Energy Bar Market by Product and Geography - Forecast and Analysis 2022-2026

Published: Sep 2022

Pages: 136

SKU: IRTNTR70100

Snapshot

The energy bar market share is expected to increase by USD 1.60 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.25%.

This energy bar market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers energy bar market segmentation by product (conventional energy bars and organic energy bars) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The energy bar market report also offers information on several market vendors, including Abbott Laboratories, Atlantic Grupa d.d, Clif Bar and Co., Eastman Chemical Co., EAT Anytime, Empact Bars LLC, Garuka Bars, General Mills Inc., Hormel Foods Corp., Kellogg Co., Lotus Bakeries NV, Mondelez International Inc., NuGo Nutrition, OTE Sports Ltd, PepsiCo Inc., Post Holdings Inc., Prinsen BV, Probar LLC, The Balance Bar Co, and Torq Performance Nutrition among others.

What will the Energy Bar Market Size be During the Forecast Period?

Download Report Sample to Unlock the Energy Bar Market Size for the Forecast Period and Other Important Statistics

Energy Bar Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post-COVID-19 era. The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges market.

Key Energy Bar Market Driver

One of the major factors driving the energy bar market growth is the increasing demand for sports nutrition. The global sports nutrition industry is witnessing a significant growth rate owing to the expanding consumer base, which includes professional athletes and fitness enthusiasts. A balanced diet, including carbohydrates, dietary protein, dietary fat, vitamins, and minerals, fulfills the basic energy requirements of athletes. Besides the regular intake of dietary nutrients, sports supplements such as shakes, energy bars, and other drinks are consumed as a part of enriched and fortified food intake. The demographic base of the market is observing a shift from core and casual users to lifestyle users. Professional sportspersons are considered core users, while recreational athletes are considered casual users. Therefore, the increasing demand for sports nutrition is anticipated to drive the demand for energy bars during the forecast period.

Key Energy Bar Market Trend

The major market trend driving the energy bar market growth is product innovation. The energy bar market has witnessed a lot of transformational changes in terms of product innovation. Key vendors are experimenting with diverse ingredients to retain customer loyalty. Though the product was targeted at professional athletes, the consumer base has slowly started widening. Besides, innovation in the global energy bar market is influenced by several diet trends, as many consumers of energy bars often follow strict diets. As a result, new product introductions are witnessed in the energy bar market, especially in North America. Different varieties of energy bars can be produced by differentiating the base ingredients used in formulating an energy bar. Key vendors are coming up with GMO-free energy bars for health-conscious consumers across the globe. For instance, Kind LLC (Kind) has introduced the non-GMO project in a majority of its product lines, especially in the energy bars category, and the non-GMO seal appears on all of its marketing communications. All these factors will drive the global energy bar market during the forecast period.

Key Energy Bar Market Challenge

The major challenge impeding the energy bar market growth is the easy availability of substitutes. Substitutes for energy bars include different varieties of snack bars such as protein bars, cereal bars, and granola bars. Energy bars are intended to provide a quick energy boost to users. Nowadays, physical and outdoor activities are becoming popular among the younger population. They seek functional and convenient foods, especially different snack bars during travel, outdoor activities, physical activities, and sports. This consumer segment demands taste, wholesome ingredients, and organic materials in snack bars. However, energy bars are experiencing competition from substitute products in terms of ingredient composition. Energy bars have higher sugar content when compared to other snack bars. Consumers often lack product information about different energy bar brands, especially their composition. Consumers with a higher than normal body mass index (BMI) are not advised to eat energy bars for quick hunger satisfaction. Therefore, energy bars are claimed to have adverse health effects for the wrong user group. As a result, many consumers shift to other substitute products, such as granola bars and cereal bars.

This energy bar market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global energy bar market as a part of the global packaged foods and meats products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the energy bar market during the forecast period.

Who are the Major Energy Bar Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the energy bar market encompasses successful business strategies deployed by the key vendors. The energy bar market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The energy bar market report contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Energy Bar Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the energy bar market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Energy Bar Market?

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65% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the energy bar market in North America. Market growth in this region will be faster than the growth of the market in other regions.

The increasing demand for sports nutrition driven by the rising interest in health, fitness, and well-being will facilitate the energy bar market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The COVID-19 pandemic had a severely negative influence on the growth of the energy bar market in this region in 2020. As a result, retail establishments and energy bar manufacturing factories faced challenges, such as short-term cash flows, disruptions in the supply chain for production due to the unavailability of raw materials, employee health and safety concerns, and interrupted customer demand in North America in 2020. Furthermore, in order to prevent the spread of COVID-19 in 2020, several governments, including the US, Canada, and Mexico, had to impose a lockdown, forcing energy bar manufacturing plants in these regions to work with a reduced workforce or temporarily close their units in accordance with government guidelines in the first two quarters of 2020.

What are the Revenue-generating Product Segments in the Energy Bar Market?

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The energy bar market share growth in the conventional energy bars segment will be significant during the forecast period. The increasing demand for convenient and healthy energy-boosting food options will drive the sale of the global conventional energy bar market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the energy bar market size and actionable market insights on the post-COVID-19 impact on each segment.

