Europe English Language Teaching (ELT) Market by End-user and Learning Method - Forecast and Analysis 2024-2028

Europe English Language Teaching (ELT) Market Forecast 2024-2028

The Europe English Language Teaching (ELT) Market size is forecast to increase by USD 3.68 billion, at a CAGR of 8.51% between 2023 and 2028. 

Moreover, the market's expansion is shaped by various factors, including the proliferation of English Language Teaching (ELT) franchises across Europe. This surge in ELT franchises reflects a growing demand for language learning services and programs in the region. Additionally, multinational corporations (MNCs) are placing a stronger emphasis on ELTinitiatives, recognizing the importance of linguistic proficiency in today's globalized business environment. Furthermore, government initiatives aimed at promoting and supporting ELT have contributed significantly to the market's growth. These initiatives include funding for educational programs, partnerships with language training providers, and policies that prioritize language learning in educational curricula. Overall, the convergence of these factors has propelled the ELT market forward, fostering opportunities for language learning providers and contributing to the overall advancement of language education. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historic.

Overview of the Market

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Key Players in the Market 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Babbel GmbH: The company offers ELT services for foreign languages, which include German, Russian, Spanish, and others.

The market report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:

• Benesse Holdings Inc.
• Busuu Ltd.
• digital publishing AG
• Duolingo Inc.
• EF Education First Ltd.
• Europass Teacher Academy SRL
• Graham Holdings Co.
• inlingua International Ltd.
• IXL Learning Inc.
• Language and Training Sro
• Lingoda GmbH
• Linguaphone Group
• Linguarama International Ltd.
• Memrise Ltd.
• Pearson Plc
• Ping An Insurance Group Co. of China Ltd.
• Sanako Oy
• Sprachcaffe Languages Plus

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation and Regional

Market Segmentation by End-user and Learning Method

The market encompasses a wide range of programs and solutions tailored to diverse language needs. These programs cover languages such as Italian, French, Spanish, and Mandarin, providing comprehensive language support and enhancing English speaking skills. The market embraces technology-enhanced language learning through digital platforms and digital learning platforms, offering game-based learning options for kids & teens and preschool-level learners. ELT providers leverage technology advances to cater to individual learning styles and implement experiential teaching theory in their teaching methods. The rise of ELT franchises further expands the reach of English language education across Europe.

The institutional learners segment is estimated to witness significant growth during the forecast period. The institutional learners segment includes students and candidates willing to learn the English language by enrolling themselves in full-time training courses offered by universities, schools, and linguistic-specific institutes, including the British Council and others. In addition, institutional learners experience language learning using different modes of studying, including e-learning, face-to-face classroom sessions, and other traditional training practices.

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The institutional learners segment was the largest segment and was valued at USD 3.55 billion in 2018. Moreover, institutional learners can also learn a foreign language at a faster pace compared with others due to the lively atmosphere created by faculties and a group of trained teachers for students, enabling them to relate to the taught linguistic concepts in a better and practical manner. In addition, institutional studying enables people to keep a continuous track of their performance by undergoing regular as well as timely assessments. Furthermore, as studying takes place in collaboration with teachers and trained experts, the resources used for training in institutions are highly credible and worth trusting. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Market Dynamics and Landscape

The market is driven by the increasing demand for English as a Second Language (ELT) programs and the popularity of teaching other languages like Italian, French, Spanish, and Mandarin. Educational assessments and studies contribute to understanding student needs, while technology-enhanced language learning through digital platforms enhances English learning experiences. ELT providers offer solutions that align with technology advances, catering to individual learning styles and providing language support. However, challenges include adapting teaching methods, integrating business English language skills, and addressing the rise in ELT franchises, especially in the digital learning segment. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rise in ELT franchises in Europe is notably driving the market. There has been a significant increase in the number of ELT franchises across the world, due to the increasing demand for studying language among learners. In addition, within the academic segment, the increasing number of student enrollments for universities outside Europe is often directly related to the rising number of students enrolling to learn English languages in these franchises.

Moreover, students willing to pursue higher education in countries such as the US, Canada, the UK, and Australia are expected to undergo and pass tests, including the Graduate Record Examination (GRE), Test of English as a Foreign Language (TOEFL), and International English Language Testing System (IELTS). In addition, students enroll in private ELT franchises or institutions to excel in these exams. Furthermore, this has resulted in the mushrooming of ELT franchises offering unique and innovative English-studying solutions for learners in Europe. Hence, such factors are driving the market during the forecast period.

