Electric Toothbrush Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, Japan, Germany, UK - Size and Forecast 2023-2027

Published: Jan 2023 Pages: 167 SKU: IRTNTR40498

 Electric Toothbrush Market 2023-2027

The electric toothbrush market is estimated to grow at a CAGR of 8.24% between 2022 and 2027. The size of the market is forecast to increase by USD 2,780 million. The growth of the market depends on several factors, including the rising prevalence of periodontal diseases, rising awareness of oral health, and increased marketing and promotion. 

This report extensively covers market segmentation by distribution channel (offline and online), mobility type (sonic and rotation), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Electric Toothbrush Market During the Forecast Period?

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Electric Toothbrush Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Electric Toothbrush Market Driver

The rising awareness of oral health is notably driving market growth. Awareness of various health measures to prevent and minimize the prevalence of diseases is rising globally. Among these preventive health measures, awareness about oral health has been significant. This is one of the major factors driving the market. Furthermore, private players along with many government organizations are also creating various campaigns to increase awareness among people regarding oral hygiene. For instance, in August 2017, the Federation Dentaire Internationale (FDI) launched a three-year campaign for World Oral Health Day (WOHD) under the theme 'Say Ahh' at the World Dental Congress in Spain, to foster the knowledge that oral health is directly related to one's general health and well-being. 

Moreover, owing to the rising awareness among people regarding oral hygiene, vendors of various oral care products have increased opportunities for promoting their products. While introducing innovative products in the market, they are also able to accord premium pricing for these products, thereby increasing sales revenue. Therefore, factors like these are driving the e-toothbrush market growth. 

Key Electric Toothbrush Market Trends

Innovative products for oral care are an emerging trend in the market.  The rising prevalence of oral diseases and periodontal diseases such as gingivitis, dental plaque, and bleeding gums is increasing the demand for various oral care products among consumers. Rising awareness and the demand for oral care products are creating opportunities for vendors to introduce a range of innovative products. For instance, Procter and Gamble have introduced its smart electric toothbrush with value-added features. This smart electric toothbrush can collect and store the dental health status of the user and communicate the same to the dentist. The ready-to-use data can help the dentist to analyze the dental and oral health of the user and recommend the required healthcare measures to the user. 

Additionally, vendors can have added revenue from the sale of these products and can also expand their customer base as the newer technology can easily draw the attention of the consumers and influence their purchase decision. Further, the introduction of innovative products in the market provides a competitive advantage to vendors to provide product differentiation. Therefore, factors like these are expected to drive market growth during the forecast period. 

Key Electric Toothbrush Market Challenge

The high cost of electric toothbrushes is a major challenge impeding the market. The product is launched as a premium oral care product as it is considered more effective than a manual toothbrush. Value-added product features such as Bluetooth compatibility, rechargeable battery, and durability of the product help vendors position the product with premium pricing in the market. Despite the premium pricing, factors like high disposable income and high awareness about oral healthcare support the adoption of electric toothbrushes in developed countries like the US.

However, a similar market condition is not present in developing countries owing to limited product availability and low disposable income. Price-sensitive customers in developing countries prefer manual toothbrushes that are commonly available in the market due to lower prices. Thus, vendors are finding it increasingly difficult to launch their products in the regional markets of developing countries, due to which product penetration among the low-income group is significantly less. Therefore, such factors will restrict the overall growth of the market during the forecast period.  

Electric Toothbrush Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Electric Toothbrush Market Customer Landscape

Who are the Major Electric Toothbrush Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Brush Baby Ltd. - The company operates under one segment. The company under this segment manufactures gum and teething wipes, toothbrushes, toothpaste, and teethers. The key offerings of the company include electric toothbrushes. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Brush Buddies
  • Caresmith
  • Church and Dwight Co. Inc.
  • Colgate Palmolive Co.
  • Conair Corp.
  • Den Mat Holdings LLC
  • FOREO AB
  • Guangzhou Stars Pulse Co. Ltd.
  • JSB Health and Fitness Pvt. Ltd.
  • Koninklijke Philips NV
  • Lion Corp.
  • OMRON Corp.
  • Panasonic Holdings Corp.
  • Perrigo Co. Plc
  • Quip
  • Risun Technology Co. Ltd.
  • Sanyei Deutschland GmbH
  • The Procter and Gamble Co.
  • Xiaomi Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Electric Toothbrush Market?

