components need to be replaced.
  • The presence of many substitutes is expected to hinder the growth of the global electric grill market.

This electric grill market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global electric grill market as a part of the global household appliances market within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the electric grill market during the forecast period.

Who are the Major Electric Grill Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Weber Stephen Products HK Ltd.
  • The Middleby Corp.
  • Breville Group Ltd.
  • Conair Corp.
  • De Longhi S.p.A
  • Empire Comfort Systems
  • Groupe SEB
  • Kenyon International Inc.
  • Koninklijke Philips NV
  • LANDMANN Germany GmbH
  • Longbank
  • Newell Brands Inc.
  • RH Peterson Co.
  • Robert Bosch GmbH
  • ROLLER GRILL INTERNATIONAL SAS
  • Spectrum Brands Holdings Inc.
  • TTK Prestige Ltd.
  • W.C. Bradley Co.
  • Whirlpool Corp.
  • Wolf Steel LTD.

 

This statistical study of the electric grill market encompasses successful business strategies deployed by the key vendors. The electric grill market is fragmented and the vendors are deploying growth strategies such as investing in new product development and offering increased warranty periods to compete in the market.

Product Insights and News

  • breville.com - The company offers electric grills such as Multigrill CGH 1012D, Multigrill CGH 1030D.

  • breville.com - Under the global product segment, the company sells premium products designed and developed by Breville, which are sold globally.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The electric grill market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Electric Grill Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the electric grill market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Electric Grill Market?

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35% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for electric grills in North America. Market growth in this region will be faster than the growth of the market in the European and MEA regions.

The presence of many established vendors will facilitate the electric grill market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 negatively impacted vendors of the electric grill market in the region. Governments of various countries, such as the US, Canada, and Mexico, imposed stringent COVID-19-related restrictions, including nationwide lockdowns and stay-at-home regulations. However, by the end of Q3 2020, the manufacturing and distribution facilities of the company reopened. There was an increase in the popularity of at-home barbequing and grilling in the region during the pandemic as consumers stayed at home and cooked meals instead of dining out in restaurants. 

What are the Revenue-generating Application Segments in the Electric Grill Market?

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The electric grill market share growth by the commercial segment will be significant during the forecast period. The rising number of restaurants and hotels in US, the UK, and India is expected to drive the demand for commercial electric grills during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the electric grill market size and actionable market insights on post COVID-19 impact on each segment.

 

Electric Grill Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.78%

Market growth 2022-2026

$ 1.08 billion

Market structure

Fragmented

YoY growth (%)

4.35

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 35%

Key consumer countries

US, Canada, China, India, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Weber Stephen Products HK Ltd., The Middleby Corp., Breville Group Ltd., Conair Corp., De Longhi S.p.A, Empire Comfort Systems, Groupe SEB, Kenyon International Inc., Koninklijke Philips NV, LANDMANN Germany GmbH, Longbank, Newell Brands Inc., RH Peterson Co., Robert Bosch GmbH, ROLLER GRILL INTERNATIONAL SAS, Spectrum Brands Holdings Inc., TTK Prestige Ltd., W.C. Bradley Co., Whirlpool Corp., and Wolf Steel LTD.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Electric Grill Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive electric grill market growth during the next five years
  • Precise estimation of the electric grill market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the electric grill industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of electric grill market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Commercial - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Commercial - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Commercial - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Commercial - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Commercial - Year-over-year growth 2021-2026 (%)
    • 5.4 Residential - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Residential - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Residential - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Residential - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Residential - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 36: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 India - Market size and forecast 2021-2026
      • Exhibit 74: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.12 Canada - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 De Longhi S.p.A
              • Exhibit 89: De Longhi S.p.A - Overview
              • Exhibit 90: De Longhi S.p.A - Business segments
              • Exhibit 91: De Longhi S.p.A - Key offerings
              • Exhibit 92: De Longhi S.p.A - Segment focus
            • 10.4 Longbank
              • Exhibit 93: Longbank - Overview
              • Exhibit 94: Longbank - Product / Service
              • Exhibit 95: Longbank - Key offerings
            • 10.5 Newell Brands Inc.
              • Exhibit 96: Newell Brands Inc. - Overview
              • Exhibit 97: Newell Brands Inc. - Business segments
              • Exhibit 98: Newell Brands Inc. - Key news
              • Exhibit 99: Newell Brands Inc. - Key offerings
              • Exhibit 100: Newell Brands Inc. - Segment focus
            • 10.6 Robert Bosch GmbH
              • Exhibit 101: Robert Bosch GmbH - Overview
              • Exhibit 102: Robert Bosch GmbH - Business segments
              • Exhibit 103: Robert Bosch GmbH - Key news
              • Exhibit 104: Robert Bosch GmbH - Key offerings
              • Exhibit 105: Robert Bosch GmbH - Segment focus
            • 10.7 ROLLER GRILL INTERNATIONAL SAS
              • Exhibit 106: ROLLER GRILL INTERNATIONAL SAS - Overview
              • Exhibit 107: ROLLER GRILL INTERNATIONAL SAS - Business segments
              • Exhibit 108: ROLLER GRILL INTERNATIONAL SAS - Key offerings
              • Exhibit 109: ROLLER GRILL INTERNATIONAL SAS - Segment focus
            • 10.8 Spectrum Brands Holdings Inc.
              • Exhibit 110: Spectrum Brands Holdings Inc. - Overview
              • Exhibit 111: Spectrum Brands Holdings Inc. - Business segments
              • Exhibit 112: Spectrum Brands Holdings Inc. - Key news
              • Exhibit 113: Spectrum Brands Holdings Inc. - Key offerings
              • Exhibit 114: Spectrum Brands Holdings Inc. - Segment focus
            • 10.9 The Middleby Corp.
              • Exhibit 115: The Middleby Corp. - Overview
              • Exhibit 116: The Middleby Corp. - Business segments
              • Exhibit 117: The Middleby Corp. - Key offerings
              • Exhibit 118: The Middleby Corp. - Segment focus
            • 10.10 TTK Prestige Ltd.
              • Exhibit 119: TTK Prestige Ltd. - Overview
              • Exhibit 120: TTK Prestige Ltd. - Product / Service
              • Exhibit 121: TTK Prestige Ltd. - Key offerings
            • 10.11 Weber Stephen Products HK Ltd.
              • Exhibit 122: Weber Stephen Products HK Ltd. - Overview
              • Exhibit 123: Weber Stephen Products HK Ltd. - Product / Service
              • Exhibit 124: Weber Stephen Products HK Ltd. - Key offerings
            • 10.12 Wolf Steel LTD.
              • Exhibit 125: Wolf Steel LTD. - Overview
              • Exhibit 126: Wolf Steel LTD. - Product / Service
              • Exhibit 127: Wolf Steel LTD. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 128: Inclusions checklist
                • Exhibit 129: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 130: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 131: Research methodology
                • Exhibit 132: Validation techniques employed for market sizing
                • Exhibit 133: Information sources
              • 11.5 List of abbreviations
                • Exhibit 134: List of abbreviations
              • tools such as stationary and portable types of power tools used for household applications o

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                electric grill market market

                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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