Significant Market Trends

Increased use of game-based learning is an emerging trend in the market. The main purpose of introducing game-based teaching for conducting ELT is to create interactive and simulating sessions, offering them a real picture of using the language in real-time scenarios. In addition, the rewards and points received on winning the games while coaching offer a competitive environment for the learners, allowing them to achieve the desired results and defined outcomes.

Moreover, game-based lectures impart focused knowledge on specific subject matters using interactive solutions, allowing the players to learn by playing the games multiple times until they master them. In addition, this ensures reinforcement of the concepts, consequently resulting in a much better understanding. Furthermore, these lectures also offer unique ways of studying pronunciation, spelling, syntax, and grammar of various languages, including English. Hence, such factors are driving the market during the forecast period.

Major Market Challenges 

Considerable setup and implementation costs for educational institutes is a major challenge hindering the market. With the rising adoption of digital solutions and online delivery of language training, the demand for robust information technology (IT) has also grown considerably. Therefore, it led educational institutes and corporations to spend a significant amount on setup and implementation.

Moreover, ELT courses are designed to provide a collaborative coaching environment with the help of advanced technologies, often offered at comparatively higher prices. In addition, on the other hand, institutions and language training providers with sufficient budgets can invest in setting up infrastructure to implement m-learning and e-learning, including spending on interactive whiteboards, mobile devices, lab equipment, and others. Hence, such factors are hindering the market during the forecast period.

Market  Customer Landscape

The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Customer Landscape

Segment Overview

The market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

• End-user Outlook
  • Institutional learners
  • Individual learners
• Learning Method Outlook
  • Online learning
  • Blended learning
  • Classroom learning 

Market Analyst Overview

The market is experiencing a significant transformation due to the rapid adoption of technology-enhanced language learning. Digital platforms and online English learning experiences are becoming increasingly popular among learners, leading to a surge in ELT providers offering innovative solutions. Technology advances, particularly in Artificial Intelligence (AI), are revolutionizing ELT by providing personalized learning experiences through AI-powered platforms. These platforms offer customized content, interactive learning tools like chatbots and voice recognition software, and practical language use scenarios. 

Moreover, the ELT Market in Europe caters to diverse needs, offering course options tailored to individual learning styles and providing comprehensive language support for improving English speaking skills and English proficiency. English serves as a lingua franca facilitating cross-cultural communication. ELT programs cover a range of languages, such as Italian, French, Spanish, and Mandarin, and are accessible through online platforms and digital learning platforms. These programs are designed for English language learners in various settings, including academic institutions, businesses offering Business English classes, and those seeking English for Specific Purposes.

Furthermore, educational institutions, including those catering to K-12 students and higher education, are leveraging digital education infrastructure to enhance English language proficiency. The Ministry of Education in many European countries is actively supporting online English language courses and e-learning services to improve communication skills and prepare students for academic and career prospects. ELT programs focus on various aspects such as English for Academic Purposes, English as a Second Language, and Business English language skills, catering to international student mobility, migrants, travelers, and job seekers. The Europe ELT Market encompasses a wide range of teaching methods, including experiential learning theory and digital learning segments, offering courses for kids, teens, and business professionals. Cloud-based services, internet technologies, and collaboration with publishers are driving innovation in the delivery of English language learning programs at preschool levels and beyond, making ELT accessible and effective for learners of diverse backgrounds and needs.

Market Scope
Report Coverage	Details
Page number	148
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 8.51%
Market Growth 2024-2028	USD 3.68 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	7.52
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., digital publishing AG, Duolingo Inc., EF Education First Ltd., Europass Teacher Academy SRL, Graham Holdings Co., inlingua International Ltd., IXL Learning Inc., Language and Training Sro, Lingoda GmbH, Linguaphone Group, Linguarama International Ltd., Memrise Ltd., Pearson Plc, Ping An Insurance Group Co. of China Ltd., Sanako Oy, and Sprachcaffe Languages Plus
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market  forecast
• Detailed information on market report factors that will drive the growth of the market between 2023 and 2028
• Precise estimation of the market  size and its contribution to the market on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• The market growth and forecasting across Europe
• Thorough analysis of the market’s competitive landscape and market growth and trends
• Comprehensive analysis of factors that will challenge the growth of market companies

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