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channel includes retail outlets such as comprise hypermarkets, supermarkets, and department stores that sell a wide range of products of different brands and prices. The high product visibility and the possibility to examine products before purchase are the key reasons driving the growth of the segment. 

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The offline segment was valued at USD 1,910 million in 2017 and continued to grow until 2021Vendors are significantly investing in designing marketing collaterals inside offline stores and through other advertisement channels to increase awareness about electric toothbrushes. They are providing various promotional offers to attract the attention of buyers and thereby increase the sales of the products and product penetration in the market. These promotional strategies are driving the increase in footfall and the growth of sales through retail outlets. Furthermore, as the retail outlets are comparatively more in urban areas vendors are also focusing on strengthening their distribution channels to increase the availability of products through other points of sale and retail channels. Thus, these strategic investments by vendors are expected to drive the e-toothbrush market growth during the forecast period. 

Which are the Key Regions for the Electric Toothbrush Market?

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North America is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The in North America is growing steadily. The US and Canada are the major revenue contributors. Factors such as awareness about oral health problems and periodontal diseases drive the demand for oral care products in the region. Further, government organizations such as the CDC are also supporting state health departments through cooperative agreement programs to increase awareness about oral health and hygiene. 

Moreover, developed countries in North America, such as the US and Canada, have favorable market conditions in terms of high product demand and high disposable income of individuals. Thus, vendors in this market can launch their products at a premium price, thereby facilitating higher revenue for the market in North America. Vendors in this region also capitalize on the online marketplace, as many consumers have a high inclination toward online shopping. Therefore, all these factors will drive market growth during the forecast period. 

In 2020, the outbreak of COVID-19 negatively impacted offline distribution channels, which resulted in a decline in product demand, along with disruptions in logistics services for products and the availability of essential and non-essential products at retail stores and factories. However, in 2021, with the lifting of lockdowns and the initiation of COVID-19 vaccination drives business operations resumed. Thus, the resumption of the manufacturing of personal products and their availability through e-commerce channels increased the demand for the product in the region. Moreover, increasing awareness regarding the benefits of these toothbrushes and an increase in per capita disposable incomes are expected to drive the growth of the electric toothbrushes market in North America during the forecast period. 

Segment Overview

The electric toothbrush market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Mobility Type Outlook (USD Million, 2017 - 2027)
    • Sonic
    • Rotation
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

 

Electric Toothbrush Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.24%

Market growth 2023-2027

USD 2,780 million

Market structure

Fragmented

YoY growth 2022-2023(%)

9.71

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 45%

Key countries

US, Canada, Japan, Germany, and UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Brush Baby Ltd., Brush Buddies, Caresmith, Church and Dwight Co. Inc., Colgate Palmolive Co., Conair Corp., Den Mat Holdings LLC, FOREO AB, Guangzhou Stars Pulse Co. Ltd., JSB Health and Fitness Pvt. Ltd., Koninklijke Philips NV, Lion Corp., OMRON Corp., Panasonic Holdings Corp., Perrigo Co. Plc, Quip, Risun Technology Co. Ltd., Sanyei Deutschland GmbH, The Procter and Gamble Co., and Xiaomi Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Electric Toothbrush Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Mobility Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global electric toothbrush market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global electric toothbrush market 2017 - 2021 ($ million)
    • 4.2 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.3 Mobility type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Mobility type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Mobility Type