Energy Bar Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 4.25%
Market growth 2022-2026	$1.60 billion
Market structure	Fragmented
YoY growth (%)	2.8
Regional analysis	North America, Europe, APAC, South America, and the Middle East and Africa
Performing market contribution	North America at 65%
Key consumer countries	US, Canada, China, UK, Germany, and France
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Abbott Laboratories, Atlantic Grupa d.d, Clif Bar and Co., Eastman Chemical Co., EAT Anytime, Empact Bars LLC, Garuka Bars, General Mills Inc., Hormel Foods Corp., Kellogg Co., Lotus Bakeries NV, Mondelez International Inc., NuGo Nutrition, OTE Sports Ltd, PepsiCo Inc., Post Holdings Inc., Prinsen BV, Probar LLC, The Balance Bar Co, and Torq Performance Nutrition
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Energy Bar Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive energy bar market growth during the next five years
Precise estimation of the energy bar market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the energy bar industry across North America, Europe, APAC, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of energy bar market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product

5.3 Conventional energy bars - Market size and forecast 2021-2026
- Exhibit 28: Chart on Conventional energy bars - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Conventional energy bars - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Conventional energy bars - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Conventional energy bars - Year-over-year growth 2021-2026 (%)

5.4 Organic energy bars - Market size and forecast 2021-2026
- Exhibit 32: Chart on Organic energy bars - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Organic energy bars - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Organic energy bars - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Organic energy bars - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Product
- Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026
- Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 Canada - Market size and forecast 2021-2026
- Exhibit 66: Chart on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Canada - Year-over-year growth 2021-2026 (%)

7.10 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

7.11 UK - Market size and forecast 2021-2026
- Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.12 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.13 France - Market size and forecast 2021-2026
- Exhibit 82: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on France - Year-over-year growth 2021-2026 (%)

7.14 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption

9.4 Industry risks
- Exhibit 90: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 91: Vendors covered

10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification

10.3 Abbott Laboratories
- Exhibit 93: Abbott Laboratories - Overview
- Exhibit 94: Abbott Laboratories - Business segments
- Exhibit 95: Abbott Laboratories - Key news
- Exhibit 96: Abbott Laboratories - Key offerings
- Exhibit 97: Abbott Laboratories - Segment focus

10.4 Clif Bar and Co.
- Exhibit 98: Clif Bar and Co. - Overview
- Exhibit 99: Clif Bar and Co. - Product / Service
- Exhibit 100: Clif Bar and Co. - Key offerings

10.5 Empact Bars LLC
- Exhibit 101: Empact Bars LLC - Overview
- Exhibit 102: Empact Bars LLC - Product / Service
- Exhibit 103: Empact Bars LLC - Key offerings

10.6 Garuka Bars
- Exhibit 104: Garuka Bars - Overview
- Exhibit 105: Garuka Bars - Product / Service
- Exhibit 106: Garuka Bars - Key offerings

10.7 General Mills Inc.
- Exhibit 107: General Mills Inc. - Overview
- Exhibit 108: General Mills Inc. - Business segments
- Exhibit 109: General Mills Inc. - Key news
- Exhibit 110: General Mills Inc. - Key offerings
- Exhibit 111: General Mills Inc. - Segment focus

10.8 Kellogg Co.
- Exhibit 112: Kellogg Co. - Overview
- Exhibit 113: Kellogg Co. - Business segments
- Exhibit 114: Kellogg Co. - Key news
- Exhibit 115: Kellogg Co. - Key offerings
- Exhibit 116: Kellogg Co. - Segment focus

10.9 Lotus Bakeries NV
- Exhibit 117: Lotus Bakeries NV - Overview
- Exhibit 118: Lotus Bakeries NV - Product / Service
- Exhibit 119: Lotus Bakeries NV - Key offerings

10.10 Mondelez International Inc.
- Exhibit 120: Mondelez International Inc. - Overview
- Exhibit 121: Mondelez International Inc. - Business segments
- Exhibit 122: Mondelez International Inc. - Key news
- Exhibit 123: Mondelez International Inc. - Key offerings
- Exhibit 124: Mondelez International Inc. - Segment focus

10.11 O T E Sports Ltd
- Exhibit 125: O T E Sports Ltd - Overview
- Exhibit 126: O T E Sports Ltd - Product / Service
- Exhibit 127: O T E Sports Ltd - Key offerings

10.12 PepsiCo Inc.
- Exhibit 128: PepsiCo Inc. - Overview
- Exhibit 129: PepsiCo Inc. - Business segments
- Exhibit 130: PepsiCo Inc. - Key news
- Exhibit 131: PepsiCo Inc. - Key offerings
- Exhibit 132: PepsiCo Inc. - Segment focus

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 133: Inclusions checklist
- Exhibit 134: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 135: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 136: Research methodology
- Exhibit 137: Validation techniques employed for market sizing
- Exhibit 138: Information sources

11.5 List of abbreviations
- Exhibit 139: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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