    • 7.1 Market segments
      • Exhibit 43: Chart on Mobility Type - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Mobility Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Mobility Type
      • Exhibit 45: Chart on Comparison by Mobility Type
      • Exhibit 46: Data Table on Comparison by Mobility Type
    • 7.3 Sonic - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Sonic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Sonic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Sonic - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Sonic - Year-over-year growth 2022-2027 (%)
    • 7.4 Rotation - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Rotation - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Rotation - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Rotation - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Rotation - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Mobility Type
      • Exhibit 55: Market opportunity by Mobility Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Canada - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Brush Baby Ltd.
              • Exhibit 108: Brush Baby Ltd. - Overview
              • Exhibit 109: Brush Baby Ltd. - Product / Service
              • Exhibit 110: Brush Baby Ltd. - Key offerings
            • 12.4 Brush Buddies
              • Exhibit 111: Brush Buddies - Overview
              • Exhibit 112: Brush Buddies - Product / Service
              • Exhibit 113: Brush Buddies - Key offerings
            • 12.5 Church and Dwight Co. Inc.
              • Exhibit 114: Church and Dwight Co. Inc. - Overview
              • Exhibit 115: Church and Dwight Co. Inc. - Business segments
              • Exhibit 116: Church and Dwight Co. Inc. - Key news
              • Exhibit 117: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 118: Church and Dwight Co. Inc. - Segment focus
            • 12.6 Colgate Palmolive Co.
              • Exhibit 119: Colgate Palmolive Co. - Overview
              • Exhibit 120: Colgate Palmolive Co. - Business segments
              • Exhibit 121: Colgate Palmolive Co. - Key offerings
              • Exhibit 122: Colgate Palmolive Co. - Segment focus
            • 12.7 Conair Corp.
              • Exhibit 123: Conair Corp. - Overview
              • Exhibit 124: Conair Corp. - Product / Service
              • Exhibit 125: Conair Corp. - Key offerings
            • 12.8 Den Mat Holdings LLC
              • Exhibit 126: Den Mat Holdings LLC - Overview
              • Exhibit 127: Den Mat Holdings LLC - Product / Service
              • Exhibit 128: Den Mat Holdings LLC - Key offerings
            • 12.9 FOREO AB
              • Exhibit 129: FOREO AB - Overview
              • Exhibit 130: FOREO AB - Product / Service
              • Exhibit 131: FOREO AB - Key offerings
            • 12.10 Koninklijke Philips NV
              • Exhibit 132: Koninklijke Philips NV - Overview
              • Exhibit 133: Koninklijke Philips NV - Business segments
              • Exhibit 134: Koninklijke Philips NV - Key news
              • Exhibit 135: Koninklijke Philips NV - Key offerings
              • Exhibit 136: Koninklijke Philips NV - Segment focus
            • 12.11 Lion Corp.
              • Exhibit 137: Lion Corp. - Overview
              • Exhibit 138: Lion Corp. - Business segments
              • Exhibit 139: Lion Corp. - Key offerings
              • Exhibit 140: Lion Corp. - Segment focus
            • 12.12 OMRON Corp.
              • Exhibit 141: OMRON Corp. - Overview
              • Exhibit 142: OMRON Corp. - Business segments
              • Exhibit 143: OMRON Corp. - Key news
              • Exhibit 144: OMRON Corp. - Key offerings
              • Exhibit 145: OMRON Corp. - Segment focus
            • 12.13 Panasonic Holdings Corp.
              • Exhibit 146: Panasonic Holdings Corp. - Overview
              • Exhibit 147: Panasonic Holdings Corp. - Business segments
              • Exhibit 148: Panasonic Holdings Corp. - Key news
              • Exhibit 149: Panasonic Holdings Corp. - Key offerings
              • Exhibit 150: Panasonic Holdings Corp. - Segment focus
            • 12.14 Perrigo Co. Plc
              • Exhibit 151: Perrigo Co. Plc - Overview
              • Exhibit 152: Perrigo Co. Plc - Business segments
              • Exhibit 153: Perrigo Co. Plc - Key news
              • Exhibit 154: Perrigo Co. Plc - Key offerings
              • Exhibit 155: Perrigo Co. Plc - Segment focus
            • 12.15 Quip
              • Exhibit 156: Quip - Overview
              • Exhibit 157: Quip - Product / Service
              • Exhibit 158: Quip - Key offerings
            • 12.16 The Procter and Gamble Co.
              • Exhibit 159: The Procter and Gamble Co. - Overview
              • Exhibit 160: The Procter and Gamble Co. - Business segments
              • Exhibit 161: The Procter and Gamble Co. - Key news
              • Exhibit 162: The Procter and Gamble Co. - Key offerings
              • Exhibit 163: The Procter and Gamble Co. - Segment focus
            • 12.17 Xiaomi Inc.
              • Exhibit 164: Xiaomi Inc. - Overview
              • Exhibit 165: Xiaomi Inc. - Business segments
              • Exhibit 166: Xiaomi Inc. - Key news
              • Exhibit 167: Xiaomi Inc. - Key offerings
              • Exhibit 168: Xiaomi Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 169: Inclusions checklist
                • Exhibit 170: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 171: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 172: Research methodology
                • Exhibit 173: Validation techniques employed for market sizing
                • Exhibit 174: Information sources
              • 13.5 List of abbreviations
                • Exhibit 175: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              electric toothbrush